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THE ENTERPRISHIP MANIFESTO

- SEVEN GUIDING PRINCIPLES FOR


BUILDING ENTERPRISES AND SOCIETIES

NIGEL A.L. BROOKS

THE BUSINESS LEADERSHIP DEVELOPMENT CORPORATION

Article reprint
THE ENTERPRISHIP MANIFESTO
- SEVEN GUIDING PRINCIPLES FOR
BUILDING ENTERPRISES AND SOCIETES

Enterpriship is the art and science of entrepreneurship, leadership, and


management - disciplines for building enterprises and societies. The
enterpriship manifesto for building enterprises and societies is
characterized by seven guiding principles: equality, education,
environment, energy, economy, employment, and effectiveness.

Enterpriship is the process of building enterprises with sustainable


advantage. Enterpriship is both an art and a science. Art is an occupation
that requires both knowledge and skills; science is method for
systematizing knowledge. Through both knowledge and skills,
enterpriship provides a systematized approach to building sustainable
enterprises within a framework of three related disciplines:
entrepreneurship, leadership, and management.

Sustainable means being able to continue over time, either by developing,


enhancing, or maintaining the current state, or by changing it. Advantage
means favorable, superior, and beneficial.

Entrepreneurship is a competency for starting, developing, and assuming


risk for an enterprise. Leadership is a competency for aspiring, inspiring,
and motivating others. Management is a competency for directing and
controlling events and activities - management as a "team" has the
authority and responsibility for the enterprise.

The entrepreneurial role is about transforming innovating ideas into value.


The leadership role is about setting direction that others will follow
through influence to get results. The managerial role is about applying
resources to activities to achieve results.

The word "enterprise" means "undertake for a prize or cause." One could
argue that a society is a metaenterprise, representing the social
relationships of all people in a community, and their wants, needs, and
causes. Therefore, the enterpriship disciplines are also applicable to
building societies.

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A manifesto is a public declaration of intentions - the "Enterpriship
Manifesto" is a declaration of intentions to build both enterprises and
societies based upon seven guiding principles:

• Equality - treating everybody in the same way

• Education - enabling everybody to reach their full potential


academically, professionally, and vocationally so as to act responsibly

• Environment - striving for sustainability for both current and future


generations with clean air, water, and soil

• Energy - searching for sources that do not waste or pollute resources

• Economy - striving for the development, enhancement, and


maintenance of opportunities for production and distribution of goods
and services that meet or exceed the needs, wants, and causes of
constituents

• Employment - participating in the process of production and


distribution of goods and services for others as a basis for providing
for oneself and dependents

• Effectiveness - acting efficiently and productively to earn results with


quality

The enterpriship disciplines rely upon the competencies of individuals and


the capabilities of people, processes, and products and services to deliver
results; and the utilization of natural, human, financial, and intellectual
capital to produce income and create opportunity and wealth for all
constituents.

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For more information...

For information about audiobooks, books, earticles, ebooks, and eseminars


offered by The Business Leadership Development Corporation visit
www.etailia.com

For more information about the discipline of enterpriship visit


www.enterpriship.com

For more information about understanding personal styles visit


www.understandingpersonalstyles.com/demo

To assess your individual competencies in thirty minutes or less, claim


your opportunity for instant access when you go to
www.individualcompetencies.com

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About Nigel A.L Brooks...

Nigel A.L Brooks is a management consultant to entrepreneurs, business


enterprise owners, executives, and managers, and the enterprises they
serve. He specializes in developing the entrepreneurial, leadership, and
managerial competencies that build sustainable advantage from vision to
value. He is an author and a frequent speaker.

He obtained his professional experience as a partner at Andersen


Consulting (now Accenture, Ltd.), as a vice president at Booz Allen
Hamilton, Inc. (now Booz and Company), as a senior vice president at the
American Express Company, as president of Javazona Cafes, Inc., and as
president of The Business Leadership Development Corporation. He has
been a contributing editor for the Bank Administration Institute magazine,
and has served on boards of entrepreneurial networks. He was educated at
the University of Exeter, Devon, United Kingdom.

His clients are in the financial services, food services, high-tech,


manufacturing and distribution, pharmaceuticals, oil and gas, professional
services, retail and wholesale, transportation, and government industries.

He has experience in North and Latin America, Europe and Asia-Pacific.

www.nigelalbrooks.com

About The Business Leadership Development Corporation (BLD)...

The Business Leadership Development Corporation is a professional


services firm that works with entrepreneurs, lifestyle business enterprise
owners, executives, and managers, and the enterprises they serve.

BLD develops entrepreneurial, leadership, and managerial competencies


that achieve performance excellence by building sustainable advantage
from vision to value through:

 Strategic Management Consulting


 Executive Coaching and Mentoring
 Professional Training via The Center For Business Leadership
Development (CBLD)
 Motivational Speaking

www.bldsolutions.com

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THE BUSINESS LEADERSHIP DEVELOPMENT CORPORATION
13835 NORTH TATUM BOULEVARD 9-102
PHOENIX, ARIZONA 85032 USA
www.bldsolutions.com
(602) 291-4595

© Copyright 2008-10: The Business Leadership Development Corporation


All rights reserved

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