Escolar Documentos
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0
We’ve recognized for several years that sport is part of
entertainment. The market now is really sports, fashion and
music. We can’t expect to ignore reality and survive.
- Reebok president Robert Meers
SPORTS IS CHANGING
SPORTS AS ENTERTAINMENT
SPORT IS EXPERIENCE
SPORT IS A BRAND
SPORT IS YOUR OWN EXERCISE
SPORT IS RELAXING
SPORT IS SOCIAL COHESION
SPORT IS MOVING FORWARD
SPORT IS A WAY TO COMMUNICATE
SPORT IS VALUES & ENGAGEMENT
INDIAN CONSUMERS ARE CHANGING
THIS IS ONE FACE OF THE INDIAN YOUTH
We are in young
india?
12
10.82
10.25
10
8
TRPs
6
4.75
4
2.60
2 1.10
0.32 0.15 0.05 0.04 0.03 0.01
0
T20 Cricket World Cup IPL 20-20 Test Cricket FIFA World Olympics Wimbledon Formula Premier EPL Winter
World Cup Cricket 07 Cup 06 2004 One Hockey Olympics
07 League 2006
Source: TAM, Universe: Urban India, 400 million individuals in cable and satellite homes
Radio
Radio Print
Radio
Negativity Trustworthy
Hype Civic
Routine Relaxation
Hype
Individual
Owner buys Contractual
branding in
Customers Loyalty Owner pays Static Adapted Single price builds own
competitive
economic power favors
facilities owners
markets
• Interaction
• Value creation
• Continuous experience
BUSINESS OF SPORTS
License fee Development fee Distribution fee Subscription
video
Live cast
originating Video Live cast
conversion
from Sharing conversion Live
and sharing
source Sports
Gilbert Arenas, who was pretty much the first sports superstar to have a very popular blog,
Shaquille O’Neal, who is on Twitter and has over 21,000 followers
YardBarker also does a good job with its pro athlete blogs