LOGO

Online advertising
By QI QIN
 C o nte nts

1 What is online advertising

2 Types of online advertising

3 Advantage of online advertising

4 Revenue models

5 3R of online advertising

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content/uploads/2010/11/modern-advertising-methods.jpg
 Online Advertisement

Online advertising is a form of

promotion that uses the Internet and
World Wide Web for the expressed
purpose of delivering marketing
messages to attract
customers(Wakolbinger, 2009).

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Types of online advertising

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Competitive advantage over traditional advertising

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http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg
http://www.site-vital.com/product_images/uploaded_images/11.gif
Picture taken from:http://colorswebindia.com/images/online_advertising_header.jpg
http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpg
 R e v e n u e m o d e ls

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Picture taken from:http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg
 What is the Future of Advertising?

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 Conclusion

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 R e fe re nc e

Wakolbinger, Lea; Michaela, Denk Oberecker, Kluas (September 2009). "The

Effectiveness of combining Online and Print Advertisement". Advertisind Research 49
(3): 360-372.
http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png(accede
date:27,05,2011)

http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-
methods.jpg(accede date:27,05,2011)
http://www.web-ads.info/index.html(accede date:27,05,2011)

http://www.flickr.com/photos/pinkponk/517248803/(accede date:27,05,2011)

http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg(accede
date:27,05,2011)
http://www.site-vital.com/product_images/uploaded_images/11.gif(accede
date:27,05,2011)
http://colorswebindia.com/images/online_advertising_header.jpg(accede
date:27,05,2011)
Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg
 Reference

http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532
_std.jpg(accede date:27,05,2011)

http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg(accede
date:27,05,2011)

http://insight.think-train.com/wp-
content/uploads/2008/03/3r_online_advertising_model.jpg(accede date:27,05,2011)

http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif(accede
date:27,05,2011)

http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg(
accede date:27,05,2011)

Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg