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TABLE OF CONTENTS
TITLE PAGE
Executive Summary
Technical Highlights
Management Aspect
SWOT Analysis
Organizational Structure
Manpower Requirements
Job Descriptions
Hiring of Personnel
GAANT Chart
Technical Aspect
Utilities
Waste Disposal
Marketing Aspect
Market Analysis
Marketing Strategies
Product
Pricing
Place of Distribution
Promotion
Financial Aspect
Balance Sheet
Income Statement
Statement of Capital
Profitability Ratio
Government requirements
References
List of Figures
List of Tables
I. Executive Summary
Perlas Pilipinas ™
II. Location
to provide a unique, creative and high quality souvenirs from the different
employees and provide not only their salaries and benefits but also to
Perlas Pilipinas Souvenirs offers a wide variety of souvenir item and food
delicacies made from high quality suppliers. Perlas Pilipinas caters both
local and foreign tourist as well as Mall shopper. The Souvenir Shop
foreign tourist will visits the Philippines by 2016, Perlas Pilipinas wants to
Our Target Market will be Tourist, Mall Shoppers, Students and food
enthusiasts.
The total project cost is 2,000,000 which will come from 1 owner :
of the local suppliers the caters our product and also to provide jobs for the
people
That contributes to the economy and uplifts the live of the community.
II. Management Aspect of the Business
I. Vision
operate.
Mission
To provide a good quality souvenir item and one of a kind all in one shop food
Objectives
To establish jobs that will benefit those who are searching for jobs.
Strength Weaknesses
Souvenir Shops that New to the Market
offer unique item and Souvenir Shop is not
food delicacies. yet well known.
Relaxed and creative Our Souvenir Shop
environment. have limited resources
Staffs are well Weak Brand
knowledgeable about awareness
the tourism. Limited fund for
Accessible Location
Wide option of promotion.
souvenir items.
Opportunities Threats
Manager
(1)
Cashier
(2)
Staff
(1)
Perlas Pilipinas is composed of 1 Manager 2 Cashiers, and 1 staff to start with their operation.
IV. Manpower Requirements
Number of
Personnel Monthly Salary Yearly Salary
Employees
Manager 1
P14,000 P168,000
Cashier 1
P11,500 P138,000
Cashier 1
P11,500 P138,000
Staff 1
P11,076 P132,912
Manager
To manage and control the souvenir shop, its staff and resources creating an
attractive and unique friendly shop environment and achieving planned sales
Qualifications
edge.
Physically fit and have good stamina as needed by the store on long
procedures.
Flexible
Qualifications
Accurate in arithmetic
Customer Oriented with quick service and provide the needs of the customer
Assists Customers
Qualifications
College level
Motivated person
Basic
Position Basic Salary
Salary per
per Year SSS Philhealth 13th Month PagIbig
Month
Pay
Total
P 48,076 P 576, 912 P 3,286 P 625 P 48,076 P 400
Benefits
Regular monthly paid employees who have been serving the souvenir shop for
one complete year of service are given 13th month pay equivalent to the one month
company.
2. Sick leave
his/her duty get sick or meet an accident, he/she will be entitled of a sick leave in
3. Vacation leave
Regular employees are given 10 working days for vacation leave with full pay for
every
calendar basis and must be taken at a time to suit the convenience of the souvenir
shop.
4. Free uniform
All hired employees will be given a set of uniform annually free of charge in
5. Holiday pay
There will be additional pay equivalent to 100% of the regular daily pay if an
regularization
VII. Hiring of Personnel
Before the hiring for the opening of a souvenir shop in Robinsons Place Manila as
Follows.
1. Application
2. Screening
3. Initial Interview
4. Psychological Interview
5. Final Interview
6. Medical Examination
7. Orientation
VIII. GANNT CHART
Conceptualize
Development
Market Study
and
Penetration
Product
Analysis
Item
Canvassing
Location
Analysis
Capital
Investment
and
Contribution
Business
Placement
Registration
of permits
and licenses
Preparation of
equipment
and product
Hiring and
Training
Employees
Start of
Operation
III. Technical Aspect of the Business
LUZON
SUPPLIERS:
(25Pcs) P50.00 (
P60.00)
A sweetened Filipino
snack that has a
sticky texture.
Yema
(jar) P50.00 (P60.00)
Ube
Sampaloc Candy
Tropical sour fruit (8pcs) P25.00
made from Cebu. (P30.00)
Made of partially or
completely fermented
fish or shrimp and
salt.
Bagoong
Strawberry Jam
(small) - P50
Strawberry Jam (big)
- P65
Strawberry Jam
Small 65
Medium 120
Strawberry Wine
VISAYAS
SUPPLIERS:
Necklace
Bracelet
183.60
Bracelet with a
unique look and
design.
10.80
Varnished wooden
ring with floral
designs.
Wooden Ring
30.24
A unique cultural
pair of earrings that
are made of wood.
Wooden Earrings
88.56
4.32
A cultural Filipino
bag that was made
from Abaca by
weaving.
Native Bag
Rag that is durable 77.76
and high in quality.
Floor Rag
Dried Mangoes
Sweetened dried
banana chips.
Banana Chips
MINDANAO
Tribal Necklace
Surfer necklace
A grave pendant
made from wood.
P 783.00
PURCHASING
RECEIVING
DISPLAYING
CASHIER/ COUNTER
DISPOSING
Purchasing of Souvenir items and food items is first step in production process. Next is receiving
which will be done and record in inventory sheets. Follows the Separation of food item and
souvenir item which will be divided into Dry Storing and Cold Storing. The Storing will be done
First in First out basis to identify which item will be out for display. Cold storing shall be done in
refrigerator for early expiration date. Next Step will be displaying the product in the store which
will be organized in proper way to ensure unique display. Next Step is Cashier which will be the
money payment of the product purchased by the customers and last step is the proper disposal of
item will be practice. HACCP standards of Production process will be applied and Order time
7 Steps of HACCP
2. Identify critical control point including cross contamination, cooling and hygiene
4. Monitor critical points and use the correct sign, tools and training materials to ensure this
5. Take corrective actions as soon as a critical control point is in jeopardy or when any
6. Set up record keeping system to log all flow charts and temperature checks
Wednesday
Thursday
Saturday
Tuesday
Monday
Sunday
Friday
Employee
Manager M M OFF M M M C
Opener: 8: 00 – 4:00 pm
Office Table
1 P7,500.00 P7,500.00
Office Chairs
2 P1,200.00/pc P2,400.00
1 P8,845.00 P8,845.00
Computer set
1 P19,950.00 P19,950.00
1 P10,500.00 P10,500.00
Wall Clock
1 P250.00 P250.00
Bundy Clock
1 P5,800.00 P5,800
1 P3,499.00 P3,499.00
Safe Deposit Box
TOTAL: P60,374.00
PACKAGING
Perlas Pilipinas Souvenir Shop packaging will be an eco-friendly, to help minimize the
use of plastic that cannot breakdown on landfills, cause of clogging of drainage that can destroys
our Mother Earth. The SP – 2103 mandates all business establishments that uses plastic bag to
display conspicuously in their stores a notice that courage their customers to protect our
environment.
III. Plant Location , size and Lay out
Floor Plan
External Lay out
Internal Lay out
AUTOCAD Video Presentation
autocad.wmv
Place Manila is a 240,000 sqm full service, world-class mall that is currently
spots. It is also located within walking distance from the enchanting Manila
Bay and the city’s major thoroughfares – Taft Avenue and Roxas Boulevard.
Robinsons Place Manila is a 7-level shopping complex that offers the widest
become the ultimate shopping and dining haven to over 1.5 million Manileños
who live and thrive in the city. It has successfully reinvented itself not only to
keep up with the times but more importantly to provide additional values to its
Notably, Robinsons Place Manila is connected to a twin re{ TA \l "in re" \s "in
OFFICE SUPPLIES
Office Supplies Quantity Price (per Total Price
pc./pack)
Set
Electrical
0 0
0 0
Water
Internet Connection
999 11,988
PLDT myDSL
TOTAL P 1,175,988
VI. Waste Disposal
It is the official Waste Disposal System of Robinsons Place Manila, It is an agency that
Robinsons Malls.
Human Resources/ Manpower to companies. Providing the right job at the right time.
As a new player in the employment services industry, we aim to provide jobs to people.
Supply a wide range of workforce solutions, providing people with the appropriate skills,
and delivering superior performance that can be accurately measured and assessed. We
Resume
Medical Certificate
NBI Clearance
Transcript of Record
(Vocational Worker)
Resume
NBI Clearance
I. Methodology
Good Day Sir/Madam we are students from Far Eastern University, Manila. We would like to borrow
some of your time to answer our survey question about Souvenir shop and it would only take 3-5 minutes,
for this questions you can help us to help in progress
1. Are you interested in Philippines 6. When are the times do you usually buy a
Souvenirs? souvenir?
____ Yes ____ NO ____ Regular Days
____ Weekends
____ Holidays
2. Do you like buying Souvenir Item every
time you visit a tourist destination? 7. What kind of souvenir shop do you like?
____ Yes ____ NO ____ Modern
____ Old Fashion
3. What kind of souvenirs do you usually ____ Conceptualize
buy?
____ Keychain 8. Where do you usually buy souvenir
____ T-shirt item?
____ Bags ____ Tourist Destination
____ Others ____ Malls
____ Online
4. Is the Ambience of a Souvenir Shop
Important to you? 9. What kind of souvenir products do you
____ Yes ____ No prefer?
____ Food
5. How often do you visit Souvenir Shop? ____ Souvenir Item
____ Always
____ Sometimes 10. Do you considered buying a souvenir
____Never item every time you visit a tourist
destination?
____ Yes
____ No
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
4%
Yes
No
96%
Do you like buying Souvenir Item every time you visit a tourist
destination?
8%
Yes
No
92%
A percentage of 92 % of our respondents agrees and said yes, they are willing to buy souvenir
6%
25%
17%
Keychain
T- shirt
Bags
Others
52%
25% wants key chains, 52% agrees on having a T shirt, 17% says they wants bags while
10%
Yes
No
90%
90% said that ambiance is important factor on having a souvenir shop while 10% believes that
1%
22%
Always
Sometimes
Never
77%
Based on our survey , A percentage of 77 agreed that they visits a souvenir shops Sometimes,
meanwhile 22 % said that they always visits and 1% said that they never visit a souvenir shop.
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
6%
12%
Regular
Weekend
Holiday
82%
82% states that they usually buy a souvenir on holiday season, while 12 % said that they buy
25%
49%
Modern
Old Fashioned
Conceptualize
26%
A percentage of 49% states that they prefer modern style of souvenir shops, while 26 % said that
they want an old fashioned type of souvenirs and 25 % agreed of conceptualize souvenirs shop.
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
3%
43%
Tourist Destination
54% Malls
Online
54 % of our respondents answers that they prefer buying souvenir on Malls rather in Tourist spot
destination which an average of 43% and the remaining of 3% agreed online shopping.
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
37%
Food
63%
Souvenir Item
63 % of our respondents agree that they prefer souvenir items rather than having food item which
consist of 37%.
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
Do you considered buying a souvenir item every time you visit a tourist destination?
13%
Yes
No
87%
A percentage of 87 agreed on buying a souvenir on the tourist destination itself while 13%
disagreed on it.
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
Based on our survey with our competitor the data below shows the average sales per
item daily
T shirt = 50 a day.
Bags = 20 a day
(1) Product
A product is the ultimate vision of the product as it states where the product will
end up. By setting a product strategy, we will be able to determine the direction of
Pricing strategies for products services encompass three main ways to improve
profits. These are that the business owner can cut cost or sell more, or find more
profit with a better pricing strategy. When costs are already at their lowest and
sales are hard to find, adopting a better pricing strategy is a key option to stay
viable.
Our souvenir shop is built in Robinsons Place Ermita; it is a very good location
because
(4) Promotion
Promotion is one of the market mix elements and deals with any one or
product or service means nothing unless the benefit such service can be
I. Balance Sheet
IV. Inventory
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
I. Government Requirements
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
The Perlas Pilipinas promotes environmental friendly of packaging that’s help our
environment reduce plastic waste. Perlas Pilipnas is located at Robinsons Place Manila
which also known for its promotion to save our mother earth.
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
Business nowadays is affected by the economic, social, environmental and political factors.
These factors collectively form the business environment such as the total of all external
forces, which affects the organization and operations of business in the environment The
Perlas Pilipinas Souvenir shop tends to contribute to improve the tourism industry in the
Philippines .It also contributes to attract more local and foreign tourist by attracting them by
our products
The Perlas Pilipinas Souvenir shop is a people centered business. The shop exists because we
want to give job opportunities to the community even for a few jobs only we generate.
As the shops, we seek for particular foundation to share our blessings with. It is now our turn
to give back and help the society. As we focus our help to those who are in need and to make