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BRAND ENHANCEMENT

PROPOSAL
Prepared by: Chisanga Kombe, HighCom Zambia Limited
Prepared for: Mutale Kambaila, AmeZam LLC
To the CEO, AmeZam LLC.

Dear Sir,

I write with pleasure acknowledging the probability of working with your humble yet esteemed
company. We have done a thorough review and tests therefore are poised to assure a timely and
relevant concise report of how we think you can utilize IT to enhance profitability by improving
your Online Presence. HighCom Zambia Limited is comprised of forward thinking innovators with
vast pool of knowledge in all sectors of digital marketing and Information Technology Enabled
Services (ITES). Our goal is identifying key modification such as website redesign needs for
clients and accomplishing those objectives.

The following proposal lays out the work that needs to be done and at what cost. If you have
questions, please feel free to reach out via email or phone.

Thank you!

Chisanga Kombe,
HighCom Zambia Limited
highcomzm@gmail.com
+91 987 254 1267

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Executive Summary
In order to stay relevant and continue to attract customers, AmeZam LLC must increase its digital
footprint. According to our research findings, AmeZam has experienced revenue losses due to lack
of exposure and decreasing online traffic. We believe firmly that the company still maintains a
strong reputation and presence in shipping business and would like to continue on its exponential
growth path to conquer new frontiers. To accomplish this, AmeZam LLC needs an offline mobile
application (Android, IOS), a complete website overhaul, a concrete social media marketing
strategy and improved graphics to outpace the competition.

HighCom ZM boasts of an all-round expertise workforce and future ready innovative strategies to
ensure success for clients in achieving increased online traffic, seamless clientele analytics and
revenue gains due to the implementation of the various necessary modifications.

We are prepared to show AmeZam proposed changes and modifications, design elements,
solutions to existing problems, and a timeline for the entire process in particular segments.

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PART 1: WEB REDESIGNING

Assessment
Websites are unique, and AmeZam LLC knows fully that each entity or company has specific
needs and desires. Our aim is to make your website stronger and more useful for you and your
customers. First, we correspond with you to assess what works and what does not with your current
website, what you want to keep and what you want to change. Next, we identify problem areas and
how to make improvements. After AmeZam LLC approves of all changes, HighCom hits the
ground running to ensure timely delivery of your new website.

Process and Timeline


Our top priority is your satisfaction. Therefore, we do all we can to make sure your website
redesign is flawless and transparent. Depending on the scope of work, a redesign can take
anywhere from two weeks to four months. While we do all the heavy lifting, your input is an
important function in the process. Before any work begins we will establish expectations. Our
number one priority is meeting AmeZams deadlines with a website redesign you are proud to call
your own.

Objective Duration
Connecting, planning Up to two weeks
Client approval of changes Up to one week
First draft of redesign created Up to two months
Client approval of changes Up to two weeks
Implement changes Up to two weeks
Final draft of redesign, beta testing Up to three weeks
Client approval and launch Up to two weeks

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Services
When working with HighCom, heres what you can expect in the redesign process:

Planning Phase
First we connect with the client and analyze the pros and cons of the existing website and plan the
next steps. This phase includes:

Updating the site map


Reorganizing existing content and identifying where new information will go
Reviewing competitor websites to compile effective keywords and search-engine
optimization (SEO)

Development Phase
Once we are all on the same page, the rebuild begins. This part includes:

New home and interior pages

HTML, CSS, JavaScript compliance

Content Management System (CMS) creation

CMS configuration

Migrating existing content to new site

Optimization for mobile

Testing and Beta Phase


Now that the nuts and bolts of your new website have been created, its time to see it in action.
This phase includes:

Code and browser testing

Analytics setup, through Google or others, to capture site user data

Putting the site to work to see how it handles video, images, text, and then making necessary
adjustments

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Launch Phase
Were almost there. This is the most exciting moment of the website redesign for the client. This
phase includes:

New site host setup


Domain Name System (DNS) transfer
Setting up email
Going live

Post-Redesign Services
Once your beautiful new website has launched, HighCom can provide post-redesign services to
help you see the value of your investment while you focus on running your business. We have
several options to fit the needs of our clients. Each option costs $50.

Analytics: We compile usage data and distill it down into simple terms so you know whats
working and whats not.
Blogs and Email Marketing: If your company runs blogs and marketing emails, we can
integrate them into your new website and give them the same look.
Offline: Need to promote the new site during a sales presentation? We can create a demo
of your websites new functions and give you the hard copy so you always have something
to work with.

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Pricing
Name Price QTY Subtotal
Planning $100 1 $100
UX/UI $50 1 $50
Content Support $100 1 $100
Testing/Launching $200 1 $200
Training Client $100 1 $200
Programming $100 1 $200
Support $100 1 $100
Post-Redesign Services $50 3 $150

Total: $1100

Billing Schedule
AmeZam agrees to pay 25% of the total upon signing this website redesign proposal and the
remainder upon completion.

Conditions
Prior to a contractual agreement, this proposal may be amended in consultation with the client,
AmeZam LLC, at the discretion of HighCom Zambia Limited.

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PART 2: SOCIAL MEDIA AND GRAPHICS

Problem Statement
The current state of AmeZam LLCs social media marketing and graphic designs are not up to par
with neither its standards nor reputation. It is essential that as an interregional customer dependent
company, word of latest updated products and services reaches the intended audience as soon as
possible and on a platform of their convenience. This can be achieved especially though an active
and interactive social media campaign with dynamic graphics. Social media ads and informative
posts must be as catchy and enticing as can be. The message should also be coherent on all
distribution platforms.

Assessment
In our research, we found an active Facebook page for AmeZam LLC but it had very little
information, the adverts lacked a modern edge and the informative posts could reach wider
audiences had they contained relevant image graphics. It also lacked a new customer inviting
information and had very little viewership which suggests either the ads are not boosted at all or
the information is simply not catching the attention it should be due to lack of customer
engagement. The problem can also be attributed to the fact the Facebook algorithm favors pictures
without words on them because it has a mechanism of screening unpaid ads. Special graphic design
tactics must be implemented to pass the filters. We also discovered that AmeZam LLC has neither
an Instagram nor a YouTube channel hence missing fundamental two realms of the social media
marketing triad. It should be noted that AmeZam LLC does not only operate in the US.

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Process and Timeline
A good social media marketing strategy exponentially reduces the cost of communication and
advertising. It also mitigates challenges concerning logistical complications of feedback collection
and analysis both of which are critical for stable growth of a company. We understand you are
aware of this and thus we are here ready to provide AmeZam LLC with an easy to manage solution.
Here is how we are going to do it.

Objective Duration
Connecting, planning Up to one week
Client approval of changes Up to one week
Creation of lacking Social Media platforms Up to one week
Client approval and boosting Up to one week
Sustained Management Infinity

Pricing
Name Price QTY Subtotal
Planning and Setup $100 1 $100
Image Graphics Design $50 ? $50
Video Graphics Design $200 ? $200
Boosting $10 ? $10
Maintenance and support $50 Monthly $50

Total: $410

Billing Schedule
AmeZam agrees to pay 25% of the total upon signing this website redesign proposal and the
remainder upon completion.

Conditions
Prior to a contractual agreement, this proposal may be amended in consultation with the client,
AmeZam LLC, at the discretion of HighCom Zambia Limited.
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PART 3: MOBILE APP DEVELOPMENT

Assessment
Apps are a convenient way of users interacting and accessing services of AmeZam LLC. They
allow quick flow of information between the clientele and the product or service provider. We
intend to provide to you a simple yet robust application that will synchronize with the websites
database so that you have a single dashboard for managing the website as well as applications on
both Android and IOS platforms. This will allow your customers to access the AmeZam Store with
ease and reduced internet data consumption. In order for us to start up with the design process, we
shall need to first correspond with you to assess the requirements for the app, what you want to
see. Next, we identify potential technologies to design and enhance application functionality. After
AmeZam LLC approves of all, HighCom hits the ground running to ensure timely delivery of your
new Application. The aim is to make an application that is sleek enough for users to interact with
on a regular basis.

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Process and Timeline
Our top priority is your satisfaction. Therefore, we do all we can to make sure your application
generation process is seamless and up to your specifics. Depending on the scope of work,
application design can take anywhere from one month to six months. While we do all the heavy
lifting, your input is an important function in the process. Before any work begins we will establish
expectations. Our number one priority is meeting AmeZams deadlines with an app you are proud
to call your own.

Objective Duration
Connecting, planning Up to two weeks
Client approval of design Up to three weeks
First draft of design created Up to two months
Client approval of design Up to one month
Implement changes if any Up to three weeks
Final draft of design, beta testing Up to three weeks
Client approval and launch Up to two weeks

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Pricing
Name Price QTY Subtotal
Planning $100 1 $100
UX/UI $200 1 $200
Content Creation $100 1 $100
Testing/Launching $200 1 $200
Training Client $100 1 $100
Database Design $200 1 $200
Database Synchronization $100 1 $100
Support $100 1 $100
Post-Design Services $50 2 $100

Total: $1200

Services
When working with HighCom, heres what you can expect in the creation process:

Planning Phase
First we connect with the client and analyze the requirements then plan the next steps. This phase
includes:

Recognizing and Database Demands


Content creation and User interface design
Reviewing competitor application designs
Coding

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Development Phase
Once we are all on the same page, the building begins. This part includes:

Home and interior pages


XML, CSS, Platform and Framework compliance
Database Design
Content Management System (CMS) creation
CMS configuration
Linking new app to website and database
Lunching

Testing and Beta Phase


Now that the nuts and bolts of your new website have been created, its time to see it in action.
This phase includes:

Code and testing


Analytics setup, through Google or others, to capture site user data
Putting the app to work to see how it handles video, images, text, and then making necessary
adjustments

Launch Phase
Were almost there. This is the most exciting moment of the application design for the client. This
phase includes:

App host setup


Domain Name System (DNS) synchronization
Linking up email
Going live

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Post-Design Services
Once your new app has launched, HighCom can provide post-design services to help you see the
value of your investment while you focus on running your business. We have several options to fit
the needs of our clients. Each option costs $50.

Analytics: We compile usage data and distill it down into simple terms so you know whats
working and whats not.
Offline: Need to promote the new app during a sales presentation? We can create a demo
of your applications new functions and give you the hard copy so you always have
something to work with.

Billing Schedule
AmeZam LLC agrees to pay 25% of the total upon signing this application design proposal and
the remainder upon completion.

Conditions
Prior to a contractual agreement, this proposal may be amended in consultation with the client,
AmeZam LLC, at the discretion of HighCom Zambia Limited.

Our Team

HighCom Zambia Limited is a tight-knit group of creative thinkers who understand the impact of
a clean, simple, informative, and engaging designs. Our unique approach ensures that our clients
will not be surprised by the final results because they will have been an integral part of the design
process, approving all work before it is completed to meet their exact standards. Our goal is simple:
creating products that makes an impact.

We pride ourselves on having revolutionary concepts and cutting edge technologies that rekindles
the life within your company digital experience. We are proud our what we can do and you will
be.

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Acceptance
By signing below, you accept this website redesign proposal. The initial payment, per the
aforementioned terms, also enters AmeZam LLC into contractual agreement for services from
HighCom Zambia Limited.

SN Service HighCom Signature AmeZam LLC Signature


01 Website Redesigning

02 Social Media And Graphics


Management
03 Mobile Application Development

Thank You for partnering with us, we looking forward to a warm relationship!!!

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