QUESTIONNAIRE

Dear Respondent,

I am Brijesh Kumar Mishra an MBA student of IIPM-School of Management doing a project study
about“Promotional Effectiveness of “Promotional Effectiveness of Hindustan Aqua Manufactured
Coca Cola Beverages” for academic purpose. Please fill up the questionnaire. The information given by
you will be kept confidential & used for research purpose only

PART A

Please provide the following information:

1. Name :LAXMIPRIYA PRADHAN

2. Name of the Respondent :My self

3. Age : a) 20-30

4. Educational Qualification
ii) Graduate □
:

PART – B
The following statements are related to your opinion “about the product”. This indicates how strongly you
feel about the Market Orientation. Please ENCIRCLE the relevant value on the 1 - 5 scale to indicate the
extent of your agreement or disagreement with each of the statements given below.

1 - Strongly disagree, 2 – Disagree, 3 - Neither disagree nor agree

1
4 – Agree, 5 - Strongly agree

Advertising Effectiveness
a) The advertising message of Coca Cola is attractive 1 2 3 4 5

a) The quality of the Hindustan Aqua manufactured Coca Cola beverage is

1 2 3 4 5
excellent.

b) The design of Coca Cola bottle is attractive. 1 2 3 4 5

c) The local newspaper ad is different from the national newspaper ad. 1 2 3 4 5

d) There is an ample range of Coca Cola beverages. 1 2 3 4 5

e) The effectiveness of Coca Cola beverages is having a standard process

1 2 3 4 5

f) The advertising of Coca-Cola is much better than the other competing product available in the
market. 1 2 3 4 5

g) Coca Cola advertising is always innovative 1 2 3 4 5

h) Coca Cola sales depend on advertising message. 1 2 3 4 5

i) Coca Cola does not depend on its advertising. 1 2 3 4 5

j) Coca Cola ad is easy to recall. 1 2 3 4 5

k) Coca Cola ad is easy to recognize 1 2 3 4 5

PART – B
2
These statements are related to your feeling about “Sales promotion” of coca-cola. Please ENCIRCLE
the relevant value on the 1 - 5 scale for each of the statements given below.
1 - Strongly disagree, 2 – Disagree, 3 - Neither disagree nor agree
4 – Agree, 5 - Strongly agree

a) Sales promotion scheme of Coca Cola is very attractive

1 2 3 4 5

b) Relative to the competitor in the market the sales promotion scheme is better.
1 2 3 4 5
c) Coca Cola sales promotion is value added 1 2 3 4 5
promotion.

d) The price cut sales promotion of Coca Coal is very attractive. 1 2 3 4 5

e) The volume increase (giving extra) kind of promotion of Coca Cola is not 1 2 3 4 5
attractive.

f) The price cut kind is less important than volume enhancement kind of promotion.

1 2 3 4 5

g) The sale of Coca-Cola depends on the better sales promotion scheme.

1 2 3 4 5

“Thanks for your Cooperation!!”