Suggested Questions for

Placements ( Part 2)

An effort by
Sandeep Puri
 Questions
Introduce yourself
What do you aspire for in life? Where do you see yourself?
Why do you want to work for our Company?
Which profile are you interested in Sales / Marketing / Pre-
sales & why?
There are very few technology related subjects in your
curriculum... how do you keep yourself updated regarding
the latest technological advancements?
Why so much career shift from Biotechonology to TCS to
sales & marketing and now some other industry?
You have more than 80% marks throughout your academic
caterer.. but in PGDM you have about 60%. How will you
explain this drop?
 Questions
Tell me about your family background.
Why don't you want to join your father's business?
New product launch, how do you estimate the market size for
that?
Why telecommunications?
Are you fine with B2B since it's not that glamorous?
Give an example of what change you brought in MarkUp
Do you have any question?
What books have you read recently?
What are the benefits of hub and spoke model?
Break down and Build up approach of territory allocation.
 Questions
What do you know about Cloud Computing and different
cloud services and platforms?
How passionate are you about technology and cloud tech
trends and how have you displayed this passion in the previous
work experience?
What different roles did you take up in your 32 months at
Infosys and which all technologies and platforms have I
worked on?
Tell us something you know about ease of doing business in
India.
What's your take on the smart city program by GoI?
Make a 5 slider on Tirupati Smart city
Would you sign a 10 year bond with the company?
 Questions
What different roles did you take up in your 32 months at
Infosys and which all technologies and platforms have I
worked on?
What is retailing?
Pile it highsell it cheapWhat do you mean by this?
Different marketing channels
Segmentation, Targeting and Positioning (Give Examples)
Ads you likeWhy?
Ads you dislikeWhy?
How can you predict whether your customer is pregnant or
not?
 Some Questions for Finance

Debt Syndication EBITDA

Securitization Factoring
Arbitrage Flotation
BSE & NSE Hedge funds
Asset stripping Libor
Black Monday P/E Ratio
Black Wednesday Subprime
Blue Chip Mezzanine finance
Interest-only mortgage GDP and GNP
Mis-selling Zopa
 More Jargons
Due Diligence Granularity
Impact Analysis Hired gun
Over-run Jettison employees
PSO Tight supply and demand
Scope-creep PERT Chart
Organic Growth Band-aid approach
Inorganic growth Gantt Chart
Linear Growth
 For HR students
It is usually a behaviour based interview

Questions are usually asked on :

Soft Skills
Areas of Interest
Projects/Summer training
Current HR practices
Competency Mapping
 Some More Questions
GST in detail and its impact on different industries
Ballpark Estimate
Saddle Effect
Beta ratio
CRR
Reverse Repo Rate
Sunk cost
Relationship between exchange rate and exports
Relationship between inflation and interest rate
5 Women Business leaders you admire
 For IT Students
What do you do to maintain your technical certifications?
What automated-build tools or processes have you used?
What development tools have you used?
What languages have you programmed in?
What source control tools have you used?
What technical websites do you follow?
Describe a time when you were able to improve upon the design
that was originally suggested.
Describe the most innovative change that you have initiated and
what you did to implement this change.
Given this problem (problem is based upon job requirements),
what solution would you provide. Explain your thought process.
How do you handle multiple deadlines?
How do you keep current on this industry?
 For IT Students
How do you troubleshoot IT issues?
Tell me about the most recent project you worked on. What were
your responsibilities?
Tell me about the project you are most proud of, and what your
contribution was.
What is the biggest IT challenge you have faced and how did you
handle it?
You have been asked to research a new business tool. You have
come across two solutions. One is an on-premises solution, the
other is cloud-based. Assuming they are functionally equivalent,
why would you recommend one over the other?
You have submitted a piece of code that has broken the client's
website in production. You have found this bug while you were
testing, and nobody else knows about it. What is your next move?
 For Manufacturing Students
MES
Six Sigma
Kanban
DCR
BOM
QMS
Batch Production
Difference between lean manufacturing and JIT Manufacturing
How to supervise in a manufacturing unit?
Factory overhead
RMA
SCAR
GMP
 Psychometric Testing

Answer from what you are perspective and not

what you want to be or what you think is right
 Final Suggestions
Know your CV

Know the company and its competitors

Plan your responses

Count 10 in your heart before giving decisive answers

Prepare well to answer questions on your hobbies

Please Read : Economic Times on daily basis

Refer latest Marketing White book

 Market Segmentation
Region
Density
Geographic City size
Age
Gender
Family size
Income
Demographic Occupation
Education
Religion
Social class Race
Psychographic Lifestyle Nationality
Personality

Behavioral Occasions
Benefits
Loyalty status
 Market Positioning
Attribute positioning, e.g. Disneyland, the largest theme park in the world.

Benefit positioning, e.g. A theme park for people seeking a fantasy experience.

Use/Application positioning: e.g. Japanese Deer Park for quick entertainment.

User positioning, e.g. Magic Mountain Thrill seekers.

Product category positioning, e.g. IMT Management Education Institute.

Quality/Price positioning, e.g. Wheel, the best value for money.

 Promotion Mix
Advertising: Any paid form of non-personal presentation
and promotion of a product.

Sales promotion: Short term incentives to encourage trial or

purchase of a product.

Public relations: A variety of programs designed to promote

and/or protect a companys image or its individual products.

Personal selling: Face to face interaction with one or more

prospective purchasers for the purpose of making sales.

Direct marketing: Use of mail, telephone, or other

nonpersonal contact tools to communicate with or solicit a
response from speicific customers or prospects.
 Tasks Performed by Brand Managers
Develop long-range and competitive strategy for each
product
Prepare annual marketing plan and sales forecast
Work with advertising and merchandising agencies to
develop campaigns
Increase support of the product among channel members
Gather continuous intelligence on product performance,
customer attitudes
Initiate product improvements
You should know: Bulls Eye Positioning, Brand Equity Models
 Last Words
5 Ws to DO WELL in placement week

Drink Well: Water

Eat Well
Sleep Well
Read Well
Wear Well

Stay Relaxed : Hard work never goes waste

Tenacity work as Magic
May God Bestow you with
Dream Placements!

and

You leave campus fast