G.C.R.G.

GROUP OF INSTITUTIONS

Summer Training
Project Report
On
"Customer Satisfaction and Brand Loyality"

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE

AWARD OF DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

Submitted To: Submitted by

Mr. UMANG ANAND GYANENDRA PRAKASH

(Head of Department) Roll No. 1662070016

MBA IIIrd semester

SESSION 2017-18
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CERTIFICATE

2
CERTIFICATE

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 DECLARATION

I hereby certify that the work which is being presented in the

project entitled, Customer Satisfaction and Brand Loyality in
fulfillment of the requirements for the award degree of MASTER OF
BUSINESS ADMINISTRATION at GCRG, during IIIrd semester of
MBA and has not been submitted to any other university or institute
for the award of any degree.

Gyanendra Prakash

Roll No. 1662070016

GCRG, Lucknow

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 ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who,

directly or indirectly made this project possible.I have got considerable help and

support in making this project report a reality from many people.

I would like to thank Mr. Umang Anand whose endeavor for perfection,
under fatigable zeal, innovation and dynamism contributed in a big way in
completing this project. This work is the reflection of his thought, ideas, concept
and above all his modest effort.

At last, I would like to thank my parents, friends and colleagues, who have been a
constant source of help and encouragement.

Gyanendra Prakash

Roll No.1662070016

GCRG, Lucknow

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 TABLE OF CONTENT
CONTENT PAGE NO.
Cover Page i
Certificate by Mentor/Certificate by Principal ii-iii
Acknowledgement iv
Declaration v
INTRODUCTION 1-8
INDUSTRY ANALYSIS 9-19
COMPANY PROFILE 20-22
RESEARCH METHODOLOGY 23-24
DATA ANALYSIS 25-52
FINDINGS 53-54
CONCLUSION 55-56
SUGGESTIONS 57
APPENDIX 58-62
BIBLIOGRAPHY 63