Venture Opportunity Filter

Venture Name: TinderNotes

Industry and Market
Market driven; identified recurring
Market: Need 7 Unfocused; onetime revenue
revenue niche
Customers 8 Loyal to other or unreachable Reachable; purchase orders
User benefits 10 Three years plus payback Less than one year payback
Value added 4 Low; minimal impact on market High; advance payments
Product life 10 Perishable Durable
High concentrated or mature or Imperfect, fragmented competition or
Market structure 3
declining industry emerging industry
Unknown, less than $20 million or
Market size 2 $100 + million to $1 billion sales potential
multibillion sales
Growth rate 9 Contracting or less than 10% Growth at 30 to 50% or more
Market capacity 6 Under-capacity At or near full capacity
Market share attainable
8 Less than 5% 20% or more; leader
(Year 5)
Cost structure 7 Declining cost Low-cost provider; cost advantages
Economics
Profits after tax 6 Less than 15%; fragile 10% to 15% or more; durable
ROI potential 9 Less than 15% to 20%; low value 25% or more; high value
Capital Requirements 8 Very high; unfundable Low to moderate; fundable
Internal rate of return
4 Less than 15% per year 25% or more per year
potential
Free cash flow
7 Less than 10% of sales Favorable; sustainable; 20-30 + % of sales
characteristics
Sales growth 9 Less than 10% Moderate to high (15 +% to 20 +%)
Asset intensit 6 High/sales $ Low/sales $