Escolar Documentos
Profissional Documentos
Cultura Documentos
Next-Gen Focus
13 Mustang news
Mark Fields
New V-8 and V-6 engines 12
for 2011 deliver more horses
President, The Americas and better mileage.
$30 MILLION
The Ford Global Walk Team raised over $3.2 million in support of
the Juvenile Diabetes Research Foundation this year — WELL DONE!
Since the 1998 inception of the Ford Global Walk Team, Ford
employees, the UAW and valued Ford partners have raised more
RAISED BY FORD EMPLOYEES than $30 million to find a cure for diabetes. Ford Motor Company
JUVENILE DIABETES. that made this success possible. You are making a difference in the
lives of every person around the globe who is touched by diabetes.
2 | January 2010
2009 JDRF My Ford Thank You Ad 4 1 10/29/09
Sales
OTHER
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Prior sales excluded. Picture may not represent actual vehicle. Programs subject to change.
Quality
Bolstered by improved quality, 36 months in service while the Also, the 2010 Ford F-150 The 2010 Ford
fuel economy and popularity, residual value of the 2010 Ford Flex earned the “2010 ALG Residual Taurus has a
Ford, Lincoln and Mercury commands a premium of $1,800 Value Award” in the full-size projected resale
value of $4,800
vehicles recorded the industry’s over the Toyota Highlander. pickup category, and the 2010 more than the
largest gain in resale values from A steady stream of new and Ford Taurus and 2010 Ford 2009 model.
the 2009 to 2010 model year. improved products has helped F-Series Super Duty received
The projected resale of Ford boost Ford’s residual values. Kelley Blue Book’s kbb.com “Best
vehicles increased by U.S. $1,310 For example, the redesigned Resale Value Awards” for the full-
per vehicle from 2009 to 2010 2010 Ford Taurus with its host of size car and full-size pickup
models – more than any other new features and technologies has categories respectively.
full-line manufacturer. a projected resale value after three Along with higher residual values,
Ford already held a residual years of $4,862 more than the 2009 Ford’s improved products and
value advantage over its U.S.- Taurus. brand image are translating into
based rivals and some Ford The number was based on the higher shopping consideration.
vehicles have now surpassed average of all trim levels of each Compete, a Massachusetts firm
competing vehicles from Toyota in nameplate from ALG’s January/ that studies online car shopping,
average residual value. February 2010 Residual Value says Ford surpassed Toyota in
The 2010 Ford Fusion is Forecast with volume weighted customer consideration last fall –
expected to be worth $687 more against R.L. Polk new vehicle for the first time since it began
than the 2010 Toyota Camry after registration data. tracking such data in 2002.
January 2010 | 5
Product
6 | January 2010
and fuel efficient doesn’t have This provides best-in-class
to compromise style and occupant safety, enhanced by a
good looks. standard, class-exclusive
A tilt and telescoping steering driver’s knee air bag that
wheel adds to driver comfort, complements the dual-stage
as does an available moonroof. front-row air bags, side air bags
Under the hood, a 1.6-liter and side curtain air bags – seven
DOHC I-4 engine with Twin in all. The knee bag is another
Independent Variable Camshaft feature not available in the Fit,
Timing (Ti-VCT) produces an Versa or Yaris or the larger
estimated 119 horsepower, Corolla, Civic or Sentra.
blending top fuel economy and AdvanceTrac® with ESC
pleasing performance. (Electronic Stability Control) is
The engine is mated to a standard on the new Fiesta,
standard five-speed manual adding to its nimble,
transmission or an all-new, surefootedness.
North American industry- The North American Fiesta also
exclusive six-speed PowerShift offers a new level of quietness in
automatic that delivers better its segment, aided by a class-
fuel efficiency than a manual shift exclusive specially laminated
or a traditional automatic. windshield to absorb and contain
“The performance and noise plus special sound-
driving dynamics of the absorbent foam and padding
European model have been used throughout.
preserved,” said Steve Pintar, Like Fiesta’s cloth seat inserts,
chief engineer, Fiesta. much of the sound absorbent
Performance preserved material is made from recycled
“The North American Fiesta content.
represents the best of our global Other industry or class- Pick your color
efforts. We built on the success of exclusive features include the The palette for 2011 Fiesta includes
the European Fiesta and are really Ford SYNC® voice-activated Yellow Blaze, Red Candy, Lime Squeeze,
proud of how little has changed,” communications and Bright Magenta, Blue Flame, Monterey
he said. entertainment system, keyless Gray, Tuxedo Black, Ingot Silver and
While keeping the car’s sporty, entry, push button start plus the Oxford White.
European driving dynamics, standard EasyFuel® Capless
Fiesta was tweaked to meet U.S. Fuel-Filler System.
safety and emissions standards. Besides being subjected more than 2 million miles of
More than 50 percent of its to more than 550 component on-road testing.
welded body structure is made and system lab tests to verify “Fiesta is going to be a game-
from high-strength steel with durability, functionality, changing product for North
ultra-strong boron steel used in serviceability and sustainability, America,” said Kevin George,
several critical areas. prototype Fiestas logged manager, Fiesta design.
Fiesta Movement
Chapter 2 begins
The first Fiesta Movement agents traveled more
than 1.4 million miles in their Fiestas, generating
more than 6 million YouTube views and more than
3.7 million Twitter impressions.
Now Ford is looking for 20 new agents to
generate more content about the new Fiesta.
Interested consumers can submit video
applications on www.fiestamovement.com
through Jan. 31.
January 2010 | 7
Smart
8 | January 2010
Smart
Ford’s new MyFord Touch driver access the Internet while on the mobile broadband modem. Passengers
connect technology, powered by go, anywhere the modem receives Studies have shown that more can now
the next generation of its popular connectivity. than half of technology enthusiast work online –
and even do
SYNC® in-car connectivity system, “While you’re driving, your spouse drivers and more than one-third of homework –
will connect the car to the Internet. can be shopping and the kids can be average Americans would be inter- while riding.
MyFord Touch-equipped vehicles chatting with friends and updating ested in a safe way to check e-mail and
will feature a WiFi signal receiver their Facebook profiles,” said Mark access Web sites in their vehicles.
that will provide Internet access, Fields, president, The Americas. SYNC’s USB port lets owners A white “air
when parked, through a Ford- “And you’re not paying for yet use a variety of devices, including card” in the
USB port
developed web browser using the another mobile subscription or mobile broadband.
offers wireless
system’s 8-inch touch screen. piece of hardware because Ford With simple software updates, connection in
In addition, plugging an owner’s will let you use technology you SYNC can be adapted to connect the vehicle.
compatible USB mobile already have,” said Fields. with the latest devices, allowing
broadband modem – sometimes Unveiled at the Consumer compatibility with whatever
called an “air card” – into SYNC’s Electronics Show in Las Vegas this connectivity technology comes
USB port will produce a secure month, the new capability will be next, said John Schneider, chief
wireless connection that will be standard on MyFord Touch- engineer, HMI, Driver Controls
broadcast throughout the vehicle. equipped vehicles. No additional and Infotainment. Built-in security
Passengers with WiFi-enabled hardware or subscriptions are also prevents unauthorized
mobile devices will be able to required beyond the user’s own “piggybacking” on the signal.
*Our Surcharges (incl. Fed. Univ. Svc. of 12.3% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 92¢ Administrative/line/mo. & others by area) are not taxes (details: 1-888-684-1888);
gov’t taxes & our surcharges could add 9% – 33% to your bill. IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan & credit approval. Up to $175 early termination fee & other charges. Offers &
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discounts are off retail price and cannot be combined with bundled offers or promotions. While supplies last. Shipping charges may apply. ©2009 Verizon Wireless.
January 2010 | 9
NAIAS 2010
Next-generation
Ford Focus
debuts
By Cliff Peters and Peter Watt
Spearheaded by an unprecedented that harness the best of Ford challenge now,” he said.
Motor Company,” said Alan With its small car design
global development program, the
Mulally, president and CEO, experience and engineering
next-generation Ford Focus made its Ford Motor Company. talent, Ford of Europe led the
worldwide debut at the North American Up to 10 new models will be built global development program on
International Auto Show (NAIAS) in Detroit. on the new global C-segment the next Focus, making sure to
platform, which replaces three keep the car’s agile, responsive
The sleek, stylish and sporty separate platforms currently in driving quality.
four-door sedan and five-door production. By 2012, the new Next, more than a year ago,
hatchback will begin production platform will generate sales of teams of engineers, manufacturing
in late 2010 in Europe and North more than 2 million units specialists and assembly
America with market launches in worldwide. About half of those employees gathered in front of
early 2011. Launches in Asia, Africa will be models of the Focus, which huge computer screens in North
and South America will follow. will be sold in 122 countries. America, Europe and Asia.
The new Focus will be nearly “The efficiencies generated by Taking advantage of rapid
identical in all markets, with 80 our new global C-car platform will advancements in virtual
percent common parts used enable us to provide Ford Focus manufacturing technology, the
around the world. Differences will customers with an affordable prod- worldwide team built the first car
be mainly driven by local uct offering quality, fuel efficiency, virtually piece by piece, operation
standards and regulations. safety and technology beyond their by operation, right down to its
“The new Ford Focus is a clear expectations,” said Mulally. high-quality, high-tech paint finish.
demonstration that our ONE Ford That’s because customers An important step
strategy is providing global around the world want smaller Building that very first new
consumers with great products cars with outstanding fuel Focus on the computer was an
economy plus the style, important step in Ford’s new
technology, connectivity and global manufacturing capability.
“The new Ford Focus is a
driving quality of larger Assembly plants around the
clear demonstration that our vehicles, explained Derrick world will now build next-
ONE Ford strategy is providing Kuzak, group vice president, generation global Ford vehicles
global consumers with great Global Product Development. using shared processes, tools and
“Led by the exciting new technologies – a move that will
products that harness the best
Focus, our next generation of allow more common parts to be
of Ford Motor Company.” C-cars will clearly show that used along with major strides in
– Alan Mulally, Ford president and CEO Ford is ready to meet that economies of scale and
10 | January 2010
Click to @Ford Online
for more information
www.at.ford.com
January 2010 | 11
NAIAS 2010
12 | January 2010
NAIAS 2010
January 2010 | 13
Feature
14 | January 2010
safety pick … with While domestic
lowest number of competitors
went bankrupt,
defects of any full- Ford stayed on
line manufacturer, plan, offering
Ford tops Toyota outstanding
and Honda in GQRS products such
study … Ford’s retail as the Ford
Consumer Reports rates
F-150 Raptor,
market share increases to Ford reliability “world- Transit Connect,
13.1 percent … GM emerges from class,” ranking Fusion, Lincoln MKT,
bankruptcy; Pontiac and Saturn Milan and Lincoln MKZ Ford Fusion
brands dropped; Hummer and more dependable than Hybrid and
Saab to be sold. Ford Taurus.
their Honda and Toyota
August counterparts …
Ford gets $5.9 billion U.S. EcoBoost,
energy loan to produce fuel- Shelby GT500,
efficient vehicles … Ford Credit Transit Connect
celebrates 50th anniversary; and Raptor win
Ford Canada celebrates 105th … Popular
U.S. “cash for clunkers” program Mechanics
ends with Focus and Escape awards.
among top sellers. November
September Wall Street
All-new 2011 F-Series Super surprised by
Duty and all-new Ford-built Ford’s
6.7-liter “quiet” diesel engine unexpected
unveiled ... all-electric Focus test third-quarter profit of $997 million
vehicle debuts on Jay Leno’s TV and first quarterly North
show … idled Wixom, Mich., plant American profit since 2005 ...
will convert to produce high- United Auto Workers reject latest
efficiency solar panels and energy contract concessions … industry-
storage systems … Ford Mexico first inflatable seat belts coming on
produces 1 millionth Fusion. next Ford Explorer … Fusion
October breaks own sales record,
Ford SVT Raptor named “Truck becomes top-selling
of Texas,” F-Series lineup gets domestic car in U.S. and is
“Truck Line of Texas” award … named Motor Trend “Car of
the Year®.”
December
North American
Fiesta and new
Mustang V-6
debuts at L.A.
Auto Show …
Car and Driver
puts Fusion on “10 Best
for 2010” list … Fusion
Hybrid and Transit
Connect named finalists
for North American Car
and Truck of the Year …
Ford stock closes at
$10.20 on Dec. 28.
January 2010 | 15
Retirees
www.BlueOvalConnect.com
Say hello
Ford Motor Company
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16 | January 2010
History
within your Preferential Placement Zone.
Furthermore, within each Preferential Placement
Zone, the maximum number of Special Program/
Incentive offerings will be limited by classification
to the number of surplus employees in the
classification. After the conclusion of the Open
Window Period on January 22, 2010, the National
Job Security, Operational Effectiveness, and
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eligible employees.
January 2010 | 17
Calendar
Ford Model
Railroad Club
(Dearborn, Mich.) Ford Photo Club
Meets 6 p.m. third Tuesdays. (Dearborn, Mich.)
WHQ cafeteria. Meets 5:30 p.m.
Contact: Ashley Chesters, third Thursdays.
cheeto1790@yahoo.com, Contact: Bill Kern, For a listing of Ford clubs,
(734) 459-6794. wtkern@fordphotoclub.com. visit: www.fera.org.
W I N D O W & D O O r r E P L A C E SM
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** Many Renewal by Andersen® products with High-Performance™ Low-E4® glass, High-Performance Low-E4 Sun glass and High-Performance Low-E4 SmartSun™ glass will qualify. Some limitations apply. Renewal by Andersen bears no
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for more information and a list of eligible products.
18 | January 2010
Ford Europe sales
jump 19.8 percent
Ford of Europe’s total
vehicle sales jumped 19.8
percent in its 19 main
markets in November,
marking the company’s sixth
consecutive monthly volume
BBC’s Top Gear rates Fords strong, green
increase.
The resulting 9.1 percent Ford cars won two BBC Top Gear awards that recognize
year-to-date market share the company’s strengths in very different segments.
was the highest since 1999. The Ford Focus RS, the fastest and most powerful front-
Ford was the market wheel-drive Ford ever produced in Europe, was selected as
leader in the United “Muscle Car of the Year” by the magazine, while Ford’s
Kingdom and Ireland, the lowest carbon-emitting model, the Ford Fiesta ECOnetic,
import leader in France and was named “Green Car of the Year.”
Italy and also scored a 30 Top Gear called the Focus RS “massive fun (and) a bargain,
percent jump in year-to-date too” and was “hugely impressed” with the Fiesta ECOnetic
sales in Germany, its best “in an era where too many think going green means having a
performance since 1999. fun-lobotomy.”
Ford
Vietnam Green energy for
expands Belgium plant
growing Two large wind turbines have
dealer started producing green energy to
network power Ford’s assembly plant in
Genk, Belgium, the home of the
Ford has Mondeo, S-MAX and Galaxy
launched its models.
11th author- The plant’s two 150-meter tall
ized dealer- wind turbines each have an output
ship in Vietnam, bringing its total to 23 dealers, of two megawatts, enough to
outlets and Ford Assured showrooms nationwide. power 2,500 private homes.
Located in Hanoi’s Hong Bang district, the new Five years ago, Ford’s Dagenham,
U.S. $2 million Hai Phong dealership boasts a England, diesel plant became the
showroom, service area, paint shop and other facilities. world’s first auto plant to meet all
Ford started off with three dealerships in Vietnam in of its electricity needs from two
1997 and now has a main office in Hanoi and a branch in giant on-site wind turbines.
Ho Chi Minh City, the former Saigon.
January 2010 | 19
Back page
Faithful steed
It’s one thing when a Built Ford
Tough truck rolls past 500,000 miles.
Now, Marty Babbitt’s green 2000
Mustang has passed that milestone.
The car, a V-6 with standard shift, has
rolled up a half-million miles thanks to
“If you want hybrid Babbitt’s commute – 103 miles from his
performance in a Lansing home to his job as a pipefitter
at the Van Dyke Transmission Plant in
bigger, more practical
Sterling Heights, Mich.
car with conventional “It’s incredible. Except for plugs and oil, nothing’s been touched on the motor. Even the
looks and a big trunk, exhaust is original,” said Babbitt, who bought the car new shortly after starting at Ford.
the Ford Fusion is the “They built a good one when they built this one,” he said.
best alternative.” Former trucker wins racing gold
– Jonathan Welsh,
It’s like “Rocky” or “Karate Kid” – but at 300 mph.
The Wall Street Journal
Years ago, Robert Hight put in a lot of miles driving a truck before
he got into drag racing.
Late last year, he won the NHRA Full Throttle Funny Car championship
behind the wheel of Auto Club Ford Mustang owned by John Force Racing.
The victory came on the heels of a frustrating season in which his was
the last car to qualify for the countdown to the championship.
“What really is the coolest is that John Force took a chance on a
guy from northern California who had never driven anything but a
“The MKT is the Ford F-150 truck and he has given me this opportunity,” said Hight,
first Lincoln with after the victory.
Fade to black, roll the credits.
technology, comfort
and sophistication
that surpasses 8 ball, door pocket
competitors from There are lots of Ford-licensed
merchandise out there – shirts, caps,
Acura, Audi, BMW,
model cars and desktop knickknacks.
Mercedes-Benz and But here’s something for the “man
Volvo.” cave” of your favorite car collector or
– Mark Phelan, High-octane truth your neighborhood billiards parlor –
a Mustang pool table.
Detroit Free Press
Former ad man Peter DeLorenzo A shortened, fiberglass replica body
publishes the weekly Internet magazine of a 1965 Mustang encloses this special
Autoextremist.com, which promises 4x8-foot slate topped table, complete
“the bare-knuckled, unvarnished, high- with working lights, chromed parts
octane truth” about the auto industry. and real tires.
Looking back over “the most tumultuous Your choice of body and felt colors –
12 months in the history of the automobile busi- only $14,995 at www.mustangpooltable.
ness in this country,” the veteran observer took com or at (727) 827-8268.
“Pound for pound, the time out to honor Bill Ford and Alan Mulally for
their leadership at Ford in his Nov. 25 column.
2010 Ford Mustang Though daunting challenges lie ahead,
GT is the best Ford “now stands alone as the last authentic
modern muscle car American car company” with “tremendously
that money can buy.” competitive products already on the ground
and a slew of sensational products on the
– Mike Caudill,
way,” said De Lorenzo.
NADAguides.com
That’s not extreme – it’s just good business.
20 | January 2010
At $99, every pocket can have one.
Ford employees & retirees who purchase
iPhone 3G are eligible to receive a 20% discount
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*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
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plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability
may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or
government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount
subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly
service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees,
minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 AT&T Intellectual
Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,
and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All
other marks are the property of their respective owners.
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