HOT SNAKS/ TEA SCOPING

PROBLEM- Junk food/ imbalanced diet, lack of awareness/ caution, ill health- sugar, BP, heart-
attacks, cancer.

PUNCHLINE- Back to basics- balanced diet, SUPER-FOOD- anti-oxidant, B-carotene,

WHAT THE WORLD CUSTOMERS WANT

1) HEALTHY- due to Sugar, BP, obesity ………………. No Oil & Sugar-Salt,

2) De-Fat & Detox- toxins removal,
3) Micro-Nutrition- Potassium, Magnesium, Calcium, Zinc etc.,
4) Energy boosting- calorie-rich,
5) Tasty,
6) Easy to eat/ cook/ carry & serve,
7) Attractive packing,
8) Price- low/ medium

READY TO CONSUME- FMCG

PRODUCT PRICE Rs. READY TO USP/ REMARK

1. Bhujia- Haldiram 10-25 Eat & carry Tasty, clean
2. Chips- Pepsi 10-20 Eat & carry Tasty, Easy, clean
3. Fruit juice pack- 10-20 Drink & carry Healthy, tasty, clean
Parle
4. Real fruit juice- 100- Drink & carry -“-
Dabur
5. Gourmet paan 10 Eat & carry Tasty, easy, clean
6. Kaps Ice-cream 15-100 Eat & carry Tasty, Attractive

HIGH END PRODUCTS

PRODUCT PRICE Rs. READY TO USP/ REMARK

Cereals- Kellogs 100-150 Eat Tasty, healthy
Protein World 200-500 East & carry Tasty, healthy, de-fat
Cakes- Mongin 10-20 Eat & carry Clean
Dip-tea- Taj 35-50 Serve Dilute taste
Cashew Feni#/ 100-200 Drink Healthy, exportable
Strawbery wine
#- New Pepsi drink from Cashew fruit- an opportunity

READY TO COOK

PRODUCT PRICE Rs. READY TO USP/ REMARK

Maggi- Nestle 10-20 Cook Tasty, easy, quick,
new
Ketchup- Kissan 50-100 Eat Tasy, easy
Soya- Ruchi 50-80 Cook Healthy, new
Rice Bran Oil 75-150 Cook Healthy
Masala- Ramdev# 50-200 Cook Pure?
#- MDH, MTR, Everest, Pravin, Suruchi

Many new HERBAL products- Eno, Tooth-pastes,

HEALTH-HAZARDS & OPTIONS

ITEM OPTION REMARK

Tea/ Coffee Dhania tea powder/ pack, other health
powders- Munga (Drumstick), Curry leaf
Aloo Bonda/ Samosa/ Dhania/ Laukki Cutlet/ Tikia/ HOT Packing-preservation- to
Vada-paav/ paav- Bhaji* WHOLE WHEAT CAKE like masala-toast care#
Parota/ Momo? Maggie Thepla/ Thaleepeeth (Millet/ pulse roti) -“-
#- Ready to cook Dosa/ idli packs are available in S. India- to learn & adapt technique from them.

*- Wheat Bread??!- can be an option but is not nutri-rich like Coriander/ Lauki

CORIANDER - NEW HERO, non-TURMERIC

NATURAL KAILAS JEEVAN/ ZANDU BALM

1) Cholesterol/ BP control- Heart- protective,

2) Reduces Sugar- Diabetes prevention,
3) Anaemia control- iron rich, anti-biotic,
4) Detoxifying- washes away chemicals, salmonella preventive,
5) Women’s health- Skin care, menstruation, hair health, stronger bones,
6) Arthritis-cure & sound sleep, anti-oxidant- Elder- friendly,
7) Vitamin Rich- A & C abundant- Immunity builder- for Children, ENERGY BOOSTER
8) Other cures- Cancer, acidity, ulcers, cough, Diarrhoea, Kidney stone, it’s a COOLENT.

GINGER- SIMILAR BENEFITS, but also fights indigestion, nausea, promotes hunger, muscle-pain.

FOOD DIVISION- FUTURE PRODUCTS-

Coconut water/ Neera tetrapack- From Wild Date Palm Tree

Turmeric-Jaggery/ nutri-vitamin powder (Protinex/ Bournvita option)

Mushroom powder/ Paratha

Mahua liquor

TARGET CUSTOMERS SEGMENT- NICHE

Health clubs/ Gyms/ Schools/ Colleges

Star Hotels/ Restaurants-

Old age- growing numbers, no special nutri-/ energy food

Women- Vitamin D rich food wanted

Children- nutrition food required- than

 NOT USED-

PRODUCT- RISKS

No/ low chemicals- organic

Production- Quality, finance

Preservation- no chemicals- vinegar to suffice? (Salt, sugar, oil- natural preservatives- undesired!)

Logistics- Supply chain- Distribution network- use existing one?

Competition

Compliances

USP- MARKETING MANTRA/ GROWTH PATH

Demand driven

Highlight your promise

Customer base & loyalty

E-marketing

Continuous invention, expansion

Certification, labelling

Advertising

LOCAL FOOD INDUSTRY TO STDUY

BEC FOODS- Durg

RESTAURENTS

PRODUCT CLASS PRICE Rs. READY TO USP/ REMARK

NEW
Goli Vadapaav All 50-100 -“-
Coffee House Middle-Rich 50-100 Eat/ serve
Coffee Day Rich 150+ -“-
Pizza -“- 150+ -“-
Burgar- McDonald -“- 250+ -“-
OLD STORIES
Dabbawala All -“-
Lijjat All Cook