MY TIMELINE

2016 - PRESENT
FIFTH THIRD BANK I CHANNEL ACQUISITION MANAGER
Fifth Third Bank is a Fortune 500 U.S. regional banking
corporation, headquartered in Cincinnati, Ohio and is the
principal subsidiary of holding company Fifth Third
Bancorp. (25,000 + employees)

LINKEDIN.COM/IN/KHYRUNNESSA-RABBANI
2007-2016
UNIRUSH I SENIOR MARKETING MANAGER
Founded in 2002 by entrepreneur and philanthropist
Russell Simmons, UniRush, LLC, revolutionized the
payments industry when it launched one of the first
prepaid Visa debit cards. (100+ employees)

KHYRUNNESSA 
RABBANI 2005-2007
GALERIE I PRODUCT MANAGER

GALERIE® is a category leader in the candy/novelty gift

industry (CPG) – designing, assembling, selling and
distributing over 1,500 confectionery gift products each
year, including premium private-label products for top
PROFILE retailers .(300+employees)

I am a P.M.P, "Passionate Marketing

Professional"! With 13+ years of
experience, I have a comprehensive
HIGHLIGHTS
background of managing highly
effective Marketing campaigns that
have supported key sales, as well as
marketing and stakeholder
Research & Relationship Product Traditional
engagement objectives. 
Analysis Management  Marketing Marketing

CINCINNATI Digital Marketing Mobile Communications

OHIO Marketing Operations Marketing

513-674-8794

KHYRUNR@GMAIL.COM
EDUCATION LEARNING
2002 l Wright State University Java Script
Bachelor of Science Advanced Excel
HTTP://KRABBANI.WEEBLY.COM
Focus:  Marketing Advanced SEO

2003 l Wright State University

MBA
Focus: Project Management
KHYRUNNESSA RABBANI EXPERIENCE

SKILLS FIFTH THIRD BANK I CHANNEL ACQUISITION MANAGER

PROJECT Plan, forecast and manage customer acquisition

MANAGEMENT
channels and funding budgets (digital & phone).
CAMPAIGN Collaborate across organization to develop and
MANAGEMENT manage new customer acquisition strategies and
tactics.
GOOGLE
ANALYTICS Manage critical vendor partnerships. 
Interpret and understand multiple forms of
SEM metrics/analytics to make data driven decisions.
DIGITAL
MARKETING

SEO UNIRUSH I SENIOR MARKETING MANAGER

AGENCY/ VENDOR Planned and managed a Marketing budget in excess

MANAGEMENT of $12 million.
Managed marketing campaign creative, production &
MULTI-CHANNEL 
execution processes.
MARKETING
Analyzed performance of all marketing programs to
BUDGET identify the best opportunities for optimization
MANAGEMENT and ROI.
Recruited and managed relationships with key partner
PLANNING 
agencies/ vendors.
CAMPAIGN
GALERIE I PRODUCT MANAGER
MANAGEMENT

PROBLEM  Developed innovative and targeted product lines to

SOLVING support overall Retail Partner objectives. 
Managed the development process for multiple
CRITICAL 
products simultaneously.
THINKING
Conducted market research to identify opportunities
RELATIONSHIP for new products and features.
BUILDING Collaborated with cross-functional teams to execute
production schedules and plans.  
MS WORD, EXCEL
POWER POINT

EMAIL MARKETING
PLATFORMS
GROWTH ACCOMPLISHMENTS
CUSTOMER LOYALTY
MARKETING 100%
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75%
VOLUNTEER WORK
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Volunteer Vineyard Westside Community (2013 - 50%

present)
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 APC

Actively volunteer in various Fifth Third

25%
Community events (2016 - present)

Dater Montessori (2014 - present)

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Boys Hope Girls Hope Cincinnati (2015 – 2016)

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Cross Roads Hospice (2016 - 2017)

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