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Great Women Entrepreneurship Training

Training Objectives: Give people the power to build community and the world closer together

Online Statistics: 2 billion Facebook active users, 70 million businesses online

66 million monthly active people


39 million daily active people
62 million monthly mobile active people
36 million daily mobile active people

Therefore, the language of mobile is more visual

Online Marketing

- Who we are in the minds and the emotional brain of our customers

Areas to consider:

- Operation Management
- People Management
- Financial Management

The 7ps in Marketing

Positioning Specific Target audience


Product Good Quality
Promotion The brand Advertising
Place Must be the right market place
People Good communication
Packaging Quality of delivery

Marketing and Brand Advertising

Module Agenda and Objectives

- Difference between Marketing vs. Branding vs. Advertising


- 4 Key questions to ask yourself before marketing your business
- Why you need to do online marketing
- Difference between organic and paid advertising

1. Business Objectives

Increase revenue
Increase in Profit and Sales
Brand Awareness
Generate Leads
2. Target Audience

- Identify Market Niche


- Page Insights

3. Unique Selling Point

- Advantage of your product among others

4. Best Practices

- Adopt best practices from big businesses

5. Content Strategy

- Plans of actions which includes Pictures, Videos and Brands

6. Analytics

- Statistical information of your post

Marketing

- Communicating your brand to your customers


- Making promises to your customers through your products and services

Brand advertising

- Includes logo, Tagline, Visual Identity, Sound bytes


Ex. Jolibee Langhap Sarap, 5 Star hotel Marco polo, SAMULCO alalay sa buhay katulong sa
pag-asenso

The 4 key Points:

What is my Story
What is my Business Objectives
Who is my target audience
What makes me unique

Sample Story:

Story of Qraved An application in Indonesia. Connecting people to food to life.


Information about the best different restaurants in the world.
Story of Ollie Indonesian writer who created a publishing online portal for all writers. Became
popular even rejected her writings multiple times in different publishing company.
Your Business Objectives

- Come up with a creative content


- Lead generation
- Increase sales and profit

Customer Segmentation for Targeted audience

- Silent generation (1928-1945)


- Baby Boomers (1946-1960)
- Generation Ex (1961-1985)
- Millenials (1986-2000)
- Generation Z (2000-2017 present)

3 things to remember to segmentize:

Demographic profiling of customer ex. Religion, Status, Age


Psychographic Why they need your product
Techno graphics levels of sophistication and usage in using your product

What makes my business unique?

Long term benefits


Features and characteristics of your product
Comparative advantage of your product

Online Marketing

- Communicating your products through Online


- Why do you need to do online marketing
- Organic vs. paid marketing

Note:

- Online marketing helps you to build brand awareness, engage and connect to perspective
customers and increase sales.
- Have a clear answer on what your story is, what your business objectives are.
- Understand who your target Audience is so you can attract new customers and why your
business is unique for them.

Setting up your Facebook business page

- Create Page
- Choose a great cover picture for your page
- Choose a category
- Create your customized URL
- Select your target Audience
- Add a call to action button
- Keep track of messages and notification

Content Rules

- Understand the importance of determining your audience.


- Test and learn the basic rules of text
- Learn the basic rules of great visuals
- Learn how to use video and other creative tools
- How Instagram and Facebook vary each other
- Know your goals. Ex. Promote products, solve a specific problem through your products and
services
- Know your audience Customer Segmentation
- Know your Text
- Know your engaging content Brand Awareness, Generate Sales and lead Generation

Find your business Personality

For Text and Visuals Remember KISS (Keep it Short and Sweet)

20-80 rule 20% for text and 80% for visuals

Visuals must be in good quality and composition means interesting things are happening all the time

Consider product arrangement


People love people. Ex. Put your best dish forward

In capturing attention, Post your product and services within 3 seconds and video must be less than 1
minute

Hashtag Help Increase Discovery

Ex. #SheMeansBusiness
#Facebooktraining
#DavaoEntrepreneurs
#IamGwen

Video Tools: Boomerang and Hyperlaps

More information at www.facebook.com/business/resources

Free Online Course: Grow your Business in 30-60-90 Days

fb.me/306090EN or https://www.facebookblueprint.com/student/home/show_enrollment/44047960

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