i.

Store name Pumped up kicks

ii. Tagline : #Lets pumped your kicks
iii.Store class:

STORE CLASS
A B
-Gender: Male -Gender: Male
TARGET MARKET -Age : 17 - 45 -Age : 25-50
-Occupation : -Occupation :
Students,Office worker. Office worker
SELLING SPACE 225 M 100-250
- Alarm security sensor
-CCTV

- Use teak(wood) for the layout

-CCTV

- Use teak(wood) for the -The store must be Vintage &

layout elegant as well

-The store must be - have a signed of the store name

FACILITY Vintage & elegant as well

- Signed of the name store - Mirror in every side of the store

-Vintage things such

(hammer,Skop,&etc)

- Aroma therapy

- Mirror in every side of

the store

New arrival & discount product

Pricing Strategy New arrival
 A B

Plaza indonesia
STORE LOCATION Pondok indah mall
Summarecon bekasi
Pascal mall bandung

iv. Retail type :

1. Ownership Status: Chain-store Retailer
2. Kind of Products: Specialty Store
3. Business Strategy: Discount Store
4. Payment System: Direct and indirect selling
5. Selling space : minimarket

v. Marchandising mix : Narrow variety and shallow

vi. Marchandising type & Product life cycle

1. Staple: Laceup
2. Assortment: Shoes
3. Fashion: Sandals,socks
4. Seasonal: -
5. Fad: Boots

vii. Marchandise Category PUMPED UP KICKS

CATEGORY SUB -CATEGORY BRAND

Boots Pumped
Man formal Laceup Pumped
Slip on Pumped
Man formal Man Casual Accessories
Man casual Sneakers Pumped
Sandals Hijack sandals
Accesories
Socks Paradise
Laceup
Boots Slip on SneakersSandals Socks
viii. Hierarchy
ix.Brand structure

MARCHANDISE CATEGORY MARCHANDISE STRUC

CATEGORY SUB CATEGORY GOOD
Boots
Man formal Laceup
Slip on
Man casual Sneakers
Sandals
Accessories
Socks
 Muhamad fakhri nugraha
RETAIL 2/2

C
-Gender: Male
-Age : 17-24
-Occupation :
College student, Office worker
150 M
- Use teak(wood) for the layout

-The store must be Vintage &

elegant as well

- Mirror in every side of the store

Discount product
 C

Lippo Cikarang

NUMBER OF PRICE POINT

Marchandiser DISTRIBUTION
ARTICLE LINE FROM TO
GOBEL 3 30 Rp.300.000 Rp.350.000 A,B,C
GOBEL 2 20 Rp.280.000 Rp.350.000 A,B,C
GOBEL 2 20 Rp.280.000 Rp.300.000 A,B,C
BIAN 2 20 Rp.250.000 Rp.270.000 A,B,C
BIAN 3 30 Rp.100.000 Rp.120.000 A,B,C
BIAN 3 30 Rp.50.000 Rp.90.000 A,B,C
Socks
MARCHANDISE STRUCTURE
BETTER BEST
Pumped up kicks
Pumped up kicks
Pumped up kicks
Pumped up kicks
Hijacks sandals
Paradise
DISTRIBUTION REMARK

A,B,C
A,B,C
A,B,C
A,B,C
A,B,C
A,B,C
 CAT SUB.CAT MARCHANDISER SALES PER DAY AVERAGE PRICE

Boots Gobel 5 Rp 320,000

Man formal Laceup Gobel 4 Rp 300,000
Slip on Gobel 3 Rp 290,000
Man casual Sneakers Bian 4 Rp 280,000
Sandals 2 Rp 110,000
Accessories Bian
Socks 3 90,000

GOBEL Rp 4,549,500,000
BIAN Rp 1,957,500,000
 ACTUAL SALES VALUE ESTIMATED SALES VALUE
JAN-SEP 2017 JAN - DEC 2017
(IDR) (IDR)
Rp 2,025,000,000.00 Rp 2,700,000,000.00
Rp 1,512,000,000.00 Rp 2,016,000,000.00
Rp 1,012,500,000.00 Rp 4,549,500,000 Rp 1,350,000,000.00
Rp 1,687,500,000.00 Rp 1,687,500,000.00 Rp 2,250,000,000.00
Rp 270,000,000.00 Rp 360,000,000.00
Rp 607,500,000.00
Rp 337,500,000.00 Rp 450,000,000.00
Rp 6,844,500,000.00
Rp 2,281,500,000.00
Rp 253,500,000.00
Rp 8,450,000.00
Rp 704,167

MARCHANDISE HEAD
STAFF MERCHANDISER
STORE SUPERVISIOR
STORE STAFF
MANAGER
STAFF OF THE WAREHOUSE

PRICE PER M2
Pondok Indah Mall Rp 600,000
Grand Indonesia Rp 630,000
Summarecon bekasi Rp 300,000
Pascal mall bandung Rp 150,000
Lippo Mall Cikarang Rp 120,000
Warehouse in karawang Rp 90,000

ANNUAL LABOR COST

OPERATIONAL COST
RENTAL FEE
GROSS MARGIN
NET MARGIN
STIMATED SALES VALUE TARGET SALES VALUE
SALES GROWTH
JAN - DEC 2017 JAN - DEC 2018
(IDR) (IDR) (%)
Rp 2,970,000,000 10%
Rp 6,066,000,000.00 Rp 2,217,600,000 Rp 6,605,100,000 10%
Rp 1,417,500,000 5%
Rp 2,250,000,000.00 Rp 2,362,500,000 Rp 2,362,500,000 5%
Rp 378,000,000 5%
Rp 810,000,000.00 Rp 850,500,000
Rp 472,500,000 5%
Rp 9,126,000,000.00 Rp 9,818,100,000 8%

PEOPLE SALARY/MONTH SALARY/YEAR

1 Rp 9,000,000 Rp 108,000,000
2 Rp 5,000,000 Rp 120,000,000
5 Rp 7,000,000 Rp 420,000,000
22 Rp 3,300,000 Rp 871,200,000
1 Rp 5,000,000 Rp 60,000,000
3 Rp 3,300,000 Rp 118,800,000
Rp 1,698,000,000

M2 PER MONTH PER YEAR

230 Rp 138,000,000 Rp 1,656,000,000
210 Rp 132,300,000 Rp 1,587,600,000
200 Rp 60,000,000 Rp 720,000,000
200 Rp 30,000,000 Rp 360,000,000
150 Rp 18,000,000 Rp 216,000,000
550 Rp 49,500,000 Rp 594,000,000
Rp 5,133,600,000

Rp 1,698,000,000
Rp 450,000,000
Rp 594,000,000
Rp 3,647,700,000
Rp 905,700,000 10%
 GROSS MARGIN FORWARD COVER
ACTUAL 2017 TARGET 2018 2017
% (IDR) % (IDR (MONTH)
50% Rp 1,012,500,000 45% Rp 1,336,500,000 1
60% Rp 907,200,000 50% Rp 1,108,800,000 1
50% Rp 506,250,000 45% Rp 637,875,000 2
60% Rp 1,012,500,000 50% Rp 1,181,250,000 1
40% Rp 108,000,000 30% Rp 113,400,000 2
30% Rp 101,250,000 40% Rp 189,000,000 1
40% Rp 3,647,700,000 47% Rp 4,566,825,000 1

FORWARD COVER NANTI DILIAT LAGI PAS DI ACTUAL SALES VALUE BRP KIRA" BARANG YANG AKAN DIJUAL P
 FORWARD COVER INVENTORY
2018 2017
(MONTH) (IDR)
3 105 30 4 Rp 168,750,000
3 84 20 4 Rp 126,000,000 Rp 463,500,000
2 116 20 6 Rp 168,750,000
3 100 20 5 Rp 140,625,000 Rp 140,625,000
2 61 30 2 Rp 33,750,000
Rp 61,875,000
1 63 30 2 Rp 28,125,000
3 Rp 666,000,000

RA" BARANG YANG AKAN DIJUAL PER BULAN

INVENTORY VALUE ON-ORDER
2018 2017
(IDR) (IDR)
105 Rp 742,500,000 Rp 50,000,000
84 Rp 554,400,000 Rp 1,533,150,000
116 Rp 236,250,000
100 Rp 590,625,000 Rp 590,625,000 Rp 60,000,000
61 Rp 63,000,000
Rp 102,375,000
63 Rp 39,375,000 Rp 2,000,000
530 Rp 2,226,150,000 Rp 112,000,000
 OTB
2018
(IDR)
Rp 3,493,750,000
Rp 2,646,000,000
Rp 1,485,000,000
Rp 2,752,500,000
Rp 407,250,000
Rp 481,750,000
Rp 11,266,250,000