SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID us in the
following Format On +91 9995105420 we will reach back you with in 24H

DRIVE Fall 2017

PROGRAM MBA SEM 3
SUBJECT CODE &
NAME
Mba301

RESEARCH METHODOLOGY

SET 1

1. Define business research and explain the process of research?

Definition of Research
Explanation of the steps in a research study

Answer: Different scholars have interpreted the term research in many ways. For instance,
Fred Kerlinger (1986) stated that Scientific research is a systematic, controlled and critical
investigation of propositions about various phenomena. Grinnell (1993) has simplified the
debate and stated The word

2 What are descriptive research designs? Explain the different kinds of descriptive
research designs.
[Meaning of Descriptive Research designs
Kinds of Descriptive research designs]

Answer: As the name implies, the objective of descriptive research studies is to provide a
comprehensive and detailed explanation of the phenomena under study. The intended
objective might be to give a detailed sketch or profile of the respondent population being
studied. For example,

3 Discuss four types of measurements scales with appropriate examples.

Nominal
Ordinal
Interval
Ratio

Answer: Types of measurements scales

Nominal scale: This is the lowest level of measurement. Here, numbers are assigned for the
purpose of identification of the objects. Any object which is assigned a higher number is in
no way
SET 2

1 Differentiate between the Stratified random sampling and Systematic sampling.

a. stratified random sampling
b. systematic sampling

Answer: Stratified random sampling

Under this sampling design, the entire population (universe) is divided into strata (groups),
which are mutually exclusive and collectively exhaustive. By mutually exclusive, it is meant
that if an element belongs to one stratum, it cannot belong to any other stratum. Strata are
collectively exhaustive if

2 Distinguish between coding closed-ended structured questions and coding open-ended

structured questions
Coding Closed-ended
Coding Open-ended

Answer: Coding Closed-ended Structured Questions

The method of coding for structured questions is easier as the response categories are decided
in advance. The coding method to be followed for different kinds of questions is discussed
below.
Dichotomous questions:

3. Explain the Structure of the Research Report. What are the guidelines for effective
report writing?
[Explanation of the Structure of the Research Report-5
Guidelines for effective report writing-5]

Answer: Whatever the type of report, the reporting requires a structured format and by and
large, the process is standardized. As stated above, the major difference amongst the types of
reports is that

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID us in the
following Format On +91 9995105420 we will reach back you with in 24H