Product & Services:

1. Bicycles: We sell new bicycles, focussing on new traditional bike style and some racing
bike styles also.We are also planning to rent the bikes to our customers and in future we
can also think of even selling used bikes as well.
2. Accessories: In our stores, we will offer a wide range of bike accessories as well.Cargo
Racks,Comfortable Seat, Headlights,Helmets will be our main product line. In todays
world it is not possible to carry every possible accessory,so we will try to sell those
accessories which will be most useful or desired by our customers.On special demand or
request by our customers, we can sell accessories like computer speedometers and
automatic locks.
3. Parts: Our store will also provide installation services to our customers and for student
customers, we will offer some special services like tires, brakes and upgradation of
accessories.Chains and Cables are strictly taken care and maintained for those who use
bikes for their work and travel purpose.

We three of us also planned to start clothing because clothing appeals a lot to bikers and if our
retail start getting good business from the market, than we will produce a clothing section as
well in our store.We rotate this section as based on the season.

Talking about Services, we will include the following:

1. Installation of all Accessories.
2. Custom Wheel Building.
3. Chain Lubrication.
4. Minor Wheel Turning.
5. Front & Rear Brake Adjustment.
6. Graesing of Chain and Cables.
7. Dismantle Process.

Competitive Comparison:

In any retail industry a claim to fame shop will be marginally more costly than a mass retailer,
because of the higher costs charged by providers.Our store is also not an exception and the
prices we charge is also higher.

What we do offer, which these vast retail outlets can't coordinate, is inviting, learned
administration. We are energetic about bikes. Individuals don't go into the bike business since
they need to get rich rapidly. They enter the bike business since they adore bikes. That sort of
energy and commitment runs over to clients when they discover a businessperson who can fit
them to a bike so they feel good and need to ride it. Somebody who remembers you and
recollects your name is an appreciated element at a claim to fame store.
Our area is an upper hand for us. Our client base is overwhelmingly college students . We are a
piece of the grounds. They can walk and ride past us consistently or frequently.Also, we offer
special student discounts and services to our student customers which can be an attraction for
this store to them.

Market Analysis Summary:

The transcendent market portion for Bike-2-Go Bicycle Zone is the college students. We
likewise oblige the college staff, neighbourhood business workers, and, alongside each other
bike shop around the local area,the most noteworthy urban population.

Bike transportation is more temperate, and in addition time and space effective in the college
neighbourhood. Some portion of the market is cost obliged and another part is snared on the
most recent craze, be it outline style, number of apparatuses, or depicted picture. For whatever
length of time that new students arrive every year at the University, our market portion
development is guaranteed.

Market Segmentation:

University Students: We are focussing on university students who wants convenience of sales
and services foo their bikes.They are mostly bike lovers, so the bike with multiple gears and
modified accessories are popular among them.The nearby areas around Downtown of Montreal
also attracts them towards modern world bikes instead of traditional ones.

University Staff & Other People: We are also focussed on the market of people who want a
stable and comfortable bike.They are willing to commute to work through bicycles.People who
want quick service & maintenance, we are ready to serve them.

Strategy & Implementation Summary:

Our strategy is simple, we intend to succeed by giving our target market or customers a friendly
environment and a relaxed ambience where they cant forget their experience and ready to
come next time to make a deal with us.

Sales Strategy
Deals differ season to season and with the scholastic school year.,Summer is the peak season
in light of the fact that there are more students around the local area. Business also booms in
August with the arrival of new students and staff, and twists in September. Extras and rainwear
deals increment in the fall and late-fall. Repairs and upkeep are unfaltering. Occasion deals are
energetic, however for the most part inclining again to frill, parts, rainwear, gloves, caps,
headlights, and so forth. Winter deals are low, and after that get in springtime as individuals set
away their skies and anticipate nearby open air exercises, longer sunlight hours, and drier
climate.
We have two main Sales Strategies:

1. Summer Season: This is our greatest offer of the year. New bikes, locks, protective
caps, racks, bumpers,apsacs.We will sell those bikes who can seek great value to
student and staff.As the summer season start approaching, people used to take out their
bikes and start modify them.So, we will also implement strategies on that part too.
2. Year -End/Winter Season: The retail showcase requests some interest in this yearly
purchasing free for all, yet, this deal produces bring down income than our other
occasions. We offer less bicycles, and more frill or accessories.

Sales Forecast:

This chart represents our forecast our income on a monthly basis.The table represents yearly
expected sales.

Management Summary:

Ansh will be responsible for hiring,training and supervision of all the staff as Ansh has no trouble
in assembling a team that will be eager to participate in the growth as well as success of the
Bike-2-Go Bicycle Zone.

Karans Management focus will be on marketing and responsibilities related on the parts side.It
is widely acknowledged that how his market strategies has given a moment of light for this
business.Shivek will handle the Sales and Service Centre of the Store as proved his skills and
ability in sales division.

Marketing Strategy:

Our showcasing technique looks to advance our leverage of prime area. We need the college
population to consider us to be their bicycle shop, even our name says as much, Bike-2-Go
Bicycle Zone. We need them to consider us to be a piece of their every day encounter, and a
shop they can rely upon for fast repair and support benefit.

Marketing Programs:

Our several Marketing Programs are as follows:

1. Coupons: Once every other month we will run a coupon for an administration unique in
the colleges brochure. We additionally run this coupon as a flag promotion in the Daily
Magazine too.
2. Website:Our substance site will likewise fill in as an advertising medium. We offer
downloadable maps of the city bicycle courses, maps of rides outside the city territory,
give data about the store, and report deals.
 3. Summer Special:This concurs with the start of summer term, however we will guide
some of our promoting at the more extensive populace as individuals hang up their skis
and tune up their bicycles.

Milestones:

The table listed below will lists important program milestones with dates and budgets for
each.The milestone schedule indicates our focus on planning for implementation.

Milestone Start Date End Date Budget Manager Department

Coffee Machines 11/11/2017 12/11/2017 1,000 TBD SUPPLY

Decorations 11/11/2017 12/11/2017 1,000 TBD SUPPLY

Painting of Walls 01/10/2017 9/10/2017 2,000 SHIVEK SAINI DEPARTMENT

Retrofitting of 10/10/2017 22/10/2017 3,000 SHIVEK SAINI DEPARTMENT

Store

Buying Supplies 28/10/2017 29/10/2017 5,000 KARAN SALHOTRA DEPARTMENT

for Store

Equipment for 27/10/2017 28/10/2017 4,500 KARAN SALHOTRA DEPARTMENT

Service Center

Staff Hiring 5/10/2017 10/10/2017 6,000 ANSH MAHAJAN HR

Staff Schedule 2/10/2017 4/10/2017 1,500 ANSH MAHAJAN HR

Distribution of 8/9/2017 10/9/2017 3,000 KARAN SALHOTRA MARKETING

Advertising

City License 01/9/2017 31/10/2017 7,000 TBD DEPARTMENT

Parts & 18/10/2017 20/10/2017 2,000 KARAN SALHOTRA DEPARTMENT

Accessory
Control