Company Name: EOEAIA Food Enterprise

Name of the Product: Mega Blast Shake

Location: 2 President Laurel Highway, Tanauan City, Batangas

Initial Capital: Php. 10,000.00

This business plan describes the plan of presenting a new refreshing drink named as Mega

Blast Shake. It includes the discussion of the General Company Background, its Mission and

Vision, Goals, Objectives, Operational Plan, Organizational Plan and Financial Plan of the

proposed project.

EOEAIA Food Enterprise will offer an affordable, healthy and refreshinghealth drink. It

is made up of different nutritious fruits and vegetables which are malunggay, spinach, banana,

pear, green apple, pineapple, watermelon, melon and ripped mango as the main ingredients. The

company will be involving in retailing, Business to business and Direct Selling and this will also

be their business model. The location will be 2 President Laurel Highway, Tanauan City,

Batangas. The price of the proposed product will be PHP 20.00 per cup. The use of Social

networking sites such as Facebook, Instagram, and Twitter will also be utilized in order to

advertise the product.

The production process will be held daily, form Mondays to Saturdays, from 8:00AM to

10:00AM. The production personnel will also let the customers choose combinations of their

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own choice of ingredients and they will also entertain additional ingredients, if possible. The

production personnel can produce 200 cups of Mega Blast Shake per day. EOEAIA Food

Enterprise will operate 24 days a month from Monday to Friday. The selling hours will be from

10:00AM-1:00PM.

In Financial aspects, the owners parents contributed 75% of the initial capital in order to

operate the business or exactly PHP 7, 500.00.

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Company Background

The EOEAIA Food Enterprise has been established as a food manufacturer in Batangas.

The corporation provides products made of OreochromisNiloticus locally known as Tilapia which

can be found in Laurel, Batangas. The enterprise is located at Barangay 4, Sto Thomas, Batangas.

In order to meet the daily breakeven sales, the enterprise will engage in Direct Selling, Business

to Business (B2B) and Retailing.

The form of business is sole proprietorship. A team of skilled and entrepreneurial

individual will run the business. The proponents choose sole proprietorship as the form of

ownership because of its relative ease in formation.

Vision Statement

Few years from now, EOEAIA Food Enterprise will be known not only in Batangas but

also in the whole co of having a unique products leading manufacturer in Batangas that provides

process food made of Tilapia.

Mission Statement

The EOEAIA Food Enterprise is highly committed to:

Provide products that are of the highest quality and value, healthy and nutritious.

Offer products that are within a fair market price.

Develop different varieties of refreshments from nutritious food especially from fruits

and vegetables.

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 Develop good relationship amongst stakeholders (owners, employees, suppliers and

customers).

Provide excellent customer service that will promote customer loyalty.

Generate enough profit to generate a fair return for the investors/owners and provide a

rewarding work environment for its employees.

Always exercise proper waste management as a commitment on environmental

preservation.

Company Objectives

Marketing. To promote refreshment drinks using fruits and vegetables that is jam-packed with

vitamins and minerals to help keep us in tip-top health and energetic all day.

Price. To provide refreshment drinks that is of good quality and competitive price.

Sales and Promotion. To increase monthly sales of at least 10% and promote the product as a

cheaper and healthier refreshment drinks.

Raw Materials. Ensure that the company will have continuous source of raw materials by having

at least three suppliers of fruits and vegetables main ingredient for refreshment drink.

Customer Satisfaction. To achieve excellent customer satisfaction rating.

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Employees and Processes. A regular review of process to ensure all products are done effectively

and efficiently to assure an excellent quality of refreshment drinks and further improve employees

skills.

Environment. To ensure a clean working environment during production while maintaining safety

and security.

Communication. Promote a working environment that encourages transparency and an open line

of communication amongst its owners, employees, customers, suppliers and other stakeholders.

Products and Services

Product Concept

The product that the EOEAIA Food Enterprise will offer to the market is the Mega Blast

Shake. The product is composed of varieties of fruits and vegetables as the main ingredient. The

advocates came up of creating a new business idea from a television commercial of a new and

enhanced machine called NutriBullet. It is similar to a blender but it extracts thoroughly all the

nutrients from combinations of fruits and vegetables.

Unlike the other kinds of refreshments like shakes and juices sold in the market, this

refreshment drink has complete nutrients. The developer of the Nutri Bullet believed that other

blenders and machines alike dont provide enough nutrients. Only NutriBullet breaks down whole

fruits & vegetables to extract the maximum nutrition from your food. But because of its

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expensive price, not everyone can taste its products so I came up with the idea of using our

NutriBullet and share exceptional refreshment drinks to other people with an affordable price.

To capture the market due to the huge number of well-known competitors, the proponents

decided to use target pricing to penetrate the market. This is simply adapting the current price that

is set by the competitors in the location where the business will be located. The proponents used

this pricing strategy for the reason that there is a higher level of competition present in the location,

with this, the business cannot dictate or sat higher price that what is set.

Customer Segmentation

Primary Target Market

Health Conscious Individual - customer composed of students and young professionals

who want high quality and healthy products.

Food Business Establishments - supplying the products from different food business

establishment for resale.

Geographic

Country: Philippines

Region: IV-A (Calabarzon) - Focusing in FAITH, Tanauan, Batangas and nearby areas.

Demographic

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 Gender: Male and female

Age: No age limitations

Psychographics

Lifestyle: Health Conscious

Interest: High quality and nutritious products

Competitor

The competitors of Mega Blast Shakes are food businesses within the area which offers the

same product. The competitors have an advantage in the market but they are confident that they

can beat them in terms of marketing strategies, pricing strategies and especially the uniqueness of

the product.

Location

The business will be located primarily in FAITH, Tanauan, Batangas. This was chosen

since it has a high percentage of population and a lot of possible customers stay within the area.

The proponents decide to rent a place inside the area; it is when the product will be produced and

distributed as well.

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Competitive Analysis (Porters Five Forces)

Threat of New Entrants

o Well establish Business that offers the same product

o Unrecognized in the market

o Capital

Threat of Substitution

o Prize

o Quality

Bargaining Power of Buyer

o Sales

o Demand

o Level of Production

Bargaining Power of Supplier

o Dictate the level of production

o Cost of Raw Materials

Competitive Rivalry

o Strategies

o Customer Loyalty

o Market Position

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SWOT Analysis

Strength

o Maintain high quality food product at affordable prices.

o Continuously developing and manufacturing the highest quality and safe products.

o Unique product for an affordable price.

Weakness

o Slow growth

o Newly introduced product

Opportunities

o Continues producing new product with different variety.

o Word of Mouth

o Increase market share

o Within the schools vicinity

Threats

o Many competitors

o Substitution are arising

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Production Process

The proponents will use Job Production Technique because few workers are need for this

business.

Ingredients

Spinach Kilo

Banana 1 Kilo

Malunggay 1 Cup

Pear 1 Kilo

Green Apple 1 Kilo

Pineapple 1 Kilo

Ripped Mango 1Kilo

Watermelon 1Kilo

Melon 1Kilo

Ice 2 Plastics

Sugar Kilo

Condensed Milk 1 Can

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Procedure

Step 1: Wash all the fruits and vegetables.

Step 2: Cut all the fruits and vegetables.

Step 3: Put them all in the blender.

Step 4: Add 2 tablespoons of sugar.

Step 5: Add half cup of condensed milk.

Step 6: Add 1 cup of ice cubes.

Step 7: Blend it until its mixed well and put it in a cup.

Production Requirements

Based on the quality of all the ingredients, the enterprise can produce of approximately 200

cups of Mega Blast Shake. EOEAIA Food Enterprise will be producing Mega Blast Shake from

Monday to Friday.

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Working Hours

Time Monday Tuesday Wednesday Thursday Friday

Wrapping of
8:00am-
PREP. PREP. PREP. PREP. PREP. Mega Blast
10:00am
Shake

11:00am-
Break
12:00nn

12:00nn-
SELL SELL SELL SELL SELL
1:00pm Selling of

Mega Blast

Shake

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Start-up Expense and Capitalization

The starting capital of the proponents is Php. 10, 000.00 including the Tools and

Equipment, Grand Opening, Working Capital and Pre-Opening Cost which are the investment.

The owners parents contributed 75% or exactly PHP 7, 500.00 of the initial capital in order to

operate the business.

Personal Savings

There are several ways to source fund for the business. However, the proponent decided to

use her own money. The proponent contributed 25% or a total of Php. 2,500.00 from herown

personal savings and allowances.

Financial Projection

A financial projection is a forecast of future revenues and expenses. Typically, the projection will

account for internal or historical data and will include a prediction of external market factors. In general,

you will need to develop both short- and mid-term financial projections.

A. Short-Term Projections (1 year)

The primary year is expected to be tough especially in financial terms. There might be some ups

and downs while the business is on its star up year.

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 B. 10% increase in sales

The expected sales per day is approximately Php 5000.00. Subtracting the expenses for

everyday use of ingredients means there is a Php 2000.00 profit. And the mark up capital is

expected to be covered within 1-2 weeks.

C. 10% decrease in sales

The expected sales per day is approximately Php 5000.00. If the product does not sell well then

the expected decrease in sales is by 10%. The expected profit loss is approximately Php 1,600.0

per day.

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MANAGEMENT AND ORGANIZATION

Organizational Chart

Malones, Armie D.
OFFICER-IN-CHARGE

Malones, Malones, Armie D. Malones, Armie Malones,

Armie D. OPERATION D. Armie D.
SALES MARKETING FINANCE

Job Description

Officer-in-Charge

Malones, Armie D., the officer-in-charge will be the one who will monitor the

work of his employees. One of her responsibilities is to ensure that the enterprise reaches

its organizational goals. She will evaluate the success of the organization and maintain

awareness in internal of the company. To have a better output and higher efficiency, the

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 OIC is expected to motivate and guide her subordinates. She checks the

performances of his employees activities and resolves the problems relating to the routine.

Sales

Malones, Armie D. is accountable for the companys revenue. Develop plans and

strategies for developing business and achieving the companys sales goals. Manage the

use of budgets. Manage the sales teams, operations and resources to deliver profitable

growth. Define and oversee incentive programs that motivate the sales team to achieve

their sales targets.

Operation

Malones, Armie D. is responsible for directing all operating functions leading to

the most advantageous allocation of resources supporting the company's strategic and

annual growth plans. She manages the purchasing, manufacturing, materials, and

distribution functions.

It requires both strategic and operations perspective, proactively identifying

potential opportunities for the business. Leading our global efforts and drive our

organization to think in terms of the lowest total cost and global procurement.

Marketing

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 Malones,

Armie D. is responsible for helping to develop and execute the companys strategic

marketing plan. This position is hands-on in requiring creative production and distribution

skills. Moreover, she should also possess design and graphics skills. He will be in-charge

of the promotional activities of the company as well as in producing ad hoc design samples

for in-store marketing. She is also responsible in marketing, drive marketing strategy and

planning which include specific focus on brand strategy, brand building, offer

development, creative ideas, media placement and all related broad reach communication.

Finance

Malones, Armie D. provides leadership and coordination of company financial

planning, debt financing, budget management functions and ensure company accounting

procedures. However, her report should conform to generally accepted accounting

principles. Monitor and analyze monthly operating results against budget is also one of his

concerns as well as to oversee daily operations of the finance and accounting department,

manage the preparation of all financial reports and preparation of financial outlooks and

financial forecasts. Further, she must prepare financial analysis for contract negotiations

and product investment decisions, ensure compliance with local, state, and federal

budgetary reporting requirements and work with department managers to develop five-year

business plans.

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