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P R O F E S S I O N A L M A K E U P
WHAT WE DO
Olapic’s Visual Marketing Platform elevates beauty brands’ emotional IQ
with user-generated content that resonates with consumers and is backed by
data science.
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P R O F E S S I O N A L M A K E U P

e couldn’t be happier with NYX’s relationship with

the Olapic team, who’ve been true partners at
every step of the journey. The speed with which Olapic
has developed and grown its platform has exceeded my
expectations — every time I log in, I discover a new feature
that significantly improves the experience. The results to
date have been tremendous.

MEHDI MEHDI
ASSOCIATE VICE PRESIDENT, DIGITAL
NYX COSMETICS
 Use customer-generated photos to produce
high-quality, authentic, visual content at the

THE speed of social

CHALLENGE
hile NYX is one of the most socially savvy
cosmetic brands in the world and boasts an
almost cult-like online following (including 2.4 million
followers on Instagram), shopping for makeup on the
web nonetheless remains a challenging process
because of the many factors that impact buying
decisions, such as skin type, skin color, eye color, etc. Display highly visual-content on product
pages in order to show social proof and
increase loyalty
 Link product SKUs to
customer photos

THE
SOLUTION
ith Olapic’s help, NYX has leveraged its very
loyal fan base to build a large media library of
user-generated content that gives consumers a
realistic, accurate idea of what its products look like on
users who may have similar features and attributes. Publish photos to
Olapic’s platform also lets NYX tag its UGC images with Product pages

specific products down to the shade level, which has

been an invaluable tool for the brand.
BUSINESS EARLY
RESULTS METRICS
Olapic’s analytics tools have allowed Shoppers interact with an average
NYX to measure the exact impact of 7 consumer-generated
each piece of content has on its site. photos per visit

NYX was able to identify crucial

Shoppers who engage with UGC on the
brand ambassadors who were
site convert to customers at a rate 320%
directly impacting the site’s revenue.
higher than shoppers who don’t

Overall, NYX used Olapic to

Customers who interact with UGC
engage its customers and create
have a 93% higher AOV than
a more authentic and relevant
those don’t
e-commerce experience.
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P R O F E S S I O N A L M A K E U P

CONTACT US
+1 888 399-6685
WWW.OLAPIC.COM
INFO@OLAPIC.COM