Topics for Assignement-1 and Presentation

Consumer Behavior

1. Relying on Celebrity Endorsement as a Marketing Strategy

2. A Comparative Analysis of the Buying Habits of Men and Women
3. Building Brand Loyalty: Challenges, Theories and Success Stories
4. Psychological Factors Which Influence Consumer Choice
5. How Studying Consumer Behavior Can Help Companies Predict Future Trends
6. The Challenges and Opportunities Presented by Today’s Constantly Evolving Markets
7. Understanding the Digitally Hyper-Connected Generation Z Consumers
8. How the Internet Changed Consumer Behavior
9. Cultural Diversity and Consumer Behavior: Highlighting the Impact and Major Concerns
10. The Differences and Similarities of B2B and B2C Marketing
11. The Emergence and Importance of Brand Personalities
12. Important Factors to Consider When Creating Advertising Campaigns
13. The Role of Personality Variables in a Consumer’s Buying Decisions
14. Analysis of Strategies Used to Alter Consumer Attitudes
15. The Growing Impact of Internet Marketing on Consumer Behavior
16. The Impact of a Store’s Environment on Consumer Behavior
17. Online shopping: Why do people shop online? What are the types of online customers?
18. Gender and shopping: How important is shopping to women? Is shopping only a female activity? What is the
difference between male and female customer psychologies?
19. Lifestyle and buying: What is the role of lifestyle in the buying decision process? Is there any difference in the
buying preferences of city and country dwellers?
20. Child consumer psychology: How do children respond to advertising? What is the consumer socialization process?
21. Mental problems and customers: Does advertising stimulate excessive consumption? How does it affect people
who are more prone to addictions?
 Topics for Assignement-1 and Presentation

Consumer Behavior
22. The impact of branding: Why do people believe popular brands? Can brands improve the quality of customers’
wellbeing?
23. Customers’ needs: Why is it important to know customers’ needs? What are the ways to create a successful
product?
24. Customer satisfaction: Is customer satisfaction important and why? What tactics do companies use to improve
customer satisfaction?
25. Cultural influence: How does cultural impact change customers’ expectations? Can cultural factors influence demand?
26. Families and the buying decision process: Why do companies try to create family brands? Can habits acquired in
the family influence your choice?
27. The effect of background music in stores: Can music increase sales volumes? How do different music styles
influence customers?
28. Impulse buying: What drives customers to make impulse buys? What are the ways to prevent impulse purchases?
29. Customer purchase decisions: Is it effective to use celebrities in advertising? How does that influence consumer
buying decisions?
30. Female and male products: What is the point of gendered products? Will unisex products soon become
outdated?
31. Global consumer culture: Why are people so willing to follow popular cultural trends? How does the release of a
new iPhone affect consumer habits?
32. Subconscious experiences: What are the techniques of reaching a customer’s subconscious? How often do people
follow their intuitions in product choice?
33. The history of customer behavior: What are the origins of behavior study? Why did it become a separate
discipline?
34. Post-purchase regret: Is it possible to avoid post-purchase regret? What is the connection between an unplanned
purchase and customer regret?