1.

Description of Business
 Business Fields
Popcorn is the most popular snacks in entertainment venues such as cinemas,
malls, playgrounds, and other recreational areas. Connoisseurs were cross-
circle, ranging from children, teenagers, to parents. So this makes the popcorn
business has a promising prospect.
 Product Types
We provide crunchy popcorn with unusual flavour & toppings, such as rujak,
matcha, salt & papper, nutty caramel, deep chocolate, milk chocolate drizzle,
butter, white cheddar, cookies & cream.

2. Marketing Aspects
 Market Opportunity
The popcorn market in Indonesia has attracted a lot of investments and interest in
several players over the past few years. It has become a preferred choice in
convenient snack segment, and has become equally popular among the consumers
and the manufacturers. Both the in-home popcorn market and out-home popcorn
market are witnessing huge demand in the country. Some of the important factors
attributing to the growth of the popcorn market in Indonesia are increasing
consumption from tier l cities, growth of multiplexes in the country and entry of
more number of manufacturers with innovative flavours amongst some. Thus, the
popcorn market in Indonesia is expected to grow rapidly, while in Bali popcorn just a
regular snack sought while watching the cinema only. With the presence of this rapid
opportunity I tried to open a popcorn business with the presentation of different
flavours and toppings.
 Marketing Strategy

 Target Market
This product covers all ages, ranging from children, adolescents, to adults.
Target market is devoted to potential customers, ie students or teenagers who
 always love new and unique things, especially here is the food products
popcorn many taste.
 Target Estimation
Estimated target market is based on sales per day with target of 50 cup per day
/ region.
 Characteristics of Target Market
The characteristics of the target market by prioritizing the target market that is
devoted to the middle to lower consumers, especially the students, so that all
people can buy and consume “TIN – TIN POPCORN”.

3. Differentiation Branding
Which distinguish ur popcorn products with others, that our products ue the
good corn quality to produce a crunchy and tender popcorn. Besides, we have many
variants of flavour and topping, one of our mainstay taste is rujak flavour that include
spicy and sweet flavour.

4. Promotion Media
In doing business, marketing plays an important role in product sales.
Enterprises will be more successful with product marketing. In this day and age,
everyone must be familiar with facebook, twitter, instagram, BBM, and social media
like that. With this social media/internet marketing is the most effective and easy
strategy in promoting our business. We can introduce your product unlimited space
and time. Our product also be more widely seen by many people. The more and more
often we display our product promote in social media, the more internet audiences
see it.

5. How to sell
Conducted in places where students / teenagers are accustomed to snacks like
schools / colleges, in other that the place where there is a cinema or mall also can be
a profitable place to sell popcorn. A place like that is a very strategic position to run
this business, thus creating opportunities and allowing for profit. To take advantage
of these positions and opportunities, all you have to do is to increase or expand your
campaigns to attract the attention of many potential customers to buy this product,
because in places like this there are many other competitors who see this opportunity,
like the brand type other popcorn. Their products are so varied and many customers
that spur us to produce TIN – TIN POPCORN more creative again and not bored - to
bored to try new innovations that attract buyers to buy our products.
6. How to make

7. Aspect of Personnel
This business is owned by two people.

8. Financial Aspects
 Source of Funds : 100% Private Rp. 5.000.000
 Expenses
- Electricity (popcorn machine) : Rp. 100.000
- Plastic bag & popcorn box : Rp. 100.000
- Advertising (social media adv.) : Rp. 50.000
Total : Rp. 250.000
 Long-term Assets
- Popcorn machine : Rp. 2.500.000
- Food truck : Rp. 1.000.000
Total : Rp. 3.500.000
 Food Ingredients : Rp. 1.250.000