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1. Name: _________________________________________________
2. Age: ______
3. Gender: ______________
4. Occupation: ______________________
6.What are the factors you look into while purchasing the apparels?
8. If you prefer Non Branded garments, what attracts you towards them?
___________________________________________________________________
a) 80 : 20
b) 50 : 50
c) 60 : 40
d) Other ________
12. Please rate the following factors which you consider while buying the clothes on
following scales?
Price --------|--------|--------|--------|--------|--------
-2 -1 0 +1 +2
Design --------|--------|--------|--------|--------|--------
-2 -1 0 +1 +2
Discount --------|--------|--------|--------|--------|--------
-2 -1 0 +1 +2
13. What’s your favourite apparel brand? Are you loyal to it?
Ans.
______________________________________________________________________
14. Rate your satisfaction level for the brand you follow
a) 1 b) 2 c) 3 d) 4 e) 5
15. Who is the ultimate decider for your purchasing?
------------|-----------------|----------------|-------------|---------------|-----------
Highly Disagree Neutral Agree Highly
Disagree Agree
a) Cash b) Cards
___________________________________
Signature: