MARIKINA'S WAY FORWARD:

BUILDING ECONOMICALLY VIABLE

COMMUNITIES

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Profile of Marikina City

Founded : 1630
Became a City : 1996
Land Area : 2,314 has.
Number of Districts : 2
Number of Barangays : 16
Population (Estimated) : 537,183
Number of Households : 114,012
Historical Industry : Shoe Making
Emerging Industry : Food hubs, specialty restaurants and
local delicacies

Marikina is in the median in terms of land area and income among the
17 LGUs in Metro Manila.

HISTORICAL LANDMARKS

The city's historical landmarks include Kapitan Moy Building (a two

century old building where the first pair of Marikina shoes was assembled),
Shoe Museum (formerly a rice mill, now a showroom of shoes, to include a
collection of shoes of former First Lady Imelda Marcos and other known
national and international personalities), San Isidro Labrador Chapel (the
first catholic chapel built in Marikina) and Our Lady of the Abandoned
Church (established in 1572 noted for its fine architecture).

VISION

"An ideal place for living, working and doing business where quality
programs and services are provided in an environment of shared
governance."

MISSION

"To redevelop the city and endow it with elements that can draw the interest
of new businesses and allow them to thrive and prosper."

It is high time for Marikina to depart from being merely a - bedroom

community and metamorphose into an economically-viable and
vibrant community.

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 The growth in business activities will result in increase in the city's tax
base and in the generation of employment opportunities. Increase in
taxes will enable the city to expand the delivery of basic and emerging
services, roll-out programs that will address development gaps and
enhance the quality of life of its constituents.

Furthermore, Marikina needs to catch-up with other cities in Metro

Manila in terms of income. The city believes that economic prosperity
is the most viable path to achieve this end.

PRIORITY THRUSTS

On physical development:

Site redevelopment
Upgrading of existing structures, facilities and equipment
Development of open spaces
Long-term engineering solutions to flooding
Development of new access roads to decongest traffic
Construction of community centers and flea markets

On institutional development:

Strengthening of institutional capacity for a more effective delivery of

programs and services
Sustaining programs/projects that are beneficial to local residents
Strict and consistent enforcement of laws and ordinances that concern
discipline and order

On education:

Accessibility to public quality education

Free tuition fees for local residents in the city-run college

Economic development:

Business-friendly environment and institutional processes

Establishment of Central Business Districts (CBD)
Small business empowerment

On governance:

Public engagement/shared governance

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A WALK THROUGH OF THE CITY (BY LAND USE)

Residential

Marikina is home to a number of medium-rise residential condominiums and

townhouses that have sprouted in the city over the years. The more popular
structures are the Marquinton Residences which already has three (3)
buildings near the center of the City and continuous development of
townhouses in the flood-free areas in Marikina Heights.

About 30,000 households are currently situated in the various in-city

settlement areas. These are formerly informal settlers that mostly occupied
Marikina riverbanks and other danger areas. They now live in houses they
can call their own in a healthy and livable environment.

Aside from the continuing improvement of alleys in various settlement areas,

efforts are also geared towards energizing 3,000 households in various
settlement sites, more particularly in Brgy. Tumana, in collaboration with the
Manila Electric Company.

It should be noted that Marikina is the only city in Metro Manila with a
squatter-free river. The city has been able to contain the influx of new
squatters over the years with remarkable success.

Commercial

Marikina has emerged as the food capital in Metro Manila while maintaining
its age-old identity as the fulcrum of shoemaking in the country.

A long strip of stalls selling rice cake (puto, kutsinta) along J.P. Rizal St. in
San Roque has become a popular destination for local residents and visitors.
Food avenues also mushroomed and continue to proliferate along two of the
city's major thoroughfares: Gil Fernando and Lilac Streets. The
preponderance of eateries in the city provides a new magnet for visitors;
and it also contributes considerably to local economic development.

Two prominent mall operators: Blue Wave Marquinton and Ayala

Development have also chosen Marikina for their expansion and new
business operation, respectively. This development bodes well with the
city's economic development push.

To make the city more customer-friendly, the revised Comprehensive Land

Use Plan/Zoning Ordinance shall include a 3-meter arcade in addition to 5-

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meter setback for commercial buildings to be constructed along Shoe
Avenue, Gil Fernando, Guerilla St. and Sumulong Highway. The city is
making sure that parking requirements are fully complied with and that
necessary transport management scheme is in place, specifically in traffic-
generating commercial centers.

Industrial

Marikina is home to a number of established industries, namely, Philip

Morris, Goya Factory, J & P Coats Manila Bay and Armscor. Industrial
area covers around 237 hectares which are largely concentrated in two
barangays: Parang and Fortune. Parcels of land are still available in these
areas for possible industrial locators.

Institutional

Marikina takes pride in being home to quality private and public schools. St.
Scholastica's Academy and Marist Schools are two of the prestigious private
schools operating in the city. Except for one, all of the city's 16 barangays
have well-maintained and child-friendly public elementary and high schools
that offer quality education at par with private learning institutions.

The City is investing heavily on education as a means to alleviate poverty

and quality of life of its constituents. Thus, continuous policy development
and restructuring are taking place in the local university, the Pamantasan
ng Lungsod ng Marikina or PLMar.

One of the milestones that the city can speak of is the passage of an
ordinance that entitles bonafide residents of Marikina for free tuition fee
once enrolled at PLmar. This means that an estimated 9,000 students shall
benefit from this endeavor for the next semester (SY 2017-18) onwards. In
anticipation of the impact of this policy on the number of enrollees, a new
PLMar building is currently being constructed to accommodate more
students.

There are ten (10) private hospitals and (1) government hospital operating
in Marikina. While the number of hospitals may be adequate in proportion to
local demand, what the city is lacking is Specialty and Diagnostic Center.

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SITE REDEVELOPMENT

Site redevelopment is essential in making residents and businesses at ease

with the environment in which they live and operate. The city believes that
it is important because it is a visual representation of its character and a
reflection of how it views the environment.

While it may be basically aesthetics, the city gives premium on a

pleasant/welcoming environment and choosing the appropriate designs and
color combinations as well as symmetrical positioning of structures. It pays
attention even to the little details like how the trees should be trimmed and
what color fits a particular location/structure. With this, the city has
embarked upgrading of roads, roadside, alleys, parks, river, open spaces,
structures, facilities, equipment, street furniture and others.

Enhanced Institutional Capacity

One of the main components of local development is making the people and
locality safe and secured. To ensure the efficient delivery of programs and
services, the city has upgraded its existing facilities and equipment to
include the Office of Senior Citizens Affairs (OSCA), police patrol cars,
ambulances, heavy equipment, health centers and others.

There is now a police precinct in every Barangay and the nine (9) functional
ambulances under Rescue 161 have been repainted. It should be noted
that the color adopted for police mobile cars and ambulances is one that is
cool and pleasant to the eyes as opposed to the conventional colors that are
intimidating to the senses.

There are also seventeen (17) health centers which are closely monitored to
ensure that all doctors, nurses, medicines, supplies and other apparatus are
present and ready to serve at all times.

Construction of a three-storey Marikina Gender and Development (GAD)

Building is ongoing simultaneous with the construction of Marikina Trade
Center. The Trade Center is intended to serve as the new Marikina Shoe
Trade Fair (exclusive for Marikina-made shoes and leathergoods) and Shoe
Fashion and Design Center.

A Public Safety Center is constructed in IVC to cater to residents of District

1. Another Public Safety Center will rise soon in Bayan-Bayanan Avenue,

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Concepcion Uno and Brgy. Fortune, respectively, to serve residents of
District 2.

A new and standard color for city government vehicles and equipment has
been adopted for purposes of easy recognition. Every heavy equipment
bears a description of its purpose to inform and educate the public.

PROPOSED DEVELOPMENT PROJECTS

One of the city's centerpiece programs is the development of new access

roads to include: Gil Fernando to Bayan-bayanan Avenue, South
Supermarket (Malanday) access road going to Sto. Nio via inner roads and
Provident to Riverbanks. These road networks are necessary to decongest
traffic along major thoroughfares.

The city's Public Market shall also undergo facelifting. Repainting of existing
commercial establishments along Shoe Avenue and Sumulong Highway
(from corner of J.P. Rizal to corner of Shoe Avenue). This shall be
undertaken through the sponsorship of paint manufacturers.

The entrance markers in the city's major entrances shall be constructed to

define territorial/political boundaries and make residents and visitors aware
of the city's jurisdiction.

New buildings for construction in the future include: Kapitan Moy

Elementary School in Marikina Heights, IVC National High School and Sto.
Nio National High School.

Meaningful Legislations

The city, through the City Council, has enacted ordinances which are meant
to ease people's burden and provide incentives as follows:

Free tuition fees at Pamantasan ng Lungsod ng Marikina for students

who are bonafide residents of Marikina.
Exemption in the payment of business tax for small sari-sari stores
and carinderias.
Fifty percent reduction in the payment of Real Property Tax
One thousand pesos birthday subsidy for senior citizens

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Special Events

The city is sustaining its annual traditional / special events to satisfy the
clamor of the general populace. These events include the "Tiangge sa River
Park", "Sapatos Festival", "Rehiyon-Rehiyon", "Ka-Angkan Festival" and
"Year-End Concert cum Fireworks Display".

PROJECT OF MARIKINA CITY

Programs, projects or services in the city bear a simple signage: Project of

Marikina City (no picture, no slogan). This is to impress upon the people
that every Marikeo is a part of what the city is doing. In the context of
Marikina, this is what shared governance is all about. Also, in the context
of the city, good governance is doing what is right (tama) and good
(mabuti) for the people.

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PICTURES / POWER POINT