Flipkart & myntra

Introduction
A quick look into any success story shows a path breaking idea at the heart of the tale. Flipkart is
no exception. It is not the idea itself but the conviction to convert ideas into action and action
into results is what defines a true success story. Measured by that yardstick, Flipkart has been a
hugely successful.

Design of website:

India’s top online retail company, has closed a Series E round worth $200
million from a range of existing investors in what is India’s largest investment in an e-commerce
firm.

The round saw participation from Naspers-owned investment firm MIH, New York-based Tiger
Gobal, Accel Partners and Iconiq Capital. The blockbuster deal takes Flipkart’s total fundraising
to around $380 million (some rounds were not fully disclosed and are estimated based on
sources). The company says it will use the fresh injection of capital to invest in technology,
supply chain automation, training and hiring.There is no confirmation of what valuation that the
deal was made at, but it will presumably be higher than the $1 billion valuation at which Flipkart
raised its August 2012 Series D round from MIH and others. That round was estimated to have
been worth some worth $100 million.Flipkart co-founder and CEO Sachin Bansal said in a
statement that the funding will help the company reach its goal of $1 billion in gross
merchandise volume (aka revenue earned by merchants that operate in Flipkart’s virtual
marketplace) by 2015 and “achieve bigger milestones in the future.”

Flipkart started year 2007

he journey of an entrepreneur isn’t always easy. There are some who have to carry forward the
legacy of their forefathers or those who start from a scratch and make it big. Call it destiny or
luck, but even for that to happen, there is a price to be paid. You literally have to sweat it out to
get there.

Meet Sachin and Binny Bansal, the duo behind India’s first e-commerce giant, Flipkart. No, they
are not brothers as their surnames suggest. But what they shared was a dream which manifested
into a revolution in the world of online shopping. In less than a decade, they created an
indigenous online marketplace with a valuation of US$11 billion (as of November 2016),
competing with giants like eBay and Amazon. Theirs is a story filled with inspiration, trials and
tribulations; a story of two batch-mates, who later became friends and then colleagues. Together,
they took the road less traveled and have left behind footprints for future generations to follow.

The Journey:
Flipkart journey from online Book Store to one of the largest E-commerse

Flipkart started out as a Website that sold books. Over the years, it expanded to include over 70
product categories from electronics to stationery, home appliances to grooming needs. Starting
with 5 employees, it now has 13,000 + employees, handles 5 million shipments/month
approximately, has had 4 acquisitions and has introduced 5 payment options. What is it that that
has made Flipkart win the heart of millions?

CEO Sachin Bansal explains that their aim was to achieve success in various categories while
maintaining a USP of providing superior customer experience through variety, discounts and
hassle-free shopping. When they started out they realized that the e-commerce market was
immature and customers were not happy. That motivated them to bring change in the way
customers shop. In the earlier days they used to literally deliver books and distribute their
company pamphlets outside bookstores. Gradually things did take a turn in their favor.

Flipkart’s USP:
Sachin admits that they did face teething problems like most start-ups do. Building confidence
among customers, maintaining a huge inventory were humongous challenges at the start. But
they did manage and gradually traffic to the site started picking up. The total number of
registered users (as of end-2016) is 100 million—not a small figure!

Even today when they are an established name, things are not always easy. To maintain quality
while scaling business is no mean task.

flipkart first to start COD in India and it has own payment gateway

Flipkart is the first company to introduce “cash-on-delivery” that most e-commerce companies
now follow. They now have tie ups with every major book vendor and have their own payment
gateway, the PayZippy. They have overcome several challenges to reach where they are.
Because youngsters spend a lot of time on the Internet, they are confident of what the future
holds for them. For their efforts, they won the best entrepreneur award in 2012-2013. To know
more about the inside story of their journey over the years, look up here.

The Rough Patch:

However, things are not as smooth sailing as it appears. 2016 saw Flipkart deal with a series of
valuation markdowns by mutual funds, change in the top brass, high profile executive exits,
downsizing, in the middle of a fierce battle with Amazon and Snapdeal for market leadership.

2017 has brought in further surprises from the company—first with Kalyan Krishnamurthy
replacing Binny Bansal as the CEO and then with three top level executives (Saikiran
Krishnamurthy, Head Ekart, Surojit Chatterjee, Senior VP Heading Product and Samardeep
Subandh, Chief Marketing Officer) calling it quits a day after the new CEO took over.

E-commerce Space in India

Giants like Amazon India and Snapdeal are constantly trying their best to unseat Flipkart by
coming up with similar or better products, services and use of technology for automation.
Flipkart meanwhile is in no mood to give up. It has set up its eyes on the next big vertical after
electronics and apparel—furniture. Though there are initial hiccups, but a lot is in the pipeline.
Moving into the furniture foray will bring it in direct competition with Urban Ladder and Pepper
Fry. The story that will unfold then will be worth the wait.

The e-commerce space is ruthless and unless the players churn out fresh ideas on a daily basis,
rivals quickly take over. If market shares slip, funding dries up gradually. So it is highly
important to stay alert to survive and be in the race.

Keeping up with this idea, the latest from the Flipkart stable is the ‘Phonepe’ app for Android
and iOS. This is aimed at helping you shop/pay even without worrying about standing in long
queues outside banks and ATMs bracing demonetization. It is user friendly, safe, secure
and based on Unified Payment Interface (UPI) platform that allows you to transfer money
without a wallet balance, directly from the bank. For most details on this cool App, look up here.

As Flipkart inches towards its efforts to become India’s first $100 billion dollar company,
despite executive exits and staff reductions, it has made great strides in performance. It stands
tall as a role model for new start-ups who wish to scale high from humble beginnings. Sachin
and Binny keep stressing on the need to keep customers happy and attention to repeat purchase.

Bevy is out to solve the problem with high startup failures by creating a seamless ecosystem of
entrepreneurs, enthusiasts, and mentors working in symphony toward solving major (and minor)
problems that startups face on a day to day basis.

Startups are known to grow, pivot or fail and all of those actions are executed based on facts,
figures, and very good advice. We hope to create a community on our platform that has the
ability to listen and ‘self-heal’. We are starting our efforts by making the assumption that the
startup ecosystem can be made self-sustaining and self-aware.

Through this, we hope to attack the common problems that startups face, such as ill-fitting
products, the lack of good team members and other issues that plague the path of
entrepreneurship.

Mukesh Naraniya, Founder and CEO of Bevy started working on this product after past
endeavors started hitting roadblocks. A hard insight into the life-cycle of startups led to address
the various obstacles along the way and that, in turn, led to the formation of Bevy.

We are starting our platform with the tools required to reach out to other startups and efficiently
put out your thoughts and concerns. Our way ahead is exciting!

We plan to create a fulling functioning network equipped with tools powered by data. The team
has already charted out some amazing plans, which will revolutionize the way people (not just
entrepreneurs) approach entrepreneur

Flipkart websaite login page:

Shopping screen

Payment options:

Delivery and logistics:

No.of order served daily>30,000
Own delivery channel for metro cities ekart
Partner delivery agencies for rest of target area
Flipkart customer delivery page

Myntra .com

 Introduction

Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-
commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free
and enjoyable shopping experience to shoppers across the country with the widest range
of brands and products on its portal. The brand is making a conscious effort to bring the
power of fashion to shoppers with an array of the latest and trendiest products available
in the country.

 Value proposition
 Myntra's value proposition revolves around giving consumers the power and ease of
purchasing fashion and lifestyle products online. Offerings such as the largest in-season
product catalogue, 100% authentic products, cash on delivery and 30 day return policy
make Myntra, the preferred shopping destination in the country. To make online
shopping easier for you, a dedicated customer connect team is on standby to answer your
queries 24x7.

 Brands

Myntra understands its shoppers' needs and caters to them with choice of apparel,
accessories, cosmetics and footwear from over 500 leading Indian and international
brands. Prominent brands include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of
Benetton, FCUK, Timberland, Avirate, FabIndia and Biba to name a few. You can also
shop from some recently introduced labels such as - Roadster, Sher Singh, Dressberry,
Kook N Keech and ETC.

 Recognitions
o Awarded 'Fashion eRetailer of the Year 2013' by Franchise India – Indian
eRetail Awards
o Awarded 'Best E-commerce Website for 2012' by IAMAI – India Digital
Awards
o Awarded 'Images Most Admired Retailer of the Year: Non–Store Retail' for
2012 by Images Group
o Awarded 'Best E-commerce Partner of the year 2011-12' by Puma India

Founders:

For the last three years a single Indian company Myntra Designs Pvt. Ltd has been
surging through the ranks of the product personalization arena. Their stellar rise has been driven
by Mukesh Bansal the entrepreneur behind Myntra Designs, which is India’ largest
personalization brand. Mukesh spoke of his entrepreneurial dreams and experiences while also
elucidating on how Myntra.com has managed such phenomenal progress in so short a period of
time.“Myntra is India’s largest on demand personalization brand for products, gifts and cool
merchandise. Myntra enables individuals and corporates to create their own products by adding
content of their choice. Currently Myntra offers personalized products across 33 product
categories and has a Designer Community with over 3500 designers.”
Myntra founding year:

2007

Design of website:

Myntra website login:

Payment option:
Myntra customer support
New sale customer grevences other info
24*7 customer support

Internal e-retaling store:

Amazon.com
Ebay
Myntra:
To be a fashion apparel online store only
To building a strong customer base
Basic streategy-increase product range enhance customer
Engagement maximize customer loyalty
 Flipkart focus on books, electrons and other wide range of
products
Flipkart fashion store-tv campaign
Flipkart first
Bonus information-this is very similar to amazon price
Program which the company has not launched in india yet