Josh Cellars Launches $10 Million Digital Advertising Campaign

Nostalgic Wine Ads Feature Founder Joseph Carr Sharing Stories Behind the Wine in
Unconventional Settings.

New York, NY, November 16, 2017 --(PR.com)-- Today, Josh Cellars is launching the wine brand's
largest ever digital advertising campaign. A series of 10 poignant videos feature founder Joseph Carr
sharing personal stories about his father Josh, and his unlikely journey to successfully building Josh
Cellars.

The ads are set in unexpected environments, especially for a wine brand, including a backyard garage and
a vintage red truck, which reflect Josh's and Joe's humble background.

The new campaign was born out of listening to Josh drinkers who told us not only do they love the
wines, but they're inspired by the true stories of the founder, said Tom Steffanci, President, Deutsch
Family Wine and Spirits, who also co-wrote the scripts with founder Joseph Carr. Joe speaks from the
heart, about why and how he created Josh Cellars as a tribute to his dad Josh. The stories about how Josh
Cellars came to be are unexpected and hearing a son talk about how his dad's values guided him is
inspiring.

Josh Cellars has cemented its place as the hottest wine brand in the country and Josh Cellars is the largest
domestic wine brand at its price or higher. Josh Cellars represents an impressive 60% of all dollar growth
in the $10-$15 domestic wine category so far this year. (1)

Despite all our success, what brings me the most joy is when people tell me how much they love my
wines. Our goal is to make wines that are balanced and delicious and it's wonderful that so many
consumers are enjoying them, said Joseph Carr. My dad was an incredibly hard-working man and I've
applied that same work ethic to build Josh Cellars. Sure, it has been difficult, but as Dad always said,
most things worth doing are.

The brand is investing $10 million on the digital ad campaign, focusing on the key holiday selling
seasons through March 2018. The ads will be distributed on leading video and social media properties
such as Hulu, YouTube, Facebook, Instagram, CNN.com, WSJ.Com, NBC.com and NYTimes.com.

About Josh Cellars

Josh Cellars offers bold, complex and approachable wines for drinking with family and friends. Sourced
from vineyards across California, Josh Cellars offers seven varietals: Cabernet Sauvignon, Chardonnay,
Sauvignon Blanc, Pinot Noir, Merlot, Ros and a red blend, Legacy. Josh Cellars wines are available at
retailers nationwide. www.joshcellars.com

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch
to market quality wines produced by prestigious families from major wine regions of the world. In 2009,

Page 1/3
PR.com Press Release Distribution Terms of Use
it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the
company is renowned for its brand-building prowess and its ability to meet the needs of the modern
consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side
in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] Bubbles, Peter
Lehmann, Peter Lehmann Clancy's California: Eppa SupraFruta Sangria, Girard Winery, Joseph Carr,
Josh Cellars, Josh Cellars Reserve, Kunde Family Estate, The Calling; France: Andre Lurton, Cave de
Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Washington: Skyfall; Italy: Barone Fini,
Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz
de Alba, Ramon Bilbao; Argentina: Clos de los Siete; Ruta 22; and award-winning spirits from Poland:
Luksusowa Vodka; Italy: Villa Massa Limoncello; Spain: Licor 43; Redemption Whiskey, Bib &
Tucker Bourbon; Canada: Masterson's Rye. www.deutschfamily.com

1. Nielsen XAOC Calendar Year to Date thru 10.7.17 for Domestic Wine.

Page 2/3
PR.com Press Release Distribution Terms of Use
Contact Information:
Deutsch Family Wine & Spirits
Jack Glasure
813-415-4454
Contact via Email

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/736395

Page 3/3
PR.com Press Release Distribution Terms of Use