MUC LUC

TIN TRONG TUN

Trong nc ............................................................................ 03
Th gii .................................................................................. 04
INTERNET
Chng trnh s hoa mang Internet cua Chnh phu
Hoa Ky.................................................................................... 06
Ting Trung se tr thanh ngn ng chnh cua web vao
nm 2007................................................................................ 08
100...1 cu hoi lin quan ti Internet.................................... 09
THNG MAI IN T
5 quy tc cua ban le trn mang............................................. 11
Lin lac vi khach hang: S dung th in t xy dng
thng hiu............................................................................. 15
Tng lai cua thng mai in t......................................... 18
Nhng thach thc nao t ra cho cac cng ty TMT.......... 20
THIT B MI
May tnh xach tay Powerbook G4 cua Apple...................... 22
A CH WEBSITE 24
GIA CA TH TRNG 25

CNG TY IN TOAN VA TRUYN S LIU - BAN BIN TP BAO IN T VDCMEDIA

E-mail: vdcmedia@vnn.vn - Website: media.vdc.com.vn
TIN TRONG NC lut phap... Ngoai ra, mang BVOM con cung cp cac
dch vu nh: Thit k website, online catalogue gii thiu
Khai trng Trung tm Dch vu Vn hoa Tin Phong-VDC
doanh nghip va san phm trn Internet; hp tac xut
Sang 10/12/2001, lanh ao Cng ty in toan va
nhp khu hang hoa sang My.
Truyn s liu (VDC), Bao Tin Phong, Cng ty Phng
Nam a chnh thc khai trng Trung tm Dch vu Vn
Trung tm hp tac cng ngh Vit - Han i vao hoat ng
hoa Tin Phong-VDC tai 292 Ty Sn, Ha Ni. Trung
Chiu ngay 7/12/2001, tai Ha Ni, ng Chu Tun Nha,
tm dch vu vn hoa Tin Phong-VDC co din tch gn
B trng Khoa hoc, Cng ngh va Mi trng Vit Nam
600m2 trng bay gn 15 ngan u sach, tap ch cac loai
va ng Minhyung-ki, Chu tch T chc hp tac quc t
va hang chuc ngan mt hang khac t bng a, my phm,
Han Quc a ct bng khanh thanh Trung tm hp tac
hoa ti... n linh kin may tnh, in thoai di ng, thit
cng ngh Vit-han (Vikotech), vi tng kinh ph 2,88
b vin thng. Khach hang co th mua hang trc tip theo
triu USD do Chnh phu Han Quc vin tr khng hoan
phng thc t chon hoc cung co th t mua qua
lai. D an nay h tr cac trang thit b, hp tac nghin
mang trong khi tham quan siu th ao tai a ch:
cu trong cac lnh vc cng ngh Laze, cng ngh vt
http://www.vietnambook.com.vn hoc http://www.tien-
liu mi, cng ngh sinh hoc, cng ngh thng tin, vi
phong-vdc.com.vn. Ngoai ra, Trung tm Dch vu Vn hoa
in t, cng ngh mang Vikonet, ao tao can b... c
Tin Phong-VDC con la ni xuc tin cac hoat ng
bit, mang thng tin Vikonet c trang b hin ai, gop
TMT nhm h tr, gii thiu va xut khu cac mt hang
phn thu hep s chnh lch trong phat trin cng ngh
truyn thng cua Vit Nam. Website cua Trung tm ang
thng tin gia Vit Nam vi cac nc, nht la trong thi
gii thiu cac mt hang xut khu cua hn 20 cng ty va
gian ti Vit Nam se trin khai cac chng trnh mi v
c s san xut trong nc ra th trng nc ngoai. Trong
thng mai in t va chnh phu in t.
tng lai, Tin Phong-VDC se tr thanh mt trung tm
giao dch, bun ban, gii thiu, quang ba san phm cua
Khai mac Comnet Vit Nam 2001
cac doanh nghip xut khu Vit Nam.
Sang ngay 6/12/2001, Hi thao Comnet Vit Nam
2001 do Tp oan D liu Quc t IDG phi hp vi
Khai trng cu ni thng mai in t Vit - My
Tng Cng ty Bu chnh Vin thng Vit Nam (VNPT) t
Cng ty Cng ngh Vit My (ATI) va khai trng cu
chc a khai mac. Chng trnh hi thao co hn 15 bai
ni thng mai in t Business Vietnam Open
phat biu cua cac din gia trong va ngoai nc, t cac
Market.com (BVOM) co h thng may chu t tai bang
cng ty hang u th gii trong vic cung cp cac thit
Tennessee (Hoa Ky), a ch: http://www.bvom.com.
b, cng ngh, dch vu va giai phap cho th trng vin
Theo ng inh c Hu - Chu tch kim Tng giam c
ATI, mang BVOM nhm kt ni th trng Vit Nam vi
th trng th gii, c bit la th trng Hoa Ky. Hin tai
BVOM co thng tin cua khoang 20 nghn doanh nghip
Vit Nam co nhu cu xut nhp khu hang hoa hoc thu
hut u t t My; thng tin v khoang 30 nghn cng ty
My co nhu cu xut nhp khu hang hoa hoc u t vao
Vit Nam; nhng thng tin chung v th trng hai nc;
thng tin chung v chnh sach thng mai, mi trng

3
Internet & Thng ma i i n t S 9 (12-19/12/01)
thng, cng ngh thng tin va thng mai in t trn
toan th gii. Cac vn c trnh bay gm nh hng
phat trin vin thng, Internet Vit Nam, cac cng ngh
hng ti s hi tu cua vin thng, tin hoc va Internet.
Cac din gia cung se tp trung vao nhng c hi, thach
thc cua nhng mi trng canh tranh va s m rng cua
th trng vin thng cua Vit Nam. Comnet Vietnam
2001 a nhn c s bao tr cua cac ban nganh Chnh
phu nh: Tng Cuc Bu in, B Khoa hoc Cng ngh
va Mi trng, B Thng mai, B K hoach u t, B
Vn hoa Thng tin, B Giao duc va ao tao, B Quc
phong, Uy ban Nhn dn TP. Ha Ni, Hi tin hoc Thanh
ph H Ch Minh, Hi tin hoc Vit Nam, Hi V tuyn
in t Vit Nam. Hi thao din ra trong 2 ngay 6/12 va
7/12/2001.
Trin khai th nghim k khai np thu qua Internet
B Tai chnh a trin khai th nghim vic k khai np
thu qua Internet. Phng thc nay cho phep nng cao
nng sut va cht lng cng vic cua b phn nhp s
liu bao cao thu gia tr gia tng (GTGT) tai cac cuc thu,
hnh thanh c s d liu hoa n, gop phn khuyn
khch cac DN ng dung tin hoc trong san xut va kinh
doanh. y cung la bc th nghim cho vic ap dung
cac ky thut bao mt thng tin, xac thc ngi dung
nhm tin ti xy dng ha tng c s khoa cng khai
(PKI) cho thng mai in t va chnh phu in t cua
Vit Nam. S liu thng k cua Tng cuc Thu cho thy,
hang nm, s lng d liu trn bang k khai hoa n
hang hoa, dch vu mua vao, ban ra rt ln. Mi nm,
nganh thu phat hanh trung bnh trn 300 triu hoa n,
trong o gn mt na la hoa n khu tr thu GTGT. S
i tng np thu GTGT va tnh thu GTGT theo
phng phap khu tr la trn 70.000 i tng, bao gm
6.000 DNNN, 2.400 DN co vn u t nc ngoai va
30.000 DN t nhn Nu nhn va x ly t khai, h s v
thu cua cac DN nay bng bin phap thu cng, th khng
ch lang ph thi gian, cng sc ma con dn n cac li
nhp liu rt ln.
4
Internet & Thng ma i i n t
TIN TH GII
Cac cng ty My tit kim c 155 ty USD nh Internet
Theo nghin cu mang tn Net Impact (Tac ng cua
mang Internet) cng b gn y, cac cng ty My a tit
kim c 155 ty USD trong 3 nm qua nh s dung
Internet va s tin tit kim c se con nhiu hn na
trong nhng nm ti. Cung theo nghin cu nay, da
trn mt cuc thm do y kin cac nha quan ly cua 2.065
cng ty do cac nha nghin cu thuc Vin Brookings va
ai hoc California tin hanh, cac cng ty cung tng c
doanh thu 443,9 ty USD trong cung thi gian trn mt
phn la nh chuyn hng hoat ng ln mang Internet.
Theo cac nha nghin cu, u t vao Internet cho ti nay
ch ong gop 0,2% vao mc tng trng nng sut cua
My, song con s nay se tng ln 0,36% khi co nhiu
cng ty hn na trin khai cac giai phap kinh doanh trn
Internet. c tnh vao nm 2010, cac cng ty My se tit
kim c 528,3 ty USD va tng doanh thu khoang
1.550 ty USD. (Theo AFP)
Cac cng ty bao mt se khng m ca cho FBI
Cac cng ty bao mt (gm Symantec va Network
Associates cua My, Trend Micro cua Nht Ban va
Sophos PLc cua Anh) cho bit, ho se khng tao cac l
hng trn cac phn mm bao mt ma da vao o Cuc
iu tra Lin bang My FBI co th tin hanh cac hoat ng
do tham trn cac h thng truyn thng va may tnh cua
cac i tng tnh nghi. y la phan ng u tin cua cac
cng ty bao mt ni ting th gii trc cac tin tc v vic
FBI, di d an co tn la Ngon en thn, se tao ra cac
virus may tnh c bit, phat tan qua ng e-mail
thm nhp vao cac h thng cua i tng ang iu tra
va ghi lai tt ca nhng g c go t ban phm may tnh
cac h thng nay. Tt nhin, d an nay oi hoi phai co
s h tr cua cac cng ty bao mt tao ra cac ca hu
c bit trong cac chng trnh an ninh su may tnh
cua FBI co th len loi vao h thng may tnh cua cac i
tng tnh nghi. Bai bao u tin v d an Ngon en
thn c ng tai trn Website www.msnbc.com. n
S 9 (12-19/12/01)
nay, FBI cha co phan ng chnh thc nao trc nhng ap lai li tuyn b mang tnh thach thc cua Chu tch
thng tin nay. (Theo Reuter) Hi ng Quan tr Oracle, ng Larry Ellison rng cac
phn mm cua Oracle la khng th pha v, s vu tn
Amazon thm cac tnh nng truy cp cho ngi mu cng vao Website cua Oracle a tng ln gp bi trong
Amazon.com va tung ra phin ban mi cua website
nhng ngay gn y. Oracle cho bit, trc y trung
c thit k danh cho i tng khach hang la nhng
bnh mt tun co 3.000 vu tn cng vao Website cua
ngi co vn v th giac. Trang Amazon mi nay
cng ty. Nay con s nay ln ti khoang 30.000 vu/tun.
mang tn Amazon Access, c phat trin da trn nn
Tuy nhin, cac hacker vn cha lam c vi Website
tang thng mai di ng Amazon Anywhere. Ngi dung
cua Oracle. Cac tay tin tc lao luyn a c gng vn
truy cp vao Amazon Access qua cac thit b khng dy
dung cac ky thut tinh xao nht nhm phat hin cac l
thung tng t nh l thung cua Windows NT, qua o
co th thm nhp vao h quan tr c s d liu Oracle 9i
nhng kt qua ch nh huc u vao tang a. Song song
vi li tuyn b cua ng Ellion, Oracle cung tung ra mt
chin dch tip th ln cha tng thy quang ba cho
cac tnh nng an toan va bao mt cua Oracle 9i, phin
ban mi nht cua h quan tr c s d liu cua cng ty.
va xem thng tin trn Internet bng cach s dung mt
Chi ph cho chin dch quang cao nay ti nay a ln ti
phn mm oc man hnh c bit. Phn mm trn web-
hn 100 triu USD.
site nay se dch cac vn ban va a ch trn trang web
(Theo Reuters)
sang giong noi hoc ch ni. (Theo ZDNET)
ng sang lp cua Intel hin tng 261 triu USD cho t chc
NT Server 4.0 se bin mt trn th trng vao nm 2003 mi trng quc t
ng sang lp cua cng ty san xut chip may tnh
Theo Microsoft, bt u t thang 7/2003, Microsoft
Intel, ng Gordon Moore se hin tng 261 triu USD cho
ngng ban h iu hanh Windows NT Server 4.0 tp
Conservation International, mt t chc bao v mi
trung vao cac san phm mi. ng Al Gillen, nha phn
trng quc t. S tin hin tng nay se c giai ngn
tch cua IDC, cho bit: Quyt nh nay cua Microsoft
trong vong 10 nm. y la s tin hin tng ln nht cua
khng lam ngi dung ngac nhin nhiu, bi phn mm
mt ca nhn cho mt t chc phi chnh phu t trc ti
nay khng con hp dn ho. y la mt phn trong n
nay. No se c s dung cho cac chng trnh bao v
lc nhm tng doanh thu cua hang phn mm khng l
ng thc vt quy him tai cac vung sinh thai nhay cam
nay, v ho mun ngi dung tp trung vao mua cac h
trn th gii. ng Gordon Moore noi: S huy dit gh
iu hanh mi cua hang. Windows NT Server 4.0 c
gm cua cac loai ng thc vt quy him cn phai co mt
thit k chay trn cac may chu doanh nghip va may
hanh ng nhanh chong. Chung ti hy vong
tnh nng v web. Sau khi NT Server 4.0 ngng ban ra
Conservation International se tip tuc xy dng mt lin
trn th trng, cac doanh nghip phai tra chi ph cho
minh vng manh va ong gop nhiu hn cho s bn
Microsoft v cac dch vu h tr ky thut lin quan ti h
vng cua mi trng th gii.
iu hanh nay. (Theo CNET)
S vu tn c ng va o Website cua Oracle tng (Theo Reuters)
ma nh

5
Internet & Thng ma i i n t S 9 (12-19/12/01)
INTERNET
Chng trnh s hoa Internet cua
Chnh phu Hoa Ky
M
uc ch cua chng trnh nay o la giup
nganh bao mt noi chung hiu ro hn v s
lin kt gia cac mang va tai sao nhng s
c trong mang nay lai anh hng n cac mang khac.
Theo ng Richard Clarke, c vn cua Tng thng
Bush v an ninh trn mang, trong thang u nm cua
nm 2002, Chnh phu My se thc hin chng trnh chi
tit hoa ban cua Internet trong mt n lc nhm cai
thin kha nng phan ng cua quc gia nay trc nhng
tham hoa bt ng cua cac tin tc gy ra.
Trung tm m phong va phn tch quc gia Hoa Ky se
lp s v s lin kt phc tap trong ha tng Internet
ht sc rc ri cua quc gia nay bao gm: Cac mang
cng ngh thng tin va cac mang vin thng phu thuc
ln nhau, cac h thng ng dy in, cac h thng
giao thng vn tai va cac ng ng dn gas va du co
lin quan n Internet.
ng Clarke noi :Trung tm nay se lp mt ban
dang sa ban v tt ca cac mang li lin quan n
Internet trn pham vi toan quc, do o chung ti se bit
c u la im yu bao v.
Tao nn s trao i thng tin tt hn
K hoach nay c thc hin con nhm muc ch cai
thin cht lng trao i thng tin gia cac khu vc t
nhn va nha nc c tt hn cho du cha xac lp c
vic trao i thng tin se din ra nh th nao.
Muc ch cua chng trnh nay la giup nganh bao mt
noi chung hiu ro hn v s lin kt gia cac mang va tai
sao nhng s c trong mang nay lai anh hng n cac
mang khac t o co th a vao cac h thng bao mt
tt hn va co hiu qua hn.
V du, mt tau hoa b trt banh gn y a gy ra mt
6
Internet & Thng ma i i n t
vu chay trong hm ngm va keo theo la s anh hng
n ng truyn Internet tai Chicago. Cac nhn vin
iu tra sau o mi kham pha ra rng vu chay a lam
hong kt ni ng truc cua Internet c t trong hm
ngm.
Hin nay vn co nhng ban
y khng phai la n lc u tin nhm tao lp mt s
v Internet ma a co nhiu d an loai nay trong o co
D an S Internet, mt chng trnh dai han nhm thu
thp cac tuyn d liu.
D an nay m ta ban Internet nh mt cu truc
hnh cy gm co 100.000 nt. Trong s nay con co
ca ban cho thy Serbia b tan pha trong chin tranh
nh th nao. Cac nha nghin cu cho rng ho hy vong
mt ngay nao o ho se lam mt b phim da vao cac d
liu ma ho a thu thp c.
John Quarterman cung la mt ngi a tin hanh
nghin cu va lp cac chng trnh v kch c, s
mang Internet. ng c coi la ngi ni ting nht trong
lnh vc nay. Cac ban v Internet cua John
Quarterman co th tm thy tai a ch www.matrix.com.
Tiu tn hang ty USD
Chng trnh lp s chi tit hoa Internet cua Chnh
phu Lin bang Hoa Ky c coi la mt bc t pha
manh nht lin quan n ha tng Internet k t khi nc
nay b khung b tn cng hm 11/9.
Quc hi My cung ang xem xet duyt mt khoan
chi 900 triu USD nhm nghin cu v an toan va bao
mt trn mang Internet. Khoan chi nay co th se c
giao cho Quy khoa hoc quc gia Hoa Ky va Vin tiu
chun va cng ngh quc gia Hoa Ky.
S 9 (12-19/12/01)
 Mt khoan chi 7 ty USD c giai ngn trong vong 5
nm ti cung ang c xem xet lam tng 50 % chi ph
nghin cu v an toan trong cng ngh thng tin cho 6
c quan cua Chnh phu My.
Thm vao o, Quc hi My ang xem xet ni long cac
ao lut trong o co Lut T do thng tin, cac iu khoan
mi se cho phep cac cng ty t nhn chia se cac thng
tin lin quan n cac l hng bao mt vi Chnh phu ma
khng cn lo ngai n vic cac thng tin nay co c ph
bin rng rai hay khng.
ng thai nay ang b mt s nhom ngi tiu dung
phan i, nhng ngi nay cho rng cac cng ty mun t
bao v mnh khoi cac trach nhim phap ly i vi cac san
phm phn cng cung nh phn mm khng c hoan
thin.
Nguy c b tn cng quy m ln
Cac c quan thi hanh lut phap Lin bang ngay cang
lo ngai hn v nguy c tn cng cua nhng tin tc vi cac
thu oan thm c, cac phn t thu ch vi Chnh phu,
cac t chc khung b se co th lam tam dng hoc pha
hong hn cac h thng may tnh chng cht cua Chnh
phu.
V du: Tai min Nam Florida, mt tin tc a be gy cac
h thng ma hoa cua cac h thng bao mt tai a
Cai nhn toan canh v i sng xa hi Vit Nam trong tun.
ng ky tai: http://media.vdc.com.vn/ezines
7
Internet & Thng ma i i n t
phng va chuyn cac cuc goi 911 (goi canh sat cp
cu) vao mt ca hang ban banh pizza. Tai Houston-
Texas, cac nhn vin FBI a bt qua tang mt tin tc
ang chun b cai t mt virus may tnh vao cac may
tnh co th lam tc nghen h thng in thoai 911 trn
din rng. Vao nm 1997, mt tin tc mi tui thiu
nin a lam ngng h thng lin lac tai ngon thap FAA
Worcester- Massachusetts trong vong 6 gi ng h.
S phat trin cua cac kiu tn cng
Co nhiu du hiu cho thy, cac t tn cng trn
mang quy m ln va c t chc chu ao se la mt
phn trong cac cuc xung t gay gt gia cac quc gia
va cac lc lng khung b.
V du: Trong chin dch khng kch cua NATO tai
Serbia va Kosovo nm 2000, cac may chu cua t chc
nay a b ngng hoat ng trong vong vai ngay.
ng Michael Vatis, nguyn giam c Trung tm bao
v ha tng quc gia My cho bit: Gn y, cac vu tn
cng cua tin tc a nhm vao cac h thng thng tin lin
lac sng con va cac h thng ha tng thit yu. Trong
thi gian trc mt, nhng tun ti, thang ti, cac tin tc
ngay mt tinh vi hn va nhiu thu oan hn.
Trng Minh Hoang
(Theo Newsfactor)
Phat hanh vao th nm hang tun.
S 9 (12-19/12/01)
 Ting Trung se tr thanh ngn ng
chnh cua Web vao nm 2007

T
ing Trung se vt ting Anh nh mt ngn s dung cac ngn ng khng phai la ting La-tinh nh
ng c s dung nhiu nht trn web toan cu ting Trung Quc, ting Nht, ting Nga, ting A-rp,
n nm 2007, theo cac d oan c trch dn cung nh la cac ngn ng c s dung nhiu nc
t Hi ngh chuyn cua Lin Hip Quc din ra vao Chu u.
ngay Th Nm tun trc v cac a ch Internet a ngn Tuy nhin, cac tn min a ngn ng cung lam ny
ng. sinh cac vn v ky thut, cho cac nha xet duyt ng
Hin nay, mt a s nhnh hn chut t trong s hn ky va nhng nha vn hanh Internet khac, cung nh la
460 triu ngi nhng vn v
s dung Internet quan tr va chnh
la nhng ngi sach.
noi ting Anh. Cac a ch a
iu nay phan ngn ng cung
anh ngun gc gy nhiu tranh
va s phat trin cai v vic s
cua h thng dung tn min lam
My, song s thay thng hiu. ng
i ang din ra Francis Gurry, lut
nhanh chong khi s chnh thc cua
vic s dung Wipo, ch ra rng
Internet lan rng cac vu tranh chp
trn pham vi v thng hiu
quc t. cua tn min se
Vao u nm ti, nhiu ngi s dung Internet se tr nn cc ky phc tap, nu nh cac thm phan phai ra
dung ting me e ch khng phai la ting Anh va n soat cac h s ng ky nhan hiu bng cac ngn ng
nm 2003, mt phn ba s ngi s dung web se s khac nhau.
dung mt ngn ng khac trc tuyn, T chc S hu Tr Cung vao ngay th Nm tun trc, Gabon a tr
tu Th gii (World Intellectual Property Organisation - thanh nc th 30 ph chun hip c Wipo 1996 vach
Wipo) cho bit. ra cac qui tc v ban quyn cua ngi s dung va vn
Mc du cac ngn ng trn web phat trin nhanh hanh Internet. Hip c nay se co hiu lc vao Thang Ba
chong, cho n nay vic ng ky cac a ch Internet hay nm 2002.
tn min ch bng mt vai ngn ng La-tinh (chu yu la Xun Hin
ting Anh). Cac cng ngh mi hin nay cho phep vic (Theo Reuters)

8
Internet & Thng ma i i n t S 9 (12-19/12/01)
1001 cu hoi lin quan ti newsletter a chun b bc trn va gi ti mylist. Chu
y: Hay gi BCC moi ngi khng nhn thy a ch cua
Internet nhau trong th nhn c.

Hoi: Lam sao co th tm c thng tin trn mt site

Hoi: Ti s dung h iu hanh Windows95 va trnh ma hin nay a khng con trn Web?
duyt Netscape. Ti bit co th xoa danh sach cac
Tra li: Ban hoan toan co th tm c cac thng tin
Website a truy nhp trong hp a ch nhng khng bit
v cac site ma hin nay khng con tn tai trn Web. Hn
cu th phai lam nh th nao. Hay giup ti.
na, ban co th tm lai ban copy cua cac trang Web a
Tra li: Vic xoa danh sach cac URL a truy nhp c d xung nhng Website nay. Mun vy, ban hay
trong hp a ch trnh duyt Netscape qua la kha n tai v tin ch b sung cho trnh duyt tai a ch
gian. Vi trnh duyt ang c m, ban ch vic bm http://www.alaxa.com.
vao nut Edit trn thanh cng cu, bm tip vao
Preferences. Bn phai ca s Category vi tiu
Navigator c bi m, bm tip vao nut Clear Location
Bar.

Hoi: Ti mun xy dng mt tin ch gi th tin

(newsletter). Co cach nao n gian thc hin vic
nay. Ti khng phai la mt lp trnh vin chuyn nghip
nhng co th s dung c UltraDev va ASP.

Tra li: Trc tin ban cn mt may chu th in t

(server mail). y co th la mt may cai h iu hanh
Windows chay ng dung nh Exchange, hoc h iu
hanh Linux vi cac chng trnh min ph nh Postfix
hoc Exim.

Sau o, ban cn xy dng danh sach gi th (co th vit

mt oan ma ASP cp nht danh sach gi th ln mail
server di dang mt tp). Cn lu y la khi cu hnh mail
Sau khi cai t tin ch nay, ban co th tm lai c ban
server, cn t b danh (alias) cho danh sach gi th nay
lu cua cac trang hin khng con trn mang. Vi mt s
(v du mylist) mail server co th tham chiu n.
lng khng l cac trang c lu lai t nm 1996 n

Tip thep, ban co th dung cac chng trnh gi th chay nay (khoang 10 t trang), ban co th tm c cac thng

trong Windows nh Outlook hoc Eudora gi tin ma ban cn.

9
Internet & Thng ma i i n t S 9 (12-19/12/01)
Hay vao a ch cua Alexa kham pha thm v Website nu chiu rng va chiu cao cua anh MyLogo.gif la 32 va
nay. 50, hay thay i the lnh thanh:

<IMG SRC=MyLogo.gif WIDTH=32

Hoi: Lam sao co th tt chc nng AutoComplet HEIGHT=50>
trong Internet Explorer?
Tai sao thm cac tag WIDTH va HEIGHT lai cai thin
Tra li: Vi chc nng AutoComplete cua Internet c tc . o la, nu ban khng xac nh kch thc
Explorer (phin ban 5.0 tr ln), trnh duyt giup ban nh
cua anh, trnh duyt phai t tnh toan kch thc nay
nhiu u muc ban a anh vao t trc (nh cac d liu
danh ung kch thc hin th cua no va tc tai trang
trn mt biu Web, a ch Website, mt khu ). Tuy
web v se b chm lai. Trong trng hp co nhiu anh ,
nhin, co nhiu luc ban mun tt chc nng nay (nh khi
meo nay to ra kha hiu qua, giup cai thin ang k tc
ban mun mt khu account cua ban khng c t
tai v cua trang Web.
ng in vao am bao chc chn khng ai co th m
c th ring cua ban ). Mun vy, thc hin cac bc
sau:

- M Internet Explorer
- M Tool, bm Internet Option
- Bm vao Content trn u cua hp thoai xut hin trn
man hnh
- Bm vao phm AutoComplete. Mt hp thoai khac xut
hin vi dong ch Use AutoComplet for, hay bo cac
du chon cac Web addresses, Form, and User
names and passwords on forms. pha di.
- Bm phm OK khi a hoan thanh cac bc trn.

Hoi: Trang Web cua ti co kha nhiu anh. Ti nhn Hay lun la ngi u tin nhn bit v th
thy cac anh nay tai kha chm. Co cach nao cac anh gii quanh mnh.
c tai v nhanh hn khng? Th gii 24x7 se la ngi ng hanh cua ban!
Tra li: y la mt meo khng co g mi nhng kha Phat hanh vao th nm hang tun.
hiu qua, giup cac trnh duyt hin th cac trang HTML ng ky tai: http://media.vdc.com.vn/ezines
co nhiu anh nhanh hn. n gian, ban ch cn thm cac
the WIDTH va HEIGHT phn the lnh IMG. V du, nu
the lnh gc co dang:
<IMG SRC=MyLogo.gif>

10
Internet & Thng ma i i n t S 9 (12-19/12/01)
THNG MA I I N T
5 quy tc thc tin cua vic
ban le trn mang
tm ra giai phap phat trin ban le trn mang,
hang e-Company Now cua My a tin hanh thm
do y kin cua mt s cng ty hang u trong
nganh v nhng vn ma cac cng ty nay gp phai va
nhng bin phap ma ho a s dung i pho thanh ln nh nhng nhn t tch cc phat trin ban le trc
cng vi nhng vn o.
Tht kho co th hnh dung rng a co mt thi, ch vai
nm trc thi, cac ng trum trong nganh ban le th gii
New York, Chicago, Dallas va Seattle a tng gp
nhng cu sc nng n. Tt ca moi chuyn gia t ph
Wall hay thung lung Silicon cho n cac phng tin
truyn thng u a tng cho rng: thi cua cac ng
trum nay a qua, rng ho ging nh loai khung long sp
tuyt chung, rng ho khng th gng dy ni. Nhng
nha canh tranh trong lnh vc ky thut s nh eToys,
Living.com va Pets.com a co k hoach ha b nhng
tng ai nh th, tng bc mt.
Cui cung th sao? Nhng siu th va ca hang khng
b tan pha nhiu n nh th. Thay vao o, chnh nhng
cng ty ban le trc tuyn a tng c ca ngi - bt u quan ly u hy vong cac a ch nay se mang lai 10-20%
bng ba cng ty trn, lai b sup , ca ba cng ty o gi
y khng tn tai. Nm ngoai, khoang 90 cng ty ban le
trc tuyn b pha san; theo cac nha phn tch va lanh ao
nganh th trong hang trm nha ban le ch hoat ng n
thun trn mang c thanh lp vao na sau thp ky 90
th ch mt s t co th tn tai trong o co Ashford.com -
mt a ch cung cp hang xa x va Amazon.com - cng
ty u an trong ban le trc tuyn. S tn tai cua hai
cng ty nay cung ch la kha nng ma thi.
Tuy nhin, cac cng ty ban le thun tuy trn mang
cung a ong mt vai tro co tnh lch s rt quan trong.
Chung a chng to rng ngi tiu dung cung co th
11
Internet & Thng ma i i n t
mua hang trn mang; nhng li e doa ma ho a a ra
cung thm ch khin cac ng trum ban le truyn thng
phai nhay vao cuc. Cui cung, tht tr tru la cac h
thng ban le truyn thng a tng b bu riu lai ang ni
tuyn. Nm ngoai, doanh s ban le trn mang a at ti
59 ty USD trn toan th gii, gn bng 2 ln nm trc
o. Tuy doanh s ban le trc tuyn phat trin vi tc
cao nhng trong tng lai, th gii ban le khng phai la
ni ma tt ca moi ngi u ln mang. Thay vao o,
Internet ch la mt a im n mi cua khach mua
hang. ng Mark Goldstein, Tng giam c Cng ty
Bluelingt.com, mt nhanh hoat ng trn mang cua tp
oan Kmart noi: Internet ch n gian la mt knh khac
tiu thu san phm.
Trong thi im hin nay, phn ln cac a ch ban le
trn mang ch tao ra doanh thu nho be trong tng doanh
thu cua cng ty me cua chung va khng a ch nao co
li nhun ca. Song moi th se thay i. Hu ht cac nha
tng doanh thu cua tt ca cac cng ty trong thp ky nay;
cng ty nghin cu th trng IDC d oan rng tng
doanh thu khu vc ban le qua mang se tng hn 6 ln
trong 4 nm ti, at n con s 368 ty USD trn toan th
gii. (ung la nhng con s nay thng khng chnh xac
nhng tt ca u d oan ban le trn mang se phat trin
manh vi nhng li ly giai xac ang). Tm anh hng cua
Internet se khng dng lai o. Cng ty Forrester
Research cho rng vao gia thp ky nay, cac a ch ban
le trn mang va h thng c s d liu marketing trc
tip cua chung se tao ra mt lng doanh thu bng vi
doanh thu ban le thng thng nc My. ng Laurie
S 9 (12-19/12/01)
Winham, Chu tch Cng ty t vn Cognitiative co tru s mua, chi ph nhn cng va nhng chi ph vn phong
San Francisco va la tac gia cua cun sach: Th hiu khac, co th thc hin n hang th ban se cn ca 2
cua ngi tiu dung ngay nay tuyn b: Nu ban yu t trn cang ln cang tt. Muc tiu trn ch co th at
khng s dung Internet, v ly thuyt, ban khng phai la c th nhng cng ty ban le kt hp gia ban hang
nha ban le; o la ni ma phn ln ngi tiu dung se bt truyn thng va ban le trn mang phai chon la san
u cng bic mua sm cua mnh cho du ch n gian la phm rt ky cang ban cung nh xuc tin ban trn
vic so sanh gia ca hay tm mt ni trong thanh ph co mang.
ban loai hang ma ho mun mua. Cng ty J.C. Penney o chnh la ly do ma cng ty BlueLight.com khng
cung co cung mt y kin o khi bt u mt cuc u t cha nhng rac ri ma ca hang cua Kmart trng
gia tr 200 triu USD vao nm 1998, lp nn bay: Cac chi ph vn tai va chi ph giao dch se cao hn
JCPenney.com, sau khi ngi phu trach lnh vc mt gia tr cua chnh san phm o. Nhng mt hang ma
hang cua cng ty canh bao rng J.C Penney se mt BlueLight.com a a ln mang va thuc y cho cng tac
khoang 2 ty USD doanh thu vao nm 2003 nu khng co ban hang mt cach manh me la qun ao tre em, tro chi
hoat ng g trn mang. video, khn mt va gi, chn. iu nay a giup cho tr gia
Tt nhin, cac cng ty phai xy dng nhng a ch n hang cua BlueLight trung bnh la 80USD - tng i
ban le thc s ap ng nhu cu mua sm. Va o khng
ch n thun la vic am bao cac lin kt trong website
co th dn ngi dung n ung ni cn thit hay tt ca
cac hnh anh u c hin th chnh xac. Vic thc hin
cac cng vic c ban i vi mt trang web nh vy la
cn thit nhng vn cha u. thc s lam cho vic
ban le trc tuyn tr thanh mt ngun thu li nhun va
co th phn ln manh, cac cng ty cn phai ngh n moi
tham s cua phng trnh: t vic ho mun cac website
cua mnh lam g cho n vic ho nn ban th g hay lam
sao duy tr mi quan h vi khach hang. E company
Now a phong vn mt s cng ty thanh cng nht trong
lnh vc nay - t Nordstrom.com n h thng PX cua
qun i tm ra nhng yu t quyt nh ti vic tr
thanh mt cng ty ban le trn mang thanh cng.

Quy tc 1: Khng phai mang toan b ca hang ln mang

Ban co th cho rng, tao ra mt knh ban hang trn
mang la mt vic d dang: a hang hoa ban mun ban
tai ca hang thc ln mt website va ban bt u kinh
doanh. Nhng trn thc t, cach thc tin hanh nay se
tr nn kem hiu qua. Ly do la ban cn quan tm ti 2
yu t khi ban le trn mang: quy m cua n t hang va
phn li nhun. co th thu hi c cac chi ph thu
12
Internet & Thng ma i i n t
cao i vi mt chi nhanh trn Internet cua chui ca
hang ha gia. Cung tng t, ca hang bach hoa ban
hang cao cp Nordstrom cung ch a 1/3 s hang hoa
cua ca hang trn mang. Trng iu hanh cua
Nordstrom.com Dan Nordstrom phan nan rng, website
rt kho thu c li nhun vi nhng n hang co tr gia
di 80 USD. Nordstrom nh hng cho website i theo
S 9 (12-19/12/01)
chin lc: ban nhng mt hang qun ao va my phm co loai cac mt hang trn mang bng cach nng gia cua
nhan mac c quyn, qua o co c phn li nhun cao chung ln. Tt nhin la vic pha trn hp ly cac mt hang
hn va n hang at tr gia trung bnh la 150 USD. la mt ky nng tinh t - khng ai lai mun lam tht vong
Le d nhin la t co t chc nao hoat ng chnh xac khach hang bng cach a ra qua t mt hang. Nhng vi
hn cac n v qun i. Ly v du n v AAFES.com, vic la chon hang hoa mt cach khn ngoan va thng
chi nhanh trn mang cua C quan qun i va lc lng xuyn quang ba cho cac hang hoa thu nhiu lai th mt
khng qun iu hanh 1.423 ca hang. AAFES la cng cng ty ban le co th tranh c vic chi hang triu USD
ty ban le trn mang ln th 8 cua My, vi doanh thu 7,5 ban mt loai hang ma khng bao gi co th thu c
ty USD va tao ra li nhun la khoang 200 triu mi nm li nhun.
tr cp cho cac chng trnh giai tr cua qun i. y
cung la mt cng ty trong lnh vc ban le trn mang: Quy tc th 2: Lu chuyn hang tn kho cang nhanh cang tt.
website cua ho hoat ng t u nm 1996. Vy th Trong mt th gii hoan hao, ban se bit chnh xac
nhng hang hoa nao ban chay nht tai ca hang cua nha cac khach hang cua mnh mun g vao mt ngay nht
binh trn mang nay? Qun ao nguy trang ? Hay la dao nh va ban co th lp k hoach cho cac xe vn tai cua
mnh mt cach hp ly n mc hang trong kho va vn
vi cac n t hang n tng ngay mt. Nhng y lai
khng phai la mt th gii hoan hao. Th hiu cua khach
hang th thay i tht thng va nhiu khi cac xe vn tai
n mun bi v nhng ly do nh bao va nhng vn
ni san xut. Tnh khng th d oan trc c nay
buc ban phai co chun b u hang d tr ap ng kp
s thay i lin tuc cua cung va cu. Tuy nhin, moi
ngi bit rng nu ban co th gi lng hang d tr
mc ti thiu th o la mt kiu gi tin vao ngn hang
ch khng phai la ct cht no vi cac san phm tn kho.
Duy tr mc hang tn kho thp giup cng ty Amazon
giam chi ph thu bt ng san va giai phong c vn
nhng iu o cung oi hoi cng ty nay phai co hoat
ng ht sc cht che. ng James Miller, mt ngi gi
trong trach trong dy chuyn cung cp cua Amazon giai
gm? Hoan toan khng phai. o lai la loai sao Tnh yu thch Khi ban c gng giam hang tn kho, ban ang t
Thin nin ky, vi gia ban le la 135 USD/i. Ban se vt bo i bc bnh phong cho ca h thng cua mnh. Tt
khng tm thy nhng mt hang t tin nh vy tai cac hn ht la ban nn co mt dy chuyn cung cp nhanh
ca hang qun dung khac v c im v nhn chung nhay nu khng ban se khng th nao ap ng c nhu
khng cho phep ban nhng mt hang nh vy. Nhng cu cua khach hang. Mt trong nhng b quyt cua
bng cach a chung ln website, AAFES co th tng li Amazon la vic cng ty nay s dung nhng thng bao
nhun va thu hut c nhng khach hang co thu nhp in t trc khi giao hang t 10.000 nha cung cp, cho
cao. ng Barry Gordon, ngi lanh ao cua AAFES cho phep cng ty lin kt mt hp ng vi nhng san phm
rng : Chung ti co nhng n lc ng b nhm phn vn con ang trn ng vn chuyn ti nhng trung tm

13
Internet & Thng ma i i n t S 9 (12-19/12/01)
thc hin hp ng. Mt b quyt khac la giao din d
liu in t do cng ty phn mm Mercator thit k goi
la Nha mi gii thng mai cho phep Amazon xem xet
hang tn kho thc t cua cac nha cung cp cho mnh
thi gian thc.
Cac cng ty khng hoat ng trn mang cung ang
hoc hoi theo h thng cua Amazon. Chng han nh cng
ty Toyrus.com - mt cng ty a co nm u tin lam n
tht bat v nhiu san phm chi khng n kp vi Quy tc th 3: Cac khach hang mun bit ho ang mua g.
khach hang trong dp Giang sinh - a bt tay vi Amazon
vao mua he nm ngoai trong vic quan ly hang tn kho
va thc hin hp ng. Mt hang khac cung ang co y
nh lam n vi cng ty Mercator. Vao nm ngoai, danh
sach cp giy phep cua cng ty nay a bao gm ca
Bloomingdales, J.C.Penney, Sears va Target. ng
Jonathan Cohen, mt quan chc cua Mercator phat biu:
V nhng nha ban le khac bt u nghin cu cach thc
14
Internet & Thng ma i i n t
cua Amazon tm ra nhng phng thc hiu qua nht
ma ho co th hoc tp th chung ti ang gy c s chu
y rt ln. Nu giai phap dy chuyn cung ng nay va
nhng phng phap khac tao dng c ch ng cua
mnh th hang tn kho cua cac cng ty ban le trc tuyn
se thu hep lai, cac san phm khng ban c giam bt
va ty sut li nhun se tng ln.
i vi mt s mt hang nh sach va bng hnh,
thuyt phuc mt khach hang mua khng phai la kho khn
bi anh ta bit mnh mun mt cun tiu thuyt cua
Stephen King hay mt a hnh Ma trn, anh ta khng
thc s cn phai kim tra mon hang o trc khi mua.
Tuy nhin, vi vai voc va nhng mt hang khac cn phai
tip xuc trc tip mi bit c th ca hnh anh cua san
phm ln cach m ta no la iu ht sc quan trong.
Trong mt ca hang, co th d dang cam nhn c cht
liu cua mt chic ao len hay quyt nh mau nao la hp
dn nht nhng i vi ban le trn mang, lam sao co th
din at c ht nhng cam giac o qua mt man hnh
vi tnh.
i vi cng ty Nordstrom.com, iu nay kho hn la
ho tng khi cng ty nay quyt nh ban giay trn mang.
Trang Web cua cng ty bao gm nhng b su tp giay
dep ln nht trn mang nhng vic a hnh anh cua tt
ca cac san phm ln man hnh la mt vn ht sc kho
khn v ngay ca nhng nha san xut cung con khng co
c ht nhng tm anh v moi san phm cua mnh.
Khng th co c nhng bc anh cho tt ca moi hang
hoa - ng Dan Nordstrom noi. iu nay a buc cac nha
ban le phai t xy dng cac bc anh cho san phm cua
mnh trn cac trang Web cua ho. Nordstrom th quen vi
cng vic nay bi v cng ty a tng lam nhiu cun cat-
alog. Tuy nhin, mi mt bc anh trong o co gia t 200
n 500 USD va nu nhn s o ln vi 60.000 - s anh
trn Website, se c mt chi ph ma theo li cua
Nordstrom la khng th kim soat ni.
Du sao cui cung th cung a co li thoat. Nhiu nha
S 9 (12-19/12/01)
ban le trc tuyn a nh cy n cng ty QRS, co tru s
tai Richmon, California. QRS co th cung cp mt khi
lng ln anh vi gia re. Cng ty thng s dung mt
trng quay di ng c hang xy dng trong cac ca
hang hay trung tm thc hin cac yu cu cua khach
hang chup anh vi gia 15 n 50 USD mt kiu; cho
n nay cng ty nay a thc hin c hn 1 triu kiu
anh phuc vu cho cac cng ty ban bun va ban le trn
mang. Co nhiu cng ty khac cung cp hnh anh cho cac
trang Web nhng QRS la cng ty dn u th trng
trong lnh vc nay, co quan h vi hn 500 nha ban le ln
nht trn th gii nh cng vic chnh cua no la duy tr
d liu s cp theo ma s UPC cua nganh cng nghip
ban le.
Cng ty QRS hin nay ang co k hoach lin kt lnh (Theo business2.com)
vc anh vi chuyn gia trong lnh vc ma s UPC cua
mnh tin cho vic tao ra li m ta va hnh anh cua
Lin lac vi khach hang:
san phm. n nay, ma vach mi ch co vai trng d
liu c ban nh tn san phm, nha san xut, kch c,
S dung th in t
mau sc.... Nhng QRS ang m rng nhng trng d xy dng thng hiu
liu nay ln con s 485 trong vong hai nm ti va chung

N
se bao gm hnh anh cua san phm cung m ta trong
gay nay nhiu nha chin lc trong lnh vc
cac c s d liu tp trung di s quan ly cua QRS.
tip th va xy dng thng hiu a va ang n
Nhng iu o se lam cho cac cng ty ban le trn mang
lc m rng danh ting cua ho da trn mi
d chu hn. ng Jerry Cambell, pho chu tch cua QRS
quan h thng mai trc tip vi khach hang. i vi
noi: Ngay khi nha san xut chuyn ti thng tin v ma
nhiu hang, th in t la mt bin phap kha ly tng
s UPC, ngi ban le se a no vao trong d liu trn
trong vic thit lp va duy tr mi quan h nay.
mang va xy dng c mt trang Web mi. V ly
thuyt, t nht vic nay em lai li ch cho ca 3 pha: Cac
1. Tao ngun thng tin hu ch
san phm cua nha san xut c m ta va minh hoa mt
tao lp cac mi quan h co gia tr va bn vng vi
cac chnh xac thng qua dy chuyn cung cp trn mi
khach hang th vic gi cac thng bao kp thi gii thiu
trang Web ban le. Ngi ban le khng phai chup hang
v cac san phm, dch vu mi vn cha u. Cac nha
ngan kiu anh cho san phm cua mnh hay phai tn cng
chin lc ang co xu hng thit lp mi quan h vi
sc cp nht d liu hay nhng thng tin c ban v san
khach hang bng cach tao ngun tin thc s hu ch va
phm khac. Va con khach hang, ho khng con phai
gi cho khach hang thng qua th in t.
ngm ngha tng goc canh cua mt bc anh nho tm
Th in t ngay nay a c cng nhn la mt
ra s khac bit gia cac san phm.
phng tin giao tip 1-1, nhanh va hiu qua chuyn
(Con tip)
nhng thng tin nhay cam v thi gian, co tnh ca nhn
Trn Vit Thng
cao trong khi vn am bao duy tr c mi quan h mt
15
Internet & Thng ma i i n t S 9 (12-19/12/01)
thit vi nhiu khach hang, khach hang tim nng va i
tac. Tuy nhin, co nhng iu kin cn phai ap ng nu
mun xy dng ngun th in t thit thc, bn vng va
tr thanh mt knh thng tin cho khach hang.
S chuyn giao sang phng thc giao dch trc tip
vi khach a mang lai cho cng ty nhiu c hi kinh
doanh hn, h s thu hi trn vn u t (ROI) t cac
chng trnh CRM (quan tr quan h khach hang) c
cai thin. Cac d an CRM, phuc vu cho vic xy dng
thng hiu, phai gm ca mt lp ha tng chuyn cac
th in t co tnh hng ch cao, giao tip ai
chung nhng vn am bao tnh ca nhn hoa va d dang
quan tr.
Bai vit nay se vach ra cac chin lc va trin vong co
th mang lai thanh cng trong vic xy dng thng
hiu, ngoai ra con cp n
nhng yu cu v cng ngh
thng tin cn phai c ap
ng chuyn va quan tr cac
bc th in t co tnh hng
ch cao mt cach nhanh
chong, thng minh.
16
Internet & Thng ma i i n t
2. Cac ngun
V du di y phan anh nhng bin phap ma mt s
cng ty a s dung tao lp thng hin thng qua th
in t c khach hang chp nhn.
* Mt cng ty bao him ln a gi ti cac gia nh
trong vung (ang ch i kha nng thi tit khc nghit)
thng tin v cach gi cac ng ng khng b ong bng,
d dang ly xe trong thi tit co tuyt ..v.v.v. D nhin o
la nhng thng tin kp thi va co gia tr bao v phng
tin, nha ca, va sc khoe gia nh. Ngoai tnh hu ch,
cac thng tin nay a c thit k phu hp vi tng i
tng khach hang: tui, gii tnh, loai phng tin va quy
m cua ngi nha, va v tr a ly.
* Cac t chc y t va thm my co th cung cp nhng
li khuyn v vic tp luyn, giam cn, cach nu n, va
ch dinh dng... Hn na, cac thng tin con c
khai thac di goc li sng cua tng khach nhom
hang muc tiu. Thm vao o, cac hang con a ra nhng
c hi giam gia, chit khu cho cac gia nh ng dn
s.
* Mt nha may san xut xe hi ln khac a ra cac li
khuyn v lai xe an toan, cac ky nng sa xe bao dng
xe c ban, kinh nghim trong vic mua cac san phm
gas, du va lp xe kem theo cac quyn gii thiu cac
tuyn ng chnh hoc cac a im khng ph bin.
3. iu kin at muc tiu
Co mt vai iu kin ma ban nn ap dung ti u
hoa vic s dung th in t nh mt phng tin
quang ba thng hiu bao gm:
* Tao ra 1 ni dung thch hp: Cach thc tt nht
S 9 (12-19/12/01)
bao am rng khach hang vn duy tr mi quan h vi
ban la cung cp cho ho cac ni dung thu v va thch hp.
V du: Nu cng ty cua ban phat trin cac chng trnh
tro chi in t, ban co th se phai cung cp cac thng
tin gii thiu cac chng trnh tro chi mi nht, cac
chng trnh khuyn mai va cac loai chao mi c bit
khac. Nu ban kinh doanh th thao, trang web cua
ban nn cung cp cac tin tc th thao cp nht nong hi
tao thm s hp dn li cun khach hang.
* t ra muc tiu v tnh thit thc cua ban tin i vi
khach hang: Nn chc chn rng ban a phn loai danh
sach khach hang mt cach hp ly va gi cac thng tin co
chu y ti tng loai khach hang. V du, nu ban la mt
ngi ban le giay th t nht ban cung nn phn loai
khach hang theo gii tnh, sau o gi thng ip gii
thiu giay nam cho khach hang nam va giay n cho
khach hang n. thuc y vic thit thc hoa ban tin
phuc vu khach hang, nn cho phep cac thu bao c
la chon vic nhn th in t di dang HTML, text,
khac cua mnh.
digest hoc URLs.
* T ng hoa giai phap tra li th phan hi: Quy trnh
* Ca nhn hoa vic chm soc khach hang: Nn ca
t ng hoa giai phap tra li th phan hi la ht sc thit
nhn hoa cac ban tin nh th mt cuc am thoai 1-1,
thc bi nu thc hin bng tay se tt rt nhiu cng sc
nh vy chin dch tip th cua ban co th se at c s
va ph pham bng thng.
thanh cng ln hn.
Nu phi hp thc hin, th cac hoat ng trn se am
* Chun b cho kha nng bung n s lng khach
bao cho ban mi quan h lu dai, hiu qua vi khach
hang cn chm soc bng cach kim soat h thng th
hang va m rng thng hiu cua cng ty trn mt tm
in t mc hoat ng cao, nh vy vic chuyn th
mi. Hn th na cac chin lc quang ba thng hiu
mi nhanh va at hiu qua cao.
vi CRM se khng anh hng n nn tang IT va cac
* Nn bao am rng ban co mt quy trnh ng
iu kin v nhn lc.
ky/ngng s dung t ng. Nu khach hang cua ban
Vi nguyn tc hoat ng hng dn khach hang vi
khng mun tham gia vao danh muc nhn th cua ban
nhng thng tin hu ch, khach hang se thng lai bng
th hay tao iu kin ho d dang ngng va ngc lai
bng long tin, s trung thanh va doanh s ban hang cua
cung phai am bao tnh d dang ng ky cho thu bao
ban se tng ln - iu ma ban kho co th co c nu
mi.
ch bng cac chng trnh khuyn mai va chao mi thng
* Nn lu tr v s liu khach hang: Ti a hoa gia tr
thng.
s liu khach hang bng vic lu tr trong cac c s d
inh Th Anh
liu, nh SQL chng han, v nh vy ban se d dang chia
(Theo bussiness2.com)
se va tch hp no vi cac ngun d liu khach hang

17
Internet & Thng ma i i n t S 9 (12-19/12/01)
Tng lai cua thng mai in t
K
hng con nghi ng g na v tng lai cua
thng mai in t. Tt ca cac cng ty u
mun thng qua web ban san phm cua
mnh cho khach hang la nhng ca nhn, doanh nghip
hoc cac i tac kinh doanh. Nhiu cng ty ang chay
ua tao ra li th canh tranh cao nht, trong khi o,
cac cng ty khac lai ch n gian la c gng bt kp
cac i thu canh tranh bng nhng chin lc thng
mai in t mi.
Vy, thng mai in t se i v u? Thng mai
in t se phat trin nh th nao? Tng lai cua thng
mai in t se ra sao?
18
Internet & Thng ma i i n t
WebTomorrow (http://www.webtomorrow.com), cng
ty nghin cu va t vn v thng mai in t cua My, a
ch ra 5 xu hng chnh cua thng mai in t la: Tnh
ca nhn hoa, ap ng nhanh, gia ca linh hoat, ap ng
moi ni moi luc va s ph bin cua cac ip vin thng
minh. Hay xem chi tit v 5 xu hng ni bt nay cua
thng mai in t.
1. Tnh ca nhn hoa:
Trong tng lai, tt ca cac trang web thng mai in
t thanh cng se phn bit c khach hang, khng phai
phn bit bng tn ma bng nhng thoi quen mua hang
cua khach. Nhng trang web thng mai in t thu hut
khach hang se la nhng trang co th cung cp cho khach
hang tnh tng tac va tnh ca nhn hoa cao. Chung se
s dung d liu v thoi quen kch chut cua khach hang
tao ra nhng danh muc ng trn ng kch chut
cua ho. V c ban, mi khach hang se xem va tm ra s
khac nhau gia cac site.
2. ap ng tc thi
Cac khach hang thng mai in t co th se nhn
c san phm ma ho t mua ngay trong ngay. Mt
nhc im chnh cua thng mai in t doanh nghip-
ngi tiu dung (B2C) la khach hang trn mang phai mt
mt s ngay mi nhn c hang t mua. Cac khach
hang a quen mua hang th gii vt ly, ngha la ho i
mua hang va co th mang lun hang v cung ho. Ho xem
xet, ho mua va ho mang chung v nha. Hu ht nhng
hang hoa ban qua thng mai in t (khng k nhng
san phm ky thut s nh phn mm) u khng th
cung cp trc tip.
Trong tng lai, cac cng ty thng mai in t se giai
quyt c vn nay thng qua cac chi nhanh cac a
S 9 (12-19/12/01)
phng. Sau khi khach hang chon san phm, cac site ra nhng san phm tt nht va gia ca hp ly nht. Nhng
thng mai in t se gi yu cu cua ngi mua ti ip vin thng minhhoat ng c lp nay c ca
nhng ca hang gn nht vi nha hoc c quan cua ho. nhn hoa va chay 24 gi/ngay. Khach hang se s dung
Cac site thng mai in t khac se giao hang t mt chi nhng ip vin nay tm ra gia ca hp ly nht cho
nhanh a phng ngay trong ngay hm o. Giai phap mt chic may tnh hoc mt chic may in. Cac cng ty
nay giai quyt c 2 vn t ra i vi khach hang, s dung cac ip vin nay thay cho cac hoat ng mua
o la: Gia vn chuyn cao va thi gian vn chuyn lu. sm cua con ngi. V du, mt cng ty co th s dung
mt ip vin thng minh giam sat khi lng va
3. Gia ca linh hoat mc s dung hang trong kho va t ng t hang khi
Trong tng lai, gia hang hoa trn cac site thng mai lng hang trong kho a giam xung mc ti han.
in t se rt nng ng. Mi mt khach hang se tra mt ip vin thng minh se t ng tp hp cac thng tin
gia khac nhau cn c trn nhiu nhn t: Khach hang a v cac san phn va ai ly phu hp vi nhu cu cua cng
mua bao nhiu san phm cua cng ty trc y? Khach ty, quyt nh tm nha cung cp nao va san phm,
hang a xem bao nhiu quang cao t trn trang web chuyn nhng iu khoan giao dch ti nhng ngi
cua cng ty? Khach hang t hang t u? Khach hang cung cp nay, va cui cung la gi n t hang va a ra
co th gii thiu trang web cua cng ty vi bao nhiu nhng phng phap thanh toan t ng.
ngi ban cua mnh? Mc sn sang tit l thng tin Nguyn Vit Hng
ca nhn cua khach hang vi cng ty? Nhng iu nay (Theo webtomorrow.com)
khng khac lm vi mt chuyn bay cng tac: Trn
chuyn bay nay, moi hanh khach u bay trn cung mt
chuyn bay t New York n San Francisco nhng tra
cac mc gia ve khac nhau. Chnh sach gia cua cac cng
ty nh Priceline.com va eBay.com hin ang i theo xu
hng nay.

4. ap ng moi ni, moi luc

Trong tng lai, khach hang se co th mua hang moi
ni, moi luc. Bo qua kha nng d oan v nhng m hnh
mua. Bo qua yu t v a im va thi gian. Xu hng
nay se c thc hin thng qua cac thit b truy nhp
Internet di ng. Cac thit b thng mai in t di ng
nh nhng chic in thoai di ng i mi nht co kha
nng truy nhp c mang Internet c s dung ht sc
rng rai.

5. Cac ip vin thng minh

Nhng phn mm thng minh se giup khach hang tm

19
Internet & Thng ma i i n t S 9 (12-19/12/01)
 Nhng thach thc nao t ra cho cac
cng ty thng mai in t?
D
ng nh moi cng ty u mun ban hang qua
Web. Thng mai in t nong hi! Cac
doanh nghip mun tr nn canh tranh trn
khng gian Internet. Ho cung ao c co c nhng li
ch cua thng mai in t - thun li, tc , loai tr li, dung (Dell/Harris).
vn ti toan cu, va qua trnh x ly t tn kem hn.
Cac cng ty nh May tnh Dell va Amazon la s them
mun cua tt ca cac cng ty khac trn th gii. Dell ban
16 triu USD/ngay cac san phm san xut theo yu cu
qua cac Website cua ho. Amazon a gianh c Giai
thng Thng mai in t Web (Webby Ecommerce
award) vi vic ban hang c t chc hp ly at doanh
thu 3 triu USD/ngay.
Nghe tht tuyt vi! Tai sao khng phai moi cng ty
u thanh cng trong vic ban hang hoa cua ho qua
mang? Cu tra li n gian la
TMT d dang bt u, song TMT rt kho thc hin tt
Kt qua cuc iu tra TMT gn y nht t cac
khach hang rt ang chu y. Noi chung, khach hang
khng tin tng vao TMT, khng tm thy nhng g ho
tm kim, va khng th d dang tra tin cho hang hoa.
Cac cuc nghin cu ch ra rng cac khach hang trc
tuyn c bit lo lng v vic giao hang, tra lai hang, va
thng tin v san phm.
Ch co 6% ngi mua hang, nhng ngi ghe thm
cac Website TMT, t mt n hang (nghin cu cua
Rubric).
25% cac khach hang trc tuyn tim nng t bo n
hang cua ho trc khi thanh toan (nghin cu cua Jupiter
Communications).
67% s ln mua hang trc tuyn tim nng b huy bo
do thiu s h tr khach hang trc tuyn thi gian thc
20
Internet & Thng ma i i n t
(nghin cu cua Net Effect).
62% khach hang b nan long va bo d mt giao dch
(Nghin cu cua Zona).
89% khach hang lo lng v s an toan cua the tn
75% cac site TMT khng nhn ra khach hang nh la
nhng ngi mua hang quen thuc (nghin cu cua
Rubric).
8% cac san phm c mua t nhiu site TMT c
ly mu khng bao gi n c vi khach hang (nghin
cu cua Rubric).
48% site TMT khng co mt chnh sach Tra lai hang
(nghin cu cua Rubric).
9 TR NGAI LN NHT MA CAC DOANH NGHIP TMT PHAI
VT QUA LA G?
1) Thit k Website
S nh hng (Navigation) la cha khoa. Co mt ngh
thut dn khach hang trc tip n khu vc quan tm cua
ho nhanh chong, vi s ln kch chut t nht. Khach
hang cung phai bit ho ang u tai moi thi im va
ho cam kt iu g. Nhiu khach hang phan nan la ho
khng nhn ra la ho a kch vao muc mua hang, sau o
lai kch thm mt ln na, va ho phai ngac nhin v hai
n t hang vao thi im thanh toan.
2) Bao mt the tn dung
Vn bao mt a b cac phng tin thng tin ai
chung thi phng qua mc. y la mt vn co tnh
nhn thc hn la mt vn thc s. TMT co t nguy
c hn nhiu cac giao dch MO/TO (t hang bng
th/t hang bng in thoai) hin nay. Tuy nhin, site
cua ban cung phai chu trong vn bao mt, nu khng
S 9 (12-19/12/01)
nguy c co tnh nhn thc nay se gy tn tht ang k
cho cng vic kinh doanh cua ban.

3) Dch vu khach hang

Ban khng th nhn thy khach hang mt i mt.
Thch iu o hay khng th doanh nghip TMT cua
ban cung se b canh tranh bi cac i thu co cac ca
hang thc. Nhng nha kinh doanh ban le ln a ht sc
c gng cung cp dch vu khach hang vi cac chnh sach
tra lai hang khng mt cu hoi nao c t ra (no
question asked) va h tr khach hang 24 gi vi s may
min ph 1-800. Ban phai sang tao ra cac phng thc
trc tuyn canh tranh vi nhng chun mc a c
t ra nay.

4) Hoan tt n hang
Nhiu cng ty TMT a vn nay cho h thng
h tr pha sau giai quyt do khng chu trong n qua
trnh hoan tt vic chuyn hang thc. Moi th t chi ph
chuyn hang la bao nhiu, vic nhn hang thun li
mc nao, u cc ky quan trong i vi cam nhn cua
ngi tiu dung. Vic ban hang cha hoan tt cho n
khi khach hang m goi hang ra.
5) Khng ca nhn hoa
Nu ban mun co cac khach hang chung thuy, ban
phai nhn ra ho bng cac phng tin in t. Hay ca
nhn hoa ln ghe thm tip theo cua ho. Hay dn ho n
ni ho a mua hang trc o. Hay ch cho ho ban lit k
hang mua trc y cua ho. Khach hang khng mun l
bc qua website cua ban nh mt ngi xa la trong ln
ghe thm th hai.
6) Cac phng phap thanh toan khac
Co khach hang nao o khng mun s dung the tn
dung, song ho mun mua hang cua cng ty ban. Liu
ban co cung cp cac phng phap mua hang khac cho
nhng ngi khng mun s dung the tn dung trc
tuyn?
7) Chi ph vn chuyn
Nhiu khach hang tim nng tranh cac khoan ph vn
chuyn n nh. y la mt vn ma Outpost.com va
Onsale.com mi y a bo ph vn chuyn cua ho thu
hut thm khach hang. Ph vn chuyn cua ban co cao
khng? Chung co cn thit khng?
8) Khng co chnh sach tra lai hang hoa
Hang hoa quay tr lai. Ban phai phat trin mt chnh
sach tra lai hang hoa (Return Goods Policy) va tuyn b
ro rang chnh sach nay trn site cua ban.
9) Cac khach hang nc ngoai
Toan cu hay khng, khach hang nc ngoai se th
mua san phm cua ban. Ban se pht l hay tn dung c
hi nay?
Xun Hin
(Theo Webtomorrow)

21
Internet & Thng ma i i n t S 9 (12-19/12/01)
THI T B SA N PH M M I

May tnh xach tay PowerBook G4

cua Apple
N
gi dung thng mi ch cam thy quen
thuc vi nhan hiu may tnh Macintosh cua
Apple ch cha bit nhiu v cac san phm
mi khac cua hang nay nh may nghe nhac cm tay hay
may tnh xach tay.
Trc ht, co th noi PowerBook G4 la mt san phm
c Tap ch CNET a vao danh muc cac mon qua
danh cho mua giang sinh nm nay.
V hnh thc, PowerBook G4 c chao on rt nng
nhit va c coi la hn hn hnh thc cua cac san phm
cua Sony, hang t trc n nay lun thit k ra cac san
phm va mt nht. Vi san phm co hnh thc li cun
va cht lng mc tng ng, Apple ang hy thp hn la G4 400 MHz va cng 10 GB co gia 2,599
vong co th chm dt c tnh trang suy giam doanh USD.
thu. B vi x ly G4 cha bao gi lam cho mt khach hang
Vo mau xam bac lam bng titanium PowerBook G4 cam thy tht vong, no vt xa ngi tin nhim G3,
cho ta thy mt cam nhn rt mun kham pha i vi san PowerBook G4 va co th sanh ngang vi cac h thng
phm nay, s gon gang va nha nhn cua PowerBook G4 may tnh ban nh Power Mac G4. Thc t, khi tin
vi day ung 1 inch khin ban d dang cam thy ng hanh chay th tai phong th nghim cua CNET,
y cho du no co hi to (13,4 inch x 9,5 inch) va nng (5,3 PowerBook G4 a vt qua h thng Dual G4-500MHz
pound) hn cac san phm khac chay h iu hanh khi chay chng trnh th Lighting Effects va gn nh bt
Windows nh Toshiba 3440CT (3,8 pound). Bu lai, kp khi chay CMYK color.
PowerBook G4 co man hnh hin th ln n 15,2 inch. Tuy nhin, pin cua PowerBook G4 co th lam ban
Vi 3.499 USD (gia nay la gia ban u tai My, hin a khng cam thy hai long. Theo Apple th pin cua san
giam xung kha nhiu), cac ban co th co trong tay mt phm nay co th s dung trong vong 5 ting (ang ra
may tnh xach tay s dung b vi x ly G4 -500MHz vi Apple phai thm mt chu thch cui cu la Tuy thuc
256 MB cua RAM va dung lng cho cng la 20 GB, vao mc cua chng trnh ma ban s dung trn may
cu hnh phn cng nay chay h iu hanh Mac OS 9.1 tnh ) nhng thc t la khi kim tra vi phn mm chay
vi cac phn mm giai tr cai t trc nh iTunes, phn a DVD th PowerBook G4 ch tru c 2 gi 5 phut la
mm bin tp hnh anh iMovie. Ban cung co th mua kit sc, ngi tin nhim cua no la PowerBook G3 con
mt may PowerBook G4 co cu hnh tng t nhng co thi gian kha quan hn la 2 gi 25 phut.
cng co dung lng 30 GB kem theo la mt b i ngun PowerBook G4 co ch x ly tc c bit goi la
va pin vi gia 3.997 USD, con san phm vi cu hnh PowerStep trong trnh iu khin nng lng (Energy

22
Internet & Thng ma i i n t S 9 (12-19/12/01)
Control Panel) cho phep ban co th ha tc tha 100
MHz cua b vi x ly tit kim nng lng. Nu s
dung ch nay, thi gian s dung pin cua PowerBook
G4 co th keo dai ln 2 gi 44 phut, u ban xem b
phim Ngi hung thanh Roma (2 gi 35 phut).
T trc n nay, Apple lun tao cho ngi s dung
mt cam giac thoai mai va d dang khi cai t san phm
cua ho va PowerBook G4 cung khng phai la mt ngoai
l. Khi bt may ln u tin sau khi mua v, ban se c
hng dn bi mt phn mm h tr cai t a phng nhin, ban vn co th b sung thm cac thit b ngoai vi
tin, cho phep ban co th ng ky mua hang mi va truy
nhp Internet.
Nu ban la ngi a tng s dung may tnh xach tay,
ban se co th anh gia ung s sang sua va mau sc rc
r cua mt man hnh 15,2 inch c x ly bi chip x ly
Rage Mobility 128 va 8 MB RAM trn card hoa cua
ATI. Ban phm phng va nhn vi 77 phm nhng khi s
dung ban se cam thy nng hn so vi ban phm cua cac
san phm trc bi Apple a s dung mt h thng nam
chm di ban phm khc phuc tnh trang ngi s
dung phan nan v vic khng co tnh an hi cua cac
phm. H thng loa stereo c lp t tai v tr trn cung
cua ban phm tao nn mt m thanh kha d chu, loa
pha bn trai c lp thm mt micro. Vic cm thm
cac thanh RAM va b sung mt cng AirPort cho mang
khng dy se kha n gian bi ban ch cn y 2 ly cht
cua ban phm nhc ra va tin hanh cai t.
Tai sao Apple lai co th gi PowerBook G4 ch day 1
inch trong khi lai lam giam 14 ounces trong lng so vi
23
Internet & Thng ma i i n t
cac san phm trc? Ban hay y xem chi tit nao a b
mt i. Bn trai la mt PC card Type I/Type II va mt khe
cm CardBus vi mt nut bm y ra. Gic cm head-
phone cung v tr nay nhng khng co gic vao cho
ng ting; Apple cho rng ban co th b sung cac
ng ting vao thng qua cng USB. Pha sau vn la
nhng g c ban c lp t cho mt may PowerBook:
1 cng n FireWire (PowerBook G3 co 2 cng
FireWire),1 cng 10/100BaseT Ethernet, 2 cng USB,
mt gic cm cho quat lam mat, 1 cng man hnh VGA,
1 cng S-Video, 1 phm reset (phm xac lp lai trong
trng hp may treo buc phai khi ng lai), 1 cng cua
modem trong va 1 cng hng ngoai IrDA.
Mt thay i ln cua PowerBook G4 la pha bn phai,
khng con v tr rng d tr cho vic m rng hay nng
cp, ban se khng th a DVD 6x ra ngoai va cm
thm mt ngun pin d tr hay lp thm mt cng mi.
y la mt c im rt tin li cua cac san phm th h
trc cho du khng gian m rng khng ln. Tuy
thng qua cac cng FireWire hoc USB du no se khng
tin li khi phai di chuyn.
V ch bao hanh, cac linh kin cua PowerBook G4
ch c bao hanh trong vong 1 nm, 90 ngay u sau
khi mua hang, ban c h tr ky thut min ph, sau
khoang thi gian nay ban se phai tra 49 USD cho mt ln
c vn ky thut. Ngc lai, cac hang khac bao hanh cho
cac may tnh xach tay chay h iu hanh Windows n
3 nm. Ban cung co th chon mt dch vu h tr tron goi
tr gia 349 USD co hiu lc trong vong 3 nm lin, ngoai
ra, trn a ch website cua Apple cung co giai ap cac
vn thng gp, nng cp phn mm va din an
thao lun v PowerBook.
Tom lai, ngoai dang ve rt li cun tao mt net t pha
trong thit k may tnh xach tay, giam v trong lng,
PowerBook G4 con la mt may tnh xach tay co tc
cao va man hnh hin th rng va trung thc.
Trng Minh Hoang
(Theo CNET)
S 9 (12-19/12/01)
GI I THI U WEBSITE

Website World Cup 2002 :

Tai y ngi dung co th xem cac tin tc lin quan n

th thao va s kin World Cup 2002 se c t chc
vao mua he sang nm tai Nht Ban va Han Quc.
Website s dung 6 ngn ng khac nhau: Ting Anh,
Han Quc, Nht Ban, Ty Ban Nha, Phap va c. a
ch Website: http://fifaworldcup.yahoo.com/en

Website danh cho nhng ai yu thch Harry Potter

Tai y ban se c download phim v Harry Potter.

Mc du khng trc tip nc Anh, nhng ban cung co
th xem trc oan demo phim nay ngay trn website.
a ch Website: http://harrypotter.warnerbros.com

Website phim, anh cua American Online

ng bo l kho hoat hnh, m thanh, phim anh... cua

chuyn khu multimedia hp dn trn trang web Movie
Fone - mt dch vu cua hang American Online. ia ch
Website: http://www.moviefone.com.

24
Internet & Thng ma i i n t S 9 (12-19/12/01)
GIA CA TH TR N G HA N I

STT TN THIT B Gia (USD) STT TN THIT B Gia (USD)

MAINBOARDS HDD,FDD
1 ECS D6VAA VIA 694 two socket 370FC, bus 133, 1 10 GB Maxto - 5400 rpm BH 24 thang 69

sound on board 82 2 20 GB Maxto - 5400 rpm BH 24 thang 76

2 ECS K7VZA VIA KT 133, SOCKET A, bus 200, 3 40 GB Maxto-Quantum - 5400 rpm BH 24 thang 90

SOUND on board 67 4 18 GB IBM Ultra Wide III SCSI (68 pin) - 7200 rpm
3 ECS P6ISA-II INTEL 815E socket 370FC, bus BH 36 thang 190

133, sound &AGP4X on board 71 5 10 GB IBM for Notebook BH12 thang 99

4 ECS P6IPA-II INTEL 815EP socket 370FC, bus 6 20 GB IBM for Notebook BH 12 thang 135

133, sound on board 64 7 2.5" HDD box E.xt- Datafab (USB) 47

5 ECS P6IWP INTEL 810E socket 370FC, bus 133, 8 1,44 MB MITSUMI 9.5

sound &AGP on board 55

6 ECS P6VAP-A+ VIA 694X socket 370FC, bus RAM
133, Sound on board 50 1 SDIMM 32 MB - HYUNDAI bus 100 6

7 ECS P6STP SIS 630E , SOCKET 370FC, Bus 2 SDIMM 128 MB - Kingston bus 133 19

133, sound & VGA & LAN 10/100 on board 53

8 ECS P5SS SIS 530, socket 7, VGA & sound on VGA
board 49 1 PCI WDC 1MB 11

9 ECS P4 IBAS2 Intel 845, socket 423,bus 400 110 2 AGP ATI rage XL 8MB 15

10 PC MB694 VIA 694X socket 370FC, bus 133, 3 AGP Explorer Geforce MX200 32MB 46

Sound on board 48 4 AGP Explorer Geforce MX200 64MB 56

11 PC M779 SIS 630E , SOCKET 370FC, Bus 133, 5 SCSI UltraWide Card PCI - 68pins W/cable 63

sound & VGA on board 51 6 TV / Capture (W/ Remote control) 40

12 PC VT133 VIA VT133,bus 133, CPU VIA 1GB &

VGA & Sound & lan 10/100 on board 92 CDROM/DVD/CD-RW
13 Mecury KOB INTEL 810E socket 370FC, bus 133, 1 CDROM 48X- SAMSUNG (Made in KOREA) 31

sound &AGP on board 55 2 CDROM 52X- SAMSUNG (Made in Indo) 32

3 CD-RW samsung 16/10/32 (IDE) BH 12 thang 113

CPU 4 CD-HOME 10

1 AMD DURON 700 MHZ, W/FAN AMD K7 40

2 AMD Thundebird 750 MHZ, W/FAN AMD K7 68 SOUND
3 Intel Celeron 733A MHZ, W/FAN AMD K7 46 1 PCI XWAVE 512 9.5

4 Intel Celeron 766A MHZ, W/FAN AMD K7 48 2 PCI Creative live value 51

5 Intel Celeron 850A MHZ, W/FAN AMD K7 55

6 Intel PIII-650E MHZ, FC-PGA, w/fan box 97 SPEAKER
7 Intel PIII-733E MHZ, FC-PGA, w/fan box 110 1 NICOLE Sub-woofer SD 2122/322SA 39

8 Intel PIII-800E MHZ, FC-PGA, w/fan box 122 2 NICOLE 525 (380W) 14

9 Intel PIII-800E MHZ, FC-PGA, BOX 126 3 MERCURY MT-280 (300W) 7

10 Intel PIII-866E MHZ, FC-PGA, BOX 136 4 Arido SUB-WOOFER S888 11

11 Intel PIII-933E MHZ, FC-PGA, BOX 147 5 Microlab SUB-WOOFER M-300P/2.1 17

12 Intel P4 1.4 GHZ, 423 pin, FC-PGA, BOX 133 6 Microlab SUB-WOOFER M-300P/4.1 26

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Internet & Thng ma i i n t S 9 (12-19/12/01)