Escolar Documentos
Profissional Documentos
Cultura Documentos
I. Course description
To analyze the key elements in the current and future business environment we
will use the conceptual overview of the Environmental Analysis Framework (EAF).
Students are expected to read, understand and analyze the materials indicated for
each session. Students should be active in discussing the subjects and cases mentioned
in the course outline, being prepared to challenge each other’s opinions and
assumptions.
After each class session, both the quality and quantity of individual student’s
contributions will be recorded. Obviously, attendance is a prerequisite for participation
points and some responsibility rests upon each student to demonstrate their familiarity
with the readings and preparation of the classes.
Quizzes may be given at the beginning of class solely for the purpose of
measuring student`s familiarity with the assigned readings. Such quizzes may not be
made up and imposes a burden on each student to be in class on time.
The exam will be written and the grade scale is between 1 and 10. For those who
are graded less than 6 can take the exam only once.
1
WEEK 1 – 13.01.2018
Cases
WEEK 2 -19.01.2018
Cases
Gr1. A Nordic Investor in Eurasia page 124-128
Gr2. Gambling on the Edge of China page 129-134
Gr3. Microsoft in China page 135-136
Gr4. The Indian Business Process Offshoring Industry page137-139
Gr5. SolarWorld USA page 140-146
2
WEEK 3 – 27.01.2018
Cases
WEEK 4 – 02.02.2018
Cases
Gr1. Uber Technologies Inc: Available locally, expanding globally ride service.
Page 464-466
Gr2. H&M: International Marketing Success Story Page 485-486
Gr3. Apply your understanding pct 16-17 Page 488
Gr4. Apply your understanding pct 16-18 Page 488
Gr5. Apply your understanding pct 16-19 Page 488
3
WEEK 5 – 10.02.2018
5. CORPORATE GOVERNANCE
Cases
WEEK 6 – 16.02.2018
Cases
Gr1. Enter the United States by Bus (Peng) page 149-150
Russian Firms Spread Their Wings (Peng) page 151
Gr2. Dubai Airport Connects the World (Peng) page 158
Huawei`s Investments in Africa (Cavusgil, Knight, Riesenberger)
page 408-409
Gr3. Emerging Multinationals from South Africa (Peng) page 161
Gr4. Emerging Markets: Pearl River Goes Abroad (Peng) page 176-177
Gr5. Chinese OFDI: A General Outlook (Cavusgil, Knight, Riesenberger)
page 429-431