A

RESEARCH REPORT
ON
STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND
NESTLE CHOCOLATE

IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE

OF MASTER OF BUSINESS ADMINISTRATION.
(Session 2015-17)

Submitted to: Under Guidance Submitted by:

Prof. K.S. Jaiswal Mr. Vivek Kumar Srivastava Anmol Kushwaha
(Dean &Director) Asst.Prof. IMS Mba4th Semester
IMS,M.G.K.V.P M.G.K.V.P. Roll.No.1001590008
Enroll.No.KA2K16/1590008

Institute of Management Studies,

Faculty of Commerce and Management