Cadillac Area

A Cadillac Area Chamber of Commerce Publication

Business Magazine
November/December 2010 Volume 16-NO. 6

Economic development
Making sure students are ready for learning could
be best plan for long-term economic growth
See pages 6 & 7
Mission Statement
The Cadillac Area Chamber of Commerce is a visible business
leader that advocates and drives business opportunities. Through
business alliances, we are a catalyst for our membership and
provide a persuasive regional voice benefiting our communities.

Perspectives
Meet the Board
Mickey Putman, Chair
Cadillac Credit Bureau

Katy Huckle, Vice Chair

775-3458
Development of community
should be first order of business
Northwestern Bank 775-2688

Sue Peterson, Treasurer

Avon Rubber & Plastics, Inc. 779-6290
Jon Catlin, Past Executive Director
Chemical Bank 775-8588
Eric Baker
Wolverine Power Cooperative 775-5700
Dennis Benson
Dennis H. Benson, PLC 876-9405
Bill Cinco
The Trend Designers 775-5711
Dean DeKryger
The DK Design Group 779-4002
Mike Hamner
Avon Protection Systems, Inc. 779-6290
Dr. Kyle Hogg
Dental Health Professionals 775-9797
Scott Hunter
Baird, Cotter & Bishop, PC. 775-9789
Melody Hurley
Walmart Supercenter Store 775-8778
Bill Kring
9 & 10 News 775-3478
Paul Liabenow
Cadillac Area Public Schools 876-5002
CHAMBER STAFF 775-9776
Bill Tencza, President
president@cadillac.org
Doreen Lanc, Director of Membership Services
membership@cadillac.org
Deb Gillies, Leadership Director/Accountant
leadership@cadillac.org
Amanda Hamilton, Administrative Assistant
info@cadillac.org
Doug DeYoung, Director of Government Relations
deyoung@tcchamber.org
Our cover story outlines the critical
importance of early childhood development.
Our cover story not only captures why
early childhood development significantly
matters to the business community but
also why it should resonate with everyone.
We wanted to affirm through our cover
story why an investment in early childhood,
whether time, resources or funding, greatly
enhances the ability to improve economic
competitiveness and also attaches far-
reaching social impacts. The return on
investment is significant, and investment
is not simply a matter of funding. Far from
it, when the total picture is evaluated,
collaboration is at the center of the Great
Start Initiative.
Our Chamber mission in part is to provide
a persuasive regional voice benefiting our
communities. Early childhood development
programs and Great Start collaborative
championed through the Wexford/
Missaukee Intermediate School District
need the business community adding that
persuasive voice on why this investment is
important. Great Start is a state-led effort to
bring local leadership and attention to the
importance of early childhood education.
There is significant data affirming that
investing in quality early education
produces long-term benefits that offset the
initial social cost. In my view, the return on
investment is persuasive; workforce and
economic development are interdependent
on early childhood development. It is
paramount that the business community is
engaged. We need business champions.
Your Chamber is often the designated
organization for facilitating cooperative
outreach to business, education and
government. I request your assistance
by advancing regional initiatives. On an
individual basis, please consider joining
a parent coalition or Early Childhood
Workgroup. Additionally, consider
promoting worksite education on early
childhood or donating resources or other
tangible support that fosters learning
experiences for our very youngest children.
The consequences of failure are easy to
identify. Lets make the commitment that
preparing todays children for tomorrows
workforce is in the best interest of everyone
because no community is sustainable
without the development of community first.
Bill TeNcza, Chamber President

Website:www.cadillac.org
Printer:Pleasant Graphics
Belle Oakes Living Center
Publisher:Cadillac Area Chamber of Commerce Distinctive and Affordable
Editorial Committee: Chris Huckle, Doreen Lanc, Relax and enjoy an independent
Rich Langton, Bill Tencza, Bob Nelson and Joy VanDrie. lifestyle, our senior apartments offer
spacious living with amenities and
The Cadillac Area Business Magazine is a publication of the
Cadillac Area Chamber of Commerce. The Chamber reserves
extras youll really enjoy.
Monthly Rent starting at $3,000
the right to edit or refuse articles and advertisements submit-
ted to the Cadillac Area Business Magazine and reserves the
right in its sole discretion to accept or refuse inserts and other
materials to be distributed through the publication. 2353 S. LaChance Rd. Lake City 231-779-4671 Esther Nederhood, RN, Owner

2 November/December 2010 - Cadillac Area Chamber of Commerce

 Business help
you may not have known about
BY ANNIE SHETLER
More small business owners in Wexford and Missaukee counties
have reached out for the assistance over the past several months.
And while the Michigan Small Business & Technology Development
Center (SBTDC) has been busy working with the businesses, not
everyone has heard of the program, the services available or how to
learn to more.
The following are a few tips that should help explain the SBTDC
more:
Every state has a network of Small Business Development Centers
or networks that offer assistance to business owners. The program is
funded nationally by the Small Business Administration along with
other contributions from state and local levels.
In Michigan the SBTDC operates with a network of consultants
and specialists. As a business consultant, I cover both Wexford and
Missaukee counties, working through a partnership with the Cadillac
Area Chamber of Commerce providing business counseling to both
existing business and new business start-ups at no cost to the client.
The SBTDC specializes in the following three major areas:
One-on-one Business Consulting: This includes working with
someone who is thinking of starting a new business or an existing
business owner facing challenges with marketing, finance and strate-
gic planning. SBTDC also has available expertise in the areas of manu-
facturing, technology, retail and agriculture.
Entrepreneurial Training: We have a variety of curricula including
How to Start a Business in Northern Michigan, QuickBooks, Starting
an Online Business and FastTrac (a nationally recognized business
plan development class that will be coming to Cadillac at the end of Annie Shetler is a business consultant for Wexford and Missaukee counties. The program
this year). is a partnership with the Cadillac Area Chamber of Commerce and the Michigan Small
Market Research Information: Through our state host (Grand Business & Technology Development Center.
Valley State University) our local host (Northwest Michigan Council
of Governments), and Michigan State Universitys Product Center, the For more information about setting up an appointment or working
SBTDC has access to research information that can help a business with an SBTDC consultant, please call the Cadillac Area Chamber of
choose between site locations, competitive analysis or testing the via- Commerce at (231) 775-9776 or the SBTDC regional office at (231)
bility of a new product or service. 922-3780.

Alro Steel
Metals Industrial Supplies Plastics www.borgwarner.com
Cadillac Plant
231.779.7500

Our products lead the commercial diesel industry.

Round Bar Re-Rod Plate Steel
Flat Bar Sheet Metal Angle Iron
Square Bar Expanded Metal Channel K-Series Thermal Shutter
Hex Pipe & Tubing Beams
707 Works Ave. Cadillac MI 49601-1059
(231) 775-9336
Open for walk-in business Cool Logic Viscous
alro.com Alro delivers...everyday

CADILLAC AREA CHAMBER OF COMMERCE - NOVEMBER/DECEMBER 2010 3

 Preparing for 2011 November Lecture Luncheon
Presented by Shari Spoelman
of MSU Extension
By Doug DeYoung
Director of Government Relations

The Northern Michigan Regional Chamber
Alliance currently is preparing the legislative
priorities for the 2011 Agenda. Much of the dis-
cussion at a statewide level will be on the size of
government, taxes, regulatory changes and edu-
cation.
The Cadillac Area Chamber of Commerce and the
Chamber Alliance will continue to work for you at
the state level and represent your voice in Lansing.
We will focus on how we can impact our region and
create opportunities for our members and the communities we serve. Similar to our
2010 Legislative Agenda, priorities will be established that will have specific goals
and actions. Those goals and actions will be identified and placed on a priority list
in the plan. The advocacy plan will call upon alliance executives, staff and chamber
members to promote these opportunities for our region.
Part of the plan for 2011 will be making connections with the new legislators from
our area who will be representing us in Lansing. Our goal is to meet with them
throughout the year and discuss the opportunities and challenges our area faces.
These meetings also open the door for us to hear what they face in Lansing and how
we can help them with one common voice from northern Michigan. It is important
that we create a two-way communication system to advocate for our region.
Advocating for continued local improvement and local economic opportunities
will be the goal of the 2011 Legislative Agenda. If you have any legislative questions
or comments, please contact me at deyoung@tcchamber.org or (231) 995-7109.
Shaping Michigans
Future: The role of MSU
Extension
Since 1915, Michigan State University Extension
has focused on bringing knowledge-based educa-
tional programs to the people of the state to improve
their lives and communities.
Recently MSU Extension has reorganized to bet-
ter meet the needs of Michigans lagging economy.
Campus faculty and country-based field staff work in
concert to help Michigans families, farms and busi-
nesses. Learn how MSU Extension is impacting com-
munities with programs and initiatives such as:
New Economy; Small Town & Community Design
Initiatives Citizen Planner; Master Gardener; Product
Center; Creating Entrepreneurial Communities;
Annies Project; Small Wind Energy; and Natural
Shoreline Partnership.

Holiday Party Platters BUY A >>>

Made to Order 2011 CTS

WAGON

CTS-WAGON
IN CADILLAC >>>

>>>

The Sweet Shop

Your Local Custom Handmade Chocolate Store Since 1962
111 S. Mitchell, Downtown Cadillac South End Business US-131, Exit 177, Cadillac www.HighpointAuto.com
(231) 775-2201 or (888) 775-8880 (231) 775-1222 1-800-828-9852
www.sweetshop4u.com

4 November/December 2010 - Cadillac Area Chamber of Commerce

 18th Annual
Greater Cadillac Area
18th Annual
Greater Cadillac Area
Business
E P
Road Map for Success
9 & 10 News
Advanced Optometry
Airway Oxygen, Inc.
Assist 2 Sell
Baird, Cotter & Bishop, PC
Baker College of Cadillac
BASIC Communications
Bilt On Demand Gutter Solutions, Inc.
Blue Cross Blue Shield of Michigan
BNI - Business Networking International
Cadillac Area Community Foundation
CAIG - Cadillac Area Industrial Group
AAR Mobility Systems
Avon Automotive
Avon Protection Systems, Inc.
B&P Manufacturing
BorgWarner Thermal Systems
Cadillac Casting, Inc.
FIAMM Technologies LLC
Michigan Rubber Products
Piranha Hose Products, Inc.
Rec Boat Holdings
Rexair LLC
Cadillac Family Physicians
Cadillac Insurance Center
Cadillac Java & Ice Cream
Cadillac News
Cadillac Occupational Medicine
Cadillac Title LLC
Cadillac Urology Practice
CareLinc Home Medical
Special thanks to our expo committee, volunteers and Ambassador Club members
for all your work to make this years Greater Cadillac Area Business Expo a Success!
Thank you Exhibitors
for participating in the
Greater Cadillac
Area Business Expo
2010
Carl T. Johnson
Hunting & Fishing Center
Chemical Bank
Citizens Bank
Coldwell Banker Schmidt Realtors
Custer Workplace Interiors
Curry House
Dynamic Physical Therapy
Exit Realty Greater Cadillac
Fay by Freya
Firstbank-Cadillac
Foster Brothers Transfer & Storage Co.
Fox 32 - WFQX-TV
The Grand Vision
Hansen Collision
Highpoint Auto & Truck Center
Hitesman Holdship Funeral Home
Hope Network West
Michigan-NOC Industries
Huron-Manistee National Forest
Integrity Business Solutions LLC
Lakeview Lutheran Manor
Laser Printer Technologies
Little Caesars of Cadillac
Manpower
McGuires Resort
Mercy Home Care and Mercy Hospice
Mercy Hospital Cadillac
Merrill Lynch / Briant Sikorski
Michigan Shores Cooperative
Michigan Small Business
& Technology Development Center
Cadillac Area Chamber of Commerce - NOVEMBER/DECEMBER 2010 5
Mix 96, Cadillac Oldies Station
93.7 WKAD, 1240 WATT
Morse Moving & Storage
Northwest Michigan Works!
Northwestern Bank
Northwestern Michigan College
Owens Soft Water
PDS Phone Directory Services
Pine Grove Athletic Club
Pioneering Healthy Communities
RE/MAX Central
Russeau Benefits Group LLC
Sams Club
Schepers & Hofstra, P.C.
ServPro of Manistee,
Ludington and Cadillac
Orrin A. Sprague Agency, Inc.
Springfield Roofing
Strong Tower Radio (91.9 WGCP)
The Sweet Shop
US Rehab Services
& Lakeshore Home Health Care
USDA Rural Development
Wexford County Road Commission
Wexford-Missaukee ISD /
13th Street Caf
Willow Mercantile LLC
Wright & Filippis
Yellow Book USA
 Long-term economic development
That youngster who just came into your
shop may very well hold the key to your busi-
ness future.
In a variety of ways, that youngster may
represent the key to the economic success of
the community. But that youngster may not
be getting the help he or she needs to build
a solid foundation for future success, so the
success of your shop and the communitys
future could be on shaky ground.
If (business leaders) take a long-range
view they are going to need a qualified
workforce, said Mike Acosta, Great Start
Collaborative Co-Coordinator. We know one
of the best ways (to developing a skilled work-
force) is by starting out education early. Our
world is complicated; we cannot wait until a
child turns 5 to begin the education process.
Students who receive early education help
typically cost less in long-term public support,
compared with those who struggle and do not
receive help, Acosta said. He said a study that
followed students indicated those who receive
early education help were more likely to be
employed and not receive welfare.
Even if a business owner does not have a
child in school, they have a stake in the future
6 November/December 2010 - Cadillac Area Chamber of Commerce
of the community in seeing that people are
educated and ready to be productive citizens,
Acosta said. I do think people are realizing
you can pay me now, or if you pay me later, it
is going to cost twice as much.
Early education is being touted as an effec-
tive economic development, too. A 2003 report
by the Federal Reserve Bank of Minneapolis
said that early childhood development pro-
grams should be viewed as economic devel-
opment programs. In fact, the report said
many economic development programs suc-
cess is suspect because often the jobs created
through a subsidy program would have been
created anyway. Also, from a national per-
spective, a job created through a state plan
basically is a relocation of a job from another
part of the country.
Most of the numerous projects and initia-
tives that state and local governments fund in
the name of creating new private businesses
and new jobs result in few public benefits,
says the report written by Art Rolnick, Senior
Vice President, and Rob Grunewold, Regional
Economic Analyst for the Fed of Minneapolis.
In contrast, studies find that well-focused
investments in early childhood development
yield high public as well as private returns.
The report went on to say that money spent
on early childhood development helps devel-
op a more educated workforce and has a high
rate of return.
The quality of life for a child and the con-
tributions the child makes to society as an
adult can be traced back to the first few years
of life, the report states. From birth until
about 5 years old, a child undergoes tremen-
dous growth and change. If this period of life
includes support for growth in cognition, lan-
guage, motor skills, adaptive skills and social-
emotional functioning, the child is more likely
to succeed in school and later contribute to
society. However, without support during
these early years, a child is more likely to drop
out of school, receive welfare benefits and
commit crime.
Wilder Research conducted a cost-savings
analysis of school readiness in Michigan for
the Early Childhood Investment Corporation
in November of 2009. The study concluded
that the state could save $598 million per
year if it extended the Great Start Readiness
Program or Head Start program to all eligible
4 year olds in the state.
 Spend now or twice as much later
School success is a critical issue for our nation and especially for states
such as Michigan who are facing short- and long-term economic chal-
lenges, the Wilder Study said in its conclusion. Not investing in school
readiness costs Michigan money. Of equal importance, by not preparing
more young children for school success, Michigan will lack the educated
and skilled workforce required for its economic competitiveness and,
ultimately, its economic growth.
The report concluded that the state has saved more than a billion dol-
lars in the last 25 years by offering the early childhood programs it has
already provided, and added that extending the programs to all eligible
students would cost $236 million and generate more savings for the state.
Economists and economic development officials agree that any strate-
gies to enhance the long-term growth of Michigan must include main-
taining and upgrading the quality of its workforce, according to the
Wilder Study. Yet some recent Michigan data raise the discomfiting
prospect that the educational attainment of the states workforce may
decline as retiring workers are replaced by the young people who are cur-
rently finishing or (in too many cases) not finishing school.
While the Fed report and Wilder study indicate early education as a suc-
cessful economic development tool, it is not always seen as such by the
general public. But that perception is starting to change. Last year when
the state legislature was looking at making cuts to the budget, early edu-
cation program funding was put on the chopping block. But public sup-
port for those programs led to legislators making cuts elsewhere.
The whole community has a stake in kids succeeding in school because
it is the best indicator of success in life, Acosta said. Right now as edu-
cators, we are doing our best to hold our own. It is up to us in the profes-
sional community to make the best use of the resources we have.
My hope is that in the long run, when money does become available for
investing, we do invest in kids not just because it is the right thing to
do, but because it does pay off in dollars and cents.
Thom Eory, Plant Manager at FIAMM, said that early education pro-
vides the best opportunities for the future but too often the educational
system carries too much of the burden. He said parents cannot rely on
schools to play the primary role; the role of schools should be secondary
to the role of parents.
The education and development of children must start at birth and at
home on a daily basis. Children need to be encouraged, educated, led by
example and challenged to strive. Parents also need to be a filter for their
children, as well. Employers will need intelligent and emotionally strong
products of the educational and home settings to add value to their orga-
nizations, Eory said. The only real strategy for successful development
of a child starts with the parents and is supported by the educational sys-
tem.
Economists, brain scientists and social scientists agree that investing
in early childhood development has the greatest payoff in the short- and
long-term for the individual, community and state, but our public poli-
cies do not reflect this knowledge, said Jack Kresnak, President & CEO
of Michigans Children, a nonprofit and nonpartisan advocacy group.
As a state, we keep cutting funding for vital supports that give children
and families the supports they need to succeed. We are disinvesting in
Michigans future.

Have a specific need?

Our candidates have specific training.
Health Engineering/ Education &
Business Computers
Technology Human Service

When you have a position to fill, you want someone whos qualified and ready to
hit the ground running. Baker Colleges HireQualified can help. Our candidates
are highly trained in very specific areas by instructors who are working professionals.
They know whats needed in their industries and teach practical experience over
theory. The service is freethe result is just the person you are looking for.
To learn more about how we can help you find the best candidate for your needs,
or to schedule a meeting at your place of business, visit HireQualified.com.
HireQualified.com

Follow us:
Free recruiting services from Americas leading career college.

P6310HQ

Cadillac Area Chamber of Commerce - NOVEMBER/DECEMBER 2010 7

 September
Lecture Lunche Ribbon Cuttings
on
Legislative U
pdate
Presented By:
Doug DeYoung
Director of Gov
ernment
Relations

Friday, Sept. 17
, 2010
Baker College
of Cadillac
Student Cente
r

Firewise Garden site at Kettunuen Center

Leadership Learning Series

Community Keynote
g
Ignite your Life! Discoverin
5 keys to unlock passion,
potential and impact

,
Presented By: John OLeary
President of Rising Above

0
Thursday, September 21, 201
Cadillac Commu nity
Schools Auditorium
Memory Care Community at Curry House

Center for Transportation and Technology Scott Martin & Jack McLeod
(CTT), Baker College of Cadillac Insulex Panel Systems, Inc.

8 November/December 2010 - Cadillac Area Chamber of Commerce

 September 2010
Rise Up! Cadillac

Hosted by: Sponsored by: Sponsored by:

Wexford County Public Library Shelly Fuller Robin Mosher
(Friends of the Library) USDA Rural Development CareLinc Home Medical

Leadership Learning Series How to be Assertive without

rld
Creating a Best in the Wo
Customer Experience
Presented By Bill Quiseng,
General Manager
The Henry Hotel, Dearborn
Thursday, August 26, 2010
Baker College of Cadillac
Student Center
Appearing Aggressive or Submissive
Presented by: Cori Lindell-Denman
Promotions Plus Marketing with Results
Quite often a mystery, women possess a special knack for mak-
ing things happen. Strategically, carefully and even mysteri-
ously all accomplished through a unique combination of drive
and determination, instinct and intuition. Delicately or assert-
ively women succeed by following a unique playbook. Through
whit, wisdom and practical experience Lindell-Denman will
explore components of personal success through assertiveness
and the power of persuasion.

Registration form can be found at www.cadillac.org

customers are looking

During tough economic times, Friday, December 3, 2010
know this. Competition
for good deals and companies
is stiff. If two companies hav
e similar products and Lakeside Charlies
e; the customer would
the prices are essentially the sam Noon until 1:15 pm
at the company where
prefer to spend his or her dollars

in business
times like the present,

Women
he or she is treated better. In
managerial, financial,
the customer is the core of all
the one area in which
and operational decisions. So
el is customer service.
a business should always exc
in outstanding customer
Quiseng explained how to excel
mples of practical tactics
service. Quiseng provided exa a program of the
y.
that could be applied immediatel
Cadillac Area Chamber of Commerce

Cadillac Area Chamber of Commerce - NOVEMBER/DECEMBER 2010 9

 The Cadillac Leadership Class

By David Cox
Pays it Forward
Cadillac Leadership Board of Directors
Most of us have experienced some difficulty
in life. We see and hear the challenges our
family and friends face daily. We may watch
the news and feel incapable of making a dif-
ference in the world or in our own commu-
nity. Why not start by helping just one person
today? It may change the world, or at least
their world.
The concept is simple do a favor for
someone without expecting to be paid back.
Then ask that person to do something nice
for another person. Thats called paying it
forward. It is a concept that was born when
Catherine Ryan Hyde published her novel,
Pay It Forward, in 2000. After the success
of her novel, Hyde helped establish the Pay
It Forward Foundation to inspire people to
begin changing the world one act at a time.
The bottom line is if more people were
encouraged to do kind things for complete
strangers, the world would be a friendlier
place.
This years Cadillac Leadership Class is com-
mitted to this premise. They will be seeking
acts of kindness that they can do for someone
else someone they may never see again
to inspire others to pay it forward. But
it does not have to end there. In fact, every-
one reading this can do a good deed today to
help someone a loved one, a neighbor, a co-
worker, or a complete stranger. Try to make it
a habit each day. Just imagine the impact this
could have in our community and the entire
world if everyone did this. Please follow the
lead of this years CLC and choose to make a
difference by Paying It Forward!
David Cox graduated from the Cadillac Leadership pro-
gram in 2007 and is currently on the Leadership Board of
Directors.

www.cadillac.org for
Visit
Deadline for the
Janaury/February 20
11 Legislative Update
ss M agazine s
Cadillac Area Busine and
are your
is December 10th. Sh Member Alerts
n news!
business/organizatio

Give Your Business

A Clean Bill of Health
Helping your business prevent work Pre-employment physicals
injuries is our first priority. Were a full and screenings
service health clinic offering services in
FAA physicals
work injury treatment and follow-up care,
work injury prevention, and education. Breath alcohol testing
DOT physicals
Introducing Our New Providers
Vaccinations
Urine drug screenings
Assistance with OSHA/
MIOSHA compliance
X-rays

Darryl Lesoski, MD Jeannette Forbes, FNP

7985 Mackinaw Trail, Suite B1 | Cadillac, MI 49601 | (231) 779.5224 | cadillacoccupational.com

10 November/December 2010 - Cadillac Area Chamber of Commerce

 Calendar of Events Kelly Smith named new Baker
November College Cadillac president
10 Rise Up! Cadillac
Hosted by: VanDrie Home Furnishings Baker College of Cadillac regents
have appointed Kelly Smith as Cadillac
Sponsor: Cadillac Area Community Foundation
campus president. Transition to the
presidency position will begin the end
19 Lecture Luncheon of November. She succeeds Robert
Shaping Michigans Future: Van Dellen, Ph.D., who will officially
The Role of MSU Extension retire January 31, after a 20-year Baker
Presented by: Shari Spoelman, College career.
MSU Extension Office Smith holds a bachelors degree in
Baker College of Cadillac Student Center elementary education from Saginaw
Valley State University and a masters
degree in educational leadership from
Eastern Michigan University. Working
December toward a Ph.D. in educational leadership from Michigan State
University, she currently is in the dissertation writing stage of the
3 Women in Business Luncheon process.
How to be Assertive without Baker College is a progressive and visionary organization with
Appearing Aggressive or Submissive strong leadership, said Smith. I look forward to once again
being part of the Baker College system, becoming ensconced in
Presented by: Cori Lindell-Denman,
the Cadillac community, and carrying forward all the exceptional
Promotions Plus . . . Marketing with Results goals and programs initiated by Dr. Van Dellen.
Lakeside Charlies

9 Holiday Business After 5

McGuires Resort, 5 to 7 p.m. Mortgage rates are at an
all time low.
10 Lecture Luncheon
Collaboration Among Schools: It does not mean
lost identity but it does mean meaningful change
Presented by: Scott Crosby,
Superintendant of Wexford-Missaukee ISD
Baker College of Cadillac Student Center

Providing Your

Complete Marketing Solution (Left to right)

At the Cadillac News, were about finding a Deb Christie, Assistant Vice President | Pete Stalker, Community Bank President | Deb Ballard, Loan Officer

variety of solutions for the marketing and branding

If youre looking to refinance, look to us. At Firstbank, we want to help you refinance now while
of your unique business.
rates are low. And as a local community bank, we service our own loans and our experienced
Our mission is to learn more about your business

News
goals, trends and long term objectives and lending staff is personally committed to assisting you with every aspect of your mortgage.

to utilize a variety of promotional options to Your community is our community. Visit us today.

News It pays to bank local. Make the move.

CADILLAC
accomplish them.
CADILLAC
Options include: Newspaper Marketing,
Niche Marketing, Online Promotions & Services,
Classified Marketing, Web Design & Development Trusted.
Trusted. Local. Connected.
Local. Connected. Visit us anytime at firstbankmi.com,
Services and Commercial Printing. or just stop by your local branch.

To discuss a program thats right for your business.

Call Holly Schonert, Advertising Leader at (231) 779-4138.

Cadillac Area Chamber of Commerce - NOVEMBER/DECEMBER 2010 11

Wolverine names DeCoeur vice Coldwell Banker Schmidt, Realtors
president of power supply receives Monthly National Award
Coldwell Banker Schmidt, Realtors has received the Monthly National
Daniel DeCoeur has been named Award for August 2010, Top 20 Offices by office size category.
Wolverine Power Cooperatives new vice The Coldwell Banker Scmidt, Realtor office of Cadillac is among the
president of power supply. DeCoeurs for- 519 Coldwell Banker affiliate offices in office size category 11 to 20
mer position, vice president of generation, Sales Associates throughout North America.
has been expanded to include responsibil-
ity over all of Wolverines power supply

Lorri King named to real property

resources, including the companys six
generating plants throughout Michigan
and purchases from other utilities and
energy marketers. In his new position,
DeCoeur will oversee the power supply
law section council
department and its more than 25 employees, covering areas such Lorri B. King, of the Law Offices of King & King, PLLC, was appoint-
as power generation, short- and long-term power supply contract ed to serve a three-year term on the Real Property Law Section coun-
negotiations and management of the bulk electric system through cil during the Real Property Law Section | State Bar of Michigan sum-
Wolverines 24-hour Energy Control Center. mer conference. King also is co-owner of Cadillac Title.

Chamber Business Directory

Real Estate Office Supplies Banking

Buying, Selling or Investing COME DISCOVER WHAT GREAT BANKING CAN BE.
Trusted commercial and cash management capabilities,
You can rely on my 25 years strengths in SBA lending and mortgage solutions, and
of Real Estate Experience! Citizens Bankers that care about
Call Jerry today, 231-876-0717. you and your business.
jerry.faloon@cbgreatlakes.com Office Supplies Office Furniture Ad Specialties
www.cadillacrealtor.com
Michigans Largest Independent Office Products Dealer
Next Day Free Delivery
Local Single Source Supplier 103 N. Mitchell Street
SCHMIDT REALTORS
Cadillac, MI 49601

2721 Sunnyside Dr., Cadillac Jerry Faloon CITIZENSBANKING.COM

Dental Eye Care Construction

Edward Dracht
President
Save Up to $2,300 DRACHTDesign
CONSTRUCTION CO.
New Economic Stimulus Plan rewards Build Contracting
you for buying a high-efficiency David L. Rockwell, M.D. Serving the greater Cadillac area since 1972.
E-Classic outdoor wood furnace.Richard M. Brenz, M.D. BUTLER STEEL BUILDINGS CONVENTIONAL FRAMED BUILDINGS
Your Cosmetic & Implant Dental Team Commercial Industrial Institutional Agriculture Churches

Michael E. Lueder, DDS Loren J. DeHaan, DDS

UP TO $
800 End of Summer
Sale Instant Rebate 502 Cobbs Street, Offices Rubber Roofs Concrete Flatwork Complete Turnkey Projects
23350 100th Ave. Marion, MI 49665 office: (231) 825-0035
UP TO 1,500
John D. McKellop, DDS Timothy J. Reaume, DDS PLUS $ Cadillac, MI 49601
Over 92% email: ed@drachtconstruction.com fax: (231) 825-0038
Bruno A. Giglio, DDS Kyle D. Hogg, DDS Nadine Kobty-Hogg, DDS Efficient 231-775-1248 www.drachtconstruction.butlersteel.com cell: (231) 357-8718
2010 Energy Tax Credit
EPA Phase 2
qualified

Theater Heating Womens Health

Cadillac Foot liters

present:
Nuncrackers by Dan Goggin
a Nunsense Christmas Musical
Nov. 26, 27 and Dec. 3, 4, 5
Cadillac High School Auditorium
Outdoor Wood Gasification Furnace
For a limited time, save up to $800 off the MSRP of select in-stock Central Boiler outdoor furnace models and ThermoPEX insulated
piping at participating dealers only. Instant rebate applied towards the purchase with the dealers participation. Savings shown is on
an E-Classic 2300. See dealer for details. For more information about $1,500 tax credit, please consult your tax planner and review
all IRS guidelines. Central Boiler is not a tax advisor. 2010-ES04

For more information visit our website at

Kevin Witbeck, Owner
20504 60th Ave., Marion WILLIAM M. LONG, D.O.
7800 US-131 S., SUITE C, CADILLAC, MI 49601 Phone 231.779.1167
www.cadillacfoot liters.com (231) 743-6544 www.whitepineheating.com
Fax 231.779.1175 www.cadillacwomenshealth.com
EPA Listed Furnaces Wood & Corn Wood Pellet Furnaces

12 November/December 2010 - Cadillac Area Chamber of Commerce

 Save the date:
L.E.A.D. & L.E.A.D. JR. is scheduled for December 6 & 7, 2010
Students within the Wexford-Missaukee Intermediate School District have an opportunity each
year to participate in either LEAD JR (7th and 8th grade) or LEAD (9th through 12th).
Each full-day session is designed to enhance leadership and team-building skills. Students learn
through skill exercises, break-out sessions and presentations featuring local community leaders.

New Members
American Hospitality Girl Scouts of Michigan Melissa J. Ransom, PLLC
MGMT. Inc. Shore to Shore Melissa J. Ransom, Attorney
The Comfort Inn Sarah Goggin P.O. Box 551
Jason Hawkins Cadillac, MI 49601 Cadillac, MI 49601
1650 South Mitchell Street 231-920-8073 231-920-8542
Cadillac, MI 49601 www.gsmists.org web.me.com/melissa_ransom
231-779-2900
www.comfortinn.com Laser Printer Technologies Russeau Benefits Group, LLC
Ross Clement Jennifer Russeau, President
Assist 2 Sell 1379 Trade Centre Drive P.O. Box 426
Kathy Lawie Traverse City, MI 49686 Cadillac, MI 49601
7545 East 34 Raod 231-941-5273 419-450-0293
Cadillac, MI 49601 www.gettonernow.com www.rbenefitsg.com
231-920-5038
www.buyerssellersadvantage.com Insulex Panel Systems, Inc West Central Michigan
Scott G. Martin, Vice President Media Ministries
Anderson Builders 506 East Chapin Street Strong Tower Radio
Tom & Kathy Anderson Cadillac, MI 49601 Jilane Fenner/George Corliss
6183 East 32 Road 231-779-3991 P.O. Box 567
Cadillac, MI 49601 www.insulexpanels.com Cadillac, MI 49601
231-775-9974 231-468-2087
Merrill Lynch www.strongtowerradio.org
Briant Sikorski
Bilt On Demand Gutter 333 West Grandview Parkway, Suite 300 Welcome Back!
Solutions, Inc. Traverse City, MI 49684 Exit Realty
Louie & Cherly Wirbel 231-922-6831 Greater Cadillac
20188 10th Avenue fa.ml.com/briant_sikorski Sheila Richardson
Marion, MI 49665 1190 Plett Road
231-743-6160 Cadillac, MI 49601
231-775-4100
www.exitcadillac.com

The Product Is Real Estate

...The Priority Is Service NEW REGIONAL BUS TRANSFER CENTER
Call Tom Taylor Today! Access to Grand Traverse, Benzie, Leelanau,
Kalkaska and Manistee Counties through the CWTA.
Let him put his nearly 34+ years of
experience to work for YOU! THOMAS R. TAYLOR The Grand Vision working right here in Wexford County.
Associate Broker

Residential Commercial Investment Cadillac/Wexford DISPATCH 779-0123

2721 Sunnyside Drive, Cadillac West
Direct Line: 231-876-0739
Cell: 231-920-1326
Fax: 231-775-1798
E-mail: thomas.taylor1@coldwellbanker.com
Website: www.cbgreatlakes.com/tom.taylor
Transit Authority TDD 779-0124
110 E. Wexford Ave.
Buckley, Michigan 49620 TOLL FREE 1-866-647-5465
SCHMIDT REALTORS OPERATING HOURS: Monday-Friday 7 AM-5 PM
EXPECT THE BEST Excluding Holidays
An Independently Owned and Operated Member of
Coldwell Banker Real Estate Corporation Call for a bus schedule & more details!

Cadillac Area Chamber of Commerce - NOVEMBER/DECEMBER 2010 13

 The 2010-2011
Cadillac Leadership Class
The Cadillac Area Chamber of Commerce welcomes
the 2010-2011 Cadillac Leadership Class:
Lisa Bannon Wexford-Missaukee ISD
Rob Best NW Michigan Works/CAHRA
Chad Brunink Piranha Hose
Chris Crawley Chemical Bank
Joe Davy BorgWarner
Shelly Davy P B S Party Store
Deb Garvon Mercy Hospital Cadillac
Marielle Hill Piranha Hose
Andy Holtgreive BCBS of Michigan
Nick Kassuba Baker College of Cadillac
Lia Krantz B & P Manufacturing
Heather Martinson BorgWarner
Julie McAllister Avon Protection Systems
Michelle Payne Wexford Mercy PHO
Dayna Robidoux Tidy Disposal
Sandy Smith Cadillac News
Mark Snider Rexair LLC
Jason Stahl Wolverine Power Cooperative
Tim Town BCBS of Michigan
Rob Tuck Wolverine Power Cooperative
Marcia Wieringa Club Cadillac

The Very Best In Retirement Living

We focus on personalized living spaces within a POINTS OF INTEREST.

community atmosphere.
MADE IN MICHIGAN.
Assisted/respite care ~ Life-enriching activities
Long-term care insurance accepted

Reside Reflect Relax

With 142 locations statewide, Chemical Bank is always there to lend a
hand. Visit us online or stop by one of our local branches to learn more.

235 PearlStreet,Cadillac,M I 4 9 6 01 w w w .rlm g m t.com

F ora tour,callM elissa Snyder,R.N .(231) 775 -5 300
CHEMICALBANKMI.COM

14 November/December 2010 - Cadillac Area Chamber of Commerce

 Dawn Jacobs joins Ride for a Cause Benefits United Way
Coldwell Banker Pine Grove Athletic Club partnered with United Way of Wexford-Missaukee Counties

Schmidt Realtors
this year to host the seventh annual Ride for a Cause bike event held on September 11.
Bikers of all ages turned out at Pine Grove to ride one of four different routes around
Cadillac, varying from 10 miles up to 80 miles, to benefit the United Way of Wexford-
Dawn Jacobs has joined Coldwell Banker Missaukee counties.
Schmidt Realtors as a full-time sales associate Carolyn Richards, owner of Pine Grove Athletic Facility with husband Lee originally
working out of the Cadillac office. founded the event seven years ago and have since welcomed riders from around the
Jacobs met the Michigan real estate licens- state.
ing requirement and completed the Coldwell Thanks to the efforts of both Pine Grove and the bike riders, United Way received a
Banker training program. donation of $2,864.80 to help kick off the 2010 Campaign.

Data track 2009-2010

Wexford County Jan. 10 Feb. 10 Mar. 10 April 10 May 10 June 10 July 10 Aug. 10 Sept. 09 Oct. 09 Nov. 09 Dec. 09
Labor Force 13,993 14,037 13,904 13,768 14,025 14,099 13,845 13,424 14,078 13,969 14,160 14,008
Employment 11,266 11,262 11,219 11,333 11,698 11,775 11,465 11,330 11,496 11,434 11,538 11,302
Unemployment 2,727 2,775 2,685 2,435 2,327 2,324 3,074 2,094 2,582 2,535 2,622 2,706
Rate 19.5% 19.8% 19.3% 17.7% 16.6% 16.5% 17.2% 15.6% 18.3% 18.1% 18.5% 19.3%

Missaukee County Jan. 10 Feb. 10 Mar. 10 April 10 May 10 June 10 July 10 Aug. 10 Sept. 09 Oct. 09 Nov. 09 Dec. 09
Labor Force 6,305 6,286 6,313 6,098 6,129 6,226 6,145 5,999 6,050 6,002 6,120 6,199
Employment 5,074 5,072 5,053 5,103 5,268 5,303 5,163 5,103 5,144 5,122 5,168 5,062
Unemployment 1,231 1,214 1,260 995 861 923 982 896 906 880 952 1,137
Rate 19.5% 19.3% 20% 16.3% 14.0% 14.8% 16.0% 14.9% 15.0% 14.7% 15.6% 18.3%
For more information go online to www.cadillac.org/discover/about_LaborActivity.htm

Our Team Saves Time and Money in your Human Resources Department Every Day.

Lise Hoppe Katy Danford Lindsay Scarbrough Joanna Wiryanto Deena Murawski Jennifer Pittman Deb Dewitt Cheri Kearns Nancy Jans Debra Langworthy
Account Manager Claims CSR CSR CSR Claims Analyst COBRA Administrator Claims Analyst Eligibility Processor Administrative Assistant

Chris Liponoga Sindy Huver Jennifer Meekhof Sarah Kline Ashley Tanner Katrina Smith Jennifer Wing Nicole Frever Kimberly Miller Luke Fredricks
Department Manager Small Group CSR Underwriting Underwriting Claims Analyst Claims Analyst CSR Claims Analyst Accounting CSR

Specializing in Group Health Plans Large & Small, Including Michigan Counties
932 N. Mitchell, Cadillac (888) 775-1293 www.cadillacinsurancecenter.com 24/7 emergency claims service

Cadillac Area Chamber of Commerce - NOVEMBER/DECEMBER 2010 15

 CadillacArea PRSRTSTD
Chamber of Commerce US POSTAGE
222 N. Lake St. PAID
Cadillac, MI 49601-1874 TRAVERSE CITY
MI
PERMIT #96

Every journey
single step.
begins with
a

Take yours with healthyblueoutcomes .

SM

Healthy futures. Ultimate rewards.

Ready to lead
your employees to a
healthier future?
For more information on Healthy Blue Outcomes,
contact your local chamber.

Your Chamber Exclusively Endorses

bcbsm.com MiBCN.com

bcbsm.com/outcomes
102897SPMK_CadillacChamberHBC Ad.indd 1 6/25/10 11:45 AM