Tata Motors cut the price of a car to 1 / 4 of the cost of a new econo ride in the US. Setting their retail price target before they designed the car let them establish their demographic before pricing them out of the car during the design process. This approach tapped the ingenuity of their supply chain, who delivered parts that met the functional requirements and extremely low prices.
Tata Motors cut the price of a car to 1 / 4 of the cost of a new econo ride in the US. Setting their retail price target before they designed the car let them establish their demographic bef…