STRAN STEEL
HOUSE
A CENTURY OF PROGRESS
EXHIBITED IN CO-OPERATION WITH
GOOD HOUSEKEEPING
Price 25¢SNId3DYSNOH GOOD Yim UoHesedo-o5 UI PoHqIyrg ‘SSAYDOYd JO AINLNIO V LV
ASNOH 14aLS'NVaLS JHLBetter HOMEBUILDING
at
A Century of Progress
All of the houses at the Chicago Fair exemplify the modern spirit in room arrange
ment, architecture and landscaping, 2s well as in decoration and in furnishings.
‘The Stran-Stcel House was designed by two well-known architects, H. Augustus
O'Dell and Wirt C. Rowland, of Detroit, in collaboration with such nationally
known authorities as Baum and Skidmore,
The house is in keeping with the architecture of a Century of Progress. It is not
4 dull repetition of styles we may see about us, but is a daring effort to arouse
contemporary thought to potential improvements and it has served its purpose if it
points the way to an architecture of frank simplicity, utility and honest decoration.
It is true that English cottages, New England Farm Houses, French Chateaux, ot
Italian Villas can all be built of Stran-Steet without any extra work on the part of
cither the architect or the contractor. It is also true that the Stran-Steel House at
‘Chicago is radical in design. Ie has no basement and no attic. Tt is completely in-
sulated against heat and cold. ‘There is a terrace roof garden which opens off
an airy recreation room and every mechanical convenience is arranged to satisfy the
most critical housewife. This is the only house at the Century of Progress which
bears the stamp of approval of the Good Housekeeping Studio.
‘The supervision of the architectural design, the decorating and the furnishing were
done under the direction of Helen Koues, Director of Good Housekeeping Studio.
The planning of the kitchen was done under the direction of Good Housekeeping
Institute, Katharine Fisher, Director. The equipment was selected by the Stran-
Steel Corporation from Good Housekeeping Institute's list of Household Equip-
ment Tested and Approved,
SteanSteel is not the pre-fabricated steel house of the visionary Technoctats. It
is a simple and inexpensive system of steel members, which replaces wood joists and
2x 4's. It has been in use for over three years. It is neither welded together
hor snapped together with clips. It was designed by practical men and is sold by
building supply deaters. Stran-Steel is laid out on the job and is erected by ordi:
nary carpenters with ordinary tools. All of the well-known collateral building
materials are nailed to Stran-Steel just as they are nailed to wood lumber. Houses
built with Stran-Steel are guaranteed against plaster cracks, sticking doors, rat
iling windows and creaking floors. They cost no more than the so-called modern
houses in which we now live. They ate fire resistant and should not require fre-
quent repair.
CARL A. STRAND,
President, Stean-Steel Corporation,
Afiliatd with Kelsey Haves Wheel Company.
Detroit MichiganFURNISHINGS AND DECORATIONS
by Good Housekeeping Studio
Ox these two pages are shown the living room and
of the howe, For syle and ch
acter the background depends upon the freshnes
white wally a fine black mare mantel trimmed ih
the furnitiire there is
about it Its Fines 1
im the Empire period
5 feling for
simplicity and our modem use of fahries, to make
thing entirely new—contemporary furniture
fe entirely white, ceiling a
rin shelves blue. ‘The rug
tones, the center af toast
nd, the deeper shade
wap there is a
ered in blue homespun with yellow
amoss fringe at the seams; a wood frame chair reminis-
in striped bine and yellow satin
comfortable chairs covered in yellow aid blue linen,
and occasional tables to hold lamps and accessoriesThe decorative trestmont of the dining sleove (above) is the
shine 8 That of fhe BAS room, of rhc evel « path Wold
white, cartaine yall, Root black marbled naleum ith
tite inlye, Venetian blinds are white with yllow” straps
The living roce and dining room, like all the ther rooms
of the Howse wore ull n'a so-peratie wa al the furnish
ing belig chosen from the products of lending manufacturers
fat the comntry by Good Housckeeping Studi, and contributed
by these manatactorers for the duration of the. Expanition
In the living seu and diag sleove shows ‘on hese 140
ages: wall aud celings are of Sheetrock from the U.S.
Gypsum Ca, “They arercovered with Santas canvas fom the
Stdndard Teale Prenuets Coy the eanvas bein pated ater
iRwas hues wth "Wallhide” form the Piteebieal Plate Glass
Gar" the sine paint in bite, war toed for the eeling, Photo
Miiral fom Lele Rose. cory are covered with black mar
Heist Tinoteum iil. derign and order in white, from
the Armstrong Cork Ca The fine back marie mantel td
the firelace Titings sre from ‘Tedhnter, Ines the minrar
tver the mantel fe ftom The Nurre Companies, Inc. Listing
fixtures were made by the Cassidy Co,” Completing the back
round are the, Venstan blinds made to the mesure of the
inlons by Colunbia Mills, “The twortoned oval "Seamfoc™
Farts iain the T.-C. Chase Car "Onite” roe exshien from
inom Carpet Co, Bach piece of Forsitere was made fer
the room by the Baker Furotere Factories, ‘The striped satin
and hatred linen upholstery materia also the sate
ininge were supplied by Marshall Field. & Co, Whole
{Curtin line, omespa ard wool fringe on the sofa are feos
Pi'Sehummacher Co. ‘Curtain. todas om the. Kitsch
Lamps, Paul Hanson Co, Aceseoree came from Charles Hall,
Ine. Charles Ro Vandell & Co, W. B, Lindemann, Pit Pets
Importer, Ines Ich Recker aid California Artificial. Flower
Car Giswave trom AH. Heisey & Co, Fostoria Glass Cou
Books i the shelves irom Denblelay, DiSOMETHING NEW IN
BATHROOMS
BED ROOMS
IN THE MODE
OF THE PRESENT
HE color scheme of the front
Dedroom (shown to the left)
worked up from a
rose wall
with border! of
draperies and
fand an accent of blue in
the chase longue. covering and
the dressing table bench, Furni
ture follows the lines of the Em:
pite period, somewhat simplified
The bedroom shown on the op
posite pax tly modern
Insofar’ as furnishings are con-
cerned, hut there is no exaggera-
tin of olor, form, oe. The
color scheme is ane of
A PATHROOM with a new idea! If vided in thee sections
o that it ean be used by three people at the same time, Walls
are covered with gray-blue “"Sealex” wall covering,
tmarbleized dado, and fo :
ina pte from Co
Mirror e
fixtures, from Cassidy ¢
Co. and Clarence Whitman & Sons,
All toilet articles from ElizahCo-onerting i the Bedebom, showa on the oppo-
site page’ Walls, “Shestrack”"U.'S, Gypaunt
Wall paper, Imperial Paper & Color Cayp. Trim
intel with "Wallide” from Pitsbargh Plate Gass
Ee Oak paraict floor, Er, Bruee Co. Venetian
Fite an the organd curtains made by Columbia
Mill, “Lighting Extures from Cassidy Co. Mirror
frum ‘The Narte Companies; Ine.” Rag. from LC
Chase Co, "Osite” rg eusion rom Clinton Carpe
Gor Fabrics from Fe Sebmacher & Co. Fugutare
fromm Baker Fornture Factories, “iesutyrest™ mate
treat an spring, The Simmons Ca. "Kenwood
Hisnlets, FC. Hiuycle & Sons Co.” Quilted throw
rm Avie Ory. Curtain ads, Kirsch Cans Ra
Pico Redo & Television Corp. Silver, The Gor
am Co, Accessories? Charles Hall, Tne, WV. F
Tiviemann, Paul Hanson Ca, Mitteldoeler’ Stans
Artifical fowers from Calioruia Ardila! Blower
ce
Co-operatng jn balding the back bedroom (shown,
‘on the page) Walls of "Shectrosk’ from U.S. Grp
Gov Mayflower" Wall Payer from Star, Peet-
ieee Wall Paper Milly Tien patted twth “Wale
fide” fom Pitsburg Plate Glas Co. Parquet Oak
Por from EL. Bruce Cay Scatter roes from LC
Chace Co, *KorkeoTan!" cap holder from Bebe
Manning." Corp.” Venetian nds Teom” Columbia
Mil "Furniture from Baker Tugniture. Factories,
Lighting fixtures trom Cassity Co. Mirror over
Avessing! table irom "The Nurre Companies, Toe
ves from Marshal Fekd & Co, Wholesale, and
Fo Schumacher & Co. "Beautyrest? mattresses sed
Springs pillows from, The: Simmons Co. "Esmond
snes fd "Steven spreads from Clarence Whit
man & Sons, Ine Pillow an clase Tonge Cow
rom Ane Orr.” Cartan Siiver
from ‘The Gorham Co, Aecestorier: WW. E. Life:
man Paul Hanson ‘Co, Charles Hall Ty FOS
(orls" Glass Cos Caloris Areal Flower’ C
‘SEning otto ft work basket, The Spool Cotton Co1 eahunter, Tae
Pete Importer Ine
A MODERN RECREATION ROOM
ae FUN AND REST
the features
ls are paint
ith three planes of vertical tim af reeular intervals these
hades of yellow. Photo-mural panels (which are actually
id color photographs) showing sport scenes inset over the fire
two other walls are new resting. The furniture
nd the color scheme is yellow, gray and bine. As the pic
tis provided for in furniture like the two over
studio. couches provide. for
in one comer’ for serious ‘
‘and recreation are taken care of. ll
tures here show, ca
Hlfed chairs Of Simple modern ines
loung there is it
thoughts, Card playing,
a Ansel BlowerEkeiie tomate refigestor and the gs
Fane with oven heat contol not vay pe
Wile for proper food preservation ft isp
ees umiform sucess tn cooking the. fod
‘The heed with the built-in fan Over he
range snd he’ veutlatig fan in the
Wall beside the window ‘help fo keep the
ifciencomorable an te fom ulking
‘Good general lighting is provided {rom
the’ certal calling fistore, wile 2 Dull in
oft Teht over the sink and dshwaher
Tights up the work done there, “The work
table aad the serving tableside the range
sre alto well Hiited by fixtures placed
tow she upper cabinets, and there is
Fahy ‘in the range.
Bletrcty has mae posible what we
consider sth necesary helpers as
hectic fond mixer and the antamati
tite "The kiuchen fe not ony cane
fen it's plegsnne place so wore The
Inthe. bie" ofthe Hincleuny the. gay
wttecandveliow curtains an the iery
es inthe wall sake 3 cheerful back
erg
enh the kitchen itis just 9 step to
the Iatndry. “One dots nt have to de-
Sent tp the ellar todo. the latins
werk. “he fanny is compact button
lets with electric washing machine and
Fronce "std ‘4 heat-conroled. smoothing
ftom. The lntmdry.tray,-of a comfort
able working height ft new dsien,
‘he mone otizeabe‘fettre of whch 1
the absence of the sloping front relic
Of the washboard dave ofthe pat
Or pare 34s Hate the Achen and
taandey "equlpment,“aclectet by" the
EtranSteel Corporation from the Good
Hromsckeeping:Inetitate ist of "House
Fold Ewioment Tested ane Approve
THE KITCHEN AND.
LAUNDRY
Planned by
Good Housekeeping Institute
KATHARINE FISHER, Diractor
AGEANCE a the Boor pan will show
How this ‘itches ensemble" provides
step-sarige anid convenient working’ cond
fons. Food delverel thre the rex
fntrine it ored nthe retrigerater ‘sad
n't cupboards ofthe ajacent caine.
‘The ‘work table, foar fet i Tenet
svt the reftgertor and the capone
reqaration and feed-torage an, Tes
ata sep tthe sae sd datas,
‘liso fo the range: and ust bende
ihe range is a table for setting Tots hot
From the range snd foods rey to serve
Thi espe the work table cleat fr
work af any: tine’ Above: and below
{his table i cupboard space for chin
isis Hiner, smother spots, ast
ese the doar tothe ding alcove
table space for seins the sted sic,
read To be put ito the dswasher,
The cabinets have Asi fronts, wih
owt protring mcdings. AIT dey are
teretuliy refine, making the cabinets
foolocking and cxeqptenaly cary (0
Exre for. ‘The doors and drawere ate
any to operate, and toe-roomn i prvedd
fd below 's0 tat one can stand coe to
the cabinets without cenmfert or with
She onarrng the cabinet. front
"The tabletops of Monel metal have a
silver sheen that fe ter to keep bret
‘The’ wall Hoses it bd Kitchen ad
Tundey are particulary suited to these ‘Ac will the Kitchen, comiort, labor
work rooms, being resistant to moisture saving an convenience have been care
ard simple to care’ for, a8 Is also the nile comeered in planning an epee
Fioteam’ on hot ogre The laundry, located nee tthe lichen, 4 The Migs ‘The tilly carta
TBeing’a modern kitchen, of course it compact but compete wit shenic _noleumacoverad feor and the washable
hag am cleeeishwasher as an inte ‘ashing echine, amen heskeostraled wall nie make it attractive ail exe
geal nit with We se and permanently Geeseeeearenilaeds for 10 keep spe a sp
7NAILABLE STEEL FRAME IS KEY TO
sponds fo new ideas and new style in quality sal
Homies forecasts ‘a considerable Tevolaion in home
Ywulding technigae-—wbich is. Dound ta) make ive
felt in the near future. “The Exhibition Houses at Chi-
cago’ Century of Progress exemplify these new eas
Tm design, construction ‘and equipment they. mark a
The fist of these houses tobe completed and thrown
3 tothe public was the start sid tri creation of the
Siran-Steel Corporation. and. associated ‘co-perators,
dscorated and furnished ander the direction ef ood
Housekeeping Magazine, On Saturday, May 27, when
the Exposition opened, fifty-seven hundred visitors in-
pected this new model Home nd approved ite any it
teresting features, The next day aoe seven thowsand
fnore, and ‘on. Memorial Day ‘over. twelve. thowsand
Uonigel through this house. "Many of the Hest week's
Tz eagerness with which the public today re
Le Reo
Good Housekeeping-
Stran-Steel House at
Century of Progress
Attracts Throngs
Fresh Modern Lines, Compact
Livability and Staunchness of
Construction Much Admired
H. AUGUSTUS O'DELL
WIRTIC: ROWLAND Tr
DWIGHT JAMES BAUM
HELEN KOUES-
BES Naa
pusand visi owed the keenest interest in and
standing of the salient points ofits eonstruetion,
The materials entering into the construction of this
hhouse are for the most part well known manufactured
products. The framing is decidedly new. This is called
Stran-Steel, Two features distiiguish’ it from other
types of metal structural members
First: It is designed so that carpenters, without any
special training, lay it out and erect it on the job just
a8 they build lumber.
Second: Collateral building materials such as shiplap,
Celotex, Sheetrock and Haskelite-Phemaloid lumber are
nailed diteetly to the steel frame just as to wood.
Stran-Steel consists of 2 x 4” studs and rafters and
2.x 7” joists and of connectors of 16 and 13 gauge
Steel, formed and riveted so that a nailing groove runs
lengthwise on two sides of each stud and joist. When
building materials are nailed to these members, the nails
a plan ofthe
Firat Foor would torn the
[ara
«fizeteFLane°PLAN »
GECOND-FL@R*PLAN »