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Journal of Travel Research http://jtr.sagepub.com/
An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location
Upon That Image
John L. Crompton
Journal of Travel Research 1979 17: 18
DOI: 10.1177/004728757901700404
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Downloaded from jtr.sagepub.com at TEXAS A&M UNIV on December 11, 2013
TABLE 1 test was administered to test for differences between the
THE EIGHT MOST POSITIVE ATTRIBUTES OF MEXICO COMPARED WITH two schools within each DATO region. The six tests re-
THE EIGHT IMAGE ATTRIBUTES CONSIDERED MOST IMPORTANT IN vealed that there were no significant differences between
MAKING A DECISION TO VISIT MEXICO ON VACATION
pairs of schools, and hence the overall image of the
selected universities within each region was consistent.
A Kruskal-Wallis test was administered across scales on
these mean scores to determine whether or not there
were differences in image between the six DATO
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