Escolar Documentos
Profissional Documentos
Cultura Documentos
Allan Sekula
READING AN ARCHIVE
Every image of the past that is not recognisedby the present as one of
its own threatens to
disappearirrctrievably.
Walter Benjamin
The invention of photography.For whom?
Against whom?
jean-Luc Godard and jean-Pierre Gorin
thinking' often called for by Benoit Brecht? Surely our understandingsof these
photographscannot be reduced to a knowledgeof economic conditions. This latter
knowledgeis nece ary but insufficient; we also need to grasp the way in which
photographyconstructs an
imaginary world and passes it offas reality. The aim of
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cially today, when photographicboolts and exhibitions are being assembled from
archives at an unprecedented rate. We might even argue that archival ambitions and
proceduresare intrinsic to photographicpractice.
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Archives, then,constitute a
territory gfimagcs:the unity of an archive is first and
foremost that
imposed by ownership. Whether or not the photographsin a partic-
ular archive offered for sale, the general condition
are of archives involves the
subordination of' use to the logic of exchange.Thus not only are the pictures in
archives often Ittcrally for sale, but their meanings are up for grabs. New owners
are invited, new interpretations are promised. The purchaseof reproductionrights
under copyrightlaw is also the purchaseof a certain semantic licence. This semantic
availabilityof pictures in archives exhibits the same abstract logic as that which
characterizes goods in the marketplace.
ln an archive, the possibilityof meaning is 'liberated' from the actual contin-
gencics of use. But this liberation is also a loss, an abstraction from the complexity
and richness of use, a loss of context. Thus the speci city of original uses and
PHOTOGRAPHY BETWEEN LABOUR AND CAPITAL 445
meanings can he avoided and even made invisible, when photographsare selected
from an archive and reproduced in a book. (In reverse fashion, photographscan he
removed from books and entered into archives, with a similar loss of specificity.)
50 new
meanings come to
supplantold ones, with the archive serving as a kind of
clearinghouse of meanin .
portrait during breaks or odd moments during the workingday. Most mine workers
would agree that the investments behind these looks ~
nancial on the one hand,
emotional on the ot.her
are not
compatible. But in an archive, the difference, the
....{.'...I antagonism between these looks is
eclipsed.Instead we have two
carefullymade
negatives available reproduction for in a book in which all their similarities and dif-
ferences easilybe reduced to purely visual' concerns.
could (And even \'isual differ-
ences can be homogeni/.cd out of existence when negatives first printe as industrial
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paper anti tlntul lay
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standard of printing for reproductionin a book. Thus the difference between a mode
of pictorial address which is primarilyinformational and one which is sentimental
is obscured.) In this sense, archives establish a relation of abstract visual equivalence
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the underlyingcurrents
of power are hard to detect, except through the shock of montage, when pictures
from antagonistic categories are juxtaposed in a polemicaland disorientingway,
Conventional wisdom would have it that photographs transmit itnmutable
truths. But althoughthe very notion of photographicreproduction would seem to
meaning and use, within the archive meaning exists in a state that is both residual
and potential. The suggestion of past uses coexists with a
plenitude of possibilities.
In functional terms, an active archive is like a toolshed, a dormant archive like an
abandoned toolshed. (Archives are not like coal mines: meaning is not extracted
from nature, but from culture.
In terms borrowed from linguistics,the archive constitutes the paradigmor
iconic system from which photographicstatements are constructed. Archival
potentials change over time; the keys are appropriated by different disciplines,
discourses, specialtii.-s.'For example, the pictures photo agency files become
in
available to
history when they are no
longeruseful topicaljournalism. Similarly,
to
Clearly archives
are not neutral: they embody the po\ver inherent in accumu-
lation, collection, and hoardingas well as that power inherent in the command of
the lexicon rules of a language.Within bourgeois culture, the photographic
and
project itself identi ed from the very beginningnot only with the dream
has been
of a
language,but also \vith the establishment of globalarchives and repos-
universal
itories
according to models offered by libraries, encyclopedias,zoologicaland
botanical gardens, museums, police les, and banks. (Reciprocally, photography
contributed to the modemivation of information flows within most of these insti-
graphicarchives are linked to those enjoyedin these other sites. As for the truths,
their philosophicalbasis lies in an aggressive empiridsm, bent on achievinga
universal inventory of appearance. Archival projects typicallymanifest a
compulsive
desire for completeness, a faidi in an ultimate coherence imposedby the sheer quan-
tity of acquisitions. In practice, knowledgeof this sort can
only be organized
accordingto bureaucratic means. Thus the archival perspective is closer to that of
the capitalist, the professionalpositivist, the bureaucrat and the engineer not to
or diachronic (sequential);in most archives both methods are used, but at different,"
often alternating,levels of organization. ...;.i.. be I A
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seem to be both provisional and art.less. Thus, within the dominant culture of
photography, we find a chain of dodges and denials: at
any stage of photographic
production the apparatus of selection and interpretation is liable to render itself
invisible (or converselyto celebrate its own workingsas a kind of moral crusade or
creative magic). Photographer,archivist, editor and curator can all claim, when
challengedabout their interpretations, to be merely passing along a neutral re ec-
tion of an already established state of affairs. Underlyingthis process of professional
denial is a commonsensical empiricism. The photographre ects reality.The archive
accurately cataloguesthe ensemble of re ections, and so on.
PHOTOGRAPHY BETWEEN LABOUR AND CAPITAL 447
if admits
Even one
as is common
enough nowadays that the photograph
criticism.
In short, photographicarchives by their very structure maintain a hidden
connection between knowledge and power. Any discourse that appeals without
scepticism to archival standards of truth might well be viewed with suspicion. But
what narratives and inventories might be constructed, were we to
interpret an
one hand, we
mightregard these pictures as historical documents. We might, on
the other hand, treat these photographsas aesthetic objects. Two more or less con-
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_ "ape Breton
in the postwar decades? Or are
'
we to look at these pictures for their own sake, as
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products of an
unexpected vernacular authorship:is Leslie Shedden a discovery
worthy ofa minor seat in an expandingpantheon of photographicartists?
Consider the rst option. From the lirst demde of this century, popular histo-
riesand especially schoolbook histories have increasinglyrelied on photographic
reproductions. Mass culture and mass e ucation lean heavily on photographic
realism, mixing pedagogyand entertainment in an avalanche of images. T e oo
o t e
past can be retrieved, preserved and disseminated in an unprecedented
fashion. But of historyas an interpretation of the past succumbs
awareness to a faith
Sarajevo: the entry of the United States into the Second World War beginswith
a vie\v of wrecked battleships.
448 ALLAN SEKULA
Thus, most visual and pictorial histories reproduce the established pattems of
historical thought in bourgeoisculture. By doing so in a popular fashion, they
extend the hegemonyof that culture, while exhibitinga thinly-veiledcontempt and
disregardfor popular literacy. The idea that photographyis a universal language'
as well as
contains a
persistent element of condescension pedagogicalzeal.
The widespread use of photographs as historical illustrations suggests that
signi cantevents are those which an be pictured, and thus history takes on the
character of .tptctatIc.7 But this pictorialspectacle is a kind of rerun, since it depends
on
prior spectacles for its supposedlyraw material. Since the l920s, the picture
press, along with the apparatuses of corporate public relations, publicity, adver-
tising and government propagandahave contributed to a regularized ow of images:
of disasters, wars, revolutions, new products, celebrities, politicalleaders, oflicial
ceremonies, public appearances, and so on. For a historian to use such pictures
without remarkingon these initial uses is naive at best, and cynicalat worst. What
would it mean to construct a
pictorialhistoryof postwar coal mining in Cape Breton
by using pictures from a company public relations archive without callingattention
to the bias inherent in that source? What present interests might be served by such
an
oversight?
The vie\ver of standard pictorial histories loses any ground in the present from
which to make critical evaluations. in
ret.rieving a loose succession of fragmentary
glimpsesof the past, LILILspectator is unginto a condition of imaginarytemporaland
geographicalmobility. In this dislotated and disoriented state, the only coherence
offered is that provided by the constantlyshifting position of the amera, which
provides the spectator with a kind of powerless omniscience. Thus the spectator
comes to
identifywith the techniml apparatus, with the authoritative institution of
photography.In the face of this authority,all other forms of tellingand remembering
begin to fade. But the machine establishes its truth, not by logicalargument, but by
providingan experience. This experience characteristicallyveers between nostalgia,
horror, and an overriding sense of the exoticism of the t, of its irretrievable
otherness for the viewer in the present. Ultimatelythen, when photographsare
uncriticallypresented as historical documents, they are transformed into aesthetic
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objects. Accordingly, ,.
seem to be an
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Shcddufs autonomy as a maker of photographs.
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Like all commercial work i-vnlv-vl
photographers,his O
craft and the demands and expectations of his clients. Further, the presentation of
his work was entirely beyond his control. One might hypotheticallyargue that
Shedden was a hidden artist, producingan originaloeuvre under unfavourable condi-
tions. ('Originalityis the essential qualifyingcondition of genuine art uncler the
tenns dictated by romanticism. To the extent that photographywas regarded as a
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the status of the fine arts.) The problemwith auteurism, as with so mudi else in pho-
mercial photographer's craft. One can still respect the craft work of the photog-
rapher, the skill inherent in work within a set of formal conventions and economic
constraints, while refusingto indulgein romantic hyperbole.
The possiblepost-romanticor post-modem reception of these photographs
is perhaps even more
disturbingand more likely. To the extent that photography
still occupies an uncertain and problematic position within the ne ans, it becomes
possibleto displacesubjectivity,to nd re ned aesthetic sensibilitynot in the maker
of images, but in the viewer. Photographssuch as these then become the objects of
a
secondaryvoyeurism, which preys upon, and claims superiority to, a more naive
primary act of looking.The strategy here is akin to that initiated and established by
Pop Art in t.he early nineteen-sixties. The aestheticallyinfonned viewer examines
the artifacts of mas or
popular culture with a detached, ironic, and even con-
temptuous air. For Pop Art and its derivatives, the look of the sophisticatedviewer
is
alwaysconstructed in relation to the inferior look which preceded it. What dis-
turbs me about this mode of reception is its covert elitism, its implicit claim to the
status of superiorspectatorship.A patronizing, touristic, and mock-critical attitude
toward kitsch serves to authenticate a
high culture that is increasinglyindistin-
guishablefrom mass culture in many of its aspects, especiallyin its dependenceon
marketingand publicityand its fascination with stardom. The possibilityof this kind
of intellectual and aesthetic arrogance needs to be avoided, especiallywhen a
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the culture of international and metropolitan avant-garde.
regularlyrepresents an
one hand, and toward 'art' and a cult of subjective experience on the other. This
dualism haunts photography,lendinga certain goofyinconsistency to most common-
place assertions about the medium. We repeatedly hear the following refrain.
least constitutes a scienti c
Photographyis an art.
Photographyis a science (or at
it becomes important to argue that photographyis neither art nor science, but is
both the discourse of science and that of art, stakingits claims
suspended between
to cultural value on both the model of truth
upheld by empirical science and the
model of pleasure and expressiveness offered by romantic aesthetics. In its own
matter of beginningto gure out how to read the makingand reception of ordin-
to allow for an
ary pictures. Leslie Shedden's photographswould seem exemplary
insightinto the diverse and contradictory ways in which photographyaffects the
lives of workingpeople.
Let's begin again by recognizing that we are confronting a curious archive
divided and yet connected elements of an imaginary social mechanism. Pictures that
depict xed moments in an interconnected economy of flows: of coal, money,
machines, consumer
goods, men, children.
women, Pictures that are themselves
elements in uni ed a traf c in photographs a traffic made
a
symboliceconomy
family photograph.And yet it would seem clear t.hat these are not mutuallyexclu-
sive categories. lndustrial photographsmay well be commissioned, executed, dis-
played, and viewed in a spirit of calculation and rationality. Such pictures seem to
offer unambiguoustruths, the useful truths of applied science. But a zone of virtu-
essary substitute for deeper feelings the cloak for an aesthetics of exploitation.In
other words, even the blandest pronouncement in words and pictures from an office
of corporate public relations has a subtext marked by threats and fear. (After all,
under capitalismeveryone'sjob is on the line.) Similarly,no familyphotognph suc-
ceeds in creating a haven of pure sentiment. This is especiallytrue for people who
feel the persistent pressures of economic distress, and for whom even the makingof
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Gramcd
in which
photograph the separation and loss, therein lies much of the
overcomes
Benjamin's wording here is careful. Neither the contents, nor the forms, nor the
Notes
individuals to the real rclations its which they live. Louis Althusscr, Ideologyand
45
in Roland Barthes, Rlttoriquede l'image,' Communication: 4 (I964). in Image. Music,
SeeGuyDeBord.i.-t
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\I '1" '_I967), I .Soeiety
of the Spectacle(Detroit, I970, revised edition, I9 .
G We might think here of die reliance by the executive branch of the United States
government on photoopportunities. For a discussion of an unrelated example see
Susan
Sontag:dissection ol Leni RieI'enstahl's alibi that Triumphof the Will was merely
an innocent documentaryof the orchestrated-Ior-cinema I934 Nuremberg Rally of
the National Socialists. Sontag quotes Rielenstahlz Everythingis genuine It is . . .
Vol. XXII, No. l I-ebntaryI975), reprinted in Under the Sign qf Saturn. (New York
I980). . .