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Simpler, Quicker, and More Successful in
the Market
Lohr am Main
15th April 2010
Content
6. Next steps
7. Contact
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reserved by Bosch Rexroth AG.
Content
6. Next steps
7. Contact
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reserved by Bosch Rexroth AG.
Rexroth today:
Many Interfaces with our Markets
Market/ Sales Business Units Procurement
Customers Country Sales Engineering Production Purchasing Market/
Units Suppliers
Mobile
Applicat. Suppliers
Hydraulics Hydraulics (DCH)
A
Suppliers
Electrical Electric Drives and Controls (DCC)
B
Machinery
Applicat.
and Engin.
Linear/
assembly Linear Motion and Assembly Technologies (DCL)
Factory Technol.
Automation
Pneu-
matics Pneumatics (DCP)
Wind
Suppliers
Renewable Turbine Wind Turbine Gears (DC-WE)
OEM Z
Energies
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reserved by Bosch Rexroth AG.
We need to act
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reserved by Bosch Rexroth AG.
We have been placing more Strategic Focus on
the Market for the past several years
Technologies
Wind Turbine
Products/
Pneumatics
Hydraulics
Drives and
Linear and
Assembly
Controls
Technologies
Electric
Gears
Market Segments
Safeguard
and extend
Mobile as a world
Applications market
leader
Machinery
Safeguard and extend as a
Applications world market leader and
and drive technology change
Engineering
Technology DC Technology DC
already established not yet established
in market segment in market segment
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reserved by Bosch Rexroth AG.
Content
6. Next steps
7. Contact
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reserved by Bosch Rexroth AG.
The Future
Rexroth 2.0:
Simpler
Quicker
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reserved by Bosch Rexroth AG.
Design Principles of Rexroth 2.0 (1/2)
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reserved by Bosch Rexroth AG.
Design Principles of Rexroth 2.0 (2/2)
Market segments and industry sector clusters within a business unit are
responsible for worldwide sales and profit.
Industry sector clusters include industries with similar requirements.
Each customer is allocated to one specific industry.
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reserved by Bosch Rexroth AG.
Content
6. Next steps
7. Contact
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reserved by Bosch Rexroth AG.
Rexroth 2.0:
4 Market Segments and 3 Business Units
Market/ Business Unit Procurement
Customers Sales Engineering Production Market/
Suppliers
Mobile Applications
Mobile Motors and Pumps
Applicat. Industries Mobile Controls Suppliers
Mobile Gears A
Applicat. Compact Hydraulics
Mobile Electronics
Suppliers
Industrial Applications B
Machinery
Applicat. Industries Industrial Hydraulic Controls
Machinery Power units
and Eng. Applicat.
Electric Drives and Controls
Industries Linear Motion and
Factory Factory Assembly technologies
Automation Automation Pneumatics etc.
Renewable Energies
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reserved by Bosch Rexroth AG.
Rexroth 2.0: Structure of a Business Unit
Example of Mobile Applications
Sales Development/Production
(industry management, (organized by product areas)
organized by industry sector clusters)
Construction
Machinery
Product Management
Product Management
Materials Handling
Equipment Pumps
Technical
Mobile Compact Mobile
and Gears
Sales
Commercial /
Road Vehicles
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reserved by Bosch Rexroth AG.
Rexroth 2.0: Product Management
Innovation management
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Rexroth 2.0:
4 Market Segments and 3 Business Units
Market/ Business Unit Procurement
Customers Sales Engineering Production Market/
Suppliers
Mobile Applications
Mobile Motors and Pumps
Applicat. Industries Mobile Controls Suppliers
Mobile Gears A
Applicat. Compact Hydraulics
Mobile Electronics
Suppliers
Industrial Applications B
Machinery
Applicat. Industries Industrial Hydraulic Controls
Machinery Power units
and Eng. Applicat.
Electric Drives and Controls
Industries Linear Motion and
Factory Factory Assembly technologies
Automation Automation Pneumatics etc.
Renewable Energies
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reserved by Bosch Rexroth AG.
Rexroth 2.0: How do Customers, Sales Country
Units, and Business Units interact?
Market/ Sales Business Unit Procurement
Customers Country Sales Engineering Production Market/
Units Suppliers
Mobile Applications
Mobile Motors and Pumps
Industries Industries Mobile Controls Suppliers
Applicat. Mobile Mobile Gears A
Applicat. Applicat. Compact Hydraulics
Mobile Electronics
Suppliers
Industrial Applications B
Machinery Industries
Applicat. Machinery Industries Industrial Hydraulic Controls
Applicat. Machinery Power units
and Eng. Applicat.
Electric Drives and Controls
Industries
Factory Industries Linear Motion and
Factory Auto- Factory Assembly technologies
Automation mation Automation Pneumatics etc.
Renewable Energies
Industry Industry
Renewable Wind Wind Wind Turbine Gears
Energies Energy Energy Condition monitoring Suppliers
Z
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reserved by Bosch Rexroth AG.
Rexroth 2.0: How do Customers, Sales Country
Units, Business Units, and Purchasing interact?
Market/ Sales Business Unit Purchasing Procurement
Customers Country Sales Engineering Production market/
Units suppliers
Mobile Applications Mat.
Suppliers
Mobile Motors and Pumps Segment
Industries Aluminum
Applicat. Industries Mobile Controls Aluminum
Mobile Mobile
Applicat. Gears
Applicat. Mat.
Compact Hydraulics Suppliers
Segment
Mobile Electronics Casting
Casting
Mat.
Industrial Applications Suppliers
Machinery Segment
Industries Industries Industrial Hydraulic Controls Steel
Applicat. Machinery Steel
Applicat. Machinery Power units
and Eng. Applicat.
Electric Drives and Controls
Industries
Factory Industries Linear Motion and
Factory Auto- Factory Assembly technologies
Automation mation Automation Pneumatics etc.
Renewable Energies
Industry Industry
Renewable Wind Wind Wind Turbine Gears Mat.
Energies Energy Condition monitoring Suppliers
Energy Segment
Magnets
Magnets
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reserved by Bosch Rexroth AG.
Rexroth 2.0: An Overview of the New Organization
(Leipold-B.), responsibility
Business Unit Business Unit
DC/EP1) DC/EP2) DC/EP3)
for Manufacturing
Senior VP
DC-IA/SE Sales and Industry
Senior VP (Wintjes) Management
DC-MA/SA Machinery Applicat.
Sales and Industry
(Schunk) Management Senior VP
DC-IA/SF Sales and Industry
(Haack) Management, Further details on the
Factory Automation
DC-MA/NE Senior VP organizational structure
(Kamp) Engineering
DC-IA/SE Senior VP follow
(Ochs) Technical
6. Next steps
7. Contact
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reserved by Bosch Rexroth AG.
DC-MA
Organization (excl. Plants)
Project Manager
Status: 15.04.2010
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reserved by Bosch Rexroth AG.
Rexroth 2.0 (Current Working State)
DC-MA/NE1
| 01.04.2011 | DC/HRM | © Bosch Rexroth AG 2011. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe
2 sowie für den Fall von Schutzrechtsanmeldungen.
DC-MA/GP
Organization Chart (Assignment Plants)
PkP1/PT
EcP/PT HorP/PT NntP/PT AfP/PM
Technical Plant Manager
Technical Plant Manager Technical Plant Manager Technical Plant Manager Plant Manager
Peking 1
Elchingen Horb Nonantola Augsfeld
Hans-Karl Hechtel,
Jochen Stichler Bernd Neugebauer Dr. Michael Loh Frank Miederhoff
DCCN/MG
FniP/PT
GleP/PM NagP/PT
Technical Plant Manager
Plant Manager Technical Plant Manager
Fountain Inn
Glenrothes Nagoya
Michael McCormick
Alastair Johnstone Tatsuhito Fujino, DCJP/MG
Dis. Resp.: DCUS/P
PenP/PM PoP/PT
VxP2/PT
Plant Manager Technical Plant Manager
Technical Plant Manager
Peenya Pomerode
Vénissieux 2
Sreeni Vasan Edson Duwe
Dr. Frank Neuscheler
Dis. Resp.: DCIN/MG Dis. Resp.: DCBR/GM
TscP/PT
Technical Plant Manager
Tsuchiura
Tatsuhito Fujino, DCJP/MG
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reserved by Bosch Rexroth AG.
Business Unit DC-MA: Overview
Location Elchingen
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Market Segments and Industry Sector Clusters
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reserved by Bosch Rexroth AG.