How might digital technology address SDGs 2 in Thailand?

ME FARM SUK , an open platform for MAKRET PALCE.

Submission Date (December 15th, 2017)

Course: DBT416 Planet and Society
Instructors: Massimo Ingegno, Carl Daniel Heaton
Members
5816440084 Sirana Limlurcha
5816440118 Kanphattasinee Sisang
5816440142 Aphanit Nuanklay
5816440167 Jirateep Supachaisamanpun
5816440175 Phatchamon Satsutthi
5816440571 Apiramon Pumpechluan
5816440589 Bancha Choaparknoi
5816440688 Mintra Manoopun
5816450951 Yossarun Klancomsorn
5816441066 Chanisara Rungyuttapakorn
5816441223 Chaiyarin Ekrojrattana
5816441645 Pimpawee Surapapeerapat
 CONTENT
Titles Page Numbers

Executive Summary 1

Design problem/opportunity 2-7

Design solution 8

Strategy 9-17

Design process 18

Team roles 19

References 20

Annexes 21
 1
EXECUTIVE SUMMARY
Recently Thai people concern more on their health and tend to consume non-toxic fruits and vegetables but not
realized that the products they consumed contained pesticide residues which are a major effect to consumers due
to their negative health. What they consume in each day without considering the following health effects definitely
affects their healths in long term. However, there are also people who tend to consume organic products but it is
difficult to access. Most people do not know where to buy them even the supermarkets already provide some
organic products but there are just few so they stop finding it. Moreover, they misunderstand and have no skills in
choosing organic products so the products they got might not be the real organic.

When they choose the products, most of them cannot separate between non-toxic and organic products.
Non-toxic vegetables are produced with no pesticides but not a 100% safe from residues since there is a use of
chemical fertilizer to grow the products. Organic vegetables is processed in a natural method with no chemicals
and pesticides but only organic fertilizer and compost are used in the soil. Also use their existing herbs to
eliminate insects, making every process environmental friendly so the products are 100% natural and safe.
This affects to a higher production cost than other kinds of vegetables in the market but the shapes may not
looking as good as those that used pesticides because of the insect bites.

The advantages are the fresher, more delicious, longer storing, more nutritions products that truly come from
nature. Moreover, the farmers would be healthier in which theres no dangerous chemicals in organic farming and
they would get higher income compared to the conventional farming that the products are in low prices.

So how would we know that those products are 100% organic?

Me Farm Suk is an online marketplace that connects between farmers and consumers. We gather many different
organic products such as fresh vegetables, fruits, meat, processed food, etc. which our products are guaranteed
from famous organic organizations including Organic Thailand, USDA, IFOAM, and ACT. Moreover, there are
organic events we will open for consumers to directly meet the farmers.
 2
DESIGN PROBLEM/
OPPORTUNITY

Goal 2: End hunger, achieve food security

and improved nutrition and promote
sustainable agriculture

Rapid economic growth and increased

agricultural productivity over the past two
decades have seen the number of
undernourished people drop by almost half.
Many developing countries that used to suffer
from famine and hunger can now meet the
nutritional needs of the most vulnerable. ME FARM SUK PLATFORM

The SDGs aim to end all forms of hunger and
malnutrition by 2030, making sure all people
especially children have access to sufficient
and nutritious food all year round. This involves
promoting sustainable agricultural practices:
supporting small scale farmers and allowing
equal access to land, technology and markets.
It also requires international cooperation to
ensure investment in infrastructure and
technology to improve agricultural productivity.
Together with the other goals set out here, we
can end hunger by 2030.
It provide foods and also organic products.
It helps organic farmers and consumers to
equally access the market with no
classification since everyone is welcome to
use the platform and everyone can reach
the organic products that contains lots of
benefits, high quality and always fresh.
Allowing both small scale farmers and big
scale farmers use the platform. Also helps
in promoting sustainable agriculture indirect
way by increase the organic market growth
to engage farmer to do organic.

PROBLEM
Recently people concern more on their health and tend
to consume organic products. But it is difficult to access.
Most people do not know where to buy them even the
supermarkets already provide some organic products
but there are just few so they stop finding it. Moreover,
they misunderstand and have no skills in choosing
organic products so the products they got might not be
the real organic.
From the research, perception and understanding
organic of consumers in Thailand. The study
indicated that Most consumers have heard of
organic farming (92% from random interviews
across the country), but most consumers have an
incorrect understanding of organic agriculture
(6.51% of consumers nationwide). Except Bangkok
Answer the question correctly, more than half of the
questions are just. Consumer in Bangkok and its
vicinity. The answer was over half, only 10.9%).
The problems that most consumers have
misunderstandings.
Organic farming standards are the same as those
from standard of non-chemicals
Hydroponics is organic farming,
Logo Q is the logo of organic certification
products,
And organic agriculture allows the use of GMOs.
3
The effects of pesticides on Thai peoples health
The health problems caused by pesticides are a big problem that is violent
in Thailand. It can be separated into 2 types which are acute poisoning that
the patients react suddenly from touching chemicals such as headache,
diarrhea, vomit, etc. Another type is chronic poisoning which accumulated
to form other diseases such as cancer, diabetes, dermatitis, etc.
It does not only affect to farmers but also consumers from consuming
products that contain residues. Thai people could not avoid consuming
chemical residues products which Food and Drug Administration (FDA) and
Department of Medical Sciences cooperated to survey fresh vegetables in
Bangkok and Metropolitan for 359 samples. They found the percentage of
chemical residues in fresh that got the certificate and didnt get one which
are 51.8% and 63.7% respectively.
Table 1 : Estimation of farmers who have risk and unsafe with pesticide in Thailand
The effects of pesticides on environment
Pesticides can contaminate soil, water, turf, and other vegetation. In
addition to killing insects or weeds, pesticides can be toxic to a host of
other organisms including birds, fish, beneficial insects, and non-target
plants. Insecticides are generally the most acutely toxic class of
pesticides, but herbicides can also pose risks to non-target organisms.
Example : Surface water contamination
Ground water contamination
Soil contamination
Effect on soil fertility (beneficial soil microorganisms)
Contamination of air, soil, and non-target vegetation
Non-target organisms
 ORGANIC PROCESS
Organic farming methods combine scientific knowledge of ecology
and modern technology with traditional farming practices based on
naturally occurring biological processes. Organic farming methods
are studied in the field of agroecology. While conventional agriculture
uses synthetic pesticides and water-soluble synthetically purified
fertilizers, organic farmers are restricted by regulations to using
natural pesticides and fertilizers. An example of a natural pesticide is
pyrethrin, which is found naturally in the Chrysanthemum flower. The
principal methods of organic farming include crop rotation, green
manures and compost, biological pest control, and mechanical
cultivation. These measures use the natural environment to enhance
agricultural productivity: legumes are planted to fix nitrogen into the
soil, natural insect predators are encouraged, crops are rotated to
confuse pests and renew soil, and natural materials such as
potassium bicarbonate and mulches are used to control disease and
weeds. Genetically modified seeds and animals are excluded.
4
While organic is fundamentally different from conventional
because of the use of carbon based fertilizers compared with
highly soluble synthetic based fertilizers and biological pest
control instead of synthetic pesticides, organic farming and
large-scale conventional farming are not entirely mutually
exclusive. Many of the methods developed for organic
agriculture have been borrowed by more conventional
agriculture. For example, Integrated Pest Management is a
multifaceted strategy that uses various organic methods of pest
control whenever possible, but in conventional farming could
include synthetic pesticides only as a last resort
Crop diversity
Soil management
Weed management
Controlling other organisms

MIDDLE MAN
Effect on Price
Regardless of the important role they play, there are some disadvantages to having intermediaries in the distribution channel. As the goods
are exchanged from one intermediary to the other, their prices inflate. The rationale behind higher prices is to cover expenditures on the
goods such as warehousing, insurance and transportation costs. Intermediaries are also out to make profits, hence they have to include
some profit markup in the sales. Consumers then bear the price of having intermediaries in the channel.
 5

Stores Location Variety

Villa Market 9 branches in Bangkok (Sukhumvit, Plearn Chit) Moderate

Lemon Farm 7 branches in Bangkok 02-5752222 Moderate

Emporium Sukhumvit, Bangkok, near Prom Pong, BTS station Moderate

Ti-Sabai Huaikwang, Bangkok Low

Siam Paragon Plearn Chit near Siam, BTS station Good

Tops Supermarket Many branches in Thailand Moderate

Isetan Pathumwan, Bangkok Low

Rim Ping Market 4 branches in Chiang Mai Low

Golden place The branches that provides organic are Rama9 and Chiang Mai Low

TESCO Lotus Some branches of TESCO Lotus Express Low

Carrefour Some branches in Bangkok Low

Baan Khao Klong Pracha U Thit, Bangkok 02-8748315 Moderate

Table 2 : The growing of organic farmers in Thailand Paopak Sirirat Ferry 02-8661719 Low

Khao Klong Piyarom Place, Sukhumvit 101/1 Moderate

Thanyapeuch 9/269 Puttabucha, Bang Mod Moderate
Organic farming has continued growing in 2016, with a 21% growth
in 2015. The major growth was in organic rice (28%). In the past Nawilit Regent House building, Ratchadamrhi
02 747 9379
Moderate
five years, organic agriculture has grown at an average annual rate limpipong Pa-ngan island, Suratthani Low
02 869 3744
of 6.37% and 10.14%. Over the past 10 years, the growth of Withithai Sriracha, Thonburi Low
organic farming came from the policy and market factors. 02 651-9779
Geen-Line Paradise Park, Fashion Island, Future Park Rangsit Low

For Thailand, it is ranked 8th in Asia and 4th in ASEAN. In the year Jaidee Organic Wong Wien Yai, Bangkok Low

2015, 284,918 farms or 13,154 families were registered in organic

farm. It was the third largest, followed by China and the Philippines.
The organic market value of Thailand is around 2,332 million baht,
divided into 77.94% of the export market with processed food.
Followed by organic rice And domestic sales 22.06% There are many stores that provide healthy products in Thailand
that provide some organic products but the organic products
In the organic market place in Thailand, there are about 251 provided are not various enough. These are the stores that provide
selling points. The Modern Trade channel, which has 8 companies organic products in Thailand with different varieties of the products.
and 171 selling points, is the most popular. There are organic
products 150 - 1,500 items in selling point. The total sales value is
306 million baht per year, followed by the Green Channel. There
are 33 selling points and 229 organic items with total sales of
151.62 million bath per year.
PRIMARY RESERCH 6
From interviewing the farmers who attended Bangkok Farmer Market, it revealed the reasons that they changed from chemical
farming to organic farming. The main reason was that it is difficult to find organic vegetables in Thailand so they were inspired to
make it themselves. The minor reason was the aim to provide consumers with safe products for their health. Most of the farmers
who were at the event have their own farms and they distribute the products through their stores, selling in big stores, online
channels including Line, Instagram, platforms, and the channel that is popular recently which is events. It is not only increase
sales but also to promote the brands and expand customers base.

Online purchasing has become popular in almost every store which delivering fresh products are totally not their problem since
there is transportation that provides one day delivery. Although the online purchasing is popular, most customers decided to
purchase online after meeting the real farmers or seeing the products to guarantee that they are real organic. This made the
farmers have to be at the event to attract and expand the customer base to be even wider. Another problem was the channels in
products distribution were not enough since organic is popular in just some groups, making the distribution of organic is not as
good as normal products.

CASE STUDIES
Freshket is a supplier that finds one another and buy/sell fresh
ingredients more easily on the internet which helps save time and cost
as well as create new business opportunities for both parties.

Lemon Farm Organic & Natural Food is a Lemon Farm Organic &
Natural Food is a social enterprise. Marketing activities are driving force
a consumer health and help the producers in the countryside. By
combining various organic products to meet the needs of consumers.

AmazonFresh allows customers to combine grocery and other

shopping into one seamless experience that easily fits into their routines
and improves their busy lives.
 PERSONAS
Archetype & Quotes Archetype & Quotes 7
Positive woman Trustful farmer
I just a woman who can run the business I need to provide good products for every
by myself. customer.

ANGIE Motivation Motivation SOMCHAI

Incentive Incentive
PROFILE PROFILE
AGE Achievement Achievement AGE
26 YEARS OLD 45 YEARS OLD
Growth Growth
GENDER GENDER
FEMALE Power Power MALE
RESSIDENCE Social Social RESSIDENCE
BANGKOK BANGKOK
INCOME INCOME
70,000 BAHT/MONTH 80,000 BAHT/MONTH

OCCUPATION Painpoint Painpoint

Painpoint OCCUPATION
BUSINESS OWNER FARMER

EDUCATION EDUCATION
MASTERS DEGREE I have to drive very far from my home to Less selling channel because organic BACHELORS DEGREE
buy organic products because there are no products are popular in some groups making
PERSONALITY organic products near my house. it can not expand products as good as
I always get illness it means that I have to normal products. PERSONALITY
Extrovert Introvert care about my health and what I eat. Extrovert Introvert

Sensing Intuition
Bio Bio Sensing Intuition

Thinking Feeling
Thinking Feeling
Miss Angie is a business owner. She is a Mr. Somchai is an organic farmer.He is a
person who care about her health. She also person who need to produce effective
Judging Perceiving
have a good health since she consumes products and cure some people who faced Judging Perceiving

organic products. with illness.

SKILLS SKILLS

COOKING MANAGEMENT CLEANING ACCOUNTING PLANT COOKING MANAGEMENT LIVESTOCK

 8
DESIGN SOLUTION - PLATFORM DESIGN

VALUE PROPOSITION

FARMERS COMMUNITY CUSTOMERS

FRESH
INCREASE &
MONEY TRUST HIGH
QUALITY

We are the intermediary that connects farmers and consumers together. The farmers would get
higher revenues than selling to the middleman because it becomes retailing instead. They also have
more opportunity in meeting more customers, more ways of selling and reaching customers which
support them in avoiding price reduction.

For the customers, they would get fresh and clean products that directly come from organic farms
without chemicals. They also get more choices from many sources that are under organic standard to
guarantee that the products are fresh and truly organic.
 OPENNESS AND CURATION STRATEGY
Who is allowed to join the platform
Customers: People who live at Bangkok and Metropolitan.
Farmers: Organic farmers both who got a certificate and who do not get one but can be proved that they are doing organic.
PARTNERS
Kerry Express
(For delivery)
Logistic: Kerry Express
Delivery the products to everywhere such as office,
inventory, retail shop more than 10,000 pieces per day.
Moreover, There are the important customers which is the
company, E-commerce company, financial company,
school to small scale retail shop.
From the interview with organic farmers, most of them use
Kerry express because they are trustable and give lower
price since they directly are a delivery company and also
provide Bangkok 1 day service which answers our
platform.
Gain
Convenient logistic and reduce the cost of employees.
(delivery man)
Give
Every single transaction will use the logistic of Kerry
express. They will increase the revenue. For the business,
Kerry express will be more well know and raise to the top
company in the logistic industry.
9
Bangkok Farmer Market
(For event)
Event: Bangkok Farmer Market
A flea market that sell only health awareness product which is organic products.
They provide space for farmers or retailers to sell their products without middle man.
Cause of diseases occur in not reasonable age, One of them is mouth or food that
we eat. Most of the customers concern about food and health more than the past.
The customers try to eat organic or non-chemical products. Therefore, Increasing
organic market and market for healthy people.
Gain
Launch strategy
Bangkok Farmer Market is the way to launch the platform. We plan to use the
Bangkok Farmer Market in order to convince both farmers and customers to join the
platform. So we will gain the benefit which is free cost to set the market/event and
the platform will more well-know and reliable. Also getting more target customers
and farmers.
Place to make the community and cohesive relationship between sellers and buyers
in order to make the organic community.
Give
Big Data
Provide big data to BKK farmer market owners.
If our platform collects big data of customers action, behavior, habits and
preferences. It will be the valuable data to them because they sell the similar type of
organic products and also who want to know what customer demand, want and
action in order to empathy the customers and also farmers and hold the properly
event or market.
 UX/UI STARTEGIES 10
Homepage Log In Sign Up Market Event

Sign up as Customer
Sign up as Farmer

About Us Contact Us FAQ Product Shop/Farm Cart

Information Information Summary Tracking
 BEHAVIOURAL ENGAGEMENT STRATEGY 11
Farmer: The farmers do not have to find the place to sell their products or the Customer Member Card
middleman. Also, the farmers in other provinces do not have to come to Bangkok
frequency, so they have to find the new customer base.

Customer: Purchase organic product in online. People do not have to go out and find
the place that sells organic because all product on the platform and they also can
make an advance order.

Green - You will get the green card after the first purchase and
GAMIFICATION also get promotion codes 10% for the next purchase.
Silver - Reach the purchase of 9,000 per month will get a gift
voucher code 500 baht for discount.
Gold - Reach the purchase of 15,000 per month will get a gift
voucher code 1000 baht for discount.
It will disappear if you could not achieve in the next month.
The green stay still but silver, gold will be lowered to green.

Organic Farmer Badges (monthly)

High Response Punctuality Best Seller Commitment Rate

1.Keep in touch with platform/ High response (update)

Always update the product on our platform often check the
purchase of customer (maintain 80% response rate)
2.Punctuality
Delivery on time with no damage products
3.Best seller
You must deliver at least 20 rounds/month
4.Commitment Rate
Never cancel the customers order

Certificated of ME FARM SUK Rating Review

Another benefit that farmers will
receives from our platform is Certificate
of ME FARM SUK in order to create a
trust to the customers. Rating Review is created for help the platform
and also the customer to screen the seller.
 12
Promotional
Video

Mock-Up

Facebook
Page

https://www.youtube.com/watch?
v=Q2qj2PinrMo&feature=youtu.be
www.facebook.com/
mefarmsuk
 MONETIZATION STRATEGY
13

Business Model
CUSTOMER CUSTOMER
KEY PARTNERS KEY ACTIVITY VALUE PROPOSITION
RELATIONSHIPS SEGMENTS

Farmers
Selling Platform Serve fresh food
Good quality product Normal people
Kerry Express
Deliver organic products Add new market for farmer
Website self service People who consume
Bangkok Farmer
and fresh products Serve fast in the right time
Payment of credit
organic products.
Market and right place Organic farmer

KEY RESOURCE CHANNELS

Agriculture Skill Desktop Platform

Organic Knowledge Email
Calling Contact

COST STRUCTURE REVENUE STREAMS

Platform
Transportation Cost
Ministry of Agriculture and Cooperatives Fee
Boost Advertising
Size of Opportunity or Market
Transaction Fee
Transportation Cost

10% Additional fees from the price that farmers proposed. Farmers have the right to decide whether pay the fees
by themselves or add the fees to the price they will sell to customers. For example, the farmer earned 4000 baht
for selling tomatoes, we would deduct 10% of the revenue which is counted 400 baht.
 14

MARKETING SIZE MARKETING SHARE

There are 13,154 organic farms in Thailand. We want Market Size

5% of farmers to join in the platform which is 658 users.
13,154 Farms 658 Farms
There are more than 1,000,000 people eat organic
products in the world. In Thailand there are more than
50,000 people which is our targets. We want 5% of
them to join in the platform which is 2,500 users. 5% to join
platform
Increase 20%
every years

More than
FINANCIAL PLAN
50,000 people
Capital
150,000 Programmer to write the platform.
More than
1,000,000 people From the market size, We want 5% from the total farms
in Thailand which is 656 users and 5% from people
2,500 people to
who eat organic which is 2,500 users. Assumed that 1
join platform
purchased = 50 bath. So we need 3,000 transactions
and we desire we will recovers the cost within 6
months. It means that we need 17 transactions per day.
 LAUNCH STRATEGY 15

Organic Market Event organizations

We would like to attract both organic farmers and end customers for meeting in the event and convince
them to join the platform. All the shops at the event need to join our platform and promote our platform
to the customers. If they register to our platform at that moment and show it to the shop, they will get
15% discount for the transaction on the platform.

According to the insights, customers want to see the real products before making a purchase. If they
are satisfied with the products from that shop, they would be confident to purchase them online.

For the farmers, organizes an event to create reliability and stability of our platform to a farmer.
 16
STAKEHOLDER MAP
 17
STAKEHOLDER ANALYSIS
ACT (Organic Agriculture Certificate Thailand)
It is an independent certification organization established in 1995 by the Alternative Agriculture Network (AAN),NGOs, academic, consumer
organization, media, and green shop network, working on sustainable agriculture.It is to be the quality mark for organic inspection and certification of
international standards, contributing to the well-being of society and sustainable environment.

International Certificate for Organic Agriculture from IFOAM

IFOAM Organics International has been the global organic umbrella organization since 1972 which is the system developed for approving every
organic agriculture. It is the organic agent of change for true sustainability in agriculture, value chains and consumption; working on behalf of its
membership, the global organic movement in over 120 countries.

Organic Thailand
The National Bureau of Agricultural Commodity and Food Standards (ACFS) announced to use Organic Thailand as Thailands standard in 2012.
Mission
1. To strengthen the standard development for agricultural commodity and food products that is corresponding to demands and in consistent with
international guidelines.
2. To strengthen the inspection and certification systems for agricultural commodity and food products that is corresponding with needs and
international requirements.
3. To strengthen the practices of standards throughout the production chain, and the driving of food safety strategy of agricultural commodity and food
products.
4. To strengthen the positions and procedures in negotiating standards, sanitary and phytosanitary measures.
5. To strengthen the control, oversight, and monitoring of the enforcement of Agricultural Standards Act of B.E. 2551.
6. To be the national center of information on agricultural commodity and food products.

These 3 organizations provide certification for organic products before launching in the market

Bangkok Farmer Market

Market of healthy and organic products for producers and consumers who got a green heart with the aim to stay away from chemicals to meet and
exchange their experiences.

Greenery
They aim to create an online network for consumers who concern on health through easy understanding communication that everyone can reach.
Through the phrase Eat good, live green, they believe that with peoples life limitations, everyone should consider good food that is safe from
chemicals, together with exercising for the best they can do to their healths.

Cooperative Promotion Department(CPD)

Develop cooperatives and farmer groups for sustainable economic and social development of the community.

All of them support farmers to do organic. To support high quality, healthy food, organic products, of safe food to provide
reassurance for consumers and other products while protecting and enhancing the environment.
 DESIGN PROCESS 18

Stakeholder
Brainstorming User Research Data Analysis
Research

Finding the main user Finding our

Started from finding the Collecting all data and
target and figure out stakeholder to support
user problem find out the final solution
what they really want our design solution

Prototyping Wire-framing List screens Site Map

and element

Creating working Listing what content are

Creating the skeleton Creating our own site
prototype of our we going to put on each
website through UXpin design of our website map for our website
page of website

Final Design User Testing Improving

Adding design to all Asking feedback from Using all data that
elements to finish the our real user what they collected from feedback to
website think about our website improve our website
 19
ME FARM SUK
Canvas 1 : Showing organisation of team alignment meetings ,resolve conflicts, build productive culture and fast.

Sirana - Minnie We want to achieve this No matter how huge

(Behavioral Designer) Everyone in group has to know every
Kanphattasinee - Neungmook project together to make it problem coming, we have single work of the project even if it not
(UI Designer) the best social impact ever. to pass it together. your task to do.
Aphanit - Mee We use Could (Google drive, Google
(Data Geek) doc and Line) to communicate each
Jirateep - Mix other.
(UX Designer)
For activities, our teamwork in groups
Phatchamon - Ice
Make the world to is better than an individual. So we
(Project Manager) divided the task into big 3 groups
Apiramon - Ice consist of Research, Business and
(Technologist)
Bancha - Beer
be better :) strategy and the last one is design
platform(UX, UI). Every work time we
will work together at the same in order
(Project Manager) to make sure we do the works in the
Mintra - Baby Minnie - I need to be able to apply the advantages of digital social same direction and easy to ask other
(Social Innovator) Minnie - Become a billionaire innovation in reality for the better development in Thailand.
opinion or make discussion when
Neungmook - Healthy and wealthy Neungmook - To learn about how to running and operating a
Yossarun - Pop platform in order to use it in my future career. someone has a conflict in the works.
Mee - Happy working woman on the top of the mountain Mee - Adapt myself to work into the group like a teamwork
(Marketing and Social Media) Mix - Successful in Life Mix - To understand what insight is. Reseach (Mee, Pachy, Ice, New, Pop)
Chanisara - Mink Ice (Pat) - Travel around the world
Ice (Pat) - Learn how design thinking and digital innovation works
in our daily life and how to adapt it to the future career. Business (Mink, Baby, Beer, Minnie)
(Social Innovator) Ice (Api) - Having 4 children and warmth family Ice (Api) - Getting more knowledge to help society better and have
Chaiyarin - New a good grade. UX/UI (Ice, Mook, Mix)
Beer - Good health and well being Beer - A good leader and good time management
(Business Developer) Baby - A good husband and enjoying life Baby - Improve my skill during group assignment and a good grade.
Pop - Be a one of Singer in GMM Pop - Understand the clear concept and apply it to my job.
Pimpawee - Pachy Mink - Develop myself both teamwork skill and knowledge in order We let everyone share their ideas and
(Gamification) Mink - Well being and rich to use in real life. vote the most appropriate idea to
New - Finding future wife New - Adapting all my experience during the class to be my skills make the best solution.
and ability in the future.
Pachy - To be a great designer Pachy - Need more knowledge about planet and society. Expect
Good grade and more experience about planet and society.

Everyone can share their idea Due to there are many members in our
and opinion while everybody was group, so it quite difficult to separate
listening without bias. work to each member.
 20
REFERENCES

Department of internal trade. . DIT. 2017[cite2017 october 12].

Available from: http://www.organicnaturalexpo2017.com/2017/06/27//

Green Net. 2559. . 2017[cite2017 october 2]. Available from:

http://www.greennet.or.th/article/411.

Green Net. 2 . .
2016[cite2017 october 2]. Available from: http://www.greennet.or.th/news/1812

Amazonfrsh. 2007.[cite2017 December 5]. Available from : https://www.amazon.com/p/feature/tvannkowwtff9zo

Freshket. . Freshket . 2017[cite2017 November 20 ]. Available from: https://www.freshket.co/about-us

Gronomist, MS Facultad de Agronoma, Universidad de Concepcin. Botanical Insecticides. 2015.[cite2017

November 12]. Available from: https://ipmworld.umn.edu/silva-aguayo-botanical

. Bangkok Farmer Market. . 2015. [cite2017 November 12] Available From: http://
www.bangkokbiznews.com/news/detail/652914

The United Nations Development Programme. GOAL 2: ZERO HUNGER. UNDP. [cite2017 November 12] Available
From: http://www.undp.org/content/undp/en/home/sustainable-development-goals/goal-2-zero-hunger.html

BIOTHAI. . . 2012. [cite2017 October 2] Available

From: http://www.biothai.net/node/8691
 21

Customer: Trust
High quality, fresh
and organic foods/
product.
Farmer: Increase Delivery organic Kerry Express
ME FRAM SUK Customer Base
revenue product to their
Bangkok Farmer
Big Data house Market
Credit card

Community of
organic via
organic market

ACT (Certificate) Power to set the price

IFOAM(Certificate) Increase revenue Organic Farmer
Organic Thailand More selling channel
(Certificate) Increase customer base
BKK farmer market
Desktop Platform
(First Organic
Market)
Greenary(Organic Rating review system. People who concern
Market) High quality, fresh and Reward about health and
organic products
CPD consume organic
Convenient for products.
transportation

Canvas 2 : Showing ecosystems to grow and reach outstanding results