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Transcription
Multimedia writing interview
Mariam Zaki
Rania Azzab
th
17 October 2017
Four Seasons Nile Plaza
Kim Fox
Dates: 17/10/17
Interview Transcript
Mariam Zaki Rania Azzab Interview 17/10/17
People present:
Mariam Zaki
Rania Azzab
Narrators home:
Heliopolis
Rania: Heliopolis
Rania: 92
Mariam: what would you say your experience at AUC was like?
Mariam: In university?
Rania: yes, in classes, extracurricular activities, fun, most of the time we were there
Mariam: Can you define AUC spirit in a couple of words? Do you have a favorite memory?
Rania: its one big family, its fun its where we belong, All of us,
Mariam: Why did you decide to major in mass communication, or IMC in specific?
Rania: We didnt have IMC at the time, I actually didnt decide, It had the lowest GPA, To be
honest.
Mariam Zaki Rania Azzab Interview 17/10/17
Mariam : when you joined the major, did you see where your career was going? did you
start to imagine what you could do in the future, after you graduate? or were you just
Rania: I was the mass comm representative for four years, and I was with the student
union, I was enjoying the university life more than studying. I have to admit my studying did
not initiate my career, I know that is not encouraging. But its exactly how it went
Rania: I wanted to work in marketing not advertising, Nor PR. But for one reason or another
Mariam: so, you would say that by joining the clubs, such as the SU, were the things that
Mariam: Thats why when you mention the spirit, its all about activities.
Rania: when I hire I dont look at grades, I look at characters, this is what you get out of AUC,
Rania: And now you have your own PR company, correct? 4PR. What do you mainly focus
on now? when I was reading about your company you go into many categories
Rania: but this is all PR, PR is all about stakeholder management, we work with many
stakeholders and we use many tools to reach stakeholders, we specialize more in situation
Mariam: when you first graduated, did you go into the PR field straight away
Rania: No, no I got into advertising for seven years, after that I got into the stock exchange,
their advertising department, I ended up leading the department. Then I left and started my
own PR agency
Mariam: what inspired you to open your own company or encouraged you to open your
own company.
Rania: Ive always wanted to have my own business. I had the entrepreneurial spirit in me,
okay, but actually as they say, with entrepreneurs it was in the spur of the moment when I
Mariam: What were some of the challenges you had to overcome when you were opening
Rania: Its very different, working in a big organization as an employee, it builds you, and it
changes everything, even in your leadership style , and planning and everything.
Mariam: What is the most valuable lesson you learnt from being an entrepreneur?
Rania: never
Mariam: What is one achievement that youre most proud of? in your job
Rania: regardless of the countrys conditions and the obstacles were still one of the top
Mariam: Thats true, what do you enjoy most about PR? what motivates you to do this every
single day
Mariam Zaki Rania Azzab Interview 17/10/17
Rania: We help companies in their image we help companies, we manage their reputations,
thats not easy, its the challenge its really very challenge. Its not like advertising, when it
Mariam: thats when crisis management comes in, you have to work on the spot You
Rania: Yes, we work in Libya and were also part of an international network, so we get a
global reach.
Mariam: Is it easy working on a global scale? like adapting to work on a global scale?
Rania: If you have the skills, and you know the business, you need to of course have to have
an understanding of the market and have local insights, you need to have the right partner.
this culture
Rania: I dont know, Ive just been asked that question its all about your skills and attitude
Mariam: where do you see yourself and the business in a few years time? would you be