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Abstract: This paper deals with fashion (la Sape) and its use among Congolese youth
as a vehicle to borrow new identities. La Sapeis an ambiguous adventure, a sort of
Baudelairian voyage, that leads Congolese youth (Sapeurs), not only from a third
world city to Paris and Brussels, but also from social dereliction to psychological
redemption. It authenticates and validates their quest for a new social identity
which the African city has failed to provide its overwhelming population of youth.
It is, above all, a study of the interactions between clothing and social (and cultur-
al) identities and the transfer of meaning from one to the other, and vice versa. La
Sapeallows the Sapeurto define the boundaries that separate him from the Other,
but also serves as a defined social territory which distinguishes the Sapeursfrom the
rest of society. Ultimately, la Sapeis redolent with political meanings. It is a political
statement which, I argue in this paper, is directed toward the West, the former col-
onizer, as well as toward the authoritative structures of the African state. I also
demonstrate that this political discourse is inseparable from the egotistical and
hedonistic dimensions of la Sape.
R6sum6: Cet article explore la mode (La Sape) et son utilisation parmi les
jeunes Congolais comme un medium pour emprunter de nouvelles iden-
tit6s. La Sape est une aventure ambigu&,une sorte de voyage baudelairien
qui non seulement conduit les jeunes sapeurs congolais d'une ville du
Tiers monde a Paris ou Bruxelles, mais les arrache a une d6r6liction sociale
pour leur accorder une r6demption psychologique a travers le discours de
la mode. Par le truchement de la Sape leur quete d'une identite nouvelle,
qu'ils ne peuvent acqu rir dans le cadre d'une ville africaine qui les mar-
ginalise, se trouve authentifide et en meme temps validee. Cette 6tude ne
concerne pas tant la mode que les interactions entre le v6tement et l'iden-
tit6 sociale et les transferts de sens qui se d6roulent entre l'un et l'autre. La
Sape permet au sapeur de d6finir les frontieres identitaires entre lui et
l'Autre et l'isole dans un boudoir social balis6 par le discours 6gotistique
des apparences. Il convient 6galement de consid rer la Sape comme un
discours politique de resistance Al'6gard de l'Occident, ancien colonisa-
teur, aussi bien que vis-a-visdes structures autoritaires de la soci&t6congo-
laise. Ce discours de resistance et les attitudes h donistes qui l'accompag-
nent sont ins6parables, car toute culture populaire de r6sistance est, a mon
avis, politique parce qu'elle est avant tout culturelle.
Popular culture studies today constitute the new frontier of African studies
research. Researchers have taken on the realms of sociability, spaces of
self-representation and collective representation, where the dramatization
of daily life is enacted, and where the principal actors are often found
among urban youth.
It is important to highlight the pioneering study of Johannes Fabian
(1978) who tackles, in an interdisciplinary manner, three aspects of Zairian
popular culture: music, painting, and religion. His work gave rise to several
well-established interpretations of popular culture in Africa. Fabian con-
cludes that ("modern") African popular cultures are not merely pure folk-
lore or superficial adaptations of imported Western cultures, but express
the originality of the popular conscience, reinscribe and renegotiate the col-
lective memory of the social group, reflect upon the preoccupations of daily
life, and are deeply engaged in the search for collective identification.
At least a dozen fields have recently been explored, including popular
music (Coplan 1985; Erlmann 1995; Gondola 1993, 1996, 1997a; Water-
man 1990), dance (Ranger 1975), painting (Fabian 1996;Jewsiewicki 1992;
Vogel 1991), sports (Martin 1995), slang (Sesep 1990), appearance (Fried-
man 1990; Hendrickson 1996; Gandoulou 1989), popular humor and
games (Barber 1987; Gondola 1997b).
The common thread among these fields seems to me to be the follow-
ing: all of them represent spaces of flight and refuge, places of dreamlike
reincarnation of the self and the social group. Dreams, according to
value of the real clothing is contested, and if the authenticity of the griffeis
threatened, the spoken clothing reaffirms the illusion of an ego-screamingby
presenting an enactment of words, gestures, and attitudes.4 The saped
body, which has become a sort of socialskin (Turner 1980: 112), is not only
an egotistical surface that allows the sapeurto define the boundaries that
separate him from the Other, but also serves as a defined social territory
that distinguishes one group, the sapeurs,from the rest of society.
An Ambiguous Adventure?
France even called upon its old Vichy demons with a December 27,
1994, law which threatens five years of prison and a 200,000 franc fine to
"anyone who actively helps or indirectly facilitates or attempts to facilitate
the entry, circulation, or the illegal stay of a foreigner in France" (de Brie
1996).
Lacking a residency permit, often without permanent shelter and
unemployed, the mikilistefinds himself torn between a precarious stay and
a return home which he associates with dishonor and failure. Privately,the
mikilisteusually lives under appalling, unhealthy conditions that stand in
stark contrast to the elegant attire he displays in public.
Exuberant clothing pushed to rare excesses allow the mikilisteto avoid
the derision and the collision of these two realities: sojourn/return. It
immerses him in a laboratory of the unreal where, as we shall soon see, he
polishes up a new identity behind an obscure screen of dreams and
schemes.
Another ambiguity, at the adventurer's point of departure, is the exten-
sive knowledge that mikilistes-to-benow have of the fate that awaits them in
Europe. Mikilistes-to-beno longer allow themselves to be deceived. The
"belles histoires" repeated since the first mikilistereturned home to tell of
Europe's marvels no longer hold true against the invasive, brutal reality dis-
seminated by the media. One can now watch French and Belgian television
channels in Kinshasa and Brazzaville and discover the precarious condi-
tions in which most mikilisteslive. Although this lens offers them a glimpse
of the misery in store for them in Europe, it does not discourage the mik-
ilistes-to-be. It intensifies their desire. Many young people reach Europe
only after multiple attempts, like one informant who entered Europe after
his third try.14After leaving Kinshasa, via Luanda (Angola), for Bologna
(Italy), he was apprehended at Roissy (France), placed for almost twenty
days in a "retention center" at the Arcade Hotel, then sent back to Luan-
da.15 A second attempt to enter Europe, via Rio de Janeiro, also ended in
failure. The third voyage, finally successful, led him from Luanda to Paris
via Lisbon and Madrid. After each failed attempt, long and patiently
earned savings must be regained anew in the dangerous struggle to cope
and survive. Once again, dream plays its usual role. It offers a space of
refuge and negation of reality. It makes the European voyage a sort of ini-
tiatory rite that has as its ultimate goal the regeneration of a metaphorical
body.
I Sape, Therefore I Am
I will now attempt to define the Sape.Is the SAPE, like some of its followers
boast, the "Societe des Ambianceurs et des Personnes Elkgantes?" Does it
concern fashion in the way that we generally conceive it, that is, as a form
of communication through the body's writing? And if that is the case, does
it convey social oppositions or does it mask them (Roche 1989: 12)? With
the sapewe enter the realm of passion, a boudoir of dreams and imagina-
tion, and also the irrational and the artificial. The sape of the mikilistes
destroys the various cliches of fashion. Is the sapea theater of social and sex-
ual competition (Flugel 1930: 138)? The mikilistedresses precisely in order
to blur social lines and make class values and social status illegible. The
sapeuris an illusionist. The sape is there to conceal his social failure and to
transform it into apparent victory. He dresses as if he were a CEO even
though he is a janitor. He bleaches his face to make his skin "yellow
papaya," despite the disapproval of the opposite sex. He allows himself to
get a potbelly (by eating a lot of semolina), accentuates the curve of his but-
tocks by wearing baggy pants that are tight at the waist, adopts a razor-cut
hairstyle and feigns baldness to give himself the look of a "grand type"
(vuandu, he who is well seated).
The sape is not a display of wasteful expenditure either. The sapeur
makes the acquisition of expensive clothing his first priority despite his
does not dress like (imitation), but as if (incarnation) (Davis 1992: 57). It is
true that fashion, understood in its traditional form, highlights and vali-
dates successes sought or obtained by the user (Lauer and Lauer 1981:
163). The example of the sapeshows, nevertheless, that fashion can signify,
even in the absence of all social achievement, its own success or, to speak
like the sapeurs,triumph (nkembo).To wear Dior or Gaulthier clothing, to
buy one's shoes at Lobb's, Weston's, or, for the daring sapeurs,at Capo Bian-
co's when one earns only the minimum wage of a laborer (5,200 FF/month
in 1996)-is that not the ultimate proof of triumph?23
Must we envision the sape as a product of its time, pure reflection of
zeitgeist, which the sociologist Herbert Blumer (1969: 283) linked to all
attempts at fashion?24 If we believe Gilles Lipovetsky, "Wehave entered an
age of fast seduction: People want to charm, but without investing a whole
lot of time, without taking time awayfrom other activities" (1987: 176). The
popularity of jeans is a good example of this zeitgeist. Fashion is no longer
understood as an outward sign of wealth, the monopoly of an elite (Klapp
1969: 73). It has become more democratic since the advent of ready-
to-wear clothing (Du Roselle 1973: 36; Chenoune 1993: 68), ready-to-con-
sume items and the desocialization of consumption (Lipovetsky 1987: 204).
Because it is embedded in a dreamlike dimension and undertakes the
reconstruction of reality, the sapeeasily frees itself of the spirit of the times.
Sapeursare without a doubt the heirs to another era, the era of Beau Brum-
mell, for example (George Brummell, 1778-1840), who was said by Lord
Byron to be the greatest man of the nineteenth century.25 Brummell, inim-
itable master, spent hours selecting a color, tone, perfume, or tie to assume
the veil of mystery that rendered him so divine in the eyes of his contem-
poraries. His boots were alwaysimmaculate, his mirrors cleaned with cham-
pagne, his bearing and self-confidence impeccable. The Prince of Wales,
his curiosity piqued, regularly went to watch the unveiling of this mystery
in Brummell's private apartments. In vain! There was nothing to imitate
(Chenoune 1993: 22). There is in the mikilistes'sape a fervor, a self-confi-
dence and a devotion that even religion cannot impart. Kitendiis the word
that embodies this notion. Kitendi(a kikongo word) is more than just cloth;
it represents a cult of cloth, a sublimation of the body that has been regen-
erated by cloth. It is not surprising that sapeursdevote most of their money,
time, and energy to it. The sapeoffers them a sort of resurrection. Through
it their realities reincarnate themselves as in a dream, where they are dam-
aged by strange convulsions and ambiguity.
iliste would be powerless, bare and vulnerable. "In Africa," recounts Djo
Balard in an interview in AfriqueElite,
if you are well dressed, all doors are open to you.... Africanswho live
here [in Europe]are careful.If theydon't haveanythingto wear,theypre-
fer not to returnhome for vacation.There are people who haven'tgone
backfor fifteen years!In 1982, I had a friendwho spent twomonths down
there; he couldn't go out during the day because he only had imitation
clothing and shoes, not griffes.26
Through the sape, there develops what James Scott (1990), in his bril-
liant essay on resistance strategies in subcultures, calls "hidden tran-
scripts"-a series of disguised messages and attitudes representing a hid-
den critique of the dominant group's authority. These masked forms of
protest range from simple jokes or anger to genuine positions of resistance
(Scott 1990: 136-69).
The politics of the sape,especially for the Congolese youth, barely con-
ceal ethnic fractures that continue to overwhelm the political landscape of
their country. Congolese sapeurs,coming predominantly from the regional
group of Laris, have created with elegance what the sans-culottes devel-
oped with rags: an instrument of protest and an emblem of political rally-
ing.
Conclusion
I have attempted to trace the cultural itinerary and dreamlike voyage that
plunges Congolese youth into the universe of the sape. I have tried to pre-
sent the main themes of a phenomenon in which complexity and ambigu-
ity constitute the major elements. If I made little attempt to distinguish,
within this heterogenous mikiliste community, the nuances in identity
between Kinois and Brazzavillois,it is because according to all of the infor-
mants there exists a solidarity that obliterates differences in taste and
style.44 It is true that sapeursfrom Kinshasa are extravagant, even eccentric,
while those from Brazzaville are more sober and classical.45 But the differ-
ences obscure many similarities. If the Brazzavilloishave mastered the tie
and the classical suit, it is because the kinoiswere deprived of them during
two decades of Mobutu's so-called authenticiti.46The eccentric tendencies
displayed by certain ex-Zairian sapeursmust be seen as an extreme reaction
against, and renewal of, this clothing austerity. The same cult of the gnffe,
the same use of clothing language to construct a dreamlike identity, and
the same illegal practices unite the two groups in a sort of rediscovered fra-
ternity. If I deliberately kept the expressions used by the mikilistesin Lingala
(and not in Lari), it is because the Congolese sapeursbelieve that these
neologistic constructions, to which Lingala lends itself better than any
other language, accurately reflect their lives and experiences. This
encounter of the two communities in which Lingala plays such an impor-
tant role also takes place during rumba and soukouss band concerts (Koffi
Olomide, Papa Wemba, Zaiko, etc.) and in the context of nganda that hosts
both the ostentatious theater of the sape and its most risky schemes.47
The nganda represents a locus in which the distinctive sociability of the
streets and neighborhoods of African cities is recreated. The fact that the
crowds in most nganda remain moderate (on average fifteen people, with
a strong nucleus of at least ten regulars), and that the nganda often takes
place in the hostess's living room, is favorable to the development of
intense sociability.48 There sapeursfind themselves in an intimate setting
the Parisian caf6 cannot offer since it is missing a fundamental ingredi-
ent-Congolese music. The mikilistesfeel sufficiently at ease at the nganda
to display their goods and seek advice from the hostess and sympathetic
customers. It is in any case a space with different levels and multiple uses
of sociability where, in the dominant culture's blind spot, a dreamlike iden-
tity is forged and where the adventure of the sapecontinues.
The sape illustrates Bourdieu's formula according to which social iden-
tity defines itself and affirms itself through difference (1979: 191). There-
fore, the sapeurs'clothing, in its protean dimensions, envelops and develops
the body, draws the cultural contours of the social group, and brings out a
plurality of egotistical identities. But it remains above all a response, a way
for this "sacrificed"youth to adjust to changing realities over which they
have virtually no control. Through this voyage into the sapewe witness the
death of reality and its reincarnation in dreams. It is clear that the explo-
ration of this field of dreamlike representation has at least one benefit, that
of better understanding reality, even if it is to recite its funeral oration.
Acknowledgments
This research was made possible through a grant from the Joint Commit-
tee on African Studies (JCAS) of the Social Science Research Council and
the American Council of Learned Societies. It is part of the New Directions
series launched by the JCAS. I would like to thank Bogumil Jewsiewicki for
his encouragement and his comments on the French version of this paper.
Peter Rachleff, Joelle Vitiello, and Heather Akou's very useful comments
helped in the revision. I am grateful to Nicole Palasz for translating this
essay from the French. My interview with Adrien Ngudi, the source for the
second epigraph, took place in London on June 21, 1996.
References
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Notes
1. The abundant literature on dreams, since Freud's ground-breaking work, The
Interpretationof Dreams (first published in 1900) confirms that there is a sym-
bolic rewriting and reconstruction of reality to which dreams deliver them-
selves (Freud 1955: 240; Foulkes 1985: 22). Dreams may not always coherently
and intelligently assemble materials taken from reality, but this obvious absur-
dity is often a substitute for an unbearable reality (Freud 1955: 295; Safouan
1982: 120-21). This is certainly the case in dreams in which deceased loved
ones live once again (Freud 1955: 291, 300). Another function of dreams is to
resolve real problems (Inglis 1987: 26-62; Montangero 1993: 110), and this,
because even subconsciously, dreams constitute a symbolic exploration, a sort
of involuntary thinking (Foulkes 1985: 19). The other element which dreams
share with the sape is the central place held by the ego (Freud 1955: 304; Hall
1966: 11; Foulkes 1985: 45).
2. I have coined this expression (Gondola 1992)-to which the closest English
equivalent would be "urbanjungle"-to refer to the economic and social frus-
trations of African urban youth. For a useful discussion of the African city as a
field for confrontation and negotiation between youth and political authori-
ties, see Diouf (1996).
3. Sapecomes from the verb "sesaper,"which in French conveys the idea of fash-
ionable as well as ostentatious dressing habits. Sapewill be kept in French as it
does not have an adequate English translation.
4. I borrow this expression from Klapp (1969: 75, 80, 84), who presents fashion
as an element of "ego differentiation" rather than "classdifferentiation." If for
Klapp ego-screaming is a simple appeal (look at me!), I believe it represents
the affirmation of an ontological expression: "I sape, therefore I am."
5. On the importance of appearances in precolonial Central Africa, see Obenga
(1979); on the relative social impact of European clothing on Congolese soci-
ety (Brazzaville in particular), see the striking analyses of Martin (1994: 405;
1995: 156-9).
6. Both Sedec and HCB were colonial extensions of Unilever Overseas, owned by
the Lever brothers.
7. Interview with (Antoine) Kasongo Fundi, musician, Barumbu/Kinshasa, 27
August 1989.
8. The Lieutenant-Governor of Lower Congo to the Governor General, 12 April
1930, National Archives, overseas section (Aix-en-Provence, France) AEF
5D88.
9. Letter from Camille Diata, writer and interpreter at the direct taxation office,
to Paul Mayoukou, postal clerk in Mossaka, Brazzaville, 19 March 1930, AEF
5D88.
10. Lasconi, interview with the author, Paris-Meaux, 25 June 1996.
11. Unless otherwise specified, italicized words followed by a translation are in Lin-
gala.
12. This convention on the free movement of people inside nine European coun-
tries was ratifiedJune 19, 1990 and put into effect on December 31, 1993.
13. As a result of the Schengen Accords, expulsions are now occurring at the EEC
level. In March 1995, Germany, the Netherlands, and France coordinated their
efforts to deport 44 Zairian asylum-seekers, including one father of a French
child (Rochu 1995).
14. He, as some of my other interlocutors, has asked to remain anonymous. The bill
"relatifa la maitrise de l'immigration et aux conditions d'entr6e, d'accueil et de
s6jour des 6trangers en France," adopted on June 18, 1993 by the National
Assembly, marked a shift in French immigration policy. For the first time, a
French legislative text, in all its aspects, establishes an implicit correlation
between immigration, crime, and unemployment. One route to immigration
stows the mikilistesin the hold of a ship until they reach a major European port.
This path often has fatal consequences; see the series of articles in Le Monde
(March 23-29, 1993) on the death of seven Ghanaian stowaways,tossed out to
sea by Ukrainian sailors on a cargo ship en route to the French port of Le Havre.
15. These genuine prisons, also discreetly christened "waiting centers," were cre-
ated (in airports, ports and train stations open to international traffic) by a law
voted in 1992.
16. According to the UN Annual DemographicStatistics (1988), 71 percent of the
urban population in the Democratic Republic of Congo (RDC) was less than
25 years old in 1985.
17. In most African societies the rite of passage from childhood to adulthood
underwent a curious, yet predictable evolution. Initiation in the sacred "for-
est," practiced in precolonial Africa, was replaced, during colonization, with
the migration of village youth toward the "ville cruelle" vividly depicted by
Mongo Beti. After independence, the migration toward European cities
became the latest version of initiation to adulthood.
18. This practice became popular with young musicians in Kinshasa during the
1960s (see Graham 1991: 110). In order to acquire "yellow papaya" skin,
sapeursresort to creams such as Ambi and Topiclair (intended for women), or
pharmaceutical products, Topiframe or Diprosome, which are only sold with a
medical prescription. During a visit to Diosso (a small town near Pointe-Noire),
I observed young boys dressed in rags who had whitened their faces with a
homemade mixture.
19. A very popular haircut among the sapeurswas intended to make them look
older by creating the illusion of baldness. This physical appearance character-
izes, in urban Congolese society, a man's social success.
20. The theory of wasteful expenditure was developped by Fliigel (see the discus-
sion elaborated in Lauer and Lauer 1981: 7-8). Jack Schwartz (1963) has ana-
lyzed a similar paradoxical pattern of consumption within certain groups of
urban black Americans. According to Schwartz, the correlation between social
status, and thus buying power, and consumption levels is no longer valid.
21. Adrien Ngudi, interview.
22. Mikilistesalso use the expression "kobetalibanga"or "kobetacaillou"(break the
stone), thus likening their work to that of a slave. The sapeur,like the English
dandy of the nineteenth century, is above all "un oseur... qui se trouve entre
l'originalite et 1'excentricite," Barbey d'Aurevilly (1966: 689).
23. Perfect success is only obtained once the sapeur's partner is comparably
dressed. By dressing her in the most expensive griffes,the sapeuris ultimately
dressing himself. We have long known that men tend to display their econom-
ic power through their female companion's attire. We now know that within
this projection of economic power, there are hidden motives which range from
simple voyeurism to lust (see Silverman 1994: 186).
24. For the refutation of this dynamic theory of appearance, see Lauer and Lauer
(1981: 18).
25. A striking similarity between the prince of the dandies and sapeursis that Brum-
mell, like sapeurs,came from a modest background, being the son of a private
secretary and grandson of a valet.
26. Article reprinted in Daumont-Spragg and Cottrell (1990: 104).
27. Linen's popularity with sapeursdeserves an explanation. First, Djo Balard's slo-
gan ("se froisse avec noblesse et se porte avec 616gance") is revealing, as no
other fabric is as chic and comfortable and as luxurious and light. Linen frees
the griffedbody by adapting itself to all movements. This is why linen is the
ultimate danced griffe.It allows sapeursto participate freely in risky dances. It
encourages the expression of an authentic culture that is symbolized by dance.
Through dance, clothing and culture meet and claim the dream; see Keali'ino
Homoku (1979) and the similar example of the dance of the kimono in Japan;
see also Mazon (1984) and the example of the 1940s flamboyant zoot-suiters
and the Jitterbug dance. Couturier of the "great,"including Francois Mitter-
rand, who adopted his clothing in 1981, Marcel Lassance added the finishing
touch to the "calm face" image which Mitterrand's public relations advisors
wished to portray.
28. French visas are now given with condescending parsimony in the French
embassies in African countries. French authorities reject eight out of ten
requests for asylum.
29. Mikilistesdo not all adhere to this ideology, and not all of them use it to justify
their schemes. Many recognize that this debt is "non-refundable" since the
drama of colonization also resulted in sacrificed human lives.
30. Rarely do mikilistesinvent fraud. Fraudulent techniques in Paris begin within
several isolated groups of Algerians, Moroccans, Senegalese, and even French
people themselves. They are adopted by Congolese, and gain notoriety and
publicity before they are met with repression.
31. Nganda is a bar hosted in private apartments; see Bazenguissa & MacGaffey
1995: 127-128, 132.
32. Laris adopted European clothing more quickly and with more fervor than any
other regional group in colonial Brazzaville. In 1932, the municipality count-
ed 121 tailors in Bacongo (a neighborhood which is predominantly Lari) com-
pared to only 39 in Poto Poto (Martin 1995: 162). The Congolese daily news-
paper Mweti relates the parade of "Parisians"in the grandstand during a soc-
cer match between Cara and Diables-Noirs. At the conclusion of the match,
several "Parisians"were arrested. The "socialist," "Northern" regime at one
time preached the banishment of "Southern Parisians"from public places. At
the beginning of the 1980s, "Parisiansprohibited" signs could be found at the
entrance to some Brazzaville bars (Gandoulou 1984: 14, 25).
33. See the remarks of Bazenguissa (1992: 253).
34. "SAPE (affirms Djo Balard) is not only a matter of buying expensive things.
One must find a way of wearing them" (Daumont-Spragg and Cottrell 1990:
105). Balzac formulated the idea in a similar vein in his fanciful treaty on ele-
gance, writing that "La toilette ne consiste pas tant dans le vetement que dans
une certaine maniere de le porter. Aussi n'est-ce pas tant le chiffon lui-meme
que l'esprit du chiffon qu'il faut saisir" (1938: 182). We find the same idea in
the writings of Barbey d'Aurevilly: "[le dandysme] ce n'est pas un habit qui
marche tout seul! Au contraire! C'est une certaine maniare de le porter qui
cr&ele dandysme. On peut etre dandy avec un habit chiffonnd" (1966: 673).
The "griffesdance" consists at the moment of "chauff6" (animated part of a
Congolese rumba) to display the gniffesby opening the jacket at the end of the
fingers or pulling lightly the pants to the level of a knee to render visible the
griffesof the socks or shoes. With his 1982 song Matibu, the Congolese musician
Papa Wemba helped to popularize among mikilistesgriffessuch as Weston and
Daniel Hechter, and, later,Jean-Paul Gaulthier. Another song which deals with
the sape is La Religion ya Kitendi, recorded in 1989 by Stervos Niarkos, also
known as "Ngantshie."
35. The sapedoes not have any role models or legendary figures. "There is no rep-
resentative of sapeursnor any spokesperson. We are all in the same boat; every-
one dresses in his own way. Nothing in the sape is structured, there are no ele-
gance schools, it's improvisation" (Lasconi, interview).
36. I am aware that the clothing-language metaphor has its limits. These limits
have notably been explored by McCracken (1990: 57-70), who insists that a lin-
ear reading of clothing is impossible, as the clothing sends out obscure mes-
sages which he likens to a puzzle. The exegesis of clothing does not allow the
decoding of a syntactic articulation, but resolves a puzzle (McCracken 65-66).
So, he continues, "clothing does not exhibit combinatorial freedom, and is
therefore encoded and decoded in a way quite incompatible with the struc-
tural linguistic model" (67). Rather than examining the similarities, he pro-
poses observing the metaphorical contrasts between clothing and language. I
agree with two of McCracken's points. First, clothing's language is only possi-
ble because verbal communication cannot translate what the clothing conveys.
Second, the discourse of fashion, and that of the sapein particular--due to its
opacity-can safely venture into the semiotic field of politics.
37. Since sapeursconsume alcohol in large quantities, the bar manager "pretends
to grumble when they haven't consumed enough beer. But when they drink
large quantities, then he ignores the illegal activity" (Lasconi, interview).
Griffe-sellersdrink away almost half their daily profits.
38. According to one informant, Chateau-Rouge replaced Chateau-d'eau for two
reasons. First, because the cafes and sidewalks at Chateau-d'eau, situated along
a major artery and heavily patrolled by police, did not offer the same protec-
tion as the narrow streets and compact crowds of Chateau-Rouge. Second,
because Chateau-Rouge, with its market of African food products and all of the
trafficking that takes place there, provides the griffe-sellerswith additional sales
to ill-informed impulse buyers.
39. See the recent work of Scott Haine (1996). Haine endeavors to show, especial-
ly in the second chapter entitled "Privacyin Public," that the Parisian prole-
tariat was comfortable in cafes because a wide spectrum of social functions per-
meated these spaces of diffusion. I will show that it is in the circle of the ngan-
da, rather than in the cafes which serve solely as trading areas, that a similar
socialization of sapeursoperates.
40. Interviews with Lasconi (already cited) and Aime Bataringue, Meaux, 22 June
1996.
41. This is why a small fraction of resalers began to steal from stores outside of
Paris, where blacks are looked upon with less suspicion, and where surveillance
systems are often rudimentary or nonexistent.
42. On the attraction exercised by the Italian clothing market since the 1950s, see
Chenoune (1993: 242). According to Lasconi, "the first Congolese sapeurwent
to Italy in 1978. People go there because the Italian currency is less valuable.
In Italy, there are Italians who get involved in illegal schemes, then resell to
Africans. We begin in Turin, Milan, Rome, Florence, etc. The Zairians buy
recently outdated (fins de serie)Versace clothing." The money invested in an
"Italian campaign" fluctuates between 5,000 and 40,000 francs, with a profit
margin of about 100 percent.
43. "Cheating" occurs more and more. Wearing an Arthur & Fox suit with a cheap
tie, or Westons with socks purchased at Tati (popular department store) has
become increasingly common among certain penniless sapeurs.Today, "pour
etre toujours tire a quatre 6pingles, il faut avoir des revenus ou exceller dans
la magouille et reussir li oui d'autres &chouent" (Lasconi, interview).
44. Even European sales clerks recognize ex-Zairian men by their clothing style.
Gilles Meyer, owner of the Gilles shoe-repair shop (71, rue Chabrol in Paris),
who also markets the 'John Spencer" line of shoes, estimates that ex-Zairian
and Congolese men represent 20 percent of his clientele, and claims that he
can easily distinguish ex-Zairians from Congolese.
45. "I respect the Zairian conception of the sape. They tend to wear extravagant
items that strike the eye: a red or black shirt, something unusual, something
not classical, buttoning the shirt collar (without wearing a tie), to differentiate
themselves from the Other" (Lasconi, interview).
46. On the other hand, Congolese women recognize that ex-Zairian women excel
in the art of tying the pagne because Mobutu's authenticiti kept them from
wearing skirts, dresses, and pants.
47. It is interesting to note that Congolese musicians, even those of Lari origin,
generally sing in Lingala rather than in Lari or Kikongo.
48. The nganda also serves as a space of refuge for "homeless" sapeurswho take
advantage of the hostess's kindness to spend the night and leave early the fol-
lowing morning.