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MobiSoft Pvt.

Ltd

Project Report

MobiSoft Pvt. LTd

Submitted By

Himanshu Ahire 13

Executive Full Time PGDM! ( 2009-2010 )

Trimester 4
Symbiosis Institute of Management Studies
MobiSoft Pvt. LTd

Table of Contents

Executive Summary! 3

About Promoter! 4

The Business! 5

The Business Concept! 5

Vision! 6

Mission! 6

Our Values! 6

Telecom Industry Trends at a Glance! 7

Telecom Market Growth facts! 8

Industry SWOT Analysis ! 11

Strength! 11

Weaknesses! 12

Opportunities ! 12

Threats! 12
Market Segmentation! 12

Future Trends! 14

Software Project Life Cycle! 15

The Financial Plan! 16

Initial Cost! 16

Internal Features ! 16
Employee Cost! 20

Office & Administrative Expenses! 22

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Selling & Distribution Expenses! 22

Sources Of Funds ! 23

Profit Rational! 23

Forecasted Profit & Loss Account Mobisoft Pvt. Ltd! 26

Forecasted Cash Flow! 27

Forecasted Balance Sheet Mobisoft Pvt. Ltd! 28

Project Financial Analysis! 29

Payback Period! 29

Net Present Value! 29

Internal Rate of Return! 30

Conclusion! 30

Bibliography! 31

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Executive Summary

We are here to provide quality Mobile Software development services to our clients. We
aimed to provide quality development at low prices there by providing value for their money.
We aim to keep abreast with the fast paced wireless industry, where technology changes
occur almost every other day. After expansion of the firm the company will begun to satisfy
bigger clients with its quality services.!

We will strive hard to fulfill our customer’s requirements through a customized route.

Our Objective is to provide Services into the following categories:

• Custom Mobile Application Development

• Handset compatibility and porting

• Quality Assurance and testing

• Mobile Website Development

• On Contract Development

• Value Added Software Services (VASS)

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Photo Of Promoter

About Promoter

A graduate in the Information Technology from National Center of Software Technology,


Mumbai,. Mr. XYZ aged 32 is a technical and a research scholar in the field of Information
Technology. He has extensive experience in Software Development & wireless technology .

In the year 1998, he joined software development firm as a Developer & in less than 10
years became vice president of AAA. In 2007 he started one of the consultancy firm in
mobile technology business called MobTech.

“If you can dream it, you can do it!” A strong believer in the power of the ‘organizational
subconscious’ and 'common destiny', he is the architect behind "MobTech" one of the
famous mobile Technology consultancy firm. MobTech continues to involve and inspire one
and all in the mobile software Industry.

His hobby, in his own words, is "Dreaming". He attributes MobiTech’s success to the power
of alignment at the organizational sub consciousness. He is a voracious reader and enjoys his
learnings on anthropology, philosophy, and religion and child psychology. He believes strongly
in people power and often says, “With committed people you can achieve what most people
think is impossible’’.

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The Business

The Business Concept

Mobisoft Pvt. Ltd will be an independent mobile Software development company that will
deliver a complete range of software development services to the customers. We aim to
keep abreast with the fast paced wireless industry, where technology changes occur almost
every other day. We aim to develop knowledgeable experts are

Mobisoft Pvt. Ltd will have a team of passionate professionals with skills in cutting edge
mobile software technology. The company will have employees with a high level of expertise
in mobile software development solutions. Which will lead us in a position to understand the
needs of our clients and suggest them for the best platforms to take their applications to to
the new heights of success.

Our Objective is to provide Services into the following categories:

• Custom Mobile Application Development

• Handset compatibility and porting

• Quality Assurance and testing

• Mobile Website Development

• On Contract Development

• Value Added Software Services (VASS)

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Vision

• To have impeccable Integrity in all our business practices with our customers, our
suppliers, our employees, our investors, and the communities we work in. This means
being Truthful and Honest at all times in every situation.

• To work in an environment of trust, respect, and mutual cooperation with our suppliers and
business partners.

• Our vision is to provide the utmost integrity and client satisfaction through our services,
creating lasting relationships with our clients while providing ideal working environments for
our employees to help us become a dominant IT software solutions provider.

Mission

The Mobisoft Pvt. Ltd mission is to create competitively priced, high quality Mobile software
solutions that increase business value and improve business processes for all clientele.

Our Values

• Integrity

• Innovation

• Quality

• Commitment

• Reliance

• Relationships

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Telecom Industry Trends at a Glance

• The number of telephone subscribers in India increased from 562.16 Million at the end of
Dec-09 to 621.28 Million at the end of Mar-10, registering a growth of 10.5%. The overall
Teledensity in India has reached 52.74 as on 31st March 2010.

• Subscription in Urban Areas grew from 387.63 Million at the end of Dec-09 to 420.47
Million at the end of Mar-10, taking the urban Teledensity from 110.96 to 119.73. Rural
subscription increased from 174.53 Million to 200.81 leading to increase in Rural
Teledensity from 21.16 to 24.29, during this period.

• About 56% of the total net additions have been in urban areas as compared to 57% in the
previous quarter. This, in other words implies a rapid increase in rural subscriptions during
the quarter. However, this uptake in rural subscription is in wireless segment. The share of
rural subscribers has increased to 32.3%
in total subscription from 31% in Dec-09.

• With 59.23 Million net additions during


the Quarter, total wireless (GSM + CDMA)
subscriber base increased to 584.32
Million at the end of Mar-10, and wireless
Tele-density reached 49.60.

• Internet subscribers increased from 15.24


million at the end of Dec-09 to 16.18
Millions at the end of Mar-10, registering
a quarterly growth rate of 6.17%. Top 10 ISPs together hold 95.41% of the total Internet
subscriber base.

• Share of Broadband subscription in total Internet subscription increased from 51.3% in


Dec-09 to 54.2% in Mar-10. 86.6% of the Broadband subscribers are using Digital
Subscriber Line (DSL) technology.

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Telecom Market Growth facts

Source :Telecom Regulatory Authority of India

In Above table we can see that Wireless Subscriber base has increased substantially in last
year by 49.15%. This means addition of 193 Million Subscribers in a year. Hence we can see
that industry is growing at massive speed.

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With above chart we can notice that substantial number of connections are from Urban area
but recently rural market share is increasing with small percentage.

Source :Telecom Regulatory Authority of India

Above chart we can clearly see growth path of Tele-density in India

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Source :Telecom Regulatory Authority of India

Above chart we can clearly see growth path of Internet & broad Band Subscribtion

Source :Telecom Regulatory Authority of India

In above table we can see that Wireless data Subscribers are dramatically increased in year
by 50.97%. This means addition of 60 million subscriber for mobile internet. With such a

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fast growth fueled by latest 3G technology & every reducing wireless internet prices we can
say that there is tremendous growth potential for mobile software services.

With Above chart we can see that Most number of internet users are from Maharashtra ,
Delhi & followed by Tamilnadu. Hence we can see that Maharashtra tops the list of internet
subscribers. Hence the bulk number of potential clients will be from Maharashtra, Delhi &
Tamilnadu.

Industry SWOT Analysis

Strength

• Huge wireless subscriber potential

• Fastest growing mobile market in the world

• Consumers are ready to pay for cutting edge services

• Government proposes to hike FDI limit in Telecom to


74%

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Weaknesses

• Lowest call tariffs in the world

• Market strongly regulated by Govrenment body – Governing both ISP and Telecom sectors

• Too many authorities ruling the sector

• Huge potential for low end and cheap handsets

• Wide scale Consumer churn in Telecom and ISP

• Wide spread VAS deployment is restricted due to language and literacy problems

• Primarily a voice based market

Opportunities

• To offer value added services on GSM, CDMA and IP

• Language independent services

• Mobile Marketing concepts

• Content influenced by local culture and global success stories

• M-Commerce

• Unified messaging platforms

Threats

• Software and digital content Piracy

• Regulatory interference

• Low cost service providers

• Weak IPR protection

Market Segmentation

Mobile VAS statistics based on demographic and geographic

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• Almost 63 million urban Indians accessed Internet using their phone in February, 2009.

• Checking emails and searching! information using search engines are the two most
popular reason cited by almost 3 in 4 urban Indians.

• 16 million urban Indians access Internet on their phone almost on a daily basis.

• 45 million urban Indians mentioned voting in reality TV shows, the most popular SMS
contest/vote type followed by voting in news polls (31.64 million).

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Future Trends

Mobile interconnected industries are every day coming up with fresh and ground – breaking
mobile technologies. Mobile VAS accounts to 10-12% of the total telecom revenues. Over
375 million mobile subscribers in India, out of which 8-10% of the total mobile subscribers
are expected to be GPRS (General Packet Radio Services) subscribers as well.

At present CRBT download and SMS (A2P) mobile


VAS seems most popular amongst mobile users. With
the launch of 3G services (faster data speed) in India,
games download, video streaming, mCommerce,
mobile blogs and mobile chat is expected to grow in
future.

As per TRAI predictions, mobile VAS revenue growth


contributing to telecommunication industry is expected
to grow to 30% in next 5-7 years, which is way beyond the current contribution of 10-12%.
Many experts are predicting mobile VAS in India to be 1 billion USD market by 2010.

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Software Project Life Cycle

As in any other engineering discipline, software engineering also has some structured models
for software development. A software development process is a structure imposed on the
development of a software product. Following is the list of processes which required to be
followed for software development.

1.Requirement Information gathering

2.Requirement analysis

3.Providing best possible combinations to arrive at a complete solution

4.Finalizing Scope of the project

5.Estimation of development time and costing

6.Finalizing Terms

7.Project execution to begin

8.Project flow chart and time frame approval

9.Project files and raw data collection

10.Initial set of project deliverables

11.Testing

12.Changes/Updates based on Client remarks

13.Iterations (number of iterations allowed to be pre-approved before project execution)

14.Final deployment, implementation or deliverables of project

15.Maintenance

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The Financial Plan


Initial Cost
Initial Setup Costs mainly includes expenses towards The IT Infrastructure of the company. IT
infrastructure affects every aspect of the organization. Hence Effective management of IT
infrastructure is crucial. High availability, responsiveness and adequacy are non-negotiable
requirements of todays competitive market.

IT Infrastructure includes

1. Office Premises

2. Board-band connectivity

3. Latest computer hardware

4. Latest computer software

5. Telephone & VOIP services

6. IT Service Desk

1. Office Premises

Office Premises is one of the most important component of IT Infrastructure. Promoter has
adopted a strategy to rent office premises to minimized initial setup cost provided following
utility services are available

Internal Features

• Conference room

• Power Back-up

• Security / Fire Alarm

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• Centrally Air Conditioned

• Intercom Facility

• Area at-least 2500 sq. Ft.

• Washrooms

• Fully Furnish

External Features

• Reserved Parking

• Security Personnel

• Maintenance Staff

Additional Features

• Access to High Speed Internet

As per the property survey Such a property in Pune IT area will cost around R.s. 150000 -
R.s. 200000 per month based on location.

Property Locations Available as per requirements

2000 Sq. Ft., Commercial Office/Space in Senapati Bapat Road - 2 Lacs per month

2300 Sq. Ft., Commercial Office/Space in Viman Nagar, Pune - 1.5 Lacs per month

2000 Sq. Ft Commercial Office/Space in Baner , Pune - 1.3 Lacs per month

With all above options promoters have opt for Viman Nagar location. Yearly Cost 18,00,000

Security Deposit / Legal Expenses Amount :- 5,00,000

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2. Board-band connectivity

One of the most important aspect of IT business is connectivity. Hence it Required


Broadband internet with VOIP services. This includes setup of company network , domain
name registration & Email servers.

Network Setup - Rs 50000 one time

Domain Name Setup / Web-space / Email - Rs 25000 p.a.

Broadband Expenses - 25000 p.a.

Total 1,00,000

3. Computer hardware

Availability of Fast computer hardware is basic requirement of business

Following hardware will be required as Initial setup

Dedicated Hosting Servers : These are third party own dedicated servers which are
remotely located & connected via internet which reduces maintains cost.

Quantity : 2

Total Price : 30000 p.a.

Provided by : Host.co.in

Individual Employee laptops : Rs: 30000 per laptop

Initial Total Required : 15

Total Cost : 450000

Provider : Dell Computers

Printers / Projectors :

Total Cost Rs : 50000

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Company : HP

Hardware Quantity Total Cost

Hosting Servers 2 30000


Employee Laptops 15 450000
Printer 1 15000
Projector 1 35000
Xerox Machine 1 20000
Total 550000

4. Latest computer software

Many Software licenses are required

1. Testing Softwares

2. Development Environment Softwares

3. Office Suites

4. Mobile handset emulators

Estimated Cost of These softwares will be R.s. 500000

Total Initial Setup Cost

Particulars Total Cost

Office Premises 2300000


Broadband / Telephone Connectivity 100000
Computer Hardware 550000
Computer Software 500000
Company Registration & legal Expenses 15000
Total Initial Expenses 3465000

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Employee Cost

Success of any software business largely depends upon right people for right job. It is
essential to hired knowledgeable professional consultant to develop quality software.

Required Employees can be classified into following Verticals

16)Software Project Execution

17) Project Management

18)Administration

19)Finance

20)Marketing

Marketing/ Finance / Project Management

As a startup company Promoters of the company will be responsible for Managing


Marketing,Finance & Project Management verticals.

Salary : N.A.

Server Administration

Hardware & Software administration is specialized job & required knowledge dedicated
employee for same.

Total Employee Required : 1

Yearly Salary : 200000

Office Administration & Security

Required Security personnel plus helper & receptionist

Total Yearly Cost : 150000

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Project Execution Staff

Project execution staff is most important staff of a business. They are responsible for
design,developing, testing of software.

They are classified under following categories

Developer : Specialized in computer Programming. They are responsible for development of


Softwares.

Total Employee required for development : 10

Yearly Cost : 25,00,000 p.a.

Education : Any Computer Graduate / Post Graduate

Tester : Responsible for Testing various application developed

Yearly Cost : 3,00,000 p.a.

Education : Any Graduate

System Architect : Senior member of team responsible for design of system & management
of team.

Total Employee required : 1

Education : Post Graduate

Experience : At-least 6 years experience

Yearly Cost : 7,00,000 p.a.

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Total Employee Cost

Employee Role No Of Employees Per Year Cost

Developer 10 2500000
Testing 2 300000
System Architect/Team Lead 2 1200000
Administrator 1 200000
Reception /Security 2 150000
Total Cost 4350000

Office & Administrative Expenses

Expenses Year 1 Year 2 Year 3

Electricity Bill 15000 18000 20000


Stationary 10000 10000 10000
Broadband Internet 0 15000 15000
Telephone / VOIP 0 20000 20000
Employee Refreshment 10000 15000 20000
Total 35000 78000 85000

Selling & Distribution Expenses

These expenses mainly consist of

1. Selling Expense : Client Meetings, Product Demonstration & demo versions of softwares

2. After Sales Support : After sales service includes Issue Resolution & Technical help.

Selling & Distribution Expense

Expenses Year 1 Year 2 Year 3

Selling Expense 150000 180000 220000


After Sales Support 30000 60000 150000
Total 180000 240000 370000

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Sources Of Funds

Promoter of Business will bring 2000000 as as Capital in business. This capital will be
arranged by promoter with their own savings.

Term loan : The remaining Capital Requirement will be Financed by Term loan for 5 Years.
Promoters personal property will be given as security for this loan.

Profit Rational

In General Per hour & per person rates quoted for Software development as follow.

Developer : Rs 750 / per hour

Tester :Rs 500 / per hour

System Architect : Rs 1500 / per hour

Administrator cost : Rs 500 / hour

Company Charges As per Project Size

System Developer Tester Administrator Total Cost


Architect
Rates /Hour 1500 750 500 500
Small Project 120 500 200 0 655000
Medium Project 240 1000 400 100 1360000
Large Project 480 2000 800 300 2770000
Global Project 700 4000 1600 800 5250000

Small Projects are small in size & they are not much complex. This reduce overall risk
associated with project. They can be completed with Team size of 3 to 4 members without
much complexity. At the initial stages of the firm. The main focus will be to bring as much as

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small projects possible. Small Project generally requires Around 750 man hours details of
which are given in above table.

Medium Projects are slightly bigger in the size compare to small projects. they are relatively
simple to understand. There is slight risk of delays are associated with medium size project.
They can be completed with Team size of 5 to 6 members without much complexity. At the
initial stages of the firm. The main focus will be to bring as much as mdedium projects
possible. As they are provide lot of cash-flows at relatively less time. Medium Project
generally requires Around 1500 - 1800 man hours details of which are given in above table.

Large Projects are bigger in the size compare to medium projects. They are fairly complex to
understand. There is always risk of delays associated with Large size project. They can be
completed with Team size of 10 to 15 members. At the later stages of the firm. The main
focus will be to bring as much as large projects as possible. As they are provide fixed cash-
flows for longer duration. Large Project generally requires Around 4000 man hours details of
which are given in above table.

Global Projects are huge in the size. They have multiple levels of complexities. Generally
development teams are spread across different countries. There is inherient risk of delays
associated with global size project. They can be completed with Team size of 50 to 100
members. These projects are currently not consider by firm as they required huge initial
investment also returns from these projects can spread into multiple years. Large Project
generally requires Around 10000 man hours details of which are given in above table.

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Total Man Hours Available

System Architect Developer Tester Administrator


Man Hour Available 4,224 21,120 4,224 2,112

Following are revenue estimate from project completion.

Large Project Medium Project Small Project Total Sales

Average Project 2770000 1360000 655000


Price
Year 1 Sales 0 4080000 3275000 7355000
Year 2 Sales 0 9520000 6550000 16070000
Year 3 Sales 2770000 9520000 5895000 18185000

Full Payment realization may take 3 to 6 months depending upon length of a project. Hence
average Debtors are assume to be 1/4 of the total sales

Forecasted Financial Report

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Forecasted Profit & Loss Account Mobisoft Pvt. Ltd

Particulars Year 1 Year 2 Year 3


Income
Net Sales 73,55,000 1,60,70,000 1,81,85,000
Other Income 0 0 0

Expenditure
Server Administration Cost 1,30,000 1,30,000 1,30,000
Office & Administrative 35,000 78,000 85,000
expense
Salary of Staff 43,50,000 47,85,000 52,63,500
Rent 23,00,000 18,00,000 18,00,000
Preliminary expense W. off 2,00,000 2,00,000
Interest 4,80,000 4,80,000 4,80,000
Selling & Distribution 1,80,000 2,40,000 3,70,000
Depreciation 2,60,000 1,30,000 65,000
Total Expense 77,35,000 78,43,000 83,93,500
Profit/Loss Before Tax (3,80,000) 82,27,000 97,91,500
Tax Paid @ 15% (MAT) 0 11,77,050 14,68,725
Profit After Tax (3,80,000) 70,49,950 83,22,775
Balance carried to balance sheet (3,80,000) 70,49,950 83,22,775

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Forecasted Cash Flow


Particulars Year 1 Year 2 Year 3
Inflow
Last Year Balance 0 3006250 8207450
Capital 2000000 0 0
Sales 5516250 13891250 17656250
Secured Loan @ 12% p.a. 4000000 0 0
Total Inflow 11516250 16897500 25863700
Outflow
Server Administration Cost 130000 130000 130000
Salary of Staff 4350000 4785000 5263500
Rent 2300000 1800000 1800000
Office & Administrative 35000 78000 85000
expense
Selling & Distribution 180000 240000 370000
Computer Hardware 520000 0 0
Preliminary Expense 515000 0 0
Interest Paid 480000 480000 480000
Tax Paid @ 15% (MAT) 0 1177050 1468725
Total Outflow 8510000 8690050 9597225
Net Cash flow 3006250 8207450 16266475

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Forecasted Balance Sheet Mobisoft Pvt. Ltd

Particulars Year 1 Year 2 Year 3


Sources of Funds
Shareholder’s Funds
Share Capital 2000000 2000000 2000000
Reserves & Surplus 0 0 6669950
Profit & Loss(Profit) 0 6669950 8322775
Secure Loan 4000000 4000000 4000000
Total 6000000 12669950 20992725

Application of Funds
Fixed Asset
Gross Block 520000 520000 520000
Less : Depreciation 260000 390000 455000
Net Block 260000 130000 65000
Capital Work in Progress & Advances 0 0 0

Current Asset, Loans & Advances


Cash 3006250 8207450 16266475
Sundry debtors 1838750 4017500 4546250
Current Liabilities & Provisions
Liabilities 0 0 0
Provisions 0 0 0
Net Current Assets 4845000 12224950 20812725
Preliminary Expense 515000 315000 115000
Profit & Loss(Loss) 380000 0 0
TOTAL 6000000 12669950 20992725

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Project Financial Analysis

Payback Period

Year Cash In Cash Out Net Out Flow

1 5516250 8510000 -2993750

2 13891250 86,90,050 52,01,200

3 17656250 95,97,225 80,59,025

Total 1,02,66,475

Total Amount Invested in Project = Capital + Term Loan = 60,00,000 R.s.

Cash Flow in First 2 Years : 22,07,450

Cash Flow Remain for 3rd Year : 60,00,000 - 22,07,450 = 3792550 R.s. need to recover in
3rd Year.

Total Cash flow in 3rd Year = 8059025#

Hence Time Required to Recover Remain Amount = 12* 3792550/ 8059025 = 5.6

Hence Payback Period for project is 2 Years 5.6 Months

Net Present Value

Assuming Discounting Factor as 12% i.e. cost of capital.

Year Cash In Cash Out Net Out Flow Discount Factor Discounted Cash
Flow

1 5516250 8510000 -2993750 0.8929 -2672991

2 13891250 86,90,050 52,01,200 0.7972 4146365

3 17656250 95,97,225 80,59,025 0.7118 5736255

Total 1,02,66,475 1209629 7209629

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Hence Total Value of Discounted Cash Flows is 7209629

Total Initial investment is 6000000#

Hence NPV will be = 7209629 -6000000 = 1209629

NPV = 12,09,629 R.s.

Hence We can Say That Project has positive NPV

Internal Rate of Return

Year Cash In Cash Out Net Out 12% 15% 20% 18.62%
Flow

1 5516250 8510000 -2993750 -2672991 -2603261 -2494792 -2523816

2 13891250 86,90,050 52,01,200 4146365 3932854 3611944 3696474

3 17656250 95,97,225 80,59,025 5736255 5298940 4663788 4828461

Total 7209629 6628533 5780940 6001120

Hence Internal Rate of Return for Project is 18.62%

Since IRR of Project is Higher than cost of capital Project will be profitable.

Conclusion
Mobile Software Development business is one of the fastest growing business supported by
extraordinary growth in subscriber based. With such a exciting opportunities available India
is also one of the biggest software hub in World. Which will provide access to young
competent talent pool at relatively low cost. Which makes this possible to provide cutting age
products & services at very low prices. Providing better value for money for customers.

MobiSoft has adopted proven business model to provide cutting edge solutions at very low
prices which will deliver cash-flow from first year itself. Promoters has consider every
possible solution to keep fixed cost down & provide resources where its required most.

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Bibliography

www.trai.gov.in/

www.en.wikipedia.org/wiki/Wiki

www.99acres.com

www.magicbricks.com

www.tataindicom.com

www.bsnl.co.in

www.rcom.co.in/

www.webhostingchoice.com

www.ibeehosting.com

www.mca.gov.in

www.legalserviceindia.com/

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