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Business objectives
Product development- convertible
FUTURE PLAN
Sariling manufacturing after 5 years
Department stores
Put up additional branch expansion
10th year- additional products- diverse clothing line
MARKETING
Industry overview - clothing
Product description
Need unique need
Situation millenials age
Person 4 brgy age
Prod description
Unique selling propo
We make life efficient by providing style,
ease and comfort in one go
Features
Function
Benefits
Advantage
Product design-
Target market
o Lifestyle -
o Preference- based on survey
o Location TAFT, 2 barangay
o Demographics
o Popu projection - project barangay in popu
growth
6 years behind
6 years above
Key success factors
o All products
Competitor analysis
o Direct strengths, w
o Indirect s, weakness
o Substitute
o SWOT TOWS
PORTERS
Marketing strategy:
o Prod
o Place
o Price
o Promotion
PRODUCT MIX.
o What to offer na products
Levels of prod and service
o Core
o Brand name
o Features
o Quality level
o Packaging
o After sales service
o What to do with product life cycle when
reached maturity
o Packaging, per piece syempre
WHY MAKATI.
WHY THOSE REGIONS.
WHY THOSE BARANGAY.
HOUSE POPU F OR MALE BOTH GENDER WITHIN
AGE GRP
PSYCHOGRAPHIC SEGMENTATION
o LIFESTYLE OF PH
PRICING
o Price natin
o PRICE NG COMPETITOR
o PRICING STRATEGY
PROMOTION MIX include cost
o ADVERTISING
o PROMOTION
o Public relation
o Online marketing
Survey results
Per percentage ng question
TECHNICAL.
o PROD detailed description
o Process per prod - FLOWCHART
PLANO ON FIRST SECOND THIRD FOURTH FIFTH
AND FIFTH YEAR ONWARDS
Materials handling. Tuwing kelan tatanggapin,
saan ilalagay, may cost ba, sinong magmamake
sure ng storage
MATERIALS HANDLING DESIGN PROCESS
Technological assistance equipments etc
QUALITY ASSURANCE CHECKLIST
QUALITY STANDARDS PER RAW MATERIAL
RAW MATERIALS
o Name of supplier
o Location
o Price
o Para saan
Packaging
o Price
PRODUCTION SCHEDULE
o PROCESS NATIN PAANO PAANO PROCESS
o Beg inv- table 2018 onwards
o Annual demand- table
o Desired EI- table
o Workers
o Equip
o Site
o Scheduling
LABOR schedule, quanity, purchase price, store
Equipments in prod area with picture, capacity,
quanityt, price, purpose
Equipments in store, sanitation area, office
supplies,
Office Plant location/proj location
o Comparison of proposed offices
Type of space,floor area, type of occupancy, price,
dp, location advantage
FS ASPECT ---
Legal fees to pay
Isep assumption
SOCIO ECON
o To the gov
o To the comm.
o To the suppliers
Trade requirements
Articles of copartnership
proofread