"Knowledge is power. Information is liberating.

Education is the premise of progress,

in every society, in every family.” -- Kofi Annan

Population is everywhere. It's more than just a number: it's a measure of presence, of
interaction, and of the fabric of society. Every individual added to a household affects
everything, and in turn, impacts a community, a city, a country. Understanding
population isn't just about counting heads. It's recognizing how everything is
interconnected and identifying the causes and effects that come about.

Development is also everywhere. It is advancement and evolution, and a measure of

how a system comes to be. Applied to society and culture, it is a benchmark of what
people have been doing to improve their collective welfare. Understanding
development is as complex a process as that for population: it's about analyzing the
facts, and providing concrete solutions to real-life concerns.

Mulat Pinoy is a social media initiative of the Probe Media Foundation, Inc. (PMFI), in
collaboration with the Philippine Center for Population and Development (PCPD).
Originally created as both a new media witness to the 2010 Philippine electoral
candidates and a cross-media venue for the discussion of population and development
issues, it is now a watchdog entity that seeks to continue its mission to present
relevant social matters to the online Filipino public.

Under the auspices of Mulat Pinoy, concerned citizens have reached out to political
personages, government agencies, non-profit organizations and media practitioners,
encouraging them to learn more about the state of our population and our
development as a nation. We believe in the value of free information, and in the
dissemination of such to everyone who wishes to have it. Mulat Pinoy maintains its
own website, and has a presence on major social networking sites. Offline events
have augmented the initiative's efforts, bringing the call for open awareness to an
even broader audience.

Learn more about Mulat Pinoy and the state of our population and development by
visiting our website (www.mulatpinoy.ph) or following us on Facebook, Twitter and
Multiply.
 Philippine
Population in Focus
Mulat Pinoy has been actively engaging the public—discerning youth voters in particular—about
population dynamics and its impact on various economic and social concerns. Now, it’s time for
Mulat Pinoy to listen to what others have to say.

The Philippine Population in Focus Media Fellowship is Mulat Pinoy’s effort to encourage
media practitioners—of both traditional and new media—to contemplate the myriad issues that
have come up in the past year, especially during the election campaign period. Many things have
been said for and against various population-related topics like our migrant labor force, the
question of RH, increasing basic education to a 12-year system, rice importation, urban housing
needs, rural development, and so on. Candidates and elected officials have promised change, and
argued their sides. But what can Filipino media say about how these proposals and opinions will
affect the rest of the country?

Through this program, grants of up to Php 25,000 are being offered to journalists and bloggers to
produce their own popdev story. Via print, TV, radio, YouTube, a blog, a podcast or a photo essay,
participants can propose stories that focus on the links between population and development.

The Philippine Population in Focus: Myths and Challenges Media Forum also serves as the
fellowship’s opening workshop. Speakers have been invited to talk about popdev, related
legislation, varying perspectives on the population debate, and related awards and opportunities.

THE SPEAKERS:
Dr. Nimfa Ogena is President of the Philippine Population Association, an organization for professionals
engaged in population and related initiatives. The organization aims to keep population in the forefront of
public consciousness through accessible research, training and extension initiatives. She is concurrently
Professor at the University of the Philippines’ Population Institute and Associate Dean for Academic Affairs
at its College of Social Sciences and Philosophy. Nimfa has an undergraduate degree in Statistics and a
Master’s degree in Demography, both from the University of the Philippines. She received her PhD in
Sociology and Demography from Pennsylvania State University.

Dr. Dennis Mapa is Associate Professor and Director of Research at the University of the Philippines
School of Statistics. He has published extensively on the topics of population and economic growth,
including a forthcoming book from the UP Press, entitled "The Population-Poverty Nexus: The Philippines in
Comparative East Asian Context." Dr. Mapa was named Outstanding Young Scientist in the Field of
Ecnomics by the National Academy of Science and Technology in 2008, and received the 2010 Outstanding
Scientific Paper awarded from the same organization for a research paper on population dynamics and
household savings, co-authored with Dr. Lisa Bersales. He received his Master's degrees in Economics and
Statistics, as well as a PhD in Economics, from the University of the Philippines-Diliman.

Vicente Paterno is a former senator from 1987 to 1992. He also served as a Cabinet Secretary of the
Department of Public Highways and Department of Industry, Deputy Executive Secretary for Energy,
Chairman of the Board of Investments, Chairman and President of the Philippine National Oil Company.

Vicente T. Paterno received a baccalaureate degree in Mechanical Engineering from the University of the
Philippines and a Masters Degree in Business Administration (with distinction) from Harvard University.
Nowadays, Mr. Paterno is busy as the Chairman of the Joint Steering Committee for a Consensus Bill on
Population.
THE SPEAKERS:

Bishop Rodrigo Tano is the co-chairperson of the Interfaith Partnership for the Promotion of
Responsible Parenthood, Inc., a non-stock, non-profit organization borne out of the need to hear the voice
of various faith-based groups on critical concerns such as responsible parenthood which includes family
planning, reproductive health, and population and development concerns. He is also the President of the
Philippine Association of Bible and Theological Schools or (PABATS), a Philippine-based accrediting and
service organization committed to maintain standards of excellence in theological education and to assist
Bible schools in setting up effective programs in Christian ministry training for the Philippine churches. He
has also ministered numerous Alliance churches in his many years as a seminary professor, conference
speaker, and lecturer.

Dr. Ernesto Pernia is Professor of Economics at University of the Philippines. He is a trustee on the
boards of the University of San Carlos, Kalayaan College, and the Philippine-American Academy of Science
and Engineering. He is also a director on the boards of the First Philec Solar Corporation and of the
Philippine-Russian Business Forum. Further, he is on the boards of a few NGOs involved in sustained
economic development and poverty reduction.

He obtained his Ph.D. degree from the University of California at Berkeley in 1976. He received the first
award as Outstanding Young Scientist (economics and social sciences) from the National Academy of
Science and Technology in 1980. He is a former President of the Philippine Economic Society and Co-Chair
of the Federation of ASEAN Economic Associations.

Ramon San Pascual, a Mulat Pinoy regular, is a strong advocate of maternal and reproductive health.
He is the executive director of the Philippine Legislators Committee on Population and Development
Foundation, Inc. PLCPD is an advocacy institution of lawmakers committed to harnessing the efforts of the
members of the Philippine Congress in legislating progressive policies on population and development
such as the RH bill. It was organized as a non-stock, non-profit, non-partisan organization in 1989 by a
group of progressive legislators from the Senate and House of Representatives.

Mr. San Pascual was a fellow of the Population Leadership Program of the University of Washington from
2003-2004.

3
 Mulat Pinoy:
Priming the Public for PopDev
Since its launch in 2009, Mulat Pinoy has been organizing awareness-raising activities to help the public view
current affairs from a population and development (popdev) perspective.

The campaign kicked off with the launch of mulatpinoy.ph, an online portal for popdev articles, videos, and
forums. Mulatpinoy.ph would eventually host presidential profiles and candidate scorecards identifying their
popdev track record.

To complement the website and initiate virtual discussions, Mulat Pinoy invited bloggers and other social media
enthusiasts to a day-long workshop featuring popdev advocates, investigative journalists, and even a game
developer!

As the 2010 elections drew near, Mulat Pinoy turned its eye on the national candidates' campaign platforms and
how these addressed demographic challenges. The Saturday Kapihan sessions provided a venue for lively—
sometimes heated—debate on the relationships between population, development and other major social
issues. Government officials, candidates, and representatives of local and international NGOs joined the Mulat
Pinoy team for eight sessions anchored on these themes: Environment, Government Resources, Housing,
Healthcare, Education, Employment, Religion, and Gender. Live updates of the session were posted on Mulat
Pinoy's various social networks, and selected video clips uploaded on the homepage.

With the end of the Kapihan series, Mulat Pinoy then invited the YouTube generation to join its Pop-I Video
Contest. Contestants were invited to answer two critical population-related questions—Will you go to hell if you
use condoms? and How can you find a job if there are so many other applicants?—with short videos. Creative
minds sent in well-made and insightful entries, and the winners were awarded Flip video cameras.

Aside from organizing its own initiatives, Mulat Pinoy raised the popdev profile by participating in various
election-related activities and establishing partnerships with other like-minded organizations. As the new
administration settles in its new role, Mulat Pinoy is gearing up for an exciting new chapter.

Looking Forward
With the conclusion of the Kapihan Sessions, the Pop-I Video Contest and the media forum, Mulat
Pinoy has more in store for concerned citizens and netizens:

Nonpartisan Political Watchdog

The elections may be over, but they were just the beginning. A new political landscape is forming, with the
elected officials preparing to make their own mark on the Philippines. Will they stay true to their campaign
promises? Mulat Pinoy will join other nonpartisan watchdog entities, keeping an eye on the people we have
selected to lead our nation into a new decade.

Online Discussions
The Mulat Pinoy presence on Facebook, Multiply and Twitter continues, and so do the updates on each social
network. The public will be invited to keep the issues alive through the regular updating and reposting of critical
issues being covered in mainstream media, concerning Philippine society, population and development.

Youth Caravan
In partnership with the Kabataan News Network's (KNN) "Youth Stories on PopDev" project, Mulat Pinoy will be
touring at least six areas all over the Philippines to enrich the discussion on the youth's role in balancing
population and resources. Aside from conducting screenings of the "PopDev for YOUth" documentary, a mini-
concert, talks and discussions will also be held in schools and communities. Gifts and prizes will be given to
active participants of the caravan.

Kapihan
A final Kapihan Session will be held in September, in cooperation with supporting agency PCPD, to further inform
bloggers and young citizens about existing and proposed population-related legislation. Open forum in nature,
this session is open to the public, and attendees are encouraged to share their thoughts with resource persons
and legislators.
 Philippine Population in Focus
Media Fellowship Grants
Background
This program provides Filipino media with the opportunity to present a balanced view of population and
development issues, through a discussion on intergenerational poverty, the development of human capital and
the domino effect these factors have on the Filipino population. The fellowship hopes to provide an
understanding on the policies, reactions from various sectors and the human faces behind the issue.

Television, radio and print media practitioners, bloggers, online media practitioners are invited to apply for
technical and financial support to create a media piece/output on the topic. The media piece may be in the
form of an article, photo essay, documentary, video report, investigative piece, radio feature, podcast,
online video, public service announcement or an infographic. Recommended pieces are below, but
applicant may choose to propose other media forms for consideration:

 Article (minimum of 3,000 words, maximum of  Radio feature/report/ documentary (minimum

5,000 words) of 8 minutes)
 Blog entry (Blog must be regularly updated,  Podcast (minimum of 5 minutes, maximum of 7
must be at least 6 months old, entry must minutes)
have a minimum of 3,000 words,  Video public service announcement (length: 30-
maximum of 5,000 words) 60 seconds, maximum 3 announcements)
 Photo essay (minimum of 15 photos)  Radio public service announcement (length: 30-
 Video feature/report/ documentary (minimum 60 seconds, maximum 3 announcements)
of 8 minutes)  Infographic (Storyboard, minimum of 5 images)

Mechanics
o Bloggers and journalists from mainstream and new media all over the Philippines are invited to attend
the media forum and apply for the fellowship.

o Important Dates:
 August 28: Opening workshop, 4-7 PM
 September 6: Deadline for submission of proposals
 September 16: Announcement of fellowship grants
 September 17 to October 30: Technical sessions, coverage and publication/broadcast
period
 November 6: Closing Workshop

o Participants of the media forum are not required to apply for the fellowship. Conversely, applicants to
the fellowship are not required but encouraged to attend the media forum.

o Together with PCPD, PMFI shall evaluate and select proposals (online media, radio, TV, print). The
criteria for selection includes the story’s contribution to address popdev issues on laws and policies,
challenges facing government/politicians dealing with popdev issues, and human interest angles on the
population issue. The budget amount covered by the story proposal shall also be assessed.

o PMFI shall facilitate the signing of a fellowship agreement/social contract with the selected fellows,
signifying their media organization’s commitment to air or publish the work done. A fellowship grant
will be provided in installments throughout the period of the grant.

o PMFI shall schedule sessions for each of the Fellows to regularly meet with PCPD and resource
persons/mentors to identify the media’s needs and ensure technical support in terms of resource
persons, materials and other input focused on their topic.

o Fellows will be gathered in a media forum/closing workshop in November to present their works,
evaluate, and share their experiences during their coverage. Fellows from out of town (if any) may be
provided with airfare for their attendance to the closing workshop in Manila.

5
 Implementing Organization
Probe Media Foundation, Inc.
www.probefound.com

The Probe Media Foundation, Inc. (PMFI) is a non-stock, non-profit organization committed to improving the quality of
media in the Philippines and Asia-Pacific through the education and training of media professionals and students.

PMFI was established by Probe Productions, Inc. (PPI), which has crusaded against corrupt, irresponsible and sensationalist
journalism by producing shows of substance, with good production values and ethical and responsible conduct of business.
As a way of fulfilling PPI's mission to spur positive social change, PMFI goes beyond the business of producing educational
television programs and going into the education of media practitioners.

PMFI believes in media and communication for positive social change. Its programs promote social justice, democracy and
child and youth development, and encourage healthy dialogue through media. The foundation implements programs and
projects that encourage the production of responsible and ethical media programs and media related activities for children
and adults from all sectors of society.
Funding and Supporting Organization
Philippine Center for Population and Development www.pcpd.ph

Initially known as Population Center Foundation (PCF), the Foundation started operations in 1973. Its first mandate was to
serve as a resource institution for the Philippine Population Program, whose major concern then was “managing the growth
of the country’s population through fertility reduction or family planning.”

The PCF was renamed the Philippine Center for Population and Development (PCPD) in February 15, 1991 to reflect the
change in its mission. As an operating foundation, it expanded its scope beyond traditional population concerns. Still in the
context of population management, its programs addressed the social and human development of rural and urban
communities in the Philippines.

In 2000, the Board of Trustees decided to shift the Foundation’s role from implementing to grant-making. In this capacity, it
provides financial support to policy research and action programs that promote a close linkage between population and
development.

PCPD is committed to promoting a better understanding of the relationship between population and development,
empowering Filipino families to make informed decisions and actions that will result in an improved quality of life.
Collectively, they are working towards building a nation that is able to balance its population and resources.

PCPD supports initiatives to influence peoples' views and promote actions toward long-term human development and an
appropriate balance between population and resources.

Partners
Mulat Pinoy forges partnerships with organizations that promote different issues that lead to the
understanding of the link between population and development. Organizations interested in linking with Mulat
Pinoy should contact mulatpinoy@probefound.com.

Kabataan News Network (www.kabataannews.com)

Kabataan News Network (KNN) produces Kabataan X-Press, a show that offers a unique window into the world of the Filipino
youth. The show chronicles more than just what's hip and what's cool: it also looks into major issues that concern young
people aged 14-20. These young journalists are not only given technical training on television production, but are also
nurtured to become good, ethical and well-rounded citizens. KNN is implemented by Probe Media Foundation, Inc., with the
support of the United Nations Children's Fund (UNICEF) Philippines.

Probe Productions Inc. (www.probetv.com)

The online media site ProbeTV.com was created by Probe Productions Inc. to give the viewing public a venue to watch
quality video entertainment, and share videos with one another. Short webisodes are the order of the day for ProbeTV.com,
meant to be quickly and easily digestible without missing out on essential facts. The online creative community is welcome
to webcast their work and then publish it on ProbeTV. The site also hosts Probe Productions Inc.'s diverse video library, and
allows for material to be bought (i.e., footage or edited episodes) for use in projects, films or advertisements.
 Partners
Babaylanes (www.babaylanes.org)
As the first and, so far, only LGBT education initiative focusing on developing the capacities of young LGBTs in
campuses and communities, Babaylanes, Incorporated was founded to increase the capacities of LGBT students to
organize effectively, raise the consciousness and awareness of LGBTs in their locality, and foster a sense of solidarity
and community.

Kabataan Partylist (kabataanpartylist.com)

Kabataan Partylist is the first and only youth party-list group in Philippine Congress today. Kabataan is a large
network of energized and pro-active young people who are leaders in various organizations, formations and barkadas.
Its members from across the regions represent diverse interests, backgrounds and social status, tied by a common
vision of a better future for the youth and for the nation.

Sex and Sensibilities (www.sexandsensibilities.com)

Sex and Sensibilities.com is an information portal where young Filipinas can go to get accurate and culturally-sensitive
information about sexual health. SAS, as the website is aptly nicknamed, also conducts sexual health workshops in
offices and universities and has an exclusive self-esteem workshop for women as part of its mission to promote
positive sexuality and informed choice.

Democratic Socialist Women of the Philippines (www.dswp.ph)

DSWP is a national federation of 157 accredited grassroots, community and sector-based women's organizations. The
federation's membership, around 40,000 individuals, is drawn from the marginalized sectors of Philippine society:
peasants, fisherfolk, workers in both formal and informal sectors, urban poor, youth and students, Muslim women and
indigenous peoples. DSWP follows a comprehensive and integrated rights-based framework towards women's
empowerment and implements interfacing programs to address violence against women (VAW), economic
marginalization, sexual and reproductive health and rights (SRHR), and issues related to political participation. The
DSWP's 'Women's Agenda' was developed through consultations with its members and forms the basis for its
programs and projects.

Movement for Good Governance (www.mggphilippines.com)

The Movement for Good Governance (MGG) is a coalition of reform-minded organizations and individuals who have
gathered together to build a constituency for change. Launched in December 2008, the goal of MGG is to promote
solidarity and convergence among diverse reform initiatives to build a better and stronger Filipino nation. MGG's post-
election programs and thrusts include: Electoral Reforms, the development of a 2010 agenda on Education, Health,
Economic Growth and Poverty Reduction, Governance and Corruption and Environmental Management; and the
organization of communication platforms and venues where ordinary Filipinos can understand issues that affect
governance of the country and engage their leaders.

World Wildlife Fund (www.wwf.org.ph)

WWF-Philippines, or Kabang Kalikasan ng Pilipinas Foundation, is the Philippine chapter of the World Wide Fund for
Nature network that encompasses more than 100 countries and over five million supporters. The organization's
primary objective is to promote and protect the country's rich biodiversity; they do this by engaging various
stakeholders in environmental education activities, policy advocacy, and local conservation and development
initiatives. The WWF-Philippines projects range from coastal resource management and community-based eco-tourism
to environmental law enforcement and species protection, with an emphasis on marine biodiversity.

Mulat Pinoy
Probe Media Foundation, Inc.
Unit 505 Sterten Place Condominium
116 Maginhawa Street, Teacher’s Village East
Quezon City 1101 Philippines
mulatpinoy@probefound.com, probefound@yahoo.com
Tel: (632) 433-0456 Fax: (632) 433-0457
www.mulatpinoy.ph