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Donnie’s GrubHub
TABLE OF CONTENTS
Cover
Page…………………………………………………………………………………...1
Table of
Contents……………………………………………………………………………....2
Cover
Letter…………………………………………………………………....……...….….3
Resume………………………………………………………………….………….....4
Executive
Summary………………………………………...........................................................5,6
History and
Background…………………………………………………………………….……..7
Goals and
Objectives………………………………………………………………………..…...8
Products and
Services…………………………………………………………………………….....9
Form of
Ownership……………………………………………………………………..….…..10
Management and
Staffing……………………………………………………………………….……....11
Marketing……………………………..……………………………………………...12
Financial
Statements……………………………………………………………………..……..13
Additional
Resources…………………………………………………………………………….14
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Cover Letter
Mr. Barwin
Vice President
Bank of San Francisco
28 South Park Ave,
Chambersburg, PA 17202
Enclosed, please find a copy of the business plan for Donnie’s GrubHub, which is a
restaurant in Chambersburg Pennsylvania. The purpose of my restaurant is to serve our
customers by providing great food and exceptional service. We believe that our
customers should be able to eat in a high-end environment to fully experience our food.
To successfully launch my restaurant, I plan to put up $100,000 of my own capital. We
would also require additional financing of $50,000. Included in my financial statements,
you will find that I plan to pay off the loan within five years.
Please feel free to contact me with any questions or requests for additional information. I
look forward to hearing from you.
Sincerely,
Donovan Hazelton
4
Donovan Hazelton
562 Gateway Ave
Chambersburg, PA 17201
717.414.1336
19hazeldon@gmail.com
Summary
I will be going into business management to receive a bachelor’s degree; this knowledge will assist me in
owning and managing Donnie's GrubHub. I have good communication skills and leadership capabilities that
allow me to be successful in the restaurant industry.
Education
Chambersburg Area Senior High School, Chambersburg, PA Enrolled November 2017
Anticipated graduation June 2019
Professional Skills
Communication: Advanced
Teamwork: Expert
Time Management: Expert
Leadership: Advanced
Flexibility: Expert
Languages
English: Native
Latin: Beginner
References
Michael Hazelton Cerner
Father Chambersburg
717-261-1674
5
Executive Summary
served great food with exceptional service. The food and restaurant industry is an
essential part of American culture and with the use of technology I can tap into it like no
The first aspect of my business is the restaurant and menu design. I will have a
broad menu that includes a large variety of foods that are created at my restaurant by me
and professional chefs. These dishes will be served to satisfy all of our customer’s
cravings. Included on the menu are handcrafted drinks that are very popular among
millennials which is our target demographic. We believe that families and millennials
would be willing to try out a new local restaurant rather than a chain. The restaurant
design is complex because there are different sections based on who you're with. We can
support up to 100 people in the restaurant because of the large dining area.
shouldn’t take hours for food to get to your doorstep. Through drone delivery we would
be able to deliver your food in half the time as normal delivery which I think is
noteworthy. I have included a picture of what the drone would look like. This aspect of
my business can’t be operational until laws are passed that permit drones to be flown at
night and out of sight of the flyer. The purpose of including this information is to be
prepared for the change in commercial drone laws that would make this aspect of my
business operational.
6
that have to do with operations and management. My employees would be trained well
and informed about all events going on in my restaurant. They are the faces of my
business and will need to be leaders that take pride in their work.
business so consumers can easily access the details of Donnie’s GrubHub. Once this
phase is completed I will design my restaurant and menu. When I get enough customers
I've always wanted to be the owner of my own restaurant because it deals with
open and operate my restaurant. I have many leadership skills that qualify me for the job
The first short term goal I have is to create a menu for my restaurant. Since
Donnie’s GrubHub is a bar and grille I would need main foods like burgers, sandwiches,
salads, and steaks but also a list of drinks served at the bar. Another short term goal for
me would be to create a website that looks good and runs smoothly. The website needs to
A long term goal would be to acquire at least 50,000 monthly customers by the
fifth year in operation. To do this I would need to open a minimum of three more
restaurants. Also, I want to have a profit of at least 30,000 a month for all restaurants.
Also, I would like to incorporate drones into the delivery process once state and federal
laws allow it. This aspect of my business could take between months and years to become
Donnie’s GrubHub has a goal to serve our customers by providing great food and
the building design of my restaurant and the menu. Another part of my restaurant is food
delivery by drone. We will charge a delivery fee similar to normal car fees. The drone
could deliver up to 50% faster than a normal delivery which intrigues customers who
don’t typically dine in. My business will be located in a rural and eventually sub-urban
area because there typically aren’t many restaurants in those areas. There are many
business people and families around the area that will travel near Donnie’s GrubHub.
10
Form of Ownership
development, and customer service issues. Even though I would be the only owner, I
would converse with all of my employees about how the restaurant is to be run and
anything they can improve upon. My employees would understand that we are in the
people business and all that matters is the customer’s mood while dining in at my
restaurant.
11
leaders of my company who teach other employees the same values I taught them.
Managers would be selected by three important abilities. The first is personality which is
the restaurant industry which can be found in their job history. The third is leadership
skills after taking a test given by me. I would need at least seven servers to deliver food
to customers and take their orders. Next, I would need two dishwashers that wash dishes
and one bus boy to retrieve those dishes. Also, two hosts will be needed to seat customers
in a timely fashion. A chef is important so that they can create delicious foods to put on
the menu and 4 line cooks to cook those menu items. Lastly, one bartender would create,
Marketing
My target demographic will be families and millennials. Studies show that these
groups of people are more willing to try something new than other groups or generations
of people. I will be conducting a survey that determines what people like to eat when they
go out to a restaurant. This should help me decide whether to add or take off items on my
menu. The size of the restaurant industry is huge and has much opportunity to continue
growth. A barrier to enter this industry is high capital costs and brand recognition. I will
overcome these barriers by raising money, taking out a loan, and presenting a strong
marketing plan through social media and word of mouth. I plan on spending a 10% of
will be some change to the industry in the near future. The implementation of technology
advantage would be the use of drones for delivery of freshly cooked food right to your
doorstep.
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Financial Statements
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Additional Information
The licenses and permits required when running a business in Chambersburg include but
are not limited to:
Register for state taxes - The Department of Revenue manages taxes for businesses