Okidata Basic Graphic

Identity System

City, STATE 00000-0000

Street Address
Okidata

Name Okidata
Title Street Address
City, STATE 00000-0000
Tel (000) 000-0000
Fax (000) 000-0000
name@okidata.com
Contents

1. OKI Logo & Corporate Slogan .....................pg 4

2. Okidata Glyph.............................................pg 6

3. Combination of Brand Elements ................pg 8

4. Okidata Accent Shapes & Colors ................pg 9

5. Okidata Typography ...................................pg 10

7. Okidata Templates......................................pg 14

OKI Basic Graphic Identity System | Page 3

 OKI Logo & Corporate Slogan

Preferred Alignment The power of the OKI Brand Identity still relies heavily
on the reputation of OKI and its history of quality
products. Therefore, it is important to continue to
present the OKI logo prominently and consistently on
all OKI documents.

The new Brand Identity incorporates consistent use of

the OKI corporate slogan, “People to People Technology.”
People to People Technology ™

When used with other OKI Brand elements (glyph and

extension line) the OKI logo will always be presented
aligned flush left with the slogan. The slogan may be
centered beneath the OKI logo only in instances where
Original Alignment the OKI glyph and extension line are not also being used.

The typeface used for the OKI slogan is Garamond

Book. No other typeface may be substituted.

Please note: These guidelines are an extension of the

OKI Basic Visual Identification System (V.I.S.). Please
People to People Technology ™

refer to the OKI V.I.S. for more specific OKI logo and
corporate slogan usage.

OKI Logo & Slogan Colors

OKI Red will be used in presenting the OKI logo. This

color is reserved exclusively for the logo and cannot
be used for the glyph, slogan or other graphic elements.
It is important to use the outlined color specifications
for accurate color reproduction. In special cases
when the OKI logo cannot be reproduced with the
specified red color, black or white is permitted.
OKI Red Okidata Blue Black
Preferred (or PANTONE® (or PANTONE® (or PANTONE® The OKI corporate slogan will always be reproduced
for printing Red 032) 2747 Blue) Black)
in black with the exception of two-color documents
CMYK : CMYK : CMYK : that contain OKI Red and Okidata Blue. In this instance,
Acceptable
for printing C=0, M=100 C=100, M=79 C=0, M=0 the slogan may be printed in Okidata Blue\ only.
Y= 100, K=0 Y=0, K=9 Y=0, K=100
Please note: These guidelines are an extension of
Preferred RGB: RGB: RGB: the OKI Basic Visual Identification System (V.I.S.).
for electronic R=100, G=18.6 R=0, G=8.4 R=14.5, G=13.8 Please refer to the OKI V.I.S. for more specific OKI
applications B=18.4 B=32.9 B=13.7 logo color usage.
The colors shown on this page and throughout this
manual have not been evaluated by Pantone, Inc.
for accuracy and may not match the PANTONE Color
Standards. For accurate color standards, refer to
the current edition for the PANTONE Color Formula
Guide.

PANTONE® is a registered trademark of Pantone, Inc.

OKI Basic Graphic Identity System | Page 4

 OKI Logo & Slogan Clearance Area

OKI Logo & Slogan

The proportional relationship of the OKI logo and the
2/3H
OKI corporate slogan should be kept at a consistent ratio
in order to portray a consistent image. As a guide, the
beginning of the slogan should always line slightly in
H
from the left edge of the OKI logo (the curve of the “O”
1/4H causes direct alignment to appear unbalanced). The
People to People Technology ™

slogan should then be scaled so that the right side of the

1/2H
“h” in “Technology” is lined up with the right side of the
“I” in “OKI®.”
2/3H 2/3H
In order to preserve legibility, a clearance area has
been established for the OKI logo and slogan. Clearance
OKI Logo Only
area is defined as the space around the OKI logo and
slogan where no other graphic or type may encroach.
2/3H
Using “H” as the constant for measurement, the
clearance area is defined as 2/3 H on both sides and
H the top of the OKI logo, and 1/2 H beneath the OKI
corporate slogan.
2/3H
Please note: In order to maintain the corporate
identity and the originality, the OKI logo must always
2/3H 2/3H be surrounded with sufficient space (see correct
clearance shown left). To insure correct spacing and
H=height of OKI logo
clarity, please use the clean proofs provided in the back
of this manual.
OKI Logo & Slogan Incorrect Usage

These guidelines demonstrate what NOT to do with

People to People Technology™
incorrect slogan typeface
People to People Technology™
incorrect slogan color
the OKI logo and slogan. It is important that these
guidelines be adhered to in order to present OKI in a
strong and consistent manner. Any further questions
concerning the OKI slogan may be addressed in the
OKI Basic Visual Identification System or by contacting
the Director of Marketing Support (see page 2).

People to People Technology™

People to People Technology™

incorrect slogan placement incorrect okidata slogan alignment

OKI Basic Graphic Identity System | Page 5

Okidata Glyph

Correct Positive The Okidata glyph is an illustrative interpretation of the

OKI slogan “People to People Technology“, a document
exchange between two people. Through it's dynamic
graphic style, the glyph serves as reinforcement of OKI's
positioning as a friendly, approachable company, which
is focused on quality output.

This glyph is an integral piece of the OKI Brand

Correct Split-Reverse On Upper Panel
Identity and should be used correctly and
consistently. It must always be used in conjunction
with the OKI logo and slogan, never by itself or in
place of the OKI logo and slogan. The exceptional
use of the glyph by itself is when it is used as a
screened version. When used as a screen, the
screen percentage should never be greater than
40 percent or less than 5 percent.

The glyph may not be split-reversed on any dark and

white background other than the upper panel. When
™
using the glyph on the upper panel, the right half of
the glyph must be reversed as white (see correct reverse
shown left).

Okidata Glyph Colors

The Okidata glyph not only introduces a new icon to

the OKI brand, but also a new color to the OKI family
of colors. Okidata Blue is a rich blue that is used to
complement the OKI Red while also conveying a
clean, friendly, high tech look. Blue is perceived as a
color of quality and reliability, key objectives of the
Okidata Blue Black overall OKI Brand Identity.
(or PANTONE® (or PANTONE® Preferred
Black) Color specifications are outlined to provide a consistent
2747 Blue) for printing
manner of color reproduction. It is essential that
CMYK : CMYK : Acceptable these guidelines be observed to ensure color accuracy.
C=100, M=79 C=0, M=0 for printing In instances where Okidata Blue cannot be used
Y=0, K=9 Y=0, K=100 (budget or reproduction limitations) black may be
substituted. No other colors will be used to reproduce
RGB: RGB: Preferred
R=14.5, the Okidata glyph.
R=0, G=8.4 for electronic
B=32.9 G=13.8 applications The colors shown on this page and throughout this
manual have not been evaluated by Pantone, Inc.
B=13.7 for accuracy and may not match the PANTONE Color
Standards. For accurate color standards, refer to
the current edition for the PANTONE Color Formula
Guide.

PANTONE® is a registered trademark of Pantone, Inc.

OKI Basic Graphic Identity System | Page 6

 Okidata Glyph Clearance Area & Extension Line Connection

In order to retain legibility of the Okidata glyph, a

clearance constant clearance area has been established. Clearance area
defines the space around the Okidata glyph that no
other graphic element or type may encroach. The
Okidata glyph clearance constant is defined as the
circle circumference size of the “head” of the glyph.

The one exception is the use of the extension line.

The extension line serves as a visual connection
Extension Line
between the OKI logo and slogan and the Okidata
glyph. The length of the extension line may vary
1 1/2 according to each document. However, it should
never be smaller than the width of one half
Okidata glyph. In exception cases, where the one
half glyph width rule cannot be adhered to, the
glyph height must equal 1 H versus 2H as explained
on page 8. The extension line will always meet the
glyph at one and a half (1 1/2) times the height of
the glyph “head” from the bottom most edge of the
glyph. The extension line may be no less than 1/2
pt. and no more than 2 pt.'s in weight. See page 8
for more information on the extension line.

Okidata Glyph Incorrect Usage

These guidelines demonstrate incorrect usage and what

NOT to do with the Okidata glyph. It is important that
these guidelines be adhered to in order to present the
OKI Brand Identity in a strong and consistent manner.
Any further questions concerning the Okidata glyph may
incorrect color incorrect color of document be addressed by contacting the Director of Marketing
Support (see page 2 of this manual).

incorrect partial glyph incorrect proportion

incorrect color incorrect distortion

OKI Basic Graphic Identity System | Page 7

Combination of Brand Elements

The relationship between the OKI logo, slogan and

Okidata glyph is a strong and important relationship,
Minimum Clearance & Proportion one that must be presented consistently. This rela-
tionship has been constructed to provide a hierarchy
of information, as well as to communicate and further
illustrate OKI's corporate philosophy as expressed in
H
the slogan.
2H
Most OKI communication materials will display this
Extension Line combination of brand elements. The positioning is set so
that the OKI logo and slogan are prominently displayed
in the left corner with an extension line used as a visual
connection to the Okidata glyph. The OKI logo is the
primary identifier of the brand, the glyph is a secondary,
more descriptive element.

Correct Alignment

Incorrect Usage & Alignment

People to People
People to People Technology ™

Technology™

centered slogan insufficient clearance

People to People Technology™ People to People Technology

™

reverse placement of elements no extension line

OKI Basic Graphic Identity System | Page 8

 Okidata Accent Shapes & Colors

Along with the OKI logo, slogan and Okidata glyph

Upper Panel there are two other graphic elements that can be
used to enhance and further unify OKI communication
pieces. They are a means to draw focus, add dimension
and allow product category differentiation. These
shapes have been designed to further communicate
the OKI personality through soft edges and subtle
curves. These graphic elements, or "accent shapes",
are comprised of an upper panel in Okidata Blue and
bottom curve in specified "accent colors" \(see below).
These illustrations give general use and placement
guidelines for the shapes as well as their relationship
to the OKI logo, slogan and Okidata glyph.

Bottom Curve

Bottom Curve Accent Colors

As stated above, the "bottom curve"

may be used as a means to differentiate
product categories in product-specific
communications. Specific colors have
been assigned to OKI product categories.
Dot Matrix Fax/MFP Ink Jet LED These colors must be used consistently
(or PANTONE® 308) (or PANTONE® 526) (or PANTONE® 341) (or PANTONE® 234) throughout all product communications
but should never be used exclusively or
in place of OKI corporate colors.
The colors shown on this page and through-
out this manual have not been evaluated by
Pantone, Inc. for accuracy and may not
match
the PANTONE Color Standards. For accurate
color standards, refer to the current edition
for the PANTONE Color Formula Guide.
Consumables Human Resources Customer Service
PANTONE® is a registered trademark of Pantone, Inc.
(or PANTONE® 4505) (or PANTONE® 623) (or PANTONE® 5493)

OKI Basic Graphic Identity System | Page 9

Okidata Typography

Corporate – Matrix Regular Font Family

Typography acts as another important means to further
illustrate and communicate the OKI Brand Identity.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The Matrix font family has been chosen as the
abcdefghijklmnopqrstuvwxyz
Okidata corporate font. This is a classically based font
1234567890 with unique serifs that will give Okidata corporate
materials a professional yet individual look in the
technology marketplace.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz Times Roman is the recommended secondary corporate
1234567890 typeface for Okidata. This typeface should be used in
all correspondence including letters, fax's and
internal memos. Times is a readily available typeface
Secondary Corporate – Times Roman Family installed as a default font in most Windows® and
Macintosh® operating systems.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Windows is a registered trademark of Microsoft Corporation.
®

abcdefghijklmnopqrstuvwxyz Macintosh is a registered trademark of Apple Computer, Inc.

®

1234567890

Okidata Typography

Display – Meta Plus Font Family

The specified display typography may be used as
headline and/or body copy in communications
ABCDEFGHIJKLMNOPQRSTUVWXYZ pieces that promote OKI and its products.
abcdefghijklmnopqrstuvwxyz The Meta Plus family of type has been approved as
1234567890 the preferred display copy. Meta is a progressive,
solid typeface that comes in a variety of weights and,
ABCDEFGHIJKLMNOPQRSTUVWXYZ again, best exhibits the OKI personality of friendliness
abcdefghijklmnopqrstuvwxyz and approachability. Current examples that show the
correct usage of Meta include OKI product data sheets,
1234567890
the OKI website and this manual.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

OKI Basic Graphic Identity System | Page 10