CRM can be defined as attracting maintaining and enhancing customers’ relationship

Comparison of ICICI and AXIS Bank

They have both funded roads, power companies, airports and many such capital-intensive businesses.

But the latest quarter financial performance makes investors believe that Axis is better placed than ICICI. The past year has
seen Axis outperform ICICI by a wide margin. Axis rose 68.71% in the past year as compared with ICICI, which gained
12.23%. The broader BSE Bankex rose 21%.

ICICI Bank's March quarter earnings rose 10.2% to `2,922 crore, while Axis reported an 18.36% advance to Rs 2,180.6 crore.
Provisions for bad loans at ICICI jumped 88.4% to Rs 1,344.73, nearly double of Axis's which climbed 40.49% to Rs 709.82
crore.

ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of
Indian industry. The principal objective was to create a development financial institution for providing medium-
term and long-term project financing to Indian businesses.

In the 1990s, ICICI transformed its business from a development financial institution offering only project finance
to a diversified financial services group offering a wide variety of products and services, both directly and through
a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the
first bank or financial institution from non-Japan Asia to be listed on the NYSE.
ICICI Bank executes India’s first banking transactions on blockchain in
partnership with Emirates NBD
exchange and authenticate remittance transaction messages as well as original international trade documents
related to purchase order, invoice, shipping & insurance, among others, electronically on blockchain in real time.
The usage of blockchain technology simplifies the process and makes it almost instant—to only a few minutes.
Typically, this process takes a few days.

This facilitated the stakeholders to execute a trade finance transaction through a series of encrypted and secure
digital contracts. Further, it allowed each participant to check online the status of the application, transfer of title
and transmission of original trade documents through a secure network, while preserving client and commercial
confidentiality.

ICICI Bank introduces a new mobile payment solution 'Touch & Pay' that enables you to
make secure contactless payments at retail stores using your smartphones. This Touch &
Pay feature on Pockets app simply lets you tap your smartphone at a NFC (Near Field
Communication) enabled merchant terminal and make the payment through your linked
ICICI Bank Debit/Credit Card. Now get 20% cashback on using ‘touch & pay’ to pay at
stores.
 Initiatives[edit]
100 Digital Villages
Go Green Instabanking Vehicle Finance

Literary Endeavors ‘Jiyo Khulke’ contest on March 16, 2015 wherein ICICI customers were
invited to write their Jiyo Khulke moment – their most cherished moment of life – in a choice of 11
languages. In 2016 the efforts of ICICI enters Limca Book of Records.[53]

‘Eazypay’, India’s first mobile app for merchants, retailers and professionals that can accept multiple modes of
digital payments instantly. More than 1 lakh businesses and professionals adopted ‘Eazypay’ within four
months of its launch

‘Mera iMobile’ offers an array of banking services and supports UPI transactions in multiple languages but
also offers agricultural prices and weather information. It caters to areas with low internet speeds and even
supports frequently used transactions without using mobile internet services.

Axis bank Paying double dividend

No. of employees Axis 56000 ICICI – 81100

Minimum balance Icici 10000 axis 25000

Atm icici 13,882 axis 12,922

Branches Icici 4,850 axis 3,120

New Initiatives
ATM for visually challenged
ICICI Bank's Special ATM machines for visually challenged people operates
on a voice guided system with specially made function- display keys
which guide them to operate the ATM.

 Customers can hear a voice with the help of headphones for transaction guidance
 The ATM provides language selection options.
 The ATMs are equipped with Video Surveillance devices.

 Very recently the axis bank started focusing its attention towards personal
banking and rural areas
 ICICI and HDFC are imposing strong threats in terms of their expansion
in customer base by their aggressive marketing strategies
 Burgundy (proposition for affluent customers) continued to scale up with AUM crossing `69,488 crores
from 76,000+ customers across 1,300+ branches

Launched Axis OK, a mobile app based on SMS and Missed Call Banking. Available in six languages, Axis
OK allows users to perform almost all the internet banking functions without the need for an internet
connection, using basic phones.