Escolar Documentos
Profissional Documentos
Cultura Documentos
A PROJECT REPORT
PRHLAD AGARWAL
Submitted by
Of
MBA
IN
November 2017
ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is not
different. I am thankful to my guide, Mr. Prahlad Agarwal for supporting me and guiding
me throughout the project. This report would not have been possible without her help.
<NAME>
TABLE OF CONTENTS
Objectives
2 CHAPTER 2 Introduction of company
3 CHAPTER 3 Introduction of topic
4 CHAPTER 4 Literature review
5 CHAPTER 5 Research methodology
6 CHAPTER 6 Data analysis and interpretation
7 CHAPTER 7 Conclusion
8 CHAPTER 8 Suggestion
9 ANNEXURE 1 Bibliography
10 ANNEXURE 2 Questionnaire
OBJECTIVES
INCEPTION
Early 1930s:
Two enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy business
in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent
business practices, brought prosperity and confidence to the young businessmen. When
opportunity knocked in the form of an Englishman who suggested that they try
manufacturing ice cream, the idea was readily translated into reality. “DINSHAW’S ICE
CREAM” was born in 1933 when Nagpuri ans came to know the creamy, hand churned
delicacy.
INTIAL GROWTH
An alien concept, ice cream eating was considered a luxury, which could only be indulged
in, on very special days during the sweltering heat of Nagpur’s grueling summer. The
conviction of their ultimate success, and the vision of these young entrepreneurs, far
outweighed the difficulties of running a purely seasonal business with its vagaries of
demand. By mid forties, Nagpur’s gentry had extended ice cream eating into the winter
and the name DINSHAW’S had become s ynonymous with the ice cream in Nagpur.
THE SECOND GENERATION GROWTH:
SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august
fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards
quality and service, the Rana cousins struck out for wider horizons in 1981.
With an investment of just Rs.5 Lakhs, a small factory came up to replace the cattle
pounds. The dairy business gracefully gave way to its prospering offspring, the ice-cream
business.
The magic of” “DINSHAW’S goodwill spawned a net wor k of enthusiastic dealer-
franchises all over central India, where DINSHAW’S enjoy near monopoly even today.
Success breeds Success. The sound business principles of the founders, which gave them
their initial success, became the foundation of DINSHAW’S business edifice. Quality
consciousness went beyond the quality of relations with employees, business associates
and its ultimate consumer. By 1987 DINSHAW’S was known in central India as not only
the company, which made the best ice creams, but also the company that built best
relations.
Persistent efforts from prospective distributors and dealers of other areas and greater
demand for varieties from existing areas forced DINSHAW’S to expand its manufacturing
capacities. Imported continuous freezers expand plants and storage facilities wide with
market demand.
By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola,
Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand
than by design. Consumer appreciation for its products and for its credo of “VALUE FOR
MONEY” forced continuous expansion and m odernization of manufacturing capacities
which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business
was experiencing difficulty in getting regular supplies of good quality to need its ever-
increasing needs. The obstacles were turned into an opportunity to diversify into Diary
business.
The firm had turned full circle by coming back to its parent business of Diary which today
has a capacity to process and pouch 1lac liters of Milk per day. The citizens of
Nagpur who were dependent only on milk supplied by Government Milk Scheme and local
vendors welcomed the supply of standardized quality milk and DINSHAW’S became the
first branded milk to be sold in Nagpur.
Being a responsible corporate citizen and being aware of the needs of protecting its
environment, DINSHAW’S have invested more than Rs.70 Lakhs in an Effluent Treatment
Plant, which is a model for any industry of its size. As in all other areas, Dinshaw’s foray
in Bombay has been on a low key. DINSHAW’S have been able to grow in the face of
competition from national and multinational giants of the industry because of the inherent
strength of its products, policies and people.
CHAPTER 3
INTRODUCTION OF TOPIC
The topic supply chain management is basically concerned with the following process
of supply chain management and operations, like
1. Procurement and Production
2. Packaging
3. Distribution
Practices followed by Dinshaw’s Dairy Products ltd. Nagpur.
Suppliers:
There are two modes of raw milk procurement & supply.
1. Own collection
2. Other dairies
Own collection:-
Dinshaw’s has established dairies all over the Vidarbha and Maharashtra which
provides a continuous supply of milk.
This own collection also includes two modes as
(a) Chilling centers
(b) Bulk coolers
Chilling centers:-
There are twelve chilling centers across vidarbha region. These plants are having
capacity of 25000 liters. Milk is stored at low temperature & as per the capacity of
plant supply is provided. There are some locations where chilling centers are located
Ravanwadi, Dahegao, Neharwani,Selu, Tiroda, Mandhal, Kodamendhi.
Bulk coolers:-
These are milk storage plants having low storage capacity around 5000ltrs farmers
provide the milk in loose i.e. 5 to 10 ltr each.
Dinshaw’s provide support to the dairy farmers to run their farms
MILK PRODUCTION
The buffalo and the cow and to a very limited extent the goat are the main milch
animals in the India. The buffalo contributes some 64 per cent, the cow 33 per cent and
the goat 3 per cent of the total milk produced in India. There are several well
recognized breeds of cows and buffaloes in the region such as Red Sindhi, Gir,
Tharparkar, and Sahiwal among the cows, and Murrah and Neeli Ravi among the
buffaloes, are outstanding breeds. The milk of the buffalo is comparatively richer in fat
content than that of the cow. In order to increase milk production we must have to :
Milk is procured form area to fulfill the industry needs by procurement departments of
the companies. This is the most important department in every dairy industry, provided
with highly paid Procurement managers supported with a team of qualified and
experienced staff of zonal managers, area executives or milk collection controller, milk
collection supervisors, mobile testers, drivers, peons and etc. in order to support the
procurement staff a separate wing of accounts is also established. This
is the department with highest number of employees. Procurement of milk is not an
easy job.
Quantity:
Every dairy industry operates at its capacity to be a profitable. So in this competitive
environment to have some specific volume of raw milk some time is the biggest
challenge then quality. If a procurement department is failing to achieve the target
quantity, it means it is not functioning properly. This definitely affects dairy business.
Following factors affect the quantity:
Season (availability of milk)
Market competition
Rate of milk
Payment system (direct/banks)
Payment duration (at Spot, after week, after fortnight)
Milk procurement size (larger the size of the procurement greater the quantity of
milk)
Company strategy.
Raw milk receiving parameters
Quality:
Good quality milk is essential for production of good quality dairy products, taste and
flavor, free from pathogens and long keeping quality. Good quality raw milk must be:
a. Free from debris and sediment
b. Free from off-flavors.
c. Low in bacterial numbers.
d. Normal composition and acidity.
e. Free of antibiotics and chemical residues.
Ultimate objective of any industry is to provide their customers with best quality
product. Hence quality play important role in the procurement of milk .It is the biggest
challenge for a company, as it affects cost, quantity, & competition. Increase quality,
decrease quantity, increase cost & competition. At procurement stage in order to have
good quality raw milk, company takes following steps:
1. Develop infrastructure
Develop Centers
Install Chilling units
Develop Lab
Development of VMC
2. Staff Recruitment
Recruit
Provision of Competitive salary
Train
Provision of necessary facility
3. Transportation system
Tanker purchase
Vehicles purchase/rent
Cost:
I. Before Set up
Projection Cost
Set up / Capital cost
Running cost.
II. After collection starts
Variable :
1.Raw milk Price
2. Ice / Chilling
3.Transportation cost; it includes Haulage cost
Fixed cost :
1. Procurement cost; includes salaries wages benefits
2. Utilities
3. Rents
4. Maintenance and repair
5. Weighing / measuring cost
6. Storage cost; it includes ice and chilling cost
7. Other miscellaneous cost; including quality cost and etc.
Fixed Cost on milk procurement can be reduced by increasing volume of milk. It can
also be reduced by controlling losses and over heads.
Competition:
Following types of competition exists in area for procurement of milk these
competitions some time are beneficial for company and sometimes may be harmful for
company.
1. Industry to industry
2. Producer to producer
Industry to industry competition: This kind of competition occurs between the
industries through producers. Procurement staff of company plays an important role in
this type of competition due to their relations & behavior towards the producers. More
such kind of competition is beneficial for the producers. This kind of competition
results into following:
• Increase cost
• Decrease quality
• Increase quantity with each industry
Mini/Hilux contractor: In this type of milk collection local supplier of area, collects
milk with their own resources and bring this milk to companies sub center. If milk is
according to company’s standard that milk is received otherwise rejected. All types of
collected milk are brought to sub centers, where it is chilled (by chiller or by ice) and
transported to Main center either through 1.7, 5 or 9 tons of tankers depending upon
the quantity of milk, here milk is chilled through chillers and transported to plant.
2. Self Milk collection system:
image
A. Village Milk Collection (VMC): In this case a local community nominated person
(VMC agent) collect milk from local farmers on behalf of company by using company
facilities. The VMC agent gets commission from company on per litter collected milk.
After collection VMC agent either himself approach the nearby center of company for
handing over of collected milk or company vehicle collect milk from that VMC agent
as per written agreement. Very good quality milk is collected through the VMCs. No
doodhi is involved in this type of collection.
B. Progressive formers: Having 10 adult buffalo or minimum 25 liters milk.
C. Direct Farmer: Having one or more milch animal and bring milk directly to sub
center or MCC
(Milk chilling center)
Bulk milk transport: A Milk procurement team of companies ensures that milk is
collected and transported to factories daily. Milk cooled on the farm or cooling centre
may be transported in bulk tankers. Bulk tankers are insulated, so the milk will remain
cold until it reaches the plant (provided the transport is fast, i.e. short distance or good
roads enabling milk to be delivered before the temperature of milk rises above 10*C
Reception of milk at plant: At reaching plant quality assurance staff of reception lab
takes the representative sample of whole milk tanker and analyses it for various
parameters as per standards of company. If milk found as per quality norms of
company the tanker is weighed and production department staff receive the milk for
further processing otherwise the sub standards raw milk tanker is rejected.
Most of the dairy product packaging is done in the paper based packing material. The
paper can be wax coated paper, plastic coated paper, grease proof paper, box boards
and other kind of dairy product packing paper. Then glass bottles are used as dairy
product packaging as these are easy to clean and almost inert to chemicals.
Apart from these there are aluminum foils, tin plates, timber, plastics, low and high
polymers that are used as dairy packaging material. Types of Dairy Products
The milk chilling/dairy industry is one of the more intricate and diverse, and it requires
refrigeration and temperature controls that are reliable throughout all its aspects.
Refrigeration is needed in the production and storage of a wide range of products from
milk, cheese and butter.
Note :
o
Evaporating Temperature : -10 C
Condensing Temperature : +40oC
Temperature of incoming milk : +35oC
Temperature of milk after chilling : +4oC
Duration for which ice is built in the Ice : 18 Hrs
Bank Tank
Refrigerant : Ammonia
The above data is for general guidelines only.
3. DISTRIBUTION
TRANSPORT MANAGEMENT SYSTEM
A Transportation Management System (TMS) is a software system designed to
manage transportation operations.
TMS are one of the systems managing the supply chain. They belong to a sub-group
called Supply chain execution (SCE). TMS, whether it is part of an Enterprise Level
ERP System or from an integrated "Best of Breed" Independent Software Vendor(ISV)
has become a critical part of any (SCE) Supply Chain Execution and Collaboration
System in which real time exchange of information with other SCE modules has
become mission critical.
In more recent times, we have seen that these systems are being offered in many
different types of licensing arrangements. These different arrangements have given
shippers who otherwise would not be able to afford sophisticated software the
opportunity to utilize TMS to better manage this vital function. The 3 primary
offerings are:
• 1. On-Premise Licensing (traditional purchased li cense)
• 2. Hosted (remote)
• 3. On-Premise Hosted Licensing (a blend of 1 & 2)
Additionally, we are seeing that some software providers have either been acquired or
merged with traditional supply chain management consultancies and are now offering
shippers "blended" managed and software services as an outsourced process. Primary
Tier 1 TMS providers are still independent, carrier and 3PL neutral, and ERP neutral.
TMS usually "sits" between an ERP or legacy order processing and
warehouse/distribution module. A typical scenario would include both inbound
(procurement) and outbound (shipping) orders to be evaluated by the TMS Planning
Module offering the user various suggested routing solutions. These solutions are
evaluated by the user for reasonableness and are passed along to the transportation
provider analysis module to select the best mode and least cost provider. Once the best
provider is selected, the solution typically generates electronic load tendering and
track/trace to execute the optimized shipment with the selected carrier, and later to
support freight audit and payment (settlement process). Links back to ERP systems
(after orders turned into optimal shipments), and sometimes secondarily to WMS
programs also linked to ERP are also common. Most TMS systems help shipper
directly work with asset-based carriers and support dis-intermediation (including
avoiding use of non-asset based brokers and other intermediaries).
Transportation Management Systems manage three key processes of transportation
management:
• 1. Planning and Decision Making: TMS will define the most efficient transport
schemes according to given parameters, which have a lower or higher importance
according to the user policy: transport cost, shorter lead-time, fewer stops possible to
insure quality, flows regrouping coefficient…
• 2. Transport follow-up
TMS will allow following any physical or administrative operation regarding
transportation: traceability of transport event by event (shipping from A, arrival at B,
customs clearance…), editing of reception, custom c learance, invoicing and booking
documents, sending of transport alerts (delay, accident, non-forecast stops…)
• 3. Measurement
TMS have or need to have a Logistics KPI reporting function for transport.
Various functions of a TMS:
• Planning and optimizing of terrestrial transport rounds
• Transportation mode and carrier selection
• Management of air and maritime transport
• Real time vehicles tracking
• Service quality control
• Vehicle Load and Route optimization
• Transport costs and scheme simulation
• Shipment batching of orders
• Cost control, KPI (Key performance indicators) re porting and statistics
o Typical KPIs include but not limited to:
1. % of On Time Pick Up or Delivery Performance relative to requested
2. Cost Per Metric - mile; km; Weight; Cube; Pallet
Key Benefits
Route Planning and Optimization
• Reduce Distribution Costs & Fleet Miles - Daily r outes are created using powerful
algorithms and street-level routing, in conjunction with your business constraints
• Increase Resource Utilization-Make better use of existing resources by delivering
more and driving less. The answer to increasing volume is not always to put more
vehicles on the road, but to make smart, efficient
• Make Sound Business Decisions -Understand how del ivery costs affect the
profitability of each customer by knowing the actual cost per stop
• Set Driver Standards - Creating route plans and gathering actual information allows
you to set performance standards and expectations-which can result in less overtime
and better driver performance
• Decrease Routing Time - Let your routers spend le ss time configuring routes and
more time assessing what-if scenarios to produce better, more efficient routes.
• Contingency Planning - Prepare for holiday or sea sonal spikes and other "what if"
scenarios
• Reports - Driver manifests, maps, directions, resource utilization, customer delivery
cost, actual versus projected by route and by stop, planned route summaries and many
more reports to help you consistently evaluate your success
Load Optimization
• Accurate and Quick Load Design for Multiple Route Types - Each type of route
requires different loading patterns. Determine (or assign) equipment to warehouse bays
with capacities, preferences or even empty bays for returned goods
• Multiple Loading Strategies - Different delivery operations require different
loading strategies. Our warehouse-friendly software allows for greater picking
efficiencies by grouping SKUs. Driver-friendly groups product by stop, minimizing the
number of bays a driver must visit at each stop
• Pre-Build Orders - Load orders to be picked, buil t and pre-staged throughout the
day, all while continuing to have them allocated to the correct route and truck during
the final loading pass
• Load Design to Reduce Product Breakage - Most bre akage occurs within the first
10 minutes of a route due to poor packing. Fleet Loader's leading loading algorithms
allow for proper mixing and stacking to reduce breakage
• Reports - Final load sheet, driver check-out, load validation and pick sheets provide
you with all of the detailed information you need
CHAPTER 4
LITERATURE REVIEW
Today Consumers have higher expectations than ever before. They want products
to match these expectations. They also want accurate, up-to-date and useful information
about what they buy and above all they need Quality
According to the project work done by the management students Swati Kiran &
Kriti Tiwari of IMT Ghaziabaad on AMUL, the growth rate of dairy foods due to better
supply chain management practices and strong distribution network in India is steady but
is increasing in the future.
India is the largest milk producer in the world, yet only around 15 per cent of the
milk is processed. The organized liquid milk business is in its infancy and also has large
long-term growth potential.
.
CHAPTER 5
REASEARCH METHODOLOGY
SAMPLING METHOD
Convenience sampling was used by the researcher because it is easy and cheap to collect
data. Moreover the population size was very large to cover so it was best to use
convenience sampling.
DATA COLLECTION
Both Primary as well as Secondary Research Method has been included for preparing this
final report.
PRIMARY SOURCE
Observation
Personal Interviews
PERSONAL INTERVIEWS - In this method I asks the question from the performa in the
order questions are listed and record the replies.
SECONDARY SOURCE
Google search engine.
Other web links.
CHAPTER 6
DATA A NALYSIS AND INTERPRETATIOON
25
20
15
10
0
Close
pa rtnership Many Holding
JIT supply Outsourcing
with suppliers safety stock
suppliers
No. of Respondent 2 1 3 20 4
25
20
Title
15
xi
A
10
0
Not
Not Somewhat Very
successful at Successful
successful successful successful
all
No. of respond ent 0 0 4 20 6
Most of the employees think that Dinshaw’s dairy food ltd is managing Supply
Chain Management succe ssfully.
3. Does your company have a separate logistics department?
YES NO
No. of respondent
Yes 30
No 0
0%
Yes
No
100%
7%
Yes
No
93%
Out of 30 employe es 28 think that Dinshaw’s dairy food ltd has a clear logistic
plan.
5. What types of systems are currently in use in your company to support Supply
Chain Managemen t?
Subcontracting
3PL
Supply Chain Benchm arking
Vertical integration
No. of Respondent
Subcontracting 5
3PL 3
Supply Chain Benchmarking 19
Vertical integr ation 2
20
18
16
14
e
T
t
i
12
A
x
10
i
8
6
4
2
0
Supply Chain Vertical
Subcontracting 3PL
Benchma rking integration
No. of Respon dent 5 3 19 2
Out of 30 employee 19 thi nk that supply chain benchmarking supports supply chain
management of Dinshaw’ s dairy food ltd.
6. What types of systems do you plan to implement in the near future (within the
next 2 years)?
E-procurement
EDI
Outsourcing
Subcontracting
Plan strategically
No. of Respondent
E-procurement 13
EDI 7
Outsourcing 1
Subcontracting 4
Plan strategically 5
14
12
Tit
le
10
A
x
8
i
6
4
2
0
E- Subcontractin Plan
EDI Outsourcing
procurement g strategically
No. of Respon dent 13 7 1 4 5
25
20
Axis Title
15
10
0
Same what
Satisfied Very satisfied Not satisfied
satisfied
No. of respond ent 20 5 2 1
10%
Yes
No
90%
20
18
16
14
Tit
le
12
10
A
x
s
i
8
6
4
2
0
Outstanding Excellent Good Average
No. of respond ent 2 8 2 18
Out of 30 employe es 18 employees think that the working strat egies of supply
chain management depart ment are average.
10. Is the supply chain management department is having sufficien t transportation?
* Yes
* Not sufficient
No. of respondent
Yes 25
Not sufficient 5
17%
Ye s
N ot sufficient
83%
30
25
20
15
10
0 Current
Operational activities Tactical activities programming strategies
No. of respond ent 25 3 2
16
14
12
10
Axis Title
8
6
4
2
0
Evaluation of
During Testing of
Packaging defective raw
storage packaging
m aterial
No. of respondent 15 5 1 9
14
12
10
e
T
t
i
8
A
x
s
i
0
Excellent Very effective Good Average
No. of respond ent 3 5 13 9
13%
Yes
No
87%
According to the study done on the feedback of questionnaire, data interpretation and
analysis the results are as follows-
The result shows that the Dinshaw’s dairy foods ltd. practices supply chain with
the help of many suppliers. Meanwhile the company is managing its supply chain
successfully. The company has a separate logistics and dispatch department. Dinshaw’s
dairy foods ltd has a clear and sophisticated logistic plan.
Operational activities and supply chain management activities of the Dinshaw’s
dairy foods ltd are by the support of supply chain benchmarking. The company is planning
to implement and practice the e-procurement, EDI plan strategically in future.
Current supply chain management and IT activities of the company are going
flawless and in future there is scope for better supply chain and distribution network.
The current transportation and logistics management of the company is sufficient and is
flexible enough so as to change the current policies if any.
The study has shown us that there is some obstacles during handling and storage of
dairy products which creates hurdle in SCM therefore should be eradicated.
LIMITATIONS OF THE STUDY
This study throws light on supply chain management process commenced at the
Dinshaw’s dairy foods ltd. Butibori MIDC Nagpur.
The SCM studied in this report focuses on the dairy industry of Nagpur and it may
differ from firm to firm.
The disadvantage of study SCM is investment of time, money and resources
needed to implement and overlook supply chain.
Dinshaw`s ice cream has no homepage.
Convenience sampling used here has its own limitations.
There have been some inaccuracies due to non – coop erative and rude behavior of
the respondents.
CHAPTER 8
SUGGESTIONS
The company should start a home delivery where a particular household will order
full range of products required by it over a period of time. For this the company
could provide a deliveryman with cycle to reach the different houses.
In order to motivate the channel members it is also very essential for the company
to increase the distributors for the hard selling items e.g. Dinshaw’s dahi (curd)
where it faces competition from Haldiram & Amul.
Dinshaw’s should go in for exclusive outlets in at least all the shopping malls
coming up these days and any location where footfalls are large in number. The
advantages of this channel will be:
i. Full range display
ii. Convenience for distributors.
iii. Easier to access new customers.
iv. Easy to push impulse purchase products
v. Brand building will be facilitated
In order to remain sensitive to market demand, it is essential for the company to
have additional procurement options ready that will help company to cope up
with the problem of less supply or shortage of raw milk.
In order to practice a better supply chain management Dinshaw’s should make use
of updated/upgraded/latest ERP packages like MFG PRO
Distribution strategies.
There are two main distribution strategies, which Dinshaw’s has very effectively
used.
1. In first strategy include incentives like free deep freezers, discounts on bulk
purchases.lr
2. Advertising campaign that reminds and persuades customers to buy ice cream
supports 2nd strategy,
Which is facilitated by price offs, which are frequently offered by the company.
Websites-
www.wikipedia .org
En.wikipedia.com.au/glossary.asp
http://www.scribed.com
http://www.google.com
ANNEXURE 2
QUESTIONNAIRE
Name of Employee : ……………………………………………………………….
Address :……………………………………………………………….
……………………………………………………………….
E-Mail :……………………………………
YES NO
5.What types of systems are currently in use in your company to support Supply Chain
Management?
Subcontracting
3PL
Supply Chain Benchmarking
Vertical integration
6. What types of systems do you plan to implement in the near future (within the next 2
years)?
7. How satisfied are you with the current public policy regarding SCM and IT?
*Satisfied
*Very satisfied
*Same what satisfied
Not satisfied
8. Is supply chain management having all the address of the developer branches of the
company?
9. Rate the working strategies of supply chain management department on the basis of the
current programs?
* Outstanding
* Excellent
* Good
* Average
10. Is the supply chain management department is having sufficient transportation?
* Yes
* Not sufficient
11. According to the current growth process of the organization, which of the following
needs much attention and progress to boost the production?
* Operational activities
* Tactical activities
* Current programming strategies
12. Choose the right option, where the supply chain department is facing problem in
taking care of the raw material?
* During storage
* Packaging
* Testing of packaging
* Evaluation of defective raw material
13. How do you rate the delivery activity of the department?
* Excellent
* Very effective
* Good
* Average
14. Is there any case recorded by the supply chain department in which the production
department complained late delivery of raw materials?
* Yes
* No