Student Edward Povey

Assessor Owain Milford, Frazer McLeod

Date 18.10.17
Unit & Title 1 :- Introduction to creative media methods and skills
2 :- Introduction to production techniques in creative media
Project Title Exploring Animation, Graphic Design and Digital Art
Course/Level Level 2 Diploma in Creative Media Production & Technology

Indicates Indicates
Evidence not Pass Learner is Learner is Evidence and General Comments
Unit 1 provided Achieved working at a working at the i.e. Observation, video, essay etc
higher highest level
level If evidence is missing, note requirements.
R S G E

1 Understand a range of methods and

skills in the development, delivery and
communication of a creative media
activity.
1.1 Demonstrate the use of a range of methods https://edwardpoveymedia.weebly.com/exploring-
and skills in support of a creative media
activity.
animation.html
https://edwardpoveymedia.weebly.com/exploring-
graphics-and-digital-art.html
1.2 Communicate ideas to support the https://edwardpoveymedia.weebly.com/exploring-
development and delivery of a creative
media activity.
animation.html
https://edwardpoveymedia.weebly.com/exploring-
graphics-and-digital-art.html
1.3 Assess the effectiveness of communication https://edwardpoveymedia.weebly.com/exploring-
methods and skills to develop ideas in
support of a creative media activity.
animation.html
https://edwardpoveymedia.weebly.com/exploring-
graphics-and-digital-art.html
 Indicates Indicates
Evidence not Pass Learner is Learner is Evidence and General Comments
Unit 2 provided Achieved working at a working at the i.e. Observation, video, essay etc
higher highest level
level If evidence is missing, note requirements.

2 Understand a range of production

processes and skills in the development
and delivery of a creative media activity.
1.1 Select and compare, through experimental
application, a range of production processes
in support of a creative media activity.
1.2 Demonstrate the use of production
processes and skills to affect outcomes in
creative media activity.
1.3 Assess the effectiveness of selected
processes and skills in creative production.
Final Grade Referral
https://edwardpoveymedia.weebly.com/exploring-
animation.html
https://edwardpoveymedia.weebly.com/exploring-
graphics-and-digital-art.html
https://edwardpoveymedia.weebly.com/exploring-
animation.html
https://edwardpoveymedia.weebly.com/exploring-
graphics-and-digital-art.html
https://edwardpoveymedia.weebly.com/exploring-
animation.html
https://edwardpoveymedia.weebly.com/exploring-
graphics-and-digital-art.html
Although this unit is only marked as Pass the evidence
demonstrates the student is capable of working at a higher level
Fail Pass

Indicates the standard of work submitted for assessment

R = Referral / S = Satisfactory / G = Good / E = Excellent

Assessment Feedback / Referral Action Plan:

(Only one further opportunity will be given for submission of work that has been deemed unsatisfactory at the time of assessment)
Well done Ed. Youve had a really successful first seven weeks, proving that you have matured much since your experience on the Level 1
Media course.

Your Weebly portfolio is thorough, well-presented and well-organised. The portfolio clearly evidences the different creative media methods
and production skills youve developed whilst completing this section of the course. Creative, technical and personal developments are
reflected on throughout and it is clear to see how contextual learning during research phases has enable you to develop and produce
projects.

Unit 1

In your animation work you have done well to demonstrate how you have used creative ideation tools that feed off research to inspire your
productions. You have used moodboards, mind mapping and storyboards to develop ideas and reflected on how group discussions and
meetings helped you adapt your own ideas or build collaborative concepts.

In your graphics and digital art work you have shown an excellent ability to develop ideas for products. In addition to this you demonstrate
an ability to de-code connotative meanings (understand the hidden meanings i.e. use of colour) in examples such as typography. From this
knowledge you have been able to plan and develop your own products that communicate information to their audience.

Through your weekly reflective tasks and your final evaluation you have displayed competent ability to reflect on the effectiveness of your
planning and pre-production methods in allowing you to successfully complete projects. Furthermore you have identified areas for
improvement and put forward ideas on how you can improve or develop in future projects.

Unit 2

You have shown an excellent competency in using both physical equipment and specialist software to successfully realise projects.
Through experimental application you have applied a range of production processes evidenced through documents and your work during
pre-production, production and post-production. In your evaluative write up you have compared these techniques but there is a missed
opportunity to really discuss in depth the successes and difficulties you have had utilising them.

During production you have shown a very strong ability at using production processes to help you achieve positive outcomes in your
projects. A wide range of skills is demonstrated through your portfolio of animations, graphics and digital art. You have also shown a good
eye for composition in your graphics work.

Through your weekly reflective tasks and your final evaluation youve shown some ability to reflect on your strengths and areas for
improvement in regards to media methods, skills and production processes. You started strong with this reflective writing however
documentation becomes less as the projects continue. Your final evaluation excellently lists the skills youve developed and how used them
but would benefit from more reflection on the levels of success you had and how you can improve your work in the future.

Developmental Points (How can I improve?)

Try to expand on your weekly evaluations of completed projects, aiming to identify and discuss key areas of success and
areas for improvements.
Outside of class time add more reflective writing (by adding written sections to your Weebly) to tasks discussing the
processes you went through to plan and develop your ideas as well as discussing in depth your design choices.

Agreed referral deadline: Date of referral Referral Grade

(Two weeks after original submission:
assessment date) (Referral work is not eligible for
higher grading if applicable to the
FAIL PASS
unit)
Assessor Signature: IV Signature: Date: 01/11/2017

Student Signature Date:

 Learner Name .. Date ...

Unit Number Assignment title

What does the feedback say?

What are the areas in which you need to improve?

What can you do to improve in these areas?

Signed..