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Note to the Project Guides

MBA/MCA/MSc Final Semester Projects

The students of MBA are now in the final semester and will be doing their project work
this semester. This is one of the important components of MBA/MCA programme and in
this context we have brought out some guidelines regarding project work to ensure
that the project by the student is authentic and is of high quality. One of the important
stipulations regarding project for MBA is that the candidate is to undertake a project in the
chosen specialization. The projects will be reviewed, monitored and tracked by the Project
Guide in coordination with the Central Steering Committee (at the Centre for Distance
Education, Anna University Chennai, Chennai-25), Project Monitoring Committee (at Study
Centre).

1. PROJECT GUIDANCE:
As the project guide your role is most significant in getting a quality project done. The
Centre for Distance Education, Anna University Chennai requests your valuable expertise in
counseling, advising, monitoring, tracking and evaluating the projects under your guidance.
We request your full cooperation in our endeavor of ensuring quality projects.

In addition, in order to ensure quality, the qualification and experience of the guides
have been made stringent. The project should be carried out under the direct supervision of a
qualified guide / as per the qualification prescribed below.

1.1 Qualifications of Guide

• As regards to MBA programme, the Guide must have Master Degree in Business
Administration or any post graduation with specialization in the area relevant to the
specialization opted by the candidate. In case of MCA/ MSc the guide must have
appropriate Masters Degree with specialization in the area relevant to the
specialization opted by the candidate
• The guide should have five years of teaching experience at MBA level or post
graduation with specialization in the area relevant to the specialization opted by the
candidate or five years of industrial experience at least as middle level executive in
case of MBA. In case of MCA/M.Sc the guide should have five years of teaching
experience at BE/ME/MCA/M.Sc level with specialization in the area relevant to the
specialization opted by the candidate or five years of industrial experience at least
as middle level executive.
• At a time a guide can supervise a maximum of ten students.
1.2 Functions
• As regards to MBA/MCA/MSc projects, the guide is expected to offer suggestions to
fine tune the problem identified for the project study. In the case of MBA the problem
identified should deal with contemporary business issues. In the case of MCA/MSc
the project should be according to a clearly specified design and implemented, also
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use of CASE tools is encouraged. The problem identified should be sufficient
enough for a study at MBA/MCA/MSc level.
• The guide has to monitor and review the project work periodically with minimum two
reviews during the course of the project.
• The guide has to send project review marks of students to the project monitoring
committee of the study Centre, which in turn shall forward the same to the Central
Steering Committee of the Centre for Distance Education, Anna University Chennai,
Chennai-25.
• The guide has to offer the suggestions for framework of analysis, and structuring the
project report.
• The guide has to go through the draft project report and offer suggestions wherever
necessary and to confirm that the project report is submitted as per the prescribed
format (for sample format refer www.annauniv.edu/cde)
• The guide has to confirm that the project report submitted is as per the format
provided by Anna University Chennai.
1.3 Financial Terms
In appreciation of the project guide carrying out the above function a sum of
Rs. 2,000/- per student will be paid to the Guide. (Please note that at a time a guide is
allowed to supervise a maximum of 10 Students)
Project Guide-ships Approval from Centre for Distance Education, Anna University
Chennai
1.4 Qualified persons desirous of guiding projects
™ Directly apply to the Centre for Distance Education, Anna University Chennai, in the
prescribed format available on the web
™ Can fill in the prescribed format when approached by a prospective project student
who is expected to forward the same to the Centre for Distance Education, Anna
University Chennai
™ Please note that you will become an eligible guide only on approval by the Centre for
Distance Education, Anna University Chennai Central Steering Committee.
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2. Central Steering Committee and Project Monitoring Committee

2.1 Central Steering Committee

In order to directly monitor and track projects we have a Central Steering Committee at the
Centre for Distance Education, Anna University Chennai. The functions of this
committee include:
™ Going through the project proposal and ensuring that it is of the chosen specialization
and checking the qualifications of the proposed project guide.
™ It is responsible for approving the project and conveying the same to the student
through the web.
™ During the approval process the Committee will give suggestions for improvement if
needed.
™ Going through the evaluation reports sent by the Study Centre after each review
meeting and giving suggestions if necessary.
™ Approving the final list of students allowed to submit Projects at the end of the
semester.
™ Preparing the panel of Experts for the Viva Voce Examination and forwarding the
same to the controller of Examinations, Anna University, Chennai

2.2 Project Monitoring Committee

In addition, there will be a Project Monitoring Committee at the Study Centre headed by a
project in-charge and consisting of two other senior faculty members. The functions of the
committee include:
™ Providing appropriate counseling, advice and suggestions to all students undertaking
project work regarding project area and choice of guide and in general helping the
project-in-charge in project related activities
™ Ensuring that the project proposal and the Guide are approved by the Central steering
committee of Centre for Distance Education, Anna University Chennai and no project
is undertaken without prior approval.
™ Conducting at least two reviews and evaluating the progress of the projects
™ Ensuring that the student has incorporated all suggested improvements and
suggestions
™ Checking that the content and format of thesis report is as per norms

All Correspondence regarding projects should be addressed as given

below:
™ The Convener, MBA, Central Steering Committee, Centre for
Distance Education, Anna University Chennai, Chennai – 25. (in an
envelope marked Project – proposal ).
™ E-mail :cdembavf@gmail.com…. please mark subject as MBA
Project -Request for Guide-ship etc..)
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Project Guidelines given to students:
Given below is the extract of the Project Guidelines given to students.
Please go through the same to understand the expectations and
requirements of a typical MBA project to be undertaken.
Project Guidelines (Extract)

3. Guidelines for undertaking Project

™ One of the important stipulations regarding project for MBA is that the
candidate is to undertake a project in the chosen specialization (Sample
Projects in Each Area of Specialization given in Annexure 1). The main focus of
the Project should be on the chosen area of Specialization such as General
Management/ Technology Management / Retail Management / Human Resource
Management/Health Services Management/Financial Services Management for MBA.
The project work may be carried out by identifying research/ application problem in
any one of the business/ manufacturing/ service organizations or in the respective
department of the study centre that suits the chosen area of the specialization.
™ Candidates have to prepare the following
o The profile of the Guide (the qualification of the Guide has been given in
Section 1.3.1) in the format given in Annexure 2 duly signed by the guide (need
not be submitted if the guide is already in the panel of project guides already
approved by Centre for Distance Education, Anna University Chennai (will be
available on the Web).
o A brief synopsis of the proposed project in the prescribed format given in
Annexure 3.
Note: Annexure available on the web or can be obtained from study centre
™ These Annexures are to be sent for approval. They are to be submitted in duplicate to
project-in-charge at the Study Centre in the prescribed formats (Annexures 2 & 3-
available in the web or obtained from study centre)

CANDIDATES HAVE TO SUBMIT TWO COPIES OF PROJECT

PROPOSAL TO THE CONCERNED STUDY CENTRE (OUT OF THAT,
ONE COPY THE STUDY CENTRE SHALL FORWARD TO THE CENTRE
FOR DISTANCE EDUCATION, ANNA UNIVERSITY CHENNAI,
CHENNAI – 25). IN ADDITION, CANDIDATES ARE EXPECTED TO
SUBMIT THE PROJECT PROPOSAL THROUGH WEB. SUBMISSION
OF PROPOSAL THROUGH WEB IS COMPULSORY.
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™ The students are permitted to proceed with topic of the projects only
under qualified and supervisor after approval by the Central Steering
Committee Centre for Distance Education, Anna University Chennai.
™ The student is expected to execute original work. If at any point of time it is noticed
that the work is not original, the project will be summarily rejected.

3.1 Major Types of Project

The project undertaken may be of various types:

™ Exploratory type
o The student to explore the possible causes for a phenomena or status
™ Descriptive – to support or disprove existing facts with quantative data
™ Survey type
o includes designing questionnaire for collection of data through field study,
collecting data from target respondents, processing and analyzing the data
and arriving at conclusions

™ Experimental study
o Conduct of experiments to find the cause and effect relations between
experimental variables and dependent variables
• ex. Impact of training programme on performance, impact of
advertisements on sales
™ Desk research based on secondary data
o Making use of published data and analyzing the data and riving interpreting
such data and arriving at meaningful conclusions.

3.2 Role of Project Guide

™ The Student is required to meet the guide periodically on mutually agreed upon
dates.
™ The Student is also advised to maintain e-mail contact with the guide
™ Any Conflict of interest during the course of the project can be immediately brought
directly to the notice of the Central Steering Committee, Centre for Distance
Education, Anna University Chennai.

4. Steps to be followed in undertaking Project

4.1 Problem identification

™ By referring to relevant literature or discussing with industry experts – a problem
may be formulated in the chosen area of Specialization and the same can be fine
tuned by drawing input from the Project Guide.
™ Subsequently a project guide is to be identified by the student. The project guide
should have qualifications as prescribed by the Centre for Distance Education,
Anna University Chennai, Chennai-25. (given in Section 1.3.1).
™ The Topic and the guide proposed, are to be submitted in duplicate to project-in-
charge at the Study Centre in the prescribed formats (Annexures 2 & 3 - available
in the web or obtained from study centre)
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CANDIDATES HAVE TO SUBMIT TWO COPIES OF PROJECT PROPOSAL TO
THE CONCERNED STUDY CENTRE (OUT OF THAT, ONE COPY THE STUDY
CENTRE SHALL FORWARD TO THE CENTRE FOR DISTANCE EDUCATION,
ANNA UNIVERSITY CHENNAI, CHENNAI – 25). IN ADDITION, CANDIDATES
ARE EXPECTED TO SUBMIT THE PROJECT PROPOSAL THROUGH WEB.
SUBMISSION OF PROPOSAL THROUGH WEB IS COMPULSORY.

™ You are requested to look into the website for confirmation of project proposal.
™ Do not proceed with the project topic or with project guide until approval has been
obtained from the Central Steering Committee, Centre for Distance Education,
Anna University Chennai, Chennai – 25.

4.2 Progress for First Review

™ You may now proceed to undertake the project in consultation with the project
guide.
™ Any suggestions made by the Central Steering Committee in the project proposal
should be incorporated while preparing for First Review (tentative schedule given
in Annexure 4).
™ For the First Review, the student is required to present the following details :
™ Problem identified and confirmed
™ Guide confirmed (will be present for review)
™ Background Study
™ Need for the project
™ Objectives and scope of the project
™ Review of Literature
™ Proposed Methodology
o Type of Project
o Target respondents
o Assumptions, Constraints and Limitations
o Proposed Sampling Methods
™ Proposed Analysis (Statistical Tools) and Interpretation methodologies
™ Deliverables – Expected Conclusions
™ A report incorporating all the above details should be submitted at the
time of First Review.
™ The evaluation by the project guide and the Project Monitoring Committee is based
on the above points. The evaluation form for First Review by the Project Guide and
Project Monitoring Committee is given in Annexure 4

4.3 Progress for Second Review

™ Any Suggestions/extensions suggested by the Project Monitoring Committee at
the First Review should be incorporated and project modified accordingly
before the Second Review.
™ For the Second Review, the student is required to present the following details :
o Work completed so far
ƒ Questionnaire designed or interview schedule (if applicable)
ƒ Report of Pilot Study
ƒ Summary of Literature review
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ƒ Data captured so far with all details including scope, sample size,
assumptions, constraints, limitations etc.
o Further work to be one
o Deviation if any and justification
o Attendance details regarding meeting (in person or by e-mail with guide)
– attested by the guide
o Confirmation of tools for Analysis
™ A report incorporating all the above details should be submitted at the time of
Second Review.
™ A draft copy of Thesis signed by guide
™ The evaluation by the project guide and the Project Monitoring Committee is
based on the above points. The evaluation form for Second Review by the
Project Guide and Project Monitoring Committee is given in Annexure 6.

4.4 Preparation of Project Report

™ Each student is expected to submit four copies of Project Report
™ Please refer to --------------------- for report details. The following should be the
contents of the report:
o Title Sheet
o Bonafide Certificate duly signed by the Project Guide and Project-in-
charge
o Acknowledgement
o Abstract
o Table of Contents
o List of Tables
o List of Figures
o List of Abbreviations
o Chapter 1 - Introduction
ƒ Research Background – Description of specific industry/ general
scenario of industry
ƒ Identified Problem
ƒ Need for Study
ƒ Objectives & Scope
ƒ Deliverables
o Chapter 2 – Literature Survey
ƒ Review of Literature
ƒ Research Gap
o Chapter 3 - Methodologies
ƒ Type of Project
ƒ Target respondents
ƒ Assumptions, Constraints and Limitations
ƒ Proposed Sampling Methods
ƒ Data Processing
ƒ Tools for Analysis
o Chapter 4 – Data Analysis and Interpretation
ƒ Proposed Analysis (Statistical Tools) and Interpretation
methodologies
ƒ Calculations
ƒ Diagrammatic Representation
ƒ Deliverables – Expected Conclusions
o Chapter 5 – Conclusions
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ƒ Summary of Findings
ƒ Suggestions & Recommendations
ƒ Conclusions
ƒ Directions for Future Research
o Appendix
ƒ Copy of Questionnaire/Interview Schedule
ƒ Bibliography
ƒ Any Other
5. Sample Project (for Details & Reference only)

5.1 Specialization: General Management

5.2 Topic: A study of Shopper’s attitude towards Ready to eat

Food items

5.3 Literature Study

™ Literature related to this area
o Shopper behavior in general
o Special emphasis on shopper behavior towards consumer items
o Study of profile of shoppers
o Sampling, Analysis and Interpretation methods used to study
behavior patterns
o Etc..
™ Intensive Industry Analysis – Study of
o Ready to eat food mixes – typical products available
o Major players in the market
o Ongoing trend
™ Interact with related industry and subject experts
™ Fine tune the need, scope and likely deliverables of study

5.4 Objectives (only a sample)

™ To study the key drivers influencing the attitude of the shoppers
™ To establish relationship between demographic variables (age, income,
education, family status, family size etc.) and attitude towards Ready to
eat food mixes.
™ To determine the relationship between psychographic variables (image
consciousness, prize consciousness, time consciousness, etc...) and
attitude towards Ready to eat food mixes.
™ Etc…

5.5 Formulation of Hypothesis

™ Assumptions regarding relationships among variables (ex. Income level &
attitude)
™ Scope
o Target Audience
o Study confined to Chennai
o Only Breakfast items/Curries etc...
o Sample Size approximately – 300
o Other assumptions, limitations, constraints.
5.6 Methodology (to specify the following details)
™ Type of Project Study - Indicate the type of project study undertaken
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o Explorative
o Descriptive
™ Survey type
™ Experimental
™ Desk research.
™ Method of data collection (any one)
• Interview schedule ( preparation of list of questions)
• Questionnaire
• Pilot study with small sample – fine tune Interview schedule/
Questionnaire design
™ Sampling Methods (any one)
o Probability sampling methods (like Random)
o Non Probability sampling methods (like Convenient, Purposive)
™ Data Processing
o Collection of data, data coding, formatting and storing using appropriate

™ Tools for Analysis – data to be analyzed using appropriate tools.

Normally used tools:
o Percentage analysis
o Chi-square analysis
o Ranking
o Correlation – Regression
o Factor Analysis
o Cluster etc...
5.7 Data Analysis, Interpretation
™ Processed data will analysed and interpreted using appropriate tools
decided above
5.8 Conclusions:
™ Summary of Finding, Suggestions, Conclusions for Future Research
o Conclusions
ƒ Found that people with higher incomes and working in IT
field had positive attitude towards Ready to eat food mixes
etc…
o Summary Report of Findings
o Suggestions
ƒ How to advertise for generating positive attitude towards
Ready to eat food mixes
ƒ How to price the product for generating positive attitude
towards Ready to eat food mixes etc…
o Future Directions
ƒ To take sample from all over Tamilnadu
ƒ To study rural versus urban divide or buying in
Supermarkets versus local grocer in attitude towards Ready
to eat food mixes
ƒ To study different products using same assumptions etc...
5.9 Bibliography:
™ List the references inside the text in order of occurrence in the
following format
David Andersen, Hari Balakrishnan, Frans Kaashoek, and
Robert Morris, “Resilient Overlay Networks”, Proc. of
ACM Symp. on Operating Systems Principles, pp.15-18, Oct. 2001
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(Author names, “title of reference”, Proceedings/Journal name, page
number, Year)
™ References can also include web sites

5.10 Appendix - Questionnaire, any other relevant details

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Annexure 1

General Management
1. Study of effect of TV advertisement targeted at children
2. Impact of privatization
3. Study of the effect of IPL on cricket viewing public
4. Study of Resource management in Organizations
5. Study of BPO practices

Human Resources Management

1. Experimental study of impact of providing training and opportunities for higher studies on
retaining manpower
2. Study of opportunities provided for offshore jobs on family life
3. Study of impact of young workers on work environment
4. Study of career growth of non-IT graduates in IT organizations
5. Performance appraisal in Organizations

Retail Management
1. Study of effect of chain of supermarkets on pattern of shopping
2. Study of relation between customer profile and foreign food chains
3. Merchandise management in retail outlets
4. Retail Shoppers attitude study
5. Impact of retail sales promotion

Financial Services Management

1. Study of relationship between customer profile and insurance practices with reference to an
organisation
2. Study of Impact factors effecting stock prices of specific sectors
3. Financial Performance Analysis with reference to an organisation
4. Perception on investments
5. Study on Retail Banking

Health Services Management

1. Patient Profile Vs Type of Diseases ( a Diagnostic Analysis)
2. Study on preventive health care practices among a target group (IT Professionals, etc.)
3. Study of Operating capital management in Hospitals
4. Patient Information and Tracking System
5 Designing a model for rural healthcare

Technology Management
1. Design of an information system for Project tracking w.r.t an organisation
2. Study of impact of introducing new technologies on grass root workers
3. Study of Financial Implications of Technology Adoption
4. Study of Technology Diffusion
5. Study of Technology Outsourcing with reference to an organisation
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ANNEXURE 2

FORMAT FOR PROFILE OF GUIDE

1. Name :
2. Qualification :
3. Designation :

4. Address of Institution Employed :

Contact Details :
Residence Phone Number :
Office Phone Number :
Mobile Number :
Email-id (compulsory) :

5. Experience (in years) : Teaching ………..yrs

: Industry………….yrs
Designation / Total years of
S. No. From To
Position held service
1.
2
3
4.
5.

6. Area of specialization : 1.
2.
3.
4.
Subject taught
7. Subject taught during past five years or: 1.
Industrial Experience relevant to the 2.
chosen area of project 3.
4.
Area of industrial experience (if any)

Continued...
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8..Number of students already guided
(Please attach list of students college address,
University, Project title, year of award of degree):

Whether
S. Programme Month and
Roll Name of the College and degree is
No Name of the student MBA/MCA/MSc Year of Title of Project
Number Address awarded
Ph.D / M.Phil submission
Yes / No

9. Additional number of students willing to guide :

(maximum 10 students including
already registered as given in 8)
Signature of Guide
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Director’s copy
Study centre’s copy
ANNEXURE 3

FORMAT FOR PROJECT PROPOSAL

To be submitted in duplicate
(Two copies to be submitted to Study centre and project proposal must also be
submitted online)

1. Name of the programme :MBA Specialization: _______________________

2. Name of the Student :

3. Roll Number :
4. Examination Registration Number :

5. Name and address of study centre :

6. Name of Proposed Guide :

7. Title of the Project :

8. Problem Identified : Add a separate sheet about the description of

the proposed project work in 15 lines
9. Proposed Methodology :
1 Type data :
2 Tools for Data Collections :
3 Frame work of data analysis :
4 Expected Deliverables :
5 Any other :
(add a separate sheet)
10 Time Schedule :
(add a separate sheet)

Date:
SIGNATURE OF STUDENT

ACCEPTANCE OF THE GUIDANCE

I, Dr./Mr./Ms. ………………………………..(Name in Capital Letters)…………………….(Designation)
hereby convey my willingness to guide Mr./Ms. ………………………………..(Name of the student) in the
topic ………………………………………………………………………………………………..(Title of the
project) during the period September 2010 to February 2011. I also agree to adhere to the deadline
specified by the CDE for the completion of the project. I further agree to submit/produce details of
assessment/mark etc to the study centre in time. I also enclose my profile.
Date: Name in Capital Letters:
Address:

Office Seal: Signature:

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Annexure 4
SCHEDULE OF PROJECT RELATED ACTIVITIES
SET 5 (Calendar Year 2009 Batch and those who are redoing – IV Semester MBA & MSc)
and
SET 3 (Calendar Year 2008 Batch – VI Semester MCA)
S.
Time Frame Activities
No.
1 July 12, 2010 Release of Project Guidelines on Web – (by CDE)
July 20 – August Identification of topic and Guide and Counseling at Study Centre to
2
5, 2010 work out details - (by Students)
1) Last date for Submission of Project Guide details (Annexure 2)
– (by Student)
September 15,
3
2010 2) Last date for Submission of Project Proposal through online
(Annexure 3)
– (by Student)
September 20 - 30, Confirmation of Approval along with suggestion on Web
4
2010 – (by CDE)
5 October 4, 2010 Release of List of Approved Projects on Web – (by CDE)
November 2-14,
6 First Review at Study Centre
2010
Last date for submission of Hard copy of First Review marks to
November 18,
7 Centre for Distance Education, Anna University Chennai
2010
(Annexure 5) – (by Study Centre)
January 2 - 10,
8 Second Review at Study Centre
2011
1) Last date for submission of Hard copy of Second Review
marks to Centre for Distance Education, Anna University
Chennai (Annexure 6) – (by Study Centre)
9 January 25, 2011
2) Last date for submission of Viva Voce Panel to Controller
of Examinations, Anna University Chennai
– (by Study Centre)
Last day of
contact class of
Last date for dispatch of Internal Marks to Controller of
10 final semester
Examinations, Anna University Chennai – (by Study Centre)
(December 26,
2010)
Last date for finalization of attendance for the theory courses and
11 January 20, 2011 Project Work and sending to the Centre of Distance Education –
(by Study Centre)
Last date for submission of Project Report (Four Copies) to Study
12 February 5, 2011
Centres – (by Student)
13 March 1 - 13, 2011 Final Project Viva Voce Examination
Last date for sending of Viva Voce Marks to Controller of
14 March 19, 2011
Examinations, Anna University Chennai

Note: Those Candidates who have to resubmit their project/ reappear for
Viva-Voce are requested to refer Annexure 4a for Schedule
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Dates specified will be strictly adhered to.

Annexure 4a
TENTATIVE SCHEDULE OF PROJECT RELATED ACTIVITIES

For those Candidates who have to resubmit their project/ reappear for

Viva-Voce are requested to refer Annexure 4a for Schedule

S.
Time Frame Activities
No.
Identification of topic and Guide and Counseling at Study
October 10 - 20,
1 Centre to work out details - (by
2010
Students)
1) Last date for Submission of Project Guide details
(Annexure 2) – (by Student)
2 October 31, 2010
2) Last date for Submission of Project Proposal through
online(Annexure 3) – (by Student)
November 1-7, Confirmation of Approval along with suggestion on Web
3
2010 – (by CDE)
November 15, Release of List of Approved Projects on Web
4
2010 – (by CDE)
December 1 - 12,
5 First Review at Study Centre
2010
Last date for submission of Hard copy of First Review
marks to Centre for Distance Education, Anna University
December 26,
6 Chennai
2010
(Annexure 5) – (by Study
Centre)
January 1 - 10,
7 Second Review at Study Centre (Tentative)
2011
1) Last date for submission of Hard copy of Second Review
marks to Centre for Distance Education,
Anna University Chennai (Annexure 6 -by Study Centre)
8 January 17, 2011
2) Last date for submission of Viva Voce Panel to
Controller of Examinations, Anna University Chennai
– (by Study Centre)
Last date for submission of Project Report (Four Copies)
9 February 5, 2011
to Study Centres – (by Student)
March 1 - 13,
10 Final Project Viva Voce Examination
2011
Last date for sending of Viva Voce Marks to Controller of
11 March 19, 2011
Examinations, Anna University Chennai

Dates specified will be strictly adhered to.

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Annexure 5 (10 students per Page)

S. No. Roll. No. Exam Specialization Topic of Background Review of Proposed Frequency of Presentation Remark
Reg. No. Project Study, Literature Methodology meeting with (10) s
Need, objectives (20) defined guide and Total
and scope – (20) Guide marks (100)
suggestions of (30)
CSC incorporated
(20)
1.
2.
.
.
10.

Annexure 6 (10 students per Page)

S. No. Roll. Exam Specializati Topic of Work Completed Depth of Data Frequency of Presentation Remarks
No. Reg. No. on Project so far and study, Interpretation, meeting with (10) Total
incorporation of analysis suggestion guide, draft (100)
first review (20) report copy
comments if any conclusions submission,
(20) (20) guide marks
(30)
1.
2.
.
.
10.
17