A Project report

On

Corporate Social
Responsibility
At
Bharat Petroleum

1
 Group Members

Name Roll No. Signature

Salman Hakim 19

Pratik Jain 20

Anish kajrolkar 21

Priyanka kamble 22

Pooja kamble 23

Rupali karanjekar 24

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 INDEX
Sr.No. Title Page No.

a) Certificate 4

b) Declaration 5

c) Acknowledgment 6

d) Executive Summary 7

1) Introduction to the CSR 8

2) Objective of BPCL towards CSR 10

3) Methodology adopted by BPCL for CSR 10

4) Corporate Governance Of BPCL (The Code Of Conduct) 11

5) Sharing wider responsibilities at BPCL 14

6) BPCL: CSR in Business Process Environment 18

7) Internal CSR activities 22

8) Other CSR activities 25

9) Achievements by BPCL 28

10) Questionnaire 29

11) Conclusion and Suggestions 56

12) Bibliography 57

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 Certificate
Date: 6/9/2010

TO WHOMSOEVER IT MAY CONCERN

This is certify that Group No. 4 of TYBMS (A) for

the year 2010-2011 has successfully completed the
project on “CSR On Bharat Petroleum” under the
guidance of Prof. Sameer Virani

Prof. Signature,

Sameer Virani

4
 Declaration

We, Group No. 4, The students of TYBMS (A)

for the year 2010-2011 hereby declare that
we have completed the project on “CSR On
Bharat Petroleum”

The information submitted is true and original to

the best of our knowledge.

5
 Acknowledgement

We would like to express our gratitude to all those who gave us the
possibility to complete this project. We want to thank Prof. Sameer
Virani for giving us opportunity to commence this project in the first
instance.

We are deeply indebted to Prof. Sameer Virani whose help,

stimulating suggestions and encouragement helped us in all the time
for the Project.

Last but not the least, we would like to express our heartfelt
gratitude to all those who have contributed directly or indirectly to
make this project a reality.

6
 Executive Summary

The project enables me to know various aspects of

Corporate Social Responsibilities and its importance and
steps taken by Bharat Petroleum towards social activities.
BPCL is a Model Corporate Entity with Social
Responsibility and also builds a powerful partnership with
society for ‘Sustainable Development’.

As a corporate responsibility, today 37 villages across

India have been adopted by BPCL. This includes making
substantial investments for nearly a decade and a half in
them to make them fully self reliant, providing them fresh
drinking water, sanitation facilities, medical facilities,
enhancing their income standards by imparting
vocational training and agricultural innovations. However,
BPCL also firmly believes that the only vehicle for raising
the villagers from their present state is by educating the
young and the old, a focus on providing grants for
opening schools and opening adult literacy camps as
well. A Herculean task indeed, which BPCL recognized
and thus even sought assistance from NGO's working
around these centers in fulfilling its dream, which to
many of BPCL employee's still remains incomplete, on
account of the large magnitude of work necessary in
completion.

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1. Introduction
1.1 Corporate Social Responsibility: What
does it mean?

"More and more companies are accepting corporate citizenship as a

new strategic and managerial purpose requiring their attention. Once
seen as a purely charitable activity--a source of general goodwill, with
no bottom-line consequence--citizenship is moving from the margins
of concern to the center at leading companies."

Today, there are many references to corporate social responsibility

(CSR), sometimes referred to as corporate citizenship, in our
workplaces, in the media, in the government, in our communities.
While there is no agreed-upon definition, the World Business Council
for Sustainable Development defines CSR as the business
commitment and contribution to the quality of life of employees, their
families and the local community and society overall to support
sustainable economic development. Simply put, the business case for
CSR--establishing a positive company reputation and brand in the
public eye through good work that yields a competitive edge while at
the same time contributing to others--demands that organizations
shift from solely focusing on making a profit to including financial,
environmental and social responsibility in their core business
strategies. Despite what the phrase corporate social responsibility
suggests, the concept is not restricted to corporations but rather is
intended for most types of organizations, such as associations, labor
unions, organizations that serve the community for scientific,
educational, artistic, public health or charitable purposes, and
governmental agencies.

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1.2 How CSR help the companies?
Globalization, the explosion of information technology, advances in
the biological sciences, and the growth of democracy and diversity
can be considered among the positive developments in our world
today. On the other hand, poverty, environmental crises such as
global warming, epidemics such as AIDS, and terrorism are also part
of today's world. What do these positive and negative aspects have in
common? They reflect the breathtaking increase in global
interdependence, to the extent that borders don't count for much
anymore and local communities are increasingly affected by things
that happen a long way from home. Corporate social responsibility
(CSR) has been proposed as a way to respond to some of these
issues, both locally and globally. According to "Integrating
Responsibility," most companies that have initiated CSR programs
have done so in response to one problem or another; for example, in
the thermal power station, it was environmental issues. CSR programs
have also surfaced in the sourcing departments of companies facing
supply chain issues.

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2. Objective of BPCL towards CSR

• Building Sustainable Communities - to have a positive impact on

the communities in which we operate
• Health and Safety - to ensure the health and safety of our
workforce and communities
• Environment - to minimize adverse impacts while taking steps to
protect and enhance the natural environment
• Employees – train tomorrows leaders in teamwork skills and
running socially responsible business

3. Methodology
• Integrated with Business Strategy and
Context
• Leverage our Core competency –
People and Technology
• Three way Execution model for
Community Projects
• Develop deserving Communities
through ‘Focused’ & ‘Need based’
interventions – No ‘Giveaways’
• Create ‘Sustainable Models’ which are Replicable & Scalable

4.Corporate Governance : (The Code of Conduct):

Introduction

10
 • This Code of Ethic ('Code') shall be called 'The Code of Conduct for Board
Members and Senior Management Personnel' of Bharat Petroleum Corporation
Limited ('the Company').
• The purpose of the 'Code' is to reflect business practices and principles of
behavior of the Board Members and Senior Management Personnel in affirming
their commitment to Good Governance in line with the Company's Philosophy on
Corporate Governance.
• This 'Code' has been framed specifically in compliance with the provisions of
Clause 49 of the Listing Agreement with Stock Exchanges. However, the
Functional Directors and Senior Management Personnel will continue to be
governed by the Bharat Petroleum Corporation Management Staff Conduct,
Discipline and Appeal Rules, 1976 ('CDA Rules') which govern the conduct of all
employees of the Company.
• The 'Code' shall come into force with effect from 1st day of January 2006.

Definitions and Interpretations

In this Code, unless repugnant to the meaning or context thereof, the following
expressions shall have the meaning given to them as under:

• 'Board Members' shall mean the members on the Board of Directors of the
Company.
• 'Whole-time Director' shall mean the Board members who are in Whole-time
employment of the Company including the C and MD.
• 'Part-time Director' shall mean the Board members who are not Whole-time
Directors and include Part-time (Official) Directors and Part-time (Non-Official)
Directors of the Company.
• 'Relative'shall mean a 'relative' as defined under Section 2(41) and Section 6 read
with Schedule IA of the Companies Act, 1956.
• 'Senior Management Personnel' shall mean and include members of Management
Council of the Company (excluding Whole-time Directors)

In this ‘Code’ words importing masculine shall include feminine and words importing
singular shall include the plural and vice versa.

Applicability

This ‘Code’ shall be applicable to the following persons

• Whole-time Directors
• Part-time Directors
• Senior Management Personnel
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Key Requirements

The Board Members and Senior Management Personnel shall function within the
authority conferred upon them by the Company, keeping the best interest of the
Company in view and they

• shall act with utmost care, skill, diligence and integrity

• shall act in utmost good faith and fulfill the fiduciary obligations without allowing
their independence of judgment to be compromised
• shall not be involved in taking any decision on a subject matter in which conflict
of personal interest arises or which in their opinion is likely to arise
• shall avoid any dealing with a contractor, supplier or service provider that
compromises the ability to transact business on a professional, impartial and
competitive basis or influence decision to be made on behalf of the Company
• shall not exploit for his own personal gain, opportunities that are discovered
through use of corporate property, information or position, unless the opportunity
is disclosed fully in writing to the Board of Directors and the Board declines to
pursue such opportunity.

Compliances

The Board Members and Senior Management Personnel shall comply with all applicable
laws, rules and regulations.

Confidentiality Of Information

Any information concerning the Company’s business, its customers, suppliers, etc, and
to which the Board Members and Senior Management Personnel have access or
possesses such information, must be considered confidential and held in confidence. No
Board Members or Senior Management Personnel shall provide any information either
formally or informally, to the press or any other public media, except as required in the
performance of the regular corporate duties. However, Board Members or Senior
Management Personnel shall be free to disclose such information, which is

• Part of the public domain at the time of disclosure.

• Authorized or required to be disclosed pursuant to a decision of the Board.
• Required to be disclosed in accordance with applicable laws, rules, regulations or
guidelines.

Protection Of Assets

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The Board Members and Senior Management Personnel shall protect the Company’s
assets including physical assets, information and intellectual rights and shall not use the
same for personal gain.

Enforcement Of ‘Code’

Each Board Member and Senior Management Personnel shall be accountable for full
compliance of this Code.

Amendments To The Code

The provisions of this Code can be amended/ modified by the Board of Directors of the
Company from time to time and all such amendments/ modifications shall take effect
from such date as the Board may decide. The Board may delegate the authority to make
amendment to the Code to the Chairman and Managing Director or any other Director as
Board may deem fit.

Placement Of The Code On Website

Pursuant to Clause 49 of the Listing Agreement, this ‘Code’ and any amendments
thereto shall be posted on the website of the Company.

Annual Compliance Reporting

It terms of Clause 49 of the Listing Agreement, all Board Members and Senior
Management Personnel shall affirm compliance of this Code within 30 days of close of
every financial year in the proforma enclosed as Appendix I to this Code. The Annual
Compliance Report shall be forwarded to the Company Secretary.

Consequences Of Non- Compliance Of This Code

• In case of breach of this Code by the Part-time Directors, the same shall be
considered by the Board of Directors for initiating appropriate action, as deemed
necessary.
• In case of breach of this ‘Code’ by the Whole-time Directors and Senior
Management Personnel, the same shall be dealt with in accordance with the CDA
Rules of the Company.

5. Sharing wider responsibility at BPCL

“We believe that it’s equally important to return back to society”

which is why, BPCL believes that some of their finest achievements
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aren’t those found in their balance sheets but those, in small towns
and villages spread across India. Their involvement in sharing this
wider responsibility dates way back to 1984, when in pursuance with
our philosophy “to give back to the society/community our best”, they
aimed to help the people enrich their lives, be it our employees or
their families also extending the scope of definition of families to
those that they saw beyond our glass cabins in these rustic
surroundings, and thus started our the social work. Today, BPCL terms
them as their extended family i.e. the villagers from rural areas.

Bharat Petroleum has been the pioneer in the oil sector to hire the
services of professional social workers. Areas of work in the initial
years were primarily to cater to the softer areas of employee related
issues, to mention a few are:-

• Counseling for personal as well as emotional problems affecting

work.
• Assistance to quit substance abuse (like alcohol and other drugs)
• Marital Conflicts, Divorce Reconciliation, Money Management,
etc.

With years our focus changed from restorative to preventive as well

as primitive, holistic health. Talks on various issues at plant level like
addiction, HIV/AIDS, parental issues, time and finance management,
and family relationships were initiated, which still continues and gives
considerable positive returns. For the above mentioned activities they
have collaborated with various Non Government Organizations, to
deliver best humane services for our employees and their family
members. Eventually, their involvement in the whole process of
employee related issues were taken, there by channelising their
energy positively as well as encouraging prosocial behavior.

India, has a social contrast, while one strata of the society comprising
of approximately 30% live in the cities, a great percentage of nearly
double -700 million Indians reside in villages, which we term as rural
India. Now rural India too has its own disparity, some are what we call
the islands of prosperity and the rest that have the other extremes,
riddled by droughts and some difficult conditions of weather and
climate and sometimes these villages are so remote and far flung
from cities that many a times makes others go past unnoticed
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BPCL initially started working in Mahul, the village located in our
neighborhood of its Mumbai refinery since 1986, for the sole reason of
their upliftment. The habitants of Mahul, essentially from the fishing
community, were rich because they possessed marine wealth but as
far as education, health, etc was concerned, they needed help.

Some of Bharat Petroleum's assistance to these inhabitants so far has

been

• Infrastructural development, like construction of jetty, Balwadi,

Homeopathic Dispensary
• Vocational guidance through aptitude testing, scientific
vocational need based study through Jan Shikshan Sansthan
(NGO under ministry of HRD)
• Exhibition for the Fishermen to equip them with latest avenues in
fishing through Central Institute Of Fisheries Education(CIFE)

BPCL volunteered and the initial success brought such gratification

that immediately it adopted another village (this time an interior one)
called Karjat, developments with selfless intentions helped introspect
about the future role BPCL should adopt in its aim to contribute to this
effort, then there after there was no looking back

The rationale behind selecting Karjat for community development

initiatives was that the company wanted to work for vulnerable
groups. The Karjat endeavor began with construction of a community
hall, which was like a meeting place for villagers and way of reaching
out to village women. Later many programs like medical assistance,
grain bank, marketing artifacts, conducting certified vocational
training courses, etc were carried out. From last 10 years farmers in
21 villages of karjat are helped through our interventions. There are
eight villages, which are covered through BPCL’s projects in and
around Washala. Washala is situated in Shahpur taluka in Thane
district. It is made up of tribal population. The various on-going
activities are:

Farm facts:

For agricultural upliftment, BPCL arrange training through Pune

Agricultural University, distribute seeds and fertilizers every year.
There are lectures arranged on technical guidance, use of less water

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for farming, teaching newer methods of agriculture, etc. They also
educate the farmers about fish farming and provide them all
necessary information. Guidance is also given as regards buying of
seeds. The methods of multiple cropping are taught. Every year
farmers are given free fertilizers. Bamboo cultivation is also
promoted. 5000 Bamboo saplings are planted every year, by giving it
to villagers who will take care of it. Along with it, even mango, chikku
and guava saplings are provided.

Cattle care:

At Karjat, BPCL conduct exhibitions of cattle of various breeds,

training sessions are arranged for improving the health of available
cattle, there is vaccine program conducted on regular basis for all pet
animals. Competitions are also held among cattle and prizes are given
to the best cattle. Once a year there is a camp organized in which
doctors from veterinary inspect all the cattle.

Education:

For motivating intelligent students coaching is provided to students.

Balwadis is available for small children as pre-school intervention.
Tree plantation programs are held at Adivasi ashram schools.

Health:

A dispensary with a doctor is available and regular health camps are

conducted. General health camps are organized twice a year. To cater
to the needs of all villagers, may it be men, women, senior citizens,
children and so on. To ensure proper eyesight, eye camps are
conducted periodically. their sight back through this endeavor. There
are camps held for pregnant women regarding guidance in
pregnancy, stress on nutrition, etc.

Grain Bank:

In the villages of Karjat, Rural Farmers were dependent on money

lenders for money as well as seeds and grains and thus in turn fell in
the debt trap. The money lenders would harass them and exploit
them. For e.g. for every one quintal of grain borrowed, the farmer
would have to return it three quintals. To avoid such exploitation,
IRCED came out with the grain bank scheme. The concept of grain
16
bank was to make grains easily accessible to the farmers and to keep
them away from the clutches of the moneylenders. Grains are made
available to the farmers without any advance and they also do not
have to return anything extra than what they had taken.

Community centre:

We have provided a multipurpose Samaj Mandir at Pinglas Karjat for

the Villagers to have a meeting point. There is a community centre
which encompasses classes for villagers on tailoring, mehendi,
beautician course, bamboo article making, multi-skill training, etc.
Cane Weaving and Bamboo making classes are conducted regularly.
Tailoring is helping the girls in income generation. Later there is also
an exhibition held in Mumbai for sale of the bamboo articles made in
these villages.

Rain water harvesting:

To make available water in case of scarcity, there was a need felt to

start a project on rain water harvesting. The work has just begun. As
this is a hilly area the problem of ground water and land water still
remains. For provision of water, tube wells and small dams are made
for the villagers.

Infrastructure development:

We have constructed shed for schools. For e.g. repairing the fans,
replacing broken furniture, etc jetty for fishermen so that they can
rest in the night when they are not fishing. We have also constructed
a public toilet. We are vigilant in keeping the surroundings clean.
Timely garbage disposal is also taken care of. Tree plantation
programs are carried out on a regular basis. .

Every village: Sakhi Shejarni:

A group of women came together in Karjat who felt the need of being
together and saving some amount of money. They started meeting
regularly and since then they collect savings and deposit in the bank
this is a scheme whereby every village will have one woman leader.
This leader is trained in such a way that she is able to manage the
whole group of other women, take training sessions for them,
conducts awareness programs and also provides counseling help.
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Such women leaders are termed as SAKHI, which means a friend in
Marathi.

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6. BPCL: CSR in Business Process
Environment

As energy corporate, BPCL feel that we may have a larger say in the
course of many events in the coming decades. The consequence of
our actions, in the short term, may be totally inadequate but in the
long term very valid. It is thus that BPCL finds it necessary and
proceeds with utmost caution, when it comes to issues related with
the environment.

The magnitude of the problem concerning this sensitive eco-balance

is so massive that the best way forward for BPCL, as it sees ahead, for
the above being achieved is using a two pronged approach of
“executing environmental protection activities and sharing
knowledge, with a view to educate the common man on this front”.

The four reasons, believed to be the cause for treading cautiously in

matters related to the environment are as follows.

1. Moral responsibility towards the environment.

2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life.
Inadequacy of Human
4. Understanding of Environmental Process.

The above four cover the entire canvas of concerns for the subject
and BPCL’s contribution towards the same has also been oriented
around its objective.

Like mentioned, BPCL’s corporate philosophy towards environment is

also directed towards life and mankind. Thus, it is a tacit responsibility
that it proposes to undertake without any solemn promises made. In
other words, it would try and ensure that at least in its conscious
actions, BPCL would not become party to any decisions which will
have damaging consequences to this earth & the life on it.

BPCL, on the other hand would give its best in educating mankind, on
the necessity of understanding the dynamics of the fragile eco-
19
diversity and hope to seek contributions from each individual in
maintaining the balance.

6.1. Community Initiatives: Disability

What remains unchanged since 1999 is that BPCL continues to fulfill

its corporate responsibilities. What has changed, however, is the fact
that the percentage of disabled persons employed by BPCL has risen
from 1.11% to 1.37% despite the total employee strength reducing
from 12411 to 12082.
“Providing equal opportunity to people with disabilities” has always
been a part of the corporate philosophy of Bharat Petroleum
Corporation Limited (BPCL). BPCL's practice of this philosophy is what
made it a winner of the 1st NCPEDP-Shell Helen Keller Awards, way
back in 1999.
“We shall continue to recruit disabled people in the organization as
per the laid down guidelines”, says Mr. S. Mohan, Executive Director,
HRD. And that is exactly what they have been doing. Currently, 166
disabled persons are employed with BPCL. The recruitment process is
duly monitored to ensure that vacancies for physically handicapped
persons do not remain vacant. Special relaxation is given to these
candidates up to 10 years of the required age profile for the post. And
whenever required, special recruitment drives are undertaken.
It’s not just recruiting candidates with disability – BPCL ensures that
they are assigned suitable work and a good working environment in
the organization. For e.g., visually impaired employees are provided
with customized computers equipped with optical character
recognizers, enabling them to work independently
Disabled employees are also encouraged in activities outside the
organization – a visually impaired employee was sent on Rock
Climbing Mountaineering Course, and successfully scaled a peak of
over 13,000 feet in West Sikkim!
BPCL even follows carefully laid down reservation policies for
allotment of dealerships and distributorships to physically disabled
candidates. What's more, special concessions and financial assistance
is given to deserving candidates initiating the business
Other areas of Corporate Social Responsibility that BPCL is active in: it
has adopted 37 villages in 13 states, directly impacting 120,000
people; it has initiated the ‘Bharat Petroleum Scholarship' to promote
excellence in higher education; it has contributed towards community
facilities and infrastructure; and donated generously in times of
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calamity and disaster.

6.2. Community Initiatives: Disaster Relief

In times of natural calamities you will always find Bharat Petroleum in

the forefront, rendering aid and emergency provisions. Bharat
Petroleum relief teams have worked tirelessly to provide the Gujarat
Earthquake and the Orissa Flood victims with food and essential
survival materials.

6.3. Community Initiatives: Rural Development

Bharat Petroleum continues its endeavours in meeting social

obligations to the under privileged sections of the society through
development of roads, schools, clinics and vocational training centres
in rural areas. Cataract camps for villagers, vocational classes to
make the rural women self-reliant, development of rural women and
children, providing sanitation and drinking water in the villages, are
just a few of the many contributions made by Bharat Petroleum to
meet its social responsibilities.
In recognition of the outstanding work done in the area of Rural
Development, FICCI awarded the 'Rural Development Award 1999-
2000' to Bharat Petroleum.

List of 20 villages adopted

* Bhogalpura (Agra)
* Srinivasapura & Muneshwara (Bangalore)
* Neelgarh (Bhopal)
* Ramathenga (Bhubaneshwar)
* Brindabanpur & Farakidanga (Calcutta)
* Jahazpur (Calcutta)
* Mankara (Calcutta)
* Kadambankulam (Coimbatore)
* Basantgarh (Delhi)
* Jyotinagar (Goa)
* Nangalgovind (Jaipur)
* Babukhera (Lucknow)
* Pedawada/Manjripal (Nagpur)
* Laakarhawar (Patna)
* Kasabkhede / Pohey (Pune)
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 * Khara Bairaja (Rajkot)
* Mangadih / Jaradih / Dimra / Obar (Ranchi)
* Bhaktachiwadi / Mogrej (Karjat)
* Tembre (Karjat)
* Mahul (Chembur)

We feel happy when we see 'Smiles on the faces of villagers and children'.
It helps us to get closer to our Corporate Philosophy.

6.4. Community Initiatives: Tribals.

As a part of Society, Bharat Petroleum believes that they owe as a

corporate body to give back to society their best. With this social
obligation Bharat Petroleum started community work way back in
1987 by adopting Karjat (tribal area in Raigarh District) and Mahul
(our neighborhood) for ameliorating lives of the deprived.

Karjat is located in Raigarh District and comprises of mainly tribal

population. Some of the activities undertaken to help the tribal
population are-

* Constructing a community hall/ Samaj Mandir

* Health assistance, through regular health camps, pediatric camps
and cataract
Camps
* Educational assistance through distribution of books, holding
competitions
* Vocational assistance by imparting training in bamboo and
tailoring
* Encouraging environment friendly attitude through distribution of
smokeless
chulhas, solar cookers as well as educating them through folk
music.

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7. Internal CSR
Social Welfare in Bharat Petroleum was initiated as a non-statutory
body in the year 1984. Bharat Petroleum has been the pioneer in the
oil sector to hire the services of professional social workers. Areas of
work in the initial years were primarily to cater to the softer areas of
employee related issues, to mention a few are: -CounsellingInitially
counseling began in BPCL to overcome the different problems of
employees at work. But now, BPCL has come closer to their lives. Thus
now counseling does not only aim at solving disputes at work but
involves a whole gamut of issues ranging from employee’s overall
development to the development of their families. Thus there is a
shift from what used to exist earlier as our orientation is towards
prevention. Over the time, recoveries and success stories started
flowing in resulting in values of counseling being upheld as an
important contribution for employee’s well being. Thus at the refinery
counseling is seen as a mission which aims at making people live lives
fruitfully. The help received through counseling is what is valued by
most of our employees

1] Addiction-The Slow Poison

Alcohol and drug use is extremely common in today’s world. In spite
of the awareness of the ill effects of these substances, people
continue to get addicted to it. The abuse and addictions result in
malfunctioning of an individual in major spheres of life. Addictions
lead to poor work performances, disrupted relationships and
adjustment problems. The rising awareness about employee welfare
and raising the quality of work, various companies’ today make efforts
to reduce addictions.

We have been one of the first companies to engage in continuous

endeavours to help our addicted employees to overcome their
problems. We have successfully partnered with Kripa Foundations De-
addiction Center for sustainable efforts in this direction. Kripa
foundation is one of the largest Non- Governmental organizations in
India helping people suffering from Chemical Dependency and HIV
Infection. Kripa offers a non-discriminating, supportive community
living, helping people to introspect and bring about change in
lifestyle.

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 • Our Success- Strength Of Sobriety
Although difficult to believe, the success ratio is
60% at the refinery level, whereas the addiction improvement
rate worldwide is 45.50%. Through counseling employees who
recovered from alcohol addiction and the other personal
problems became our biggest strength for extending our chain of
human help. These peer educators are very efficient at work and
they aid our CSR activity by being of help to the other addict
employees and the community too.

• The Pune Centre

A de-addiction center has been set up at Pune for both men and
women addicts for all over Maharashtra. The Kripa Foundation
runs it. We are supporting them and helping them in their efforts

2] Family Wellbeing
Through all the Employee assistance programs, prominence is given
to family as a system. It is a known fact that family is one of the most
closely knit system which needs to be enriched to cope with the
stresses and strain of life. Thus when an employee comes with a
problem, joint counseling sessions are also conducted including his
family members to ensure resolving of problems amicably.

3] Grooming Children As Caretakers Of Next Generation

Children are tomorrow’s future, and when it comes to our own
employee’s children, we ensure their development through various
activities like Career guidance, aptitude tests, etc

4] Parenting
During training or workshops, one of the main topics covered is
parenting. This is important because in today’s competitive world it is
very difficult to manage both work and house Thus to ensure care of
children, parenting sessions are conducted about emotional problems
and problems encountered by children at different stages, puberty
issues, etc.

5] Women Empowerment
In women lie nature’s best qualities of motherhood, compassion,
humanity and love. Because they have been blessed with the capacity
for giving and nurturing life, women also have the capacity for a deep
commitment for preserving and nourishing not only their own

24
offspring, but of the entire planet as well. BPCL is also blessed with
efficient women staff who are enthusiastic and who come forward to
help others. Women power in the true sense is seen when women
meet regularly and discuss on varied issues and the stands they take.
LIKE WOMAN IS WOMAN’S BEST FRIEND. It is normally said that a
woman is a woman’s worst enemy. But at the refinery, the bond
within the women is exceptionally charged with making a difference
to their personal as well as work life.

6] Safety Ambassadors
This is a new activity being started at the refinery. Some of women
employees are made safety ambassadors to ensure safety in the
plant. These women would co-ordinate with the safety observers at
the plant level and ensure that their co-employees take adequate
safety measures. It is process to help the employees help themselves
for their own safety and that of the others

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8. Other CSR Activities
1. HIV/ AIDS Care and Prevention

AIDS is a major concern worldwide. It is forth killer of human beings. It

has spread far and wide across nations, caste, creed, sea and racial
boundaries. The UN AIDS estimates 5.3 million sero positive people
housed in India alone in 2004. The growing number of sero positive
people in the productive age group affects the economy in the long
run... BPCL too encountered presence of sero positive employees.
However the comprehensive health policy of the company protects
the employees and their family. Considering the significance of
interventions in this area, the Social Welfare dept. initiated plant talks
on ‘Family Life Education’ and ‘Health and well being’. Various
awareness programs were conducted in the refinery on HIV/AIDS.

Avert Society, a triplicate body of USAID, NACO and Government of

Maharashtra, noticed the efforts of BPCL. The Avert Society invited
BPCL for long-term partnership for an AIDS Intervention Project in the
refinery, and the adjacent community. The project identifies three
major areas of intervention, viz. workplace intervention (including
around 30000 workers), Mahul and 25 villages from Karjat. The
activities under this project include one to one intervention at village
level, counseling at workplace, behaviour change communication,
street plays and folk media to spread awareness about the same.

2. 'Generation Next'

BPCL is passionate about the ‘Generation Next’, and thus also

supports various education initiatives at all levels. This involves
granting aid to schools, acknowledging and rewarding meritorious
students and an initiative called BPCL scholars.

BPCL scholars are a group of approximately 100 Indian students, who

yearly, seek full study-assistance from BPCL in doing their post
graduation, both in India and abroad. We support these students, the
future of tomorrow, the fuel of tomorrow’s growth, with all humility
and passion.

26
As a corporate responsibility, today 37 villages across India have been
adopted. This includes making substantial investments for nearly a
decade and a half in them to make them fully self reliant, providing
them fresh drinking water, sanitation facilities, medical facilities,
enhancing their income standards by imparting vocational training
and agricultural innovations. However, BPCL also firmly believes that
the only vehicle for raising the villagers from their present state is by
educating the young and the old, a focus on providing grants for
opening schools and opening adult literacy camps as well.

 BPCL thus believes in giving the rural people vocational guidance

and give them a platform for market-linkages and become self-
sufficient.
 BPCL self-sufficient projects include the Water project in the rural
area which has been initiated by Oil Development Board (ODB)
with the Ngo Bridge Trust which trains the rural people to build
water projects for which they receive minimum waged.
 BPCL is also planning to do some work for the Trucker’s of BPCL
as they play a major role in laying down the foundation stone to
what BPCL is today.

3. Project Boond

If there is magic on this planet, it is contained in water.

-Loran Eisley

BPCL understand the value of water in the lives of people who strive
for it. Whose lives are dependent on its availability alone? These
sentiments gave birth to the project Boond. Because when BPCL being
a company of fuel, how can they miss out on the ‘fuel of life?’

Boond is a Rain Water Harvesting Project undertaken by BPCL with

financial support from (Oil Industries Development Board) and
executed in collaboration with NGO, Bridge Public Charitable
Trust.Villages suffering from acute shortage of water were identified
for this activity. Women from these villages had to walk long
distances in the blazing sun on mountainous paths, at times
exceeding four kilometers to fetch water. Runoffs triggered by
topographical conditions, impervious bedrock, poor water holding
capacity of the soil, soil erosion and unrestrained grazing had made
the situation critical.

27
The objective was to turn these villages from Water scarce to water
positive. The work mainly comprised of repairs/Deepening of wells,
building bunds to capture and store rain water, repairs and leak
proofing of existing bunds, building water tanks etc.

All the activities undertaken to draught free the villages were

performed with complete participation from the villagers. This
imparted a sense of belonging and responsibility towards their own
village. Not just that, while working they learnt additional skills like
masonry, welding etc. which they later used as an additional source of
income for themselves. This helped check the rampant levels of
migration as well.

Another unique aspect of the whole project was the concept of Shram
Dan. The villagers performed Shram Daan once a week and for the
balance days they were paid minimum wages. Seeing the enthusiasm
of the villagers, BPCL also initiated an Employee Volunteering
Initiative where in approximately 100 BPCL employees gathered
collectively for Shram Daan.

28
9. What BPCL Achieved?

 Bringing people together for a common cause:

We were able to bring people together for a common cause, the
cause being wellbeing of all. We were blessed with committed
staff who also took the initiative to work for their own good.
Employees also sustained their enthusiasm and motivation
throughout which added to our strength.
 Non-biased attitude:
May it be a worker or an engineer or a driver or any
administration staff, we give equal treatment to all. Never do
employees feel that some are favoured and others are not.
 Trust:
Employees do have the trust in whatever the department does.
The department has helped them help themselves in such a way
that it has left a long lasting effect on their minds. This trust
made it obvious for them to keep participating actively in all the
activities.
 Transparency:
The department has been totally transparent regarding all its
activities. Employees were made equal partners in conducting
any activity. Because of this there was no point where
employees felt left out.
 Need based activities:
We at BPCL have never arranged activities for the sake of doing
it. We have conducted activities as and when people demanded,
may it be our own employees or people from the communities.
Thus we have indirectly given onus to the people to decide
when, why and which activity they need.
 Involvement of all:
We have been successful in involving people of all cadres at the
refinery level, right from the managers to the workers, and from
the various departments to the different unions. This helped us
to get the opinions and contributions of all. At the community
level, all the people are involved right from the planning level.
People take decisions along with us.
 Human stories of revival helped:
We had many success stories of our employees which constantly
motivated us to work consistently. The recovered addicts are our

29
strength. They help us to help the others who are in similar
problem.

30
 QUESTIONNAIRE
Dear sir/madam,

We Group No.4, student of TYBMS 5th Sem (2010-2011) from Bhavans College,
Mumbai as part of my curriculum, are undertaking a study for our project on ‘The
study on the awareness of Corporate Social Responsibility among the employees
of BPCL.

We will be obliged if you could share your views with us, and that we assure that
the study is purely for academic purpose and will be kept confidential.

Yours faithfully,
TYBMS Students.

PERSONAL DATA
Gender : M F

Age : 20-30 30-40 40-50 50-60 60 Onwards

Department : Technical Non Technical

Experience : 0-10 Years 10-20 Years 20-30 Years 30 Above

Tick Mark Your Opinion In The Appropriate Column

1. Does your company have a CSR program?

Yes No Do Not Know

2. Is the CSR activities of the company are in line with the organization’s
vision or mission statement?

Yes No Do Not Know

3. Does the employee get training on the importance of the enterprise’s

CSR values and rule of conduct?

Yes No Do Not Know

4. Does the organization conduct any survey on the awareness of the

company’s CSR policies among the employees?

Yes No Do Not Know

31
5. Has the company during the past 2 years, conducted any feedback survey
to know customer satisfaction?

Yes No Do Not Know

6. Has there been any negative impact on the local community/

society/environment as result of the company’s operations during the last 2
years?

Yes No Do Not Know

7. Are there any incentives provided to employees who volunteer for social
projects?

Yes No Do Not Know

8. Does the company offer welfare schemes to those who are residing in the
neighborhood of the company?

Yes No Do Not Know

9. Does the company offers training opportunities to people from the local
community?

{apprenticeship or work experience for the young or disadvantaged groups }

Yes No Do Not Know

10. Are there any awareness programs in place to assist employees in

understanding and coping with serious diseases {HIV/AIDS, CANCER etc}?

Yes No Do Not Know

11. Can your enterprise save money by reducing its environmental impact
like recycling, reducing energy consumption, preventing pollution etc?

Yes No Do Not Know

12. Do you think there is need for more CSR activities?

Yes No Do Not Know

32
Complete the following by tick marking in the appropriate columns with the option that best
describes your views, for each mark your response according to the following.:

Strongly Agree Agree Neither Agree Nor Disagree Strongly Disagree

Disagree
5 4 3 2 1

Sr. Statements 5 4 3 2 1
No.
1 BPCL – KR should consider the welfare
of the community
2 The CSR activities have enhanced your
social awareness
3 BPCL – KR should make arrangement in
terms of health, safety, welfare that
provide protection to employees and
society.
4 Company should consider environmental
impacts while developing new products
5 Enough importance is given for women
empowerment at BPCL-KR

6 The counseling provided by the

company is adequate.
7 Rainwater harvesting is beneficial to
the society.
8 Should the company adopt more
villages for upliftment

Very Good Average Poor Very

Good Poor
9 How do you rate the CSR activities of
the organization?

33
 ANALYSIS & INTERPRETATION
ANALYSIS
H0: The employees are aware of the CSR activities of the company
H1: The employees are not aware of the CSR activities of the company

The yes reply to the first 12 questions in the questionnaire was divided into two categories, the
awareness of the CSR activities among the employees and the CSR activities of the organization. And
then the correlation test was applied to it to check if the employees are aware of the CSR activities of
the organization. The calculation was carried out as below.

AWARENESS OF THE EMPLOYEES CSR ACTIVITIES OF THE COMPANY

88 84
72 56
20 40
14 94
90 18
52 10

When the correlation test was applied to the above set of values the answer obtained was
r = -0.21693, this implies there is a low degree of negative correlation.

INTERPRETATION
From the correlation value obtained it can interpreted that there is a low degree of negative correlation.
Hence the null hypothesis has been rejected and the alternative hypothesis has been accepted. This
implies the employees are not much aware of the CSR activities of the organization.

DEMOGRAPHIC VARIABLES

1. GENDER: - Of the total sample size randomly taken 73.30% are male and 26.70% are female.

2. AGE: - Among the sample taken 50% belong to the age group 40-50, while 25% belongs to 30-40 age group,
21.70% belongs to the age group 50-60 and only 3.30% belong to 20-30 age group.

3. DEPARTMENT: - Of the total respondents 66.70% were from the non-technical department and 33.30%
belong to the technical department.

4. EXPERIENCE: - Of the sample randomly taken 51.70% had 10-20 years experience in the Kochi refinery,
23.30% had 20-30 years experience, 15% had 30 & above years of experience and 10.0% had 0-10 years
experience.

34
 Questionnaire

1. Does your company have a CSR program?

Yes 73.3%

No 8.3%

Do Not Know 18.3%

80.00%
70.00%
60.00%
50.00%
40.00% Yes
30.00% No
Don’t Know
20.00%
10.00%
0.00%
Yes No Don’t
Know

Of the 73.30% respondents said they had CSR activities in the organization, while 8.30% said they
didn’t have any CSR activities and 18.30% don’t know about it.

35
 2. Is the CSR activities of the company are in line with the
organization’s vision or mission statement?

Yes 60%

No 5%

Do Not Know 35%

60.00%

50.00%

40.00%

30.00% Yes
No
20.00% Don’t Know
10.00%

0.00%
Yes No Don’t
Know

Of the respondents 60% agreed that the CSR activities of the organization were in line with its vision
or mission statements. While 5% didn’t agree to this and 35% didn’t know about it.

36
 3. Does the employee get training on the importance of the
enterprise’s CSR values and rule of conduct?

Yes 16.6%

No 50%

Do Not Know 33.3%

50.00%
45.00%
40.00%
35.00%
30.00%
25.00% Yes
20.00% No
15.00% Don’t Know
10.00%
5.00%
0.00%
Yes No Don’t
Know

Of the respondents 50% said they don’t get any training based on CSR values and rules
of conduct, while 16.60% said they do get trainings and 33.30% said they don’t know
about the training based on CSR values and riles of conduct

37
 4. Does the organization conduct any survey on the awareness of the
company’s CSR policies among the employees?

Yes 11.7%

No 46.7%

Do Not Know 41.6%

50.00%
45.00%
40.00%
35.00%
30.00%
25.00% Yes
20.00% No
15.00% Don’t Know
10.00%
5.00%
0.00%
Yes No Don’t
Know

Of the total respondents 46.70% said that organization does not conduct any
survey on the awareness of the company’s CSR policies among the employees,
while 11.70% said the organization do conduct the survey’s and 41.60% said they
were not aware about it.

38
 5. Has the company during the past 2 years, conducted any feedback
survey to know customer satisfaction?

Yes 15%

No 43.3%

Do Not Know 41.7%

45.00%
40.00%
35.00%
30.00%
25.00%
Yes
20.00% No
15.00% Don’t Know
10.00%
5.00%
0.00%
Yes No Don’t
Know

Of the respondents 43.30% said the company didn’t do any feedback surveys to know
the customer satisfaction during the past 2 years, while 15% said the company did
conduct survey and 41.70% said didn’t knew about it.

39
6. Has there been any negative impact on the local community/
society/environment as result of the company’s operations during the last 2
years?

Yes 15%

No 43.3%

Do Not Know 41.7%

45.00%
40.00%
35.00%
30.00%
25.00%
Yes
20.00% No
15.00% Don’t Know
10.00%
5.00%
0.00%
Yes No Don’t
Know

Of the respondents 43.30% said there weren’t any negative impact on the local
community/ society/environment as result of the company’s operations during the last 2
years, while 15% said there was negative impact and 41.70% said they don’t know about
it.

40
 7. Are there any incentives provided to employees who volunteer for
social projects?

Yes 8.3%

No 35%

Do Not Know 56.7%

60.00%

50.00%

40.00%

30.00% Yes
No
20.00% Don’t Know

10.00%

0.00%
Yes No Don’t
Know

Of the respondents 56.6% said that they didn’t know whether any incentives are being provided to
employees who volunteer for social projects, while 35% said no incentives are provided and 8.3% said
incentives are provided to the volunteering employees.

41
8. Does the company offer welfare schemes to those who are residing in
the neighborhood of the company?

Yes 70%

No 6.7%

Do Not Know 23.3%

70.00%
60.00%
50.00%
40.00%
Yes
30.00% No
20.00% Don’t Know

10.00%
0.00%
Yes No Don’t
Know

9. 70% of the respondents said that the company offer welfare schemes to those
who are residing in the neighborhood of the company, while 6.70% said no
welfare schemes are provided and 23.30% said they don’t know about it.

42
 9. Does the company offers training opportunities to people from the
local community?

{apprenticeship or work experience for the young or disadvantaged

groups }

Yes 46.7%

No 8.3%

Do Not Know 45%

50.00%
45.00%
40.00%
35.00%
30.00%
25.00% Yes
20.00% No
15.00% Don’t Know
10.00%
5.00%
0.00%
Yes No Don’t
Know

46.70% said that the company offers training opportunities to people from the local
community {apprenticeship or work experience for the young or disadvantaged groups},

43
while 8.30% said there is no training opportunities and 45% said they don’t know about
it.

44
 10. Are there any awareness programmes in place to assist employees
in understanding and coping with serious diseases {HIV/AIDS,
CANCER etc}?

Yes 33%

No 32%

Do Not Know 35%

35.00%
34.50%
34.00%
33.50%
33.00%
Yes
32.50% No
32.00% Don’t Know
31.50%
31.00%
30.50%
Yes No Don’t
Know

35% of the employees said that they don’t know whether there is any awareness
programmes in place to assist employees in understanding and coping with serious

45
diseases {HIV/AIDS, CANCER etc}, while 32% said there is no program to assist
employees and 33% said there is program to assist the employees.

46
 11. Can your enterprise save money by reducing its environmental
impact like recycling, reducing energy consumption, preventing
pollution etc?

Yes 78.3%

No 1.7%

Do Not Know 20%

80.00%
70.00%
60.00%
50.00%
40.00% Yes
30.00% No
Don’t Know
20.00%
10.00%
0.00%
Yes No Don’t
Know

78.30% agreed that the company can save money by reducing its environmental impact
like recycling, and reducing energy consumption, preventing pollution etc, while 1.70%
said no and 20% were neutral on it.

47
 12. Do you think there is need for more CSR activities?

Yes 75%

No 6.7%

Do Not Know 18.3%

80.00%
70.00%
60.00%
50.00%
40.00% Yes
30.00% No
Don’t Know
20.00%
10.00%
0.00%
Yes No Don’t
Know

75% of the respondents said there is need for more CSR activities, while 6.70% said the present
activities were enough.

48
 I. BPCL – KR should consider the welfare of the community.

Strongly Agree 53.3%

Agree 40%

Neither Agree Nor Disagree 18.3%

Disagree 0

Strongly Disagree 0

60.00%
50.00%
40.00%
30.00% Strongly Agee
Agree
20.00%
Neither Agree Nor Disagree
10.00% Disagee
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

53.3% strongly agreed that BPCL-KR should consider the welfare of the community, 40% agreed to it
and 18.30% had a neutral stand.

49
 II. The CSR activities have enhanced your social awareness.

Strongly Agree 8.3%

Agree 43.3%

Neither Agree Nor Disagree 36.7%

Disagree 6.7%

Strongly Disagree 5%

45.00%
40.00%
35.00%
30.00%
25.00% Strongly Agee
20.00% Agree
15.00%
Neither Agree Nor Disagree
10.00%
Disagee
5.00%
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

43.30% of the respondents strongly agreed that BPCL-KR should make arrangement in
terms of health, safety, welfare that provides protection to employees and society, while
31% agreed to it and 5% had a neutral stand to it.

50
III. BPCL – KR should make arrangement in terms of health, safety, welfare
that provide protection to employees and society.

Strongly Agree 43.3%

Agree 31%

Neither Agree Nor Disagree 5%

Disagree 0

Strongly Disagree 0

45.00%
40.00%
35.00%
30.00%
25.00% Strongly Agee
20.00% Agree
15.00%
Neither Agree Nor Disagree
10.00%
Disagee
5.00%
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

43.30% of the respondents strongly agreed that BPCL-KR should make arrangement in
terms of health, safety, welfare that provides protection to employees and society, while
31% agreed to it and 5% had a neutral stand to it

51
IV. Company should consider environmental impacts while developing new
products.

Strongly Agree 60%

Agree 35%

Neither Agree Nor Disagree 5%

Disagree 0

Strongly Disagree 0

60.00%
50.00%
40.00%
30.00% Strongly Agee
Agree
20.00%
Neither Agree Nor Disagree
10.00% Disagee
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

60% strongly agreed that the company should consider environmental impacts while
developing new products, while 35% agreed and 5% neither agree nor disagreed.

52
V. Enough importance is given for women empowerment at BPCL-KR.

Strongly Agree 30%

Agree 41.6%

Neither Agree Nor Disagree 21.7%

Disagree 6.7%

Strongly Disagree 0

45.00%
40.00%
35.00%
30.00%
25.00% Strongly Agee
20.00% Agree
15.00%
Neither Agree Nor Disagree
10.00%
Disagee
5.00%
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

41.6% agreed that enough importance is given for women empowerment at BPCL-KR,
while 30% strongly agreed to it, 21.70% had a neutral stand and 6.7% disagreed to it.

53
VI. The counseling provided by the company is adequate.

Strongly Agree 6.7%

Agree 35%

Neither Agree Nor Disagree 48.3%

Disagree 6.7%

Strongly Disagree 3.3%

50.00%
45.00%
40.00%
35.00%
30.00%
25.00% Strongly Agee
20.00% Agree
15.00% Neither Agree Nor Disagree
10.00% Disagee
5.00%
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

48.30% neither agrees nor disagreed to the counseling provided by the company is
adequate, while 35% agreed to it, 6.70% strongly agreed, 6.7% disagreed and 3.30%
strongly disagreed to it.

54
VII. Rainwater harvesting is beneficial to the society.

Strongly Agree 51.7%

Agree 35%

Neither Agree Nor Disagree 10%

Disagree 3.3%

Strongly Disagree 0

60.00%
50.00%
40.00%
30.00% Strongly Agee
Agree
20.00%
Neither Agree Nor Disagree
10.00% Disagee
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

51.7% strongly agreed that rainwater harvesting is beneficial to the society, while
35% agreed to it, 10% had a neutral stand and 3.30% disagreed to it.

55
VIII. Should the company adopt more villages for upliftment?

Strongly Agree 38.3%

Agree 43.3%

Neither Agree Nor Disagree 16.7%

Disagree 1.7%

Strongly Disagree 0

45.00%
40.00%
35.00%
30.00%
25.00% Strongly Agee
20.00% Agree
15.00%
Neither Agree Nor Disagree
10.00%
Disagee
5.00%
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

43.30% agreed that the company should adopt more villages for upliftment, while 38.30% strongly
agreed, 16.7% neither agree nor disagreed and 1.70% disagreed.

56
IX. How do you rate the CSR activities of the organization?

Strongly Agree 26.7%

Agree 50%

Neither Agree Nor Disagree 28.3%

Disagree 18.3%

Strongly Disagree 0

50.00%
45.00%
40.00%
35.00%
30.00%
25.00% Strongly Agee
20.00% Agree
15.00% Neither Agree Nor Disagree
10.00% Disagee
5.00%
0.00% Strongly Disagree
Strongly Neither Strongly
Agee Agree Disagree
Nor
Disagree

50% of the respondents rated the companies CSR activities are good, while 28.3% said it is average,
26.7% said it is very good and 18.3% said it is poor.

57
 FINDINGS
RESULT FROM PERCENTAGE ANALYSIS
A. 73.3% of the respondents said they had CSR activities in the
organization.

B. 60% of the respondents agreed that the CSR activities of the

organization were in line with its vision or mission statements.

C. 50% of the respondents said they don’t get any training based
on CSR values and rules of conduct.

D. 6.70% of the total respondents said that organization does not

conduct any survey on the awareness of the company’s CSR
policies among the employees.

E. 43.30% of the respondents said the company didn’t do any

feedback surveys to know the customer satisfaction during the
past 2 years.

F. 43.30% of the respondents said there weren’t any negative

impact on the local community/ society/environment as result of
the company’s operations during the last 2 years.

G. 56.6% of the respondents said that they didn’t know whether

any incentives are being provided to employees who volunteer
for social projects.

H. 70% of the respondents said that the company offer welfare

schemes to those who are residing in the neighborhood of the
company.

I. 46.70% said that the company offers training opportunities to

people from the local community {apprenticeship or work
experience for the young or disadvantaged groups}.

J. 35% of the employees said that they don’t know whether there is
any awareness programmes in place to assist employees in

58
 understanding and coping with serious diseases {HIV/AIDS,
CANCER etc}.

K. 78.30% agreed that the company can save money by reducing

its environmental impact like recycling, and reducing energy
consumption, preventing pollution etc.

L. 75% of the respondents said there is need for more CSR

activities.

I. 53.3% strongly agreed that BPCL-KR should consider the welfare

of the community.

II. 43.30% of the respondents agreed that the CSR activities of the
organization have enhanced their social awareness.

III. 43.30% of the respondents strongly agreed that BPCL-KR should

make arrangement in terms of health, safety, welfare that
provides protection to employees and society.

IV. 60% strongly agreed that the company should consider

environmental impacts while developing new products.

V. 41.6% agreed that enough importance is given for women

empowerment at BPCL-KR.

VI. 48.30% neither agrees nor disagreed to the counseling provided

by the company is adequate.

VII. 51.7% strongly agreed that rainwater harvesting is beneficial to

the society.

VIII. .30% agreed that the company should adopt more villages for
upliftment.

IX. 50% of the respondents rated the companies CSR activities are
good.

59
9. CONCLUSIONS AND SUGGESTIONS

EACH AND EVERY COMPANY SHOULD UNDERTAKE THE ELEMENT OF

CORPORATE SOCIAL RESPONSIBILITY INTO CONSIDERATION.

IT IS FOR THE BENEFIT OF THE COMPANY’S LONG LIFE AND

CONSISTENT GROWTH.

AS WE HAVE SEEN IN THIS PROJECT, BPCL HAS CONDUCTED A

NUMBER OF SOCIAL RESPONSIBILITY ACTIVITIES; IT HAS GAINED A
GOOD REPUTATION IN THE GLOBALLY COMPETITIVE MARKET.

IN THESE DAYS MORE SOCIAL RESPONSIBILITY U UNDERTAKE, MORE

YOU WILL GET CONSUMER’S SATISFACTION AND EARN OUR
CUSTOMER’S LOYALTY

AS THE BUSSINESS IS OPERATED WITHIN THE SOCIETY, IT BECOMES

COMPULSORY TO CONDUCT CSR ACTIVITIES TO WIN CONSUMERS
CONFIDENCE AND REPRESENT A GLOBAL BRAND IMAGE

ATLAST TO SAY “WE SHOULD GIVE BACK TO THE WORLD, WHAT WE

TAKE FROM IT.”

60
 Bibliography

 www.wikipedia.org

 www.indianngos.com

 www.karmayog.org

 www.bharatpetroleum.in

61