Audience demographics

Audience demographic is

It is quantative data with means it is numerically based information. It is quick

to collect and easy to read and transfer into graphs and charts.

Magazine producers have to consider a variety of elements when deciding their

main target audience. This is so that their product can sell and generate
revenue for the magazine company.

An audience can be segmented in various ways for example:

gender
age
class
age
family
education
political views

An audience can also be categorised into socio economic groups. This is based on
peoples income and occupation .Socio-economic group refers to a person's
position in society's structural and functional systems. Formation of a socio-
economic group for a person is based on data on the person's main type of
activity, occupation, occupational status and industry.