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Media Psychology
Volume 19, 2016 - Issue 2

256 3 20
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Original Articles

Influence of Speech Rate and Information Density on

Recognition: The Moderate Dynamic Mechanism
Emma Rodero
Pages 224-242 | Received 21 Mar 2014, Accepted 23 Dec 2014, Published online: 20 Apr 2015

Download citation https://doi.org/10.1080/15213269.2014.1002942

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Abstract

This article analyzes whether recognition in the news may be a ected by speech rate and information density and addresses what the
optimal level would need to be for information on the radio to be encoded and recognized as e ectively as possible. The key question is
whether the combination of these two factors has a decisive in uence on cognitive processing, especially in the distribution of resources
allocated and required to encode the message. The ndings indicate that Speech Rate does have a decisive in uence on recognition of
information since it modi es the resources available for encoding the message. The higher the speed, the lower the information density
should be and vice versa. The best result to achieve the greatest recognition is between 170 (high density) and 190 (low density) words
per minute, con rming that a moderate dynamic mechanism takes place.

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