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EL SEGUNDO, Calif., Oct 15, 2013 (BUSINESS WIRE) -- Leading toymaker Mattel, Inc. MAT 1. DAVID WEIDNER'S WRITING ON THE WALL

+0.02% announced the formation of Playground Productions, a new division within the Mattel
How a former Goldman banker
Global Brands group dedicated to the creation and development of strategic multiplatform became homeless
storytelling. Playground Productions will drive creative storytelling across all Mattel brands
including Barbie(R), Monster High(R), Max Steel(TM), along with the development and
2. JOHN PRESTBO'S INDEXED INVESTOR
launch of the new animation Team Hot Wheels(R): The Origin of Awesome debuting in 3 dividend-rich ETFs to own in
2014. volatile markets
"With top entertainment industry talent, world-class brands and franchises, and best-in-
class partners, Playground Productions brings our brands to life on today's vast media
platforms," said Tim Kilpin, executive vice president and general manager of Mattel Global 3.
Brands. "By focusing on storytelling as part of the brand development process, we're able This is the real threat to Apple
to reinforce our global strategy of building new franchises, growing our core brands, and
optimizing entertainment."
Working closely with internal and external partners, Playground Productions' mission is to
identify, cultivate and produce compelling multiplatform storylines. From script 4. 10 THINGS
development to story boards to green lighting theatrical productions, the business unit 10 things teens won’t tell you
functions as a one-stop-creative shop supporting all aspects of multiplatform storytelling.
Current projects on the slate include Team Hot Wheels(R): The Origin of Awesome an
animated entertainment property debuting in 2014. Playground Productions has brought
5.
on Mercury Filmworks for the project in a story that delivers new Hot Wheels(R) thrills in
One way Robin Williams wasn’t so
three formats including a 22-minute origin story for spring, 11 humorous two-minute action-
unique
packed shorts for summer and a 74-minute direct-to-video movie for the fall. The plotline
brings Hot Wheels(R) and its "Go For It" attitude to life through a cast of fun-loving
daredevil kids who are always up for racing adventures. Set in the fictional town of Hilly
Woodlands, the four main characters alongside iconic Hot Wheels(R) vehicles including
the Bone Shaker(TM) and Twin Mill(R) must team together to catch a mysterious, mayhem Partner Center » Find a Broker
causing car, wreaking havoc on their town. Utilizing signature orange track, their witty,
$7 O nline Trade s,
comical personalities and each other, will the youngsters be able to ward off the villainous $0 Se t-Up Fe e s.
vehicle and ultimately form Team Hot Wheels(R)? O pe n An Account
The Playground Productions team is led by David Voss, a 20 year veteran in the toy and
entertainment business serving as senior vice president. Joining the group's leadership Trade fre e for 60
days with TD
team is Rob Hudnut as executive producer and chief story strategist whose productions Am e ritrade
have won Emmy, DVD premier and Telly awards; Peabody and two time Emmy award
winning Producer Audu Paden; Academy Award nominated producer and former
Nickelodeon executive Julia Pistor will act as producer and executive producer of feature
films; veteran producer Lloyd Goldfine; and Margaret Dean, director of production. The
collective team has more than 60 years of kid's entertainment experience across fields of Ge t 150 fre e trade s
at O ptionsHouse
production and development at major Hollywood studios.
"Playground Productions is dedicated to delivering impactful narratives that drive brand
engagement across all the platforms kids love," said David Voss, senior vice president,
Playground Productions. "Storytelling is at the heart of every great character and
franchise. From script development and story mapping, to film production and post-
production, we have established a one-stop shop for modern, creative storytelling."
Additionally Playground Productions will manage and provide creative direction for the Content From Sponsors [?]
recently announced live-action feature film for Max Steel(TM). In co-development with
Dolphin Films the movie will have a wide release in theaters in the fourth quarter of 2014.
Home News Viewer
The division Markets Investing
is also partnering Trading
with Columbia Deck on
Pictures Personal Finance Masters
an upcoming Retirement
of theEconomy Industries Log In Portfolio Watchlist Alerts Games
Universe theatrical project.
About Mattel
Mattel, Inc. MAT +0.02% is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such best-selling brands as
Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Monster High(R),
American Girl(R), Thomas & Friends(R), Fisher-Price(R) brands, including, Little Is There A Revolution StartUp Funding Should Investors Turn
People(R), Power Wheels(R), as well as a wide array of entertainment-inspired toy lines. In Happening In Ukraine? Best Matters an Eye to Latin
Learnist Am erica?
2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work
The Financialist
For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells
products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us
at www.mattel.com , www.facebook.com/mattel or www.twitter.com/mattel
SOURCE: Mattel, Inc.

Mattel, Inc.
Bret Ingraham
310-252-6396
bret.ingraham@mattel.com
or
Rachel Cooper
310-252-5327
rachel.cooper@mattel.com

Copyright Business Wire 2013

ADD TO WATCHLIST MAT

Mattel Inc.
US : U.S.: Nasdaq
$35.25
+0.01 +0.02%
Volume: 13,298
Aug. 12, 2014 4:52p
P/E Ratio
15.00
Dividend Yield
4.31%
Market Cap
$12.07 billion
Rev. per Employee
$218,228

ADD TO WATCHLIST MAT

Mattel Inc.
US : U.S.: Nasdaq
$35.25
+0.01 +0.02%
Volume: 13,298
Aug. 12, 2014 4:52p
P/E Ratio
15.00
Dividend Yield
4.31%
Market Cap
$12.07 billion
Rev. per Employee
$218,228
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