Escolar Documentos
Profissional Documentos
Cultura Documentos
(Jasraj Singh)
1
Ch. No. Title Pg No.
Executive summary 3
1 Introduction 6
2 Research Methodology 26
3 Data Analysis 29
4 Findings 35
5 Recommendations 41
6 Conclusion 44
Appendixes 48
Table of Contents
2
EXECUTIVE SUMMARY
3
Title : District Potential Analysis in Pilibhit
PROJECT BRIEF:-
4
2. Visit distributers and dealers of pesticides etc to find out their
turnover and district sales and the mandi wise and molecule
wise potential of pesticides, fungicides and herbicides.
3. Visit farmers and find out the crops they grow and the
chemicals they use to control pests etc.
Objective:-
Sources of data:-
5
District Agriculture Office, District Horticulture Office and District
Cane office
6
CHAPTER 1: INTRODUCTION
7
of various companies, farmers and agriculture officials of the
district and to judge the potential of the district. I also had to
analyse the competition faced by Dhanuka in the district.
Dhanuka is a well known brand in the country but does not have
a considerable share in the district which has fertile and
productive soils.
OUR OBJECTIVE-
8
• Support the grower on judicious and right use technology.
Company Profile:-
The Rs. 500 crores (USD 125 million) Group has world class
manufacturing facilities across India including 4 Agro-Chemicals
Formulation Units, 2 Seed Processing units and a WHO-GMP
Certified API Facility.
The Group has a pan India presence, with branches in all major
Indian states and over 15000 strong dealer’s network. Our 1000
strong techno-commercial team takes the message of modern
farming to over 1crore (10 million) farmers across the country.
9
friendly group conscious for new, safe pesticide molecules. The
group is committed to provide Customer Support Services in the
area of product usage, health, safety and disposals. Over a
span of 20 years, the group has emerged as a leading and
growing Indian Group in pesticides business with conventional
as well as diversified interests. The group is professionally
managed by a management group at the top with well defined
and planned programme with willingness to achieve a targeted
goal.
History of Company:-
Northern Minerals Limited ( NML ), a flagship company of
Dhanuka Group, was acquired as sick unit in 1980 with a
meager sales turnover of 17 million INR, is today a unit of over
900 million INR.
Dhanuka Pesticides Limited ( DPL ), was incorporated as a
Public Limited Company under Indian Companies Act 1956 in
the year 1985; primarily for manufacture of technical grade
pesticides namely Fenvalerate and Cypermethrin. DPL entered
into technical tie-up with E. I. DuPont De Nemours & Co. Inc., U
S A. in the year 1992 to formulate, brand and market on
exclusive and all India basis, Methomyl - Brand name Dunet
12.5 L. A 28 year old, nearly dead molecule Methomyl, which
came to India third time, and finally through our Group was
recognised in the Indian Market. In the first six months Dunet
sales was 232 KL and in the fourth year itself the sales of Dunet
10
touched all time high of 977 KL.
11
On the other hand Northern Minerals Limited ( NML ) joined
hands technically with Uniroyal Chemical Company Inc., U. S.
A. in the year 1999 to formulate and market Carboxin ( Vitavax
75 WP ), Oxycarboxin ( Plantvax 20 EC ) and Diflubenzuron
( Dimilin 25 WP ). We are in advance negotiation stage for
further MOUs with few other MNCs.
12
Within 17 years of its existence, the Group has diversified in
Pharmaceuticals Bulk Drugs manufacture activity, Dhanuka
Laboratories Limited. ( DLL ) was established in 1997 to
manufacture Cephalexin, Cefadroxil, 7-A.D.C.A. and
Simvastatin.
Dhanuka Seeds
13
27 branches with large and dedicated warehousing facilities to
meet seasonal requirement,
14
Media publicity about the products, diseases and insects is
carried out at state and Zonal level apart from large scale
campaigning supported by wall paintings and publicity in fares,
and below the line advertising and publicity.
15
• Create strong & modern infrastructure in the production area to
improve quality and reduce operational costs.
Awards:-
16
• Udyog Rattan Award was conferred upon Mr. M. K. Dhanuka,
Managing Director, Dhanuka Pesticides Limited at the time of
the conference on Economic Development by Institute of
Economic Studies.
SWOT ANALYSIS
17
Strength:
Weakness:
Opportunities:
18
1. Huge competition from national as well as multinational
companies. MNCs have a strong research and development
base.
2. Requires large investment for developing different molecules to
meet the demand of farmers. With pests becoming resistant to
existing molecules, discovering or inventing new molecules is a
difficult as well as a costly exercise.
3. Uncertainty in market factors and changing market scenario.
4. Wide variation in demand. Demand of the products varies with
the season, and also depends on the kind of crop the farmer is
growing in the particular season. Demand is also affected by
incidence of pests or diseases, which is quite uncertain and
does not follow a pattern.
5. Agriculture is also called the ‘gamble of monsoon’. Pesticide
demand also depends on the rainfall, especially during the
kharif season.
District Pilibhit
19
District Pilibhit is located in the Tarai region. It comes in the
agro climatic zone 3. The soil of Pilibhit has pH 7 to 8.1.
20
The total area of the district is 3504 sq km. Of the 377775 ha
area of the district 235092 ha is cultivated. Out of 2.35 lakh
hectares cultivated area 2.25 lakh hectares are irrigated. Of the
total area 61 % is under cultivation and 21.1% under forest.
The gross sown area in the district is 4.19 lakh ha and the
cropping intensity 178.4%. 84% of the farms are less than 2
hectares in size.
The major crops grown in the district are Paddy, Wheat and
Sugarcane. The other crops grown in the district are Maize,
Bajra, Soybean, Moong, Urd and Black gram, The horticultural
crops grown are Mango, Litchi, Banana and Guava. Pea, Chilli,
Tomato, Cucurbits are the vegetables cultivated. Medicinal
plants are grown in a very small area.
21
The total consumption of pesticides in India is about 500 million
tonnes making it the 10th largest consumer of pesticides in the
world. India is presently the largest manufacturer of basic
pesticides among the South Asian and African countries, with
the exception of Japan. The Indian pesticides market is the 12th
largest in the world with a value of US$0.6 bn, which is 1.6% of
the global market pie. India is one of the most dynamic generic
pesticide industries in the world, having a total installed capacity
of technical grade pesticides consisting of large and medium
scale and 400 pesticide formulators (of all sectors) spread all
over the country for use in agriculture, public health, household
and plant protection. Overall, it can be said that there is a bright
future for agro-chemical companies in India in the post-patent
era.
Our country is endowed with a good degree of ethnic and
regional diversity. About three-fourth of the total population
resides in the rural areas and majority of them are dependent
upon agriculture for their subsistence. Agriculture contributes
about 24.7% to the Gross Domestic Product (GDP) of the
country. It also contributes about 13.1% to the total Indian
exports. This sector provides employment to 58.4% of the
country's workforce and livelihood to more than 650 million
people. Despite this fact, the condition of these people has not
shown any significant improvement.
22
Pesticide is the most important input component for productive,
agriculture. In the significant advances that India made in
agriculture in the last four decades, the role of the pesticide
sector has been substantial. The expansion of pesticide
industry has occurred in parallel with growth in agricultural
productivity. Given the fact that sustained growth to cope with
increasing demand will depend more on the pace of
development and adoption of innovative technologies, the
pesticide would continue to be a vital component for decades to
come. The organized pesticides industry of the country is just
forty years old. Yet, its growth has been phenomenal. India is
one of the few countries where the pesticide sector is already
reasonably advanced. The private pesticide industry is no more
confined acquired technological strength to cater to the
molecular needs of tomorrow but to just production and
marketing of pesticide. It has as well acquired technological
strength to cater to the molecular needs of tomorrow.
23
the small scale sector are involved in formulations and sell their
products essentially on regional basis.
24
land is shrinking.
Pesticides, also referred to as agrochemicals, are chemical
compounds used for crop protection. The industry manufactures
two main types of products :-
25
CHAPTER 2: RESEARCH METHODOLOGY
Research design:
The research was designed to be descriptive. A descriptive
research study is concerned with describing the characteristics
of a particular group. In this kind of study the researcher must
be able to define what he wants to measure and must find
26
adequate means of finding and measuring it. The design must
be rigid and provide for protection against bias and maximize
reliability.
Research Technique:
Schedule was used to collect relevant data. The schedule was
designed by the company officials. It consisted of open ended
questions (The respondent would have to enter the answers).
A schedule is similar to a questionnaire but the difference is that
the schedule is to be filled by the enumerator (researcher or a
person appointed for the purpose). The enumerators go from
respondent to respondent asking questions in the order given in
the schedule and record the answers in the spaces provided.
Research Tools:
The interpretation was done with the help of percentage
analysis and by calculating the mean of the response given by
the respondents (The response was quantitative).
Sampling Technique:
Random Sampling was used to determine the respondents. I
visited most of the government officials as it was required in the
project. The officials I queried were District Agriculture Officer,
District Horticulture officer, District Cane Officer, Plant
Protection Officer and the various officials of the Blocks.
27
The project required me to make visits to the mandis, and the
district agriculture officials. I met farmers who were visiting the
mandis to sell their produce. The farmers I met were there to
sell either summer rice or vegetables.
28
CHAPTER 3: DATA ANALYSIS
Sale of Pesticides:
29
3. 8 MT of Quinolphos (Dhanulux) is sold in the district. Dhanuka
does not sell any of it.
30
13.Tricontanol sales are 105 MT.
2. The products that the farmers had used were craze, ozone and
dhanzyme.
31
3. 50% sale is from Puranpur mandi, 30% from Pilibhit and
Bisalpur gives 20% of the total molecule sale.
4. Most of the large farmers are situated in areas surrounding
Puranpur, Majhola, Amaria and Nurea.
CHAPTER 4: FINDINGS
32
Pilibhit is one of the districts with the highest potential for the
sale of pesticides, fungicides and other agricultural inputs given
the high fertility of the soil and the farmers who are advanced
and keep up with the latest developments in agriculture.
A) Crop Acreage
Among all the crops grown in the district Wheat occupies the
largest area under cultivation i.e. 180000 hectares or around
446400 acres. Rice is cultivated in 160000 hectares and Sugar
cane in 70816 hectares. This shows that Paddy, Wheat and
Sugarcane are the most important crops in the district. These
crops have a high susceptibility to diseases and insects
signifying the great demand of pesticides in the district.
33
B) Competition
34
Sale*
Insecticide Dust 10213 kg 93000 kg
Insecticide 1870 l 17220 l
Liquid
Fungicide 5987 l 33996 l
Herbicide 6721 l 75210 l
Major Insects –
Insect Control
Weed Control
36
1. For weed control in Paddy the most common herbicide is
Butachlor 50% ec. It is used in almost 70% of the paddy
growing area. Pretilachlor is the next most common used
pesticide. Around 24 KL of pretilachlor are sold in the district.
2. Sulfosulfuron and Metribuzin are used for weed control in
wheat.
3. In Sugarcane metribuzin, atratof, 2,4-D, glyphosate, atrazine
are used to control weeds, but usually manual weeding is done.
4. Metribuzin is used in potato for weed control.
Disease Control:
CHAPTER 5: RECOMMENDATIONS
37
1. The company should increase the marketing staff in the district to
handle sales and promotion as most of the distributors complained
about shortage of staff in the district. There were only 3 field
assistants in the district which is not sufficient to handle all the
activities related to sales and promotion. Besides the sales
executive did not visit distributors in Amaria block. Sufficient staff
should be appointed (including field assistants).
2. Beef up the promotional activities for Dhanuka’s products, as the
product knowledge among the farmers was very less. Very few
farmers had used Dhanuka’s products, and usually these had to
be pushed by the distributors. Farmers did not come asking for a
product of Dhanuka, but they did ask for products of companies
like Syngenta, Devidyal etc.
3. Create a core group of molecules (that have the highest volume
sales) and promote them extensively. The group should contain
38
Caldan 4G, Craze and Dhanzyme. These molecules had the
highest sales among all the molecules produced by Dhanuka, but
were promising products, and the molecule category had great
potential.
4. Result demonstrations should be held at farmers’ fields to show
the quality of Dhanuka products. In result demonstration, a product
is used in a given field and the results are compared to nearby
fields in which another product was used, or with a control plot.
The differences in results of the two can be judged by the farmers.
This will also justify the higher price (which is comparable to
MNC’s) of Dhanuka products.
5. Distributors were reluctant to push sales of Dhanuka as they got
better deals and margins from other companies, especially local
ones. The local companies gave margins of about 50%. Dhanuka
should work out deals which are attractive to the distributors. Since
it is not possible to give such huge margins as that will mean
reduction in the quality, the company can bring out lucky draw
schemes or other ways to encourage distributors.
6. The company should also avoid giving distributorship to those who
have distributorship of local companies.
39
CHAPTER 6: CONCLUSION
40
Pilibhit is one of the largest agri-inputs markets in Uttar
Pradesh. Intensive farming is practised in the district with a crop
intensity of 178%.
41
Sixer sells only 0.3 MT as compared to 6.6 MT of the total sale
of the molecule.
42
Season Crop Area (ha)
Paddy 160000
Pulses 550
Brinjal 275
Kharif Okra 325
Chilli 250
Cucurbits 575
Total 161975
Wheat 180000
Potato 257
Onion 240
Tomato 230
Okra 270
Rabi
Brinjal 310
Chilli 425
Cole Crops 650
Oilseeds 16000
Sugarcane 70816
43
Appendix I
S.
Name Designation Mobile No.
No.
1. Dr. V. B. Singh District Cane Officer 9410455539
2. Mr. Vijay Chand District Horticulture Officer 9369327087
3. Mr. Yashraj Singh District Agriculture Officer 9412430105
4. Mr. H. K. Upadhyay Deputy Director Agriculture 9450824281
5. Mr. Chet Ram Plant Protection Officer 9410896834
44
Appendix II
Block Officials
45
45
10 Mr. Ram Kishore GVA Amaria 94102598
78
11 Mr. Bhagwan Das GVA Amaria 94128705
17
12 Mr. Pankaj Sharma GVA Amaria 99271776
13
13 Mr. Babu Ram GVA Amaria 97191993
Gangwar 67
14 Mr Vikas Pandey GVA Amaria 99270805
47
15 Mr. Inder pal BDO Lalorikher 94123763
Singh Yadav a 25
16 Mr. Ram Prakash GVA Lalorikhera 94121341
Maurya 32
17 Mr. Najam Iqbal ADO Lalorikhera 94128468
Coop 79
18 Mr. Khem Pal Singh ADO Stat Lalorikhera 94128474
Gangwar 64
19 Mr. Karan Singh ADO ISB Lalorikhera 97593151
78
20 Mr. Dharam Das GVA Lalorikhera 94112859
Verma 84
21 Mr. Suresh Kumar ADO Ag. Lalorikhera 98376057
65
22 Mr. Nagendra GVA Lalorikhera 94116467
Kumar 65
23 Mr. Puran Singh GVA Lalorikhera 94110362
Panna 79
24 Mr. Rajesh Kumar GVA Lalorikhera 94123130
Gautam 30
25 Mr Jivan lal Arya BDO Barkhera 99196781
53
46
26 Mr. Virendra Pal ADO SK Barkhera 97200150
Sharma 86
27 MR. R D Gangwar ADO Barkhera 94568911
Coop 89
28 Mr. Vishambar GVA Barkhera 97199183
Dayal 05
29 Mr. Ramchandar GVA Barkhera 94576440
88
30 Mr. Ram Kishore GVA Barkhera 94102598
78
31 Mr. Jayanti Prasad GVA Barkhera 97586716
64
32 Mr. Vivek Verma GVA Barkhera 97586565
20
33 Mr. Ram Prakash GVA Barkhera 97596412
63
34 Mr. Dharmendra GVA Barkhera 97581647
Kumar 29
35 Mr Anil Kumar GVA Barkhera 94128518
85
36 Mr Prakash Kumar GVA Barkhera 94119770
Mishra 39
37 Mr. R K Shukla GVA Barkhera 97205659
36
38 Mr. Mahesh ADO St Barkhera 94128468
Chandra Verma 70
39 Mr Govind Prasad ADO ISB Barkhera 97601380
Tripathi 72
40 Smt Sudha Arya BDO Marori 93697223
77
41 Mr Jalaluddin GVA Marori 92598017
96
42 Mr Akhilesh Kumar GVA Marori 94100277
47
Singh 22
43 Mr. Narendra GVA Marori 94128089
Kumar Singh 60
44 Mr. Rupesh Kumar GVA Marori 94112843
Singh 90
45 Mr. Mussaraf GVA Marori 94574324
Hussain 57
46 Mr. Ashok Kumar GVA Marori 94106255
Singh 29
47 Abhas Kumar ADO Marori 94116897
Singh 13
48 Mr. Lal Bahadur GVA Marori 94112856
69
49 Mr. Dhirendra BDO Puranpur 94151644
Kumar Sen 95
50 Amol Kumar Puranpur 94100252
75
51 Lal Bahadur Puranpur 94112856
Gangwar 69
52 Brijesh Puranpur 94126670
81
53 Lal Bahadur Morya Puranpur 97193369
95
54 Surendra Singh Puranpur 94119761
22
55 Virpal Singh Puranpur 94106260
56
56 Pankaj Sharma Puranpur 97959512
74
57 Harish Bharati Puranpur 94126792
54
58 Raja Ram Puranpur 94114972
97
48
59 Kripa Kumar Puranpur 97196460
58
60 Dinesh Kumar Puranpur 94506403
38
61 Atul Pathak Puranpur 94114960
98
62 Pawan Puranpur 94124827
12
63 Rajiv Puranpur 94125548
93
64 Suresh Puranpur 94108198
54
49
Appendix III
List of distributors
Contact Turno
Name of Firm Place Contact Person No. ver
Rohilkhand Krishi Seva 9412329
Kendra Amaria Ashok Kr Gupta 762 0.55
9410627
Punjab Pesticides Amaria Gurvinder Singh 804 0.2
Dashmesh Khad 9759669
Bhandar Majhara, Majhola Gurnam Singh 120 0.1
9412585
Vijay Khad Bhandar Puranpur Govind Lal Sharma 334
Umesh Chandra 9410024
Krishi Agro Enterprises Puranpur Jaiswal 243 0.45
Durga Khad Bhandar Puranpur Rajesh Gupta 5
9456059
Pubjab Khad Bhandar Puranpur M. Z. Khan 899 2
9412433
Shukla Khad Bhandar Puranpur Ashish Shukla 970
9412482
RBS Mittal & Co Bisalpur Devendra Agarwal 459 0.18
9927990
Pal Agro Traders Majhola Jaspal Singh 512
9412296
Friends Khad Bhandar Majhola Dilbag Singh 342 0.88
9997499
Chandra Agro Traders Nurea Tara Chandra 510 0.45
9428470
Singh Agro Traders Nurea Malkit Singh 68 0.25
9456084
Agarwal Khad Bhandar Pilibhit Rakesh Kumar 443
Chaudhary Agro 9411285
Traders Pilibhit Satyendra Mishra 027 1.4
Master Beej Bhandar Pilibhit Navneet 9412380 0.35
50
378
Swadesh Kumar 9412531
Keshav Enterprises Pilibhit Gupta 614 0.4
9412134
Pilibhit Khad Nigam Pilibhit Navin Agarwal 485 7
9761882
Upasana Agro Traders Pilibhit Shyam Bahadur 948 0.3
Appendix IV
Questionnaire for Distributor
-------------------------------------------------------
1.
2.
3.
4.
(2) Name of the companies for which you are dealing & their turn over:
51
S.N Name of the company Turn over in Lac.
o.
(4) Main product & their Volume company wise in the mandi :-
52
(5) Total market potential (volume) main products (Qty in LT /Kg):
(6) Total sales company wise for the year 2008-09 (value in Lac):-
53
Appendix V
Questionnaire for Agriculture Department
1. Main crops of the area, their acreage and main insect / disease / weeds problem
of crop :-
KHARIF:-
RABI:-
54
VEGETABLE:-
Appendix VI
Questionnaire for Farmers
Name of the farmer: --------------------------------------------S/o
-----------------------------------------------------------
Village: --------------------------------------------------------------District:
-----------------------------------------------------
Mobile No:
-------------------------------------------------
(8) Main crops of the area, their acreage and main insect / disease / weeds problem of
crop/ confirm that farmer can read leaflet:
KHARIF:-
Main Insect
Disease
Weeds
55
Main Insect
Disease
Weeds
Main Insect
Disease
Weeds
RABI: -
Main Insect
Disease
Weeds
Main Insect
Disease
Weeds
Main Insect
Disease
Weeds
VEGETABLE CROPS:-
Main Insect
Disease
Weeds
Main Insect
56
Disease
Weeds
Main Insect
Disease
Weeds
57